Strategic Plan

Strategic Plan

| 2014 - 2016 |

Contents

Who we are.

1

What we strive

6

to achieve.

How we measure

11

our success.

Appendix I. / Programs

13

Who we are.

PURPOSE & BACKGROUND

The Strategic Plan guides the activities of the Bucknell University Alumni Association

(BUAA) and the Bucknell University Alumni Association Board of Directors (BUAA

Board). The Executive Committee of the BUAA Board, with input from the BUAA

Board committees, defines the role, structure and purpose of the BUAA. During the

biennial strategic planning process, the BUAA Board reviews strengths, challenges,

opportunities, and synergies with other Bucknell University organizations and

programs; outlines our vision, mission, values and objectives; and states the BUAA’s

strategies and goals.

This Strategic Plan covers the time period beginning October 2014 through October

2016. It will be utilized as a “living document” to guide and focus BUAA members in

their efforts during this time period.

BUAA

The Bucknell University Alumni Association is more than 50,000 strong. Any student who

completes one full academic semester at Bucknell University is a member of the BUAA.

Gender

54% MALE

46% FEMALE

Non-

Greek

46%

Greek

54%

Class Years

35% 1920s - 70s

36% 1980s - 90s

28% 2000s - 10s

BUCKNELL UNIVERSITY ALUMNI ASSOCIATION

The earliest record of an annual meeting of Bucknell’s alumni association

and its governing board dates back to 1938, when 13 regional clubs existed

in Pennsylvania, New York, New Jersey, Washington, DC, and Massachusetts.

Today, the Bucknell University Alumni Association is more than 50,000 strong.

Any student who completes one full academic semester at Bucknell University

is a member of the BUAA. Thirty-five regional clubs operate in and outside of

the United States.

Geographic

Location

Pennsylvania 14% New York/New Jersey 20% Mid-Atlantic 21% New England 11% South 13% Midwest 2% West 6% Foreign 2% Other/Unknown 8%

Ethnic/

Racial

Diversity

12%

THE BOARD OF DIRECTORS

Board Structure

The BUAA Board of Directors comprises forty to fifty members who are alumni of

Bucknell University. Members are nominated by peers, selected by the Committee for

Membership & Nominations, and approved by the BUAA Board for membership. Efforts

are made to ensure representation of alumni by geographic location, year of graduation,

academic major and/or career, and ethnicity/country of origin. Members are selected for

a four-year term, which is renewable once for an additional four-year term.

Demographic Male 54% Female 46% Greek 74% Non-Greek 26% Ethnic/Racial Diversity 12% Class Years 1920s-60s 2% 1970s 12% 1980s 24% 1990s 34% 2000s 28% 2010s 2% Geographic Location Pennsylvania 14%

New York/New Jersey 38%

Mid-Atlantic 18% New England 12% South 6% Midwest 4% West 8% Foreign 0%

The BUAA Board also includes up to ten

non-voting members who are current

students at Bucknell University. Student

members of the BUAA Board serve for

one-, two-, or three-year terms that end

upon graduation. The BUAA Board meets

in person three times per year, usually on

Bucknell University’s campus.

The officers of the BUAA Board are: – President

– First Vice President – Vice President for Finance

– Vice President for Membership & Nominations – Vice President for Strategic Planning

Officers serve a two-year term with a two-term limit and are elected by the full BUAA Board.

Governance and Responsibilities

The structure and operating procedures of the BUAA Board are guided by the Bucknell University Alumni Association By-Laws. The responsibilities of a member of the BUAA Board include:

– Attendance at all meetings

– Annual contribution to the university

– Support of regional club and university events

Executive Committee

The Executive Committee comprises the officers of the BUAA Board, committee chairs, and up to four additional members-at-large appointed by the BUAA Board president. Each committee chair and member-at-large serves a two-year term with a two-term limit. The Executive Committee sets BUAA Board meeting agendas and acts on behalf of the full BUAA Board between regularly scheduled meetings.

