AdWords for video |
Advertise your business
on
YouTube
and across the web
www.zodeo.com
What’ll we cover
! What is AdWords for video?
! Why use AdWords for video?
! Why advertise on YouTube?
! YouTube channels
Building a brand channel
YouTube channels | key features
! YouTube video ad formats
1. What are Auction Video Ads (TrueView)? 2. What are Home Page Masthead Video Ads? 3. What are Lightbox Ads?
4. What are Reserve Video Ads?
! Measuring YouTube campaign results
What is AdWords for video?
AdWords for video is Google’s paid video advertising programme
With it, your video ad:
! Will play before appropriate YouTube videos
! May be suggested in the sidebar of the site’s search and watch pages
Use AdWords for video to advertise your business in multiple ad formats across the:
! Google Display Network (GDN) – Google's network of web content publishers ! YouTube Network
Why use AdWords for video?
! Advertiseto the world’s largest video audience ! Reacha highly engaged audience
! Use videoremarketing lists to improve ROI
! Control your budget with pay-per-view ads – you only pay when someone views your ad ! Measureyour success using a range of insightful metrics
! Freedomto optimise – run video for longer than 30 seconds ! Low costper adword
! Longer product demos and customer testimonials
Why advertise on YouTube?
! #1online video site
! #2largest search engine (behind Google)
! #3largest site
! 40%*y/y increase in the number of people watching YouTube per day since March 2014
! 50%*y/y increase in Partner revenue growth for three straight years
! 80%* of YouTube's views are from outside of the US
! 50%+* of YouTube views come from mobile devices
YouTube Channels
Show your account name and type, the public videos you’ve uploaded, and user information on your YouTube channel home page. This is where you share video content to help develop your brand’s voice. You can connect your YouTube channel with a Google+ profile or page to access features.
Starting a channel on YouTube:
! Builds brand awareness
! Facilitates target market engagement
! Enables valuable insights into who is interacting with your brand ! Engages a community built around your brand
Building a brand channel
*May require media spend
User Channel Brand Channel Custom Brand Channel
Video Management ! ! !
Measurement ! ! !
Branding ! !
Gadgets* !
User Generated Submissions* !
Live Streaming* !
YouTube Channels | Key Features
Branding
Customise your brand channels using channel header banners, background images and branding boxes.
Measurement
Metrics available include channel views, total uploaded video views, subscribers, friends, channel comments. Advanced data is available in YouTube Analytics.
Gadgets
YouTube video ad formats
Choose the best ad format and success metrics for your business.
1. Auction Video Ads (TrueView) – cost-per-view (CPV)
Best for a nimble execution and driving reach plus engagement
2. Homepage Masthead – cost-per-day (CPD)
Best for huge reach and engagement with custom creative
3. Lightbox Ads – cost-per-engagement (CPE)
Best for connecting with the right customers and captivating audiences
4. Reserve Video Ads – cost-per-impression (CPM)
1. What are Auction Video Ads (TrueView)?
In AdWords, you can create TrueView Video Ads which allow you to pay only when viewers choose to watch your ad. Choose from in-display or in-stream TrueView ads.
With TrueView or Cost Per View (CPV) video you can:
• Maximise your reach – show your ad on YouTube and
the Google Display Network
• Control your spend – pay only when viewers select to
watch your ad
• Create targeted ads – show ads to a relevant audience
based on demographics, interests or keywords
• Engage your audience – use captivating online visual
and audio ads
• Track campaign performance – see how ads are doing
using analytics
In-display
2. What are Home Page Masthead Video Ads?
Masthead Video Ads are a prominent and exclusive placement to showcase your brand on YouTube. The YouTube Desktop Custom Masthead is a 970x250 pixel in-page unit.
With Masthead ads, you can:
! Have more control and buy impressions at a fixed rate ! Show high-visibility ads on your YouTube homepage ! Increase brand awareness with reservation advertising ! Drive brand awareness with campaigns that reach
3. What are Lightbox ads?
Lightbox ads are a suite of interactive rich media ad formats which automatically resize to fit all screens, and can incorporate assets from YouTube.
With Lightbox ads you can:
! Avail of easy to customise ad units
! Pay only when viewers choose to engage with your ad ! Use auto-optimisation
! Capitalise on already created masthead pieces by reusing them in the Lightbox format
One video lightbox
4. What are Reserve Video Ads?
Choose Reserve Video Ads when you want to buy advertising placements on a reservation basis — instead of through the AdWords auction.
With Reserve Video ads you can:
! Have more control by buying impressions at a fixed rate
! Create high-visibility ads by choosing to show ads on the YouTube homepage
Measuring YouTube campaign results
YouTube analytics shows you
who
is engaging
with your business videos and channels, and
The importance of YouTube Analytics
Monitor performance
Analyse how your videos perform with detailed, easy-to-read data and statistics
Build your audience
Track viewer trends and compare views over time
Identify traffic sources
Learn where your traffic is coming from so you can analyse it in detail
Deepen engagement
Wrap up
Advertising with AdWords for video and TrueView can benefit all kinds of businesses:
! It gets brands in front of a huge, engaged audience, while giving an array of targeting options to reach the right people, at the right time
! Video ads can showcase what you offer in a way that text and image ads can’t
Thank you
If you have any queries or would like to get started with
AdWords for video please contact Josh Jennings, the owner of Zodeo.
