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(1)

EMC

STRATEGY

Journey to

Cloud -Big Data

Agathi Galani

Indirect District Manager Greece,

Malta, Cyprus

(2)

EMC’s Mission

(3)

The Journey to Your Cloud: Infrastructure

Private Cloud is the logical first step

Enterprise IT

Private Cloud

Public Cloud

Infrastructure

Complex

Expensive

Inflexible

Siloed

Simple

Low Cost

Flexible

Dynamic

Trusted

Controlled

Reliable

Secure

“70% Will Spend More On Private

Cloud through 2012”

(4)

IT Production

Infrastructure Focus

IT Production

Infrastructure Focus

Business Production

Applications Focus

Business Production

Applications Focus

IT-as-a-Service

Business Focus

IT-as-a-Service

Business Focus

The Journey To The Private Cloud

(5)

IT Production

Virtualize non-business-critical IT-owned applications

(6)

EMC IT:

IT Production Benefits Realized

IT Production

Efficiency

Phase 1

IT -owned Apps

EMC IT Department

Benefits Realized

$12M

$74M

Data Center Equipment Savings

170%

Gain in Storage Admin Productivity

34%

Increase in Energy Efficiency

(7)

“VNXe is the easiest storage

device we’ve ever used”

THE CITY OF SAFFORD

“Extremely well equipped, and

starting at under $10,000

represents excellent value”

COMPUTER RESELLER NEWS

Simple.

Affordable.

(8)

EMC Data Domain.

(9)

EMC Avamar.

3x Faster VMware

Backup.

(10)

Loomis: Next-Generation Backup

Avamar + NetWorker + Data Domain

8 Month Return On Investment.

8

Month Return On Investment.

232% Increase In Backup Performance.

232%

Increase In Backup Performance.

67 Remote Sites Eliminated Tape.

(11)

Journey, Phase 2: Business Production

1.

Quality of service

2.

Virtualize

(12)

Business Production

Virtualize business-owned, mission-critical applications

Quality of Service

Challenges

Aging enterprise platforms

Continued cost pressures

Time to delivery

Approach

Dynamic, shared capacity

Tiered, virtual platforms

x86 architecture

Storage optimization

De-duplicated backup, replication

Integrated management

(13)

EMC IT:

Business Production Benefits Realized

IT Production

Efficiency

Business Production

Quality of Service

EMC IT Department

Benefits Realized

%

V

ir

tu

a

liz

e

d

$11M

(14)

EMC VMAX

(15)

F

ully

A

utomated

S

torage

T

iering

for

V

irtual

P

ools

(16)
(17)
(18)

Journey, Phase 3: IT-as-a-Service

1.

Agility

2.

Create a catalog of

services for the

(19)

IT-as-a-Service

Run IT as a business

Agility

Challenges

Service optimization

Metering and chargeback

Security

What do you take on first?

Approach

Automated services

Standardized platforms

Object storage

Active-active replication

New application architectures

(20)
(21)

EMC World Times

The Era of Big Data

is Here!

(22)

Hybrid Technologies

Security And Compliance

Policy-Driven Management

Integrated Data Mobility

Requirements For The New IT Portfolio

Big Data Storage

Linear Scalability, Operational Simplicity,

Geographic Distribution, File And Object

Big Data Storage

Linear Scalability, Operational Simplicity,

Geographic Distribution, File And Object

Backup And Archiving

Speed, Deduplication, VMware Integration

Backup And Archiving

Speed, Deduplication, VMware Integration

Transactional Storage

VMware Integration, Simplicity, Efficiency,

Scalability, Availability

Transactional Storage

VMware Integration, Simplicity, Efficiency,

Scalability, Availability

Virtual Desktop Infrastructure: End-User Choice With IT

Control

Big Data

Analytics

Structured &

Unstructured

Massive Scalability

Big Data

Analytics

Structured &

Unstructured

Massive Scalability

(23)

The EMC Portfolio

Hybrid Technologies

Security And Compliance

Policy-Driven Management

Integrated Data Mobility

Big Data Storage

Linear Scalability, Operational Simplicity,

Geographic Distribution, File And Object

Big Data Storage

Linear Scalability, Operational Simplicity,

Geographic Distribution, File And Object

Backup And Archiving

Backup And Archiving

Transactional Storage

VMware Integration, Simplicity, Efficiency,

Scalability, Availability

Transactional Storage

VMware Integration, Simplicity, Efficiency,

Scalability, Availability

Virtual Desktop Infrastructure: End-User Choice With IT Control

Big Data

Analytics

Structured &

Unstructured

Massive Scalability

Big Data

Analytics

Structured &

Unstructured

Massive Scalability

Isilon

Isilon

Atmos

Atmos

VNX

VNX

VMAX

VMAX

Ionix

VPLEX

Greenplum

View

(24)

New York City

CITIServ Shared

Services

Shared IT Services For 40

Agencies.

Forecasts

$100M Savings In 5

Years

.

20-1 Server Consolidation Ratio.

4x More Calls,

30% Less Budget

.

Mean time to repair reduced by

300%

Cost per Service call reduced from

(25)

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