Committees

The bulk of the BUAA Board’s work is conducted at the committee level. As of the date of this plan, the BUAA

Board includes eight committees that are responsible for perpetuating and supporting the mission and goals of the organization. These committees include three committees established under the Bucknell University Alumni Association By-Laws (Finance, Membership & Nominations, and Strategic Planning) and five additional standing committees (Admissions & Transitions, Career Advisory, Clubs & Young Alumni, Communications, and Development & Constituent Relations). The standing committees may be changed if deemed appropriate by the Executive Committee but are expected to remain intact as currently structured during the period of this plan. Following are descriptions of current BUAA Board committees. For descriptions of the programs referenced, please see Appendix 1.

Admissions & Transitions

The Admissions & Transitions Committee oversees and executes specific programs throughout the year to engage Bucknellians. These programs are tied to specific milestones around admission to Bucknell, initiation into the BUAA at First Night, and graduation.

Career Advisory

The Career Advisory Committee engages both current students and alumni through career-oriented activities that demonstrate the value of staying connected with Bucknell through various stages of one’s career. Specifically, the committee, though strong partnership with the Career Development Center (CDC), engages with current students to provide advice and to demonstrate the importance of staying connected with the university. The Career Advisory Committee also supports the CDC in its efforts to develop and promote programs that help alumni in their lifelong career development, such as career-oriented webinars.

Clubs & Young Alumni

The Clubs & Young Alumni Committee (CYAC) focuses on continuing involvement of Bucknell’s alumni community through its regional club program, with special outreach to its young alumni constituency. The CYAC sponsors welcome receptions for new graduates, community service events, and coordinates with the Council of Club Presidents.

Communications

The Communications Committee is responsible for perpetuating and supporting the mission and goals of the BUAA. The committee is responsible for branding the organization and for developing measurable marketing strategies that enhance engagement and promote the efforts of the other committees. The committee also provides day-to-day support to the university’s office of Development and Alumni Relations and to the BUAA Board committees that includes, but is not limited to, branding, print, interactive, content development and promotional goods.

Development & Constituent Relations

The Development & Constituent Relations Committee supports the efforts of the university’s office of Development & Alumni Relations to engage alumni by partnering on key events and campaign efforts. The committee also engages students to promote a spirit of philanthropy by supporting campus activities and conversation. The committee seeks to facilitate idea exchange among alumni volunteer groups by hosting the Volunteer Leadership Summit.

Finance

The Finance Committee is the fiduciary body within the BUAA Board that monitors, manages, and safeguards the organization’s financial resources. Further, the committee supports all BUAA Board committees by coordinating the planning and budgeting process to ensure that planned programming expenses are aligned with, and not in excess of, available funding sources. Finally, the committee identifies and evaluates potential funding sources and value-added group discount opportunities to ensure they are consistent with the university and BUAA goals and objectives, including the enhancement of engagment of alumni, and allocates funds to BUAA Board projects and grants to bring alumni and students together.

Membership & Nominations

The Membership & Nominations Committee serves as the human resources function of the board. The members of the committee solicit, vet, select, and train new members and students and assign them to the committees for which they are best suited. Membership & Nominations ensures that all members are engaged, present, and satisfied with their assigned committee. The committee also

markets, solicits nominations for, and selects distinguished Bucknellians for the annual Alumni Awards program.

Strategic Planning

The Strategic Planning Committee manages the BUAA Board’s biennial strategic planning and evaluation process. The results are published to guide the BUAA Board in its activities and to communicate its priorities and successes to its constituencies. The committee supports the planning, monitoring, and achievement of the BUAA Board’s goals by administering surveys, identifying relevant benchmarks, and conducting additional research as needed. The committee also seeks to facilitate idea exchange with other alumni associations.

Partnership & Synergy with

the University

A strong, well-functioning alumni association is of great importance to Bucknell University. The university, therefore, supports the BUAA Board and BUAA activities in various ways, including the appointment of staff liaisons to the BUAA Board. Staff members collaborate and partner with the BUAA Board to support general operations and to design and implement programs and initiatives developed and/or endorsed by the BUAA Board. The principal staff officers of the university providing this guidance and support are the vice-president for development and alumni relations and the executive director of alumni relations. As appropriate, other university staff members serve in liaison roles to each of the BUAA Board’s standing committees.

