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Does the richness from online social media platforms affect the effectiveness of the advertising message of a product? : marketing through influencers

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Academic year: 2020

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Figure

Table 1. Classification of online media platforms according to their presumed media richness
Figure 1.The content marketing matrix. (Digital marketing strategy advice - Smart Insights Digital Marketing, 2015)
Figure 2. Conceptual Model of the Main Research.
Figure 4. Stimulus material for Instagram and Twitter platforms
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