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Marketing Branding - Defending the Brand - Aggressive.pdf

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Figure

Figure 1-1. Internet sites use the Barbie name and image to solicit
Figure 1-4. Examples of altered company logos and potentiallyoffensive advertisements found on self-proclaimed parody sites.
Figure 1-5. The original doctored image of Sesame Street characterBert and Osama bin Laden, from the parody website ‘‘Bert Is Evil.’’
Figure 1-6. An image of Bert appears just to the right of Osama bin
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