Constituent Relations

In addition to participating in the BUAA Board’s

organizational plans and programs, members of the BUAA Board are encouraged to actively seek out opportunities to represent and engage with Bucknell University alumni and alumni groups at the regional level. The BUAA Board also creates opportunities to engage with other university constituencies: affinity groups, parent groups, advisory boards, etc. On a biennial basis, the BUAA Board brings representatives of these groups together at the Volunteer Leadership Summit to share insights and foster communication among the BUAA and other volunteer organizations of Bucknell University.

What we strive

to achieve.

THE MISSION OF THE BUAA BOARD IS TO

Represent alumni

by interacting with and soliciting input

from alumni constituents; supporting alumni groups (e.g.,

regional club networks, affinity groups, stakeholder groups);

and collaborating with the administration, faculty, and Board

of Trustees concerning matters essential to the interests and

concerns of alumni;

Engage Bucknellians

by fostering communications between

campus and alumni groups; providing services and programs

beneficial to individual alumni and alumni groups; participating

in regional and campus alumni activities; and disseminating

information about the university and the BUAA;

Promote and Enhance Bucknell University

by encouraging

alumni and students to assume responsibility for supporting

and strengthening the university; educating the alumni

community about developments on campus and about the

work of the BUAA; and supporting efforts to advance the

university’s standing and reputation.

To achieve its mission, the BUAA Board partners with the university to

enable and encourage fellow alumni to:

– Open Doors

for Bucknell University students and alumni

by providing career advice and opportunities

– Volunteer

time and talent to serve Bucknell University

– Give Back

to the university to help undergraduates enjoy

the most fulfilling experience possible

– Engage

through social, educational, and networking

events; and

– Return

to Bucknell University to celebrate milestones and

events, reconnect with old friends, and deepen bonds to

this great institution.

Programs & Activities

The BUAA Board implements a variety of mission- and

strategy-driven activities and programs. These activities

and programs are described in Appendix I and are shown

in Appendix III in the BUAA Board Activity Matrix.

Snapshot:

FIRST NIGHT

The BUAA Board has many touchpoints with current Bucknell students to demonstrate that being a member of the Bucknell community lasts not just for four years on campus, but for a lifetime. Each year, the board welcomes new BUAA initiates at a ceremony called First Night that is held in January. First-year students who have completed a full semester at Bucknell are inducted into the Bucknell University Alumni Association during this event. BUAA Board members meet with first-years at their residence halls to talk about alumni engagement and the broader Bucknell community before escorting them to Rooke Chapel. During a ceremony that includes class officer presentations and the unveiling of the class motto and shield, the BUAA president addresses the class with participation by the whole BUAA Board. Afterwards, the students process by candlelight to the president’s house where they sing the alma mater. January 2014 was the fifteenth celebration of First Night in which the BUAA Board participated.

Priority Organizational Initiatives

Guided by the Executive Committee, and based on the results of surveys of the BUAA Board and alumni constituents as well as inputs by the BUAA Board committees, the university’s office of Development and Alumni Relations, the university’s leadership, and the Volunteer Leadership Summit, the BUAA Board identified the following priority goals for 2014-2016:

– Enhance the BUAA’s value proposition to its constituents – Encourage and coordinate constituent engagement – Enhance the BUAA Board’s resources

Enhance the BUAA’s Value Proposition to its Constituents

While the BUAA Board has developed effective programming in response to its many constituents, the characteristics of its constituents and their needs are always evolving. The BUAA Board accommodates change through its ever-shifting membership. The BUAA Board is committed to allocating resources to programming that addresses the changing needs and requests of its constituents. Based on the results of a survey of a sample of the BUAA, for the next planning period the BUAA Board will prioritize the offering of (i) goods and services and group discounts that are useful to Bucknell alumni, (ii) more opportunities to volunteer and to return to campus, and (iii) social and professional networking programming.

