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Social media use by SMEs in Greece : a uses and gratifications approach

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Figure

Figure 1: The three dimensions of web 2.0.
Table 1. SMEs and large enterprises: number of enterprises, value added and employment in the EU28 in 2013.
Figure 2: Relationships of Motivations, Usage, and Gratifications (Luo, Remus & Chea, 2006).
Table 2. �Top reasons for B2B SMEs to use social networks (Michaelidou, Siamagka & Christodoulides, 2011).
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