Encourage and Cooordinate Constituent Engagement

One of the ways that the BUAA Board can be most effective in supporting Bucknell University is by engaging

alumni. We do this through rich programming that begins when a student is admitted to Bucknell, continues throughout a Bucknellian’s on-campus experience, and then follows him or her through every stage of life afterwards. The BUAA Board can be particularly impactful by providing meaningful reasons for alumni to connect at the regional level and by supporting the coordination of Bucknell’s many volunteer organizations. An initiative for this next strategic planning period is to enable this to happen virtually through the use of social media. Another goal is to continue to improve upon and evolve the rich programming already offered by incorporating input from our constituents and by identifying new and creative ways to keep alumni connected to Bucknell University and to one another.

Enhance the BUAA Board’s resources

At the end of the day, the BUAA Board is a volunteer organization. At both the board and regional club levels, the BUAA Board benefits from the outstanding enthusiasm that alumni have for Bucknell University. Like other non-profit organizations, the board is careful not to squander this resource and is committed to channeling both the human and financial capital available to their most useful ends. Consequently, the BUAA Board is committed to better utilizing its wealth of human talent through the constant evaluation of programs and allocating resources to their greatest impact. The board also seeks to better engage past membership as well as other volunteer organizations of Bucknell University to broaden the reach of BUAA programs. Finally, the BUAA Board is grateful to be supported by an endowed pool of capital, but recognizes the volatility of the capital markets and their potential impact on BUAA programming; thus, the board is dedicated to identifying additional and diverse sources of revenue.

The BUAA Board has operated with surplus capital for many years through the successful revenue generation of alumni loyalty programs combined with careful and disciplined budgeting. Last year, steps were taken to ensure the support of the organization in perpetuity. The BUAA Board, with support from the university, established an endowment with its surplus capital. The payout from this endowment is expected to provide about one-third of the operating budget of the BUAA Board for the foreseeable future.

To support these goals and our overall mission, the BUAA Board will engage

in the following priority initiatives.

Initiative Committee(s)

Enhance the BUAA Board’s value proposition to its constituents

Launch new regional alumni engagement programs with leadership by BUAA Board members, such as Bucknell: Table for 12 and the Common Reading Initiative

Clubs & Young Alumni, full BUAA Board

Support the involvement of alumni with their communities through annual service projects

Clubs & Young Alumni

Provide opportunities and advertise ways for alumni to volunteer Clubs & Young Alumni, Admissions & Transitions, Career Advisory Offer access to spirit and gift items as well as group discounts and

services useful to Bucknell alumni, such as the travel program

Finance, Communications

Identify additional opportunities for alumni to return to campus Finance, Communications Improve opportunities for alumni to network socially and

professionally through regional clubs and social media

Clubs & Young Alumni, Career Advisory, Communications

Encourage and coordinate constituent engagement

Promote coordination among Bucknell volunteer organizations at the regional club level and through the Volunteer Leadership Summit

Development & Constituent Relations, Clubs & Young Alumni, Strategic Planning

Establish social media platform for BUAA Board, regional clubs, and other Bucknell constituents

Communications, Clubs & Young Alumni, Development & Constituent Relations

Support leadership of regional clubs through Council of Club Presidents, club leadership training

Clubs & Young Alumni, Strategic Planning, Development & Constituent Relations

Improve awareness of and nominations for Alumni Awards Membership & Nominations Continue and improve programs aimed to welcome and matriculate

admitted students: Bison Ambassadors, Admitted Students Weekend Panel, Regional Welcome Receptions, Posse Welcome Receptions

Admissions & Transitions, Clubs & Young Alumni

Continue and improve engagement with Bucknell students through First Night, Sophomore Career Brunch, Junior Mock Interviews, Senior Sunset

Admissions & Transitions, Career Advisory, Development & Constituent Relations

Continue and improve engagement with young alumni through Senior Sunset, Pennant Program, and regional club networking events

Admissions & Transitions, Clubs & Young Alumni

Provide and increase financial support for BPIP program, scholarships, and challenge program

Career Advisory, Development, & Constituent Relations, Finance

Engage Bucknellians external to the BUAA Board to match student needs of career development programs

Career Advisory

Engage alumni in the university’s development efforts through the promotion of Cornerstone events, We Do Campaign, reunion, day of giving, senior gift drive

Initiative Committee(s)

Enhance the BUAA Board’s resources

Formalize framework for the BUAA emeritus council Executive Committee Identify new revenue sources and value-enhancing group discounts

and goods and services to offer to constituents

Finance

Conduct review of governance documents and procedures Membership & Nominations, Strategic Planning Evolve Strategic Plan to better communicate the goals and initiatives

of the BUAA to its broader constituents

Strategic Planning

Introduce periodic updates on successes achieved and resources available throughout the term of the strategic plan

Strategic Planning, Finance

Foster culture of financial and human resource allocation to highest impact programs

Strategic Planning, Finance

Work with Development and Alumni Relations to identify medium and long-term trends to direct BUAA resources to most impactful activities

Strategic Planning

Identify resources to better benchmark successes and create informal network with other university alumni associations

Strategic Planning

The strengths and challenges of the organization were identified as follows

Strengths Challenges

Mission statement is appropriate and resilient Digital technology platform to engage with alumni and other constituent groups

BUAA Board activities address all three prongs of the mission statement

Access to data on constituents and ways to reach them

BUAA Board programs reach many of our constituents (students/ future alumni, young alumni, council presidents, former BUAA board members, and volunteer leaders), particularly future alumni

Limited interaction between BUAA Board and regional clubs, and between regional clubs and other regional Bucknell volunteer groups

Expectations and responsibilities of board members are clearly understood

Ability to measure performance and evaluate impact of programs

Organization’s structure is appropriate and meeting management is effective

No established process for initiating new programs and sunsetting those that have achieved their desired results

Committee work is collaborative and productive Maintaining momentum between Board meetings Committees and staff liaisons enjoy collaborative and

productive relationships

Identification of additional revenue streams, new funding models, and value enhancing group discounts and goods and services

Access to key university and alumni relations leadership keeps members appraised of campus activities, initiatives, and goals Positive culture encourages productivity and member satisfaction Membership feels inspired, committed, well-connected

Snapshot:

SENIOR SUNSET

How we measure

our success.

ASSESSMENT

The BUAA Board is committed to on-going assessment and evaluation of its programs

and organizational effectiveness. The BUAA Board assesses its work in a variety of ways.

Board Assessment

– Board Meeting Evaluations: Following every board meeting, members complete a survey that evaluates the efficiency and effectiveness of the meeting at the committee and full board level.

– Board Survey: Every two years, the full board completes a survey to evaluate the board’s accomplishments, approach, and engagement.

– Executive Committee Retreat: Every two years, the Executive Committee gathers for a full day retreat to review the results from the BUAA Board survey, discuss organizational effectiveness, and develop goals for the next two-year period.

Program Assessment

– Surveys: Online surveys are regularly designed and distributed to assess effectiveness in achieving program goals. This data is reviewed by the committee organizing the event and utilized in planning subsequent events.

– General Sessions: A general session is scheduled during each meeting and provides the opportunity to debrief about programs and discuss effective strategies for new programs. Information is gathered in small groups and then shared with the full board (verbally and/or in writing).

One element of the BUAA’s five-point motto is to “Give back.” Senior Sunset is an event held at the end of a Bucknell student’s career. During this celebration, a BUAA member addresses the senior class, reinforcing the message that our connection with Bucknell remains strong well beyond graduation, and our community depends on engagement with one another and with the university. Students are given gifts to remind them of the BUAA’s five-point motto describing our commitment to our alma mater. This year, the BUAA speaker raised awareness of the new Bucknell app by pledging a dollar for each download. There were over 250 downloads that week, and over $500 was raised for the university in the challenge.

Planning Cycle

The BUAA Board is engaged in a planning and revision process that empowers the group to review past practices, assess progress, and establish new goals. The timeline to the right depicts this process: the BUAA Board mission guides the overarching strategy; the strategy is influenced by data collected from constituents and members; the strategy is outlined in the strategic plan; the BUAA Board executes programs that are consistent with the goals established in the plan; program effectiveness is evaluated; and assessment data shapes future strategic planning.

Conclusion

This document outlines the BUAA Board of Directors goals and strategic approach for October 2014 through October 2016. It will guide, focus, and shape the BUAA Board’s efforts during this time period and establish a foundation for future accomplishments.

Fall 2014

– Strategic Plan approved

– Initiation of new program development

Fall 2015

– Annual report

– Volunteer Leadership Summit

January 2016

– Office of Development and Alumni Relations shares goals and initiatives – Committees initiate review of programs

Spring 2016

– BUAA Board survey conducted – Constituent survey conducted

Reunion meeting 2016

– Executive Committee discusses survey results and committee reviews – Committees finalize review of programs, discuss achievements, determine

needs and challenges, and recommend goals

Summer 2016

– Strategic plan compiled

Homecoming meeting 2016

– Strategic plan reviewed and approved

Snapshot:

ALUMNI AWARDS

The BUAA Board manages the annual alumni awards nomination and selection process. Nominations by peers are gathered for awards honoring young alumni, loyalty to Bucknell, outstanding achievement in a chosen profession, and service to humanity. At reunion weekend, the recipients are honored at a reception sponsored by the BUAA Board for families and friends in the Terrace Room. Later in the weekend, the university president formally presents the awards during Reunion Rally. The achievements of this year’s alumni award recipients can be reviewed @ www.bucknell.edu/AlumniAwards.

BUAA BOARD PROGRAM DESCRIPTIONS

Admitted Student Open House Panel

Coordinate an alumni panel during the admissions accepted student open house weekend.

Alumni Awards Program

Honor alumni for their achievements and loyalty to the university. Recipients are celebrated during a special awards ceremony and during Reunion Rally as part of Reunion Weekend.

Annual Report

Publish short update for use by the BUAA Board and its committees to manage and measure achievement of the organization’s strategic goals.

Bison Ambassadors

Coordinate alumni volunteers to reach out to

prospective students and parents to convey a positive message about Bucknell and foster a general sense of community.

Branding Guidelines

Update and distribute BUAA branding guidelines to maintain consistent messaging across all communication platforms.

BUAA Snapshot

Publish one-page backgrounder that is utilized as a handout for events that are sponsored by the BUAA.

Bucknell Magazine

Develop content for articles that appear in the Alumni Association News Section of Bucknell Magazine four times a year.

Bucknell Public Internship Program (BPIP)

Provide financial support for selected students who have secured a full-time summer internship with a non-profit/public interest organization for which no compensation is provided. The fund enables students who might not otherwise be able to participate in these non-paid internships to gain valuable experience in a field of interest.

Bucknell: Table for 12

Organize dinners in various cities to bring together groups of twelve people who don’t know each other but have Bucknell University in common.

Career Development Center Alumni Career Services Programming Development and Promotion

Increase awareness of career-related resources to alumni through the Career Development Center’s Alumni Career Services and build alumni engagement.

Challenge Grants

Offer grants to senior class to enhance participation in the senior fund drive.

Common Reading Program

Provide an opportunity for alumni across the country to connect by reading the same book that the first-year class is reading and then having discussion groups in various cities.

Community Service Events

Facilitate the planning of community service projects by regional clubs every April to engage and connect alumni, parents, and friends.

Constituent Relations

Facilitate partnership among alumni volunteer organizations to coordinate programming and to develop events/activities through the regional clubs.

Cornerstone Events

Identify and support Cornerstone event hosts.

Council of Club Presidents

Provide a forum for regional club presidents to network, share ideas, and stay connected with Bucknell University; organize three conference calls a year focused on specific topics geared towards building and maintaining a strong and active club.

First Night

Represent alumni and educate students about the ways in which alumni stay connected with the university. The intent is to begin to shape students’ understanding that the relationship with Bucknell lasts a lifetime and to help students to understand how alumni can and do support their personal journey at Bucknell.

Human Resources and Recruitment Advisory Group

Establish a group of alumni human resources and recruiting professionals to provide perspective and advice to CDC.

Junior Class Mock Interviews

Provide students career-related interviewing experience by participating in mock interviews with members of the BUAA Board and Parents Board who are experienced in the hiring process.

Magnet

Publish a printed and electronic BUAA Board newsletter three times a year following board meetings.

Marketing Campaign

Develop and manage a BUAA marketing outreach strategy that engages alumni of all ages through various communication platforms.

New Board Member Recruitment and Screening

Screen and recruit BUAA Board members based on established criteria, including Bucknell involvement and diversity in class years, geography, and ethnicity, representing a balance similar to the current

student population.

New Member Training

Provide orientation to new members (alumni and students) at the BUAA Board Homecoming Meeting.

Outreach to Posse Foundation

Introduce Posse scholars to Bucknell alumni in their area through regional clubs in Los Angeles, Boston, and Washington, DC.

Pennant Program

Sponsor ceremony to present Bucknell pennants to graduating students who are education majors and who are involved with key campus programs that are consistent with the BUAA Board mission (i.e., student calling program, admissions tour guides, reunion ambassadors).

Regional Club Events (BUAA engagement)

Support regional clubs by encouraging involvement of BUAA Board members and their constituents in regional and university events.

Regional Club Leadership Development

Develop and establish a program to identify, cultivate, and train the next generation of regional club leaders to strengthen and grow the regional club program.

Regional Club Resource Guide

Publish, distribute, and update a “How To” guide for club presidents to help them develop and maintain a vibrant, active, and engaged community of alumni, parents, students, and friends in the club’s geographic region.

Reunion Bucknellian

Publish reunion edition of the Bucknellian that features articles written by Bucknellians who return to campus for reunion.

Scholarship Program

Sponsor scholarships for Bucknell students from the BUAA endowment.

Senior Sunset

Address senior class at spring event with development message and incentive gift to sign up for alumni app.

Social Media Strategy

Develop and manage BUAA social media outreach strategy and educate BUAA regarding various channels and tools available to communicate with alumni.

Sophomore Career Brunch

Organize a networking opportunity for the sophomore class to engage with BUAA Board members on a range of career topics.

Strategic Planning Process

Coordinate biennial strategic planning and evaluation process for the BUAA Board, publish results to guide the BUAA Board in its activities, and communicate its priorities and successes to its constituencies.

Student Board Member Program

Recruit, interview, and choose 10 student members to the Board for 1-year terms or longer.

Surveys, Benchmarking, and Analytics

Support the board planning process by conducting surveys of members after each meeting; support committee goal evaluation and monitoring through surveying relevant constituents and other universities’ alumni groups.

Travel Programs

Encourage Bucknellians to engage and travel the world together; proceeds fund the BUAA’s programs, including its annual grant programs.

Volunteer Leadership Summit

Plan the Volunteer Leadership Summit on a biennial basis to facilitate idea exchange among different alumni group volunteer leaders.

Welcome Receptions for Recent Graduates

Facilitate the planning of welcome receptions by regional clubs on the third Thursday in September to connect new graduates with other Bucknellians in their area and keep them engaged with the University.

Snapshot:

RECENT GRADUATE EVENTS Young alumni (those within five years of graduation from Bucknell) are welcomed by clubs in their areas and are encouraged to stay engaged. In September 2013 the BUAA Board helped to coordinate 17 welcome receptions to bring together recent graduates and introduce them to Bucknellians in their areas. Over 500 alumni, parents and friends participated in these events including 140 from the Class of 2013 - approximately 17% of the class. The BUAA Board provided funding for refreshments for all of the receptions.

Snapshot:

COMMUNITY SERVICE In April 2014 the BUAA Board facilitated the 6th Annual Bucknell Community Service Event, which was cosponsored by the Bucknell Alumni Association, the Bucknell Parents Association and Bucknell Association of Clubs. Over 300 alumni, students, parents and friends participated in 22 service projects which brought together Bucknellians from around the world to make a difference in their communities.

Snapshot:

CLUB LEADERSHIP The regional clubs

continue to be a way for most alumni to be involved. The BUAA Board organized three webinars for the Council of Club Presidents (CCP) in partnership with the office of Development and Alumni Relations. The CCP provides

a forum for regional club presidents to network, share ideas and stay connected with Bucknell University. The webinars focused on topics geared towards building and maintaining a strong and active club and included regular university updates.

2014-2016 PLAN TIMELINE RELATIONSHIP TO MISSION STATEMENT

ACTIVITIES FALL WINTER SPRING REPRESENT

ALUMNI BUCKNELLIANSENGAGE PROMOTE & ENHANCE BUCKNELL UNIV.

Admitted Student Open House Panel 4 8 8

Alumni Awards Program 4 8

Annual Report 4 8 8

Bison Ambassadors (Admissions Volunteers) 4 8 8 8

Branding Guidelines ₈

BUAA Snapshot 4 4 4

Bucknell Magazine 4 4 4 8 8

Bucknell Public Interest Program (BPIP) Internships ₈

Bucknell: Table for 12 4 4 4 8 8 8

CDC & Alumni Career Services Programming Devt. 4 4 4 8 8 8

Challenge Grants 4 8

Common Reading Program 4 8

Community Service Events 4 8

Constituent Relations 4 4 4 8 8 8

Cornerstone Events 4 4 4 8

Council of Club Presidents 4 4 4 8 8 8

First Night 4 8 8

Human Resources & Recruitment Advisory Group 4 4 4

Junior Class Mock Interviews 4

Magnet 4 4 4 8

Marketing Campaign 8 8 8

New Board Member Recruitment & Screening 4 4 4

New Member Training 4 8

Outreach to Posse Foundation 4 4 8 8 8

Pennant Program 4 8 8 8

Regional Club Events (BUAA Engagement) 4 4 4 8 8 8

Regional Club Leadership Development 4 4 4

Regional Club Resource Guide 4 4 4

Reunion Bucknellian 4

Scholarship Program 4 8 8

Senior Sunset 4 8 8

Social Media Strategy 4 4 4 8 8 8

Sophomore Career Brunch 4 8 8

Strategic Planning Process BIENNIAL 8

Student Board Member Program 4 4 4 8 8

Surveys, Benchmarking & Analytics 4 4 4 8

Travel Program & Other Services 4 4 4 8 8

Volunteer Leadership Summit FALL 2015 8 8

BUAA BOARD ACTIVITY MATRIX

ACTIVITIES ADMISSIONS/

TRANSITIONS ADVISORYCAREER CLUBS/YOUNG ALUMNI

COMMUNI-CATIONS CONSTITUENT DEVELOP./ RELATIONS

FINANCE MEMBERSHIP/

NOMINATIONS STRATEGIC PLANNING

Admitted Student Open House Panel

Alumni Awards Program Annual Report

Bison Ambassadors (Admissions Volunteers)

Branding Guidelines

BUAA Snapshot Bucknell Magazine

Bucknell Public Interest Program (BPIP) Internships

Bucknell: Table for 12 CDC & Alumni Career Services Programming Devt.

Challenge Grants Common Reading Program Community Service Events Constituent Relations Cornerstone Events Council of Club Presidents First Night

Human Resources

& Recruitment Advisory Group Junior Class Mock Interviews Magnet

Marketing Campaign

New Board Member Recruitment & Screening

New Member Training Outreach to Posse Foundation Pennant Program

Regional Club Events (BUAA Engagement)

Regional Club Leadership Development

Regional Club Resource Guide Reunion Bucknellian Scholarship Program Senior Sunset Social Media Strategy Sophomore Career Brunch Strategic Planning Process Student Board Member Program Surveys, Benchmarking & Analytics

Travel Program & Other Services Volunteer Leadership Summit

LEAD ASSIST SUPPORT

BUAA BOARD ACTIVITY MATRIX

OWNERSHIP BY COMMITTEE