… And the development continues !
12 - 15
mars 2014
CASABLANCA
12 - 15
march 2014
CASABLANCA
13
thedition
International exhibition of professional
equipments for the hospitality,
catering, food service,
Wellbeing and Leisure.
Office of Fairs and exhibitions in Casablanca
Organized by :
Morocco : undeniable advantages
quip’Hôtel Paris, an international meeting platform of the professionals of the hospitality and catering industry, for over 50 editions,this latter demonstrated in 2012 its commitment to Morocco, with a partnership sealed with Marocotel.
The first country represented in terms of visitors in Equip’Hôtel Paris, Morocco, with its hotel business and sustained tourism, represents major breakthroughs for international companies which wish to export. Marocotel by Equip’Hôtel Paris therefore takes all its dynasim for the second edition. This major event will gather again all professionals in the hotel and catering industry in Morocco by providing all the solutions necessary for the proper operation of their facilities.
With Equip’Hôtel Paris on its sides, Marocotel will strengthen its position in terms of platform content with high added value towards international resonance.
I wish you a very good show ! Corinne MENEGAUx Director of Division
Hospitality – Restaurants – beauty- Funeral - show Reed Expositions France
13 editions, 26 years. And the development..continues
he strategic alliance of two brands Marocotel and Equip’Hôtel Paris has proven during the latest edition its effectiveness through the rate of satisfaction of our exhibitors (94%)
As we have always demonstrated, The commitment of Marocotel by Equip’Hôtel Paris is at your service, which is and will always be placed in a process of sustainable development of the event. An exhibition which over these 12 editions became your showcase of products and services. To better serve the interests of our exhibitors, we worked with our counterparts Equip’Hôtel Paris in order to develop the exhibition towards a more sectorial segmentation which will enable you better target your visitors.
the 13th edition will host five distinct poles :
Welcome and relax, Conceive and design, Cook and Serve, Manage and Connect, Clean and Maintain.
Sure that this new strategy will give you all opportunities for a successful participation. I wish you a very good show !
Adil KARIM Business Unit Director Reed Exhibitions Morocco
BY EQUIP’HOTEL PARIS
:
A SPRINGBOARD FOR YOUR DEVELOPMENT IN MOROCCO AND IN THE INTERNATIONAL MARKET
Emerging and innovative projects for national and international attractiveness
In recent years, the hotel and tourism industry is at the heart of the development strategy of the countries of the southern shore of the Mediterranean. In Morocco, the government has implemented a proactive policy of which the objectives are :
Double the accommodation capacity, with the construction of 200,000 new beds to offer our visitors a rich and dense experience Double the tourist arrivals, by doubling market share in key traditional European markets and attracting 1 million tourists from
emerging markets
Triple the number of domestic travels, with the goal of democratizing tourism in our country Six structuring programs were defined around cultural, seaside resorts and nature with sustainable development as a backdrop and complemented by focused programs on certain high-value niches and other specific segments to increase the attractiveness of destinations :
Azur 2020
Eco / Sustainable Development Assets & Heritage
Entertainment, sports & leisure Business, Health & Wellness Internal tourism – Biladi
A booming sector with high priority in a stable and growing country
In a Moroccan economy still facing the achievements of the Plan Azur, Biladi Plan and 2020 vision, discuss, exchange, meet up are also actions that are vital to all operators in the hospitality, catering, food service, Wellbeing and Leisure
With the multiplication of key actors favoring an increasingly competitive climate, it is essential to provide the means to anticipate, innovate and be at the forefront of new trends.
Marocotel 2014 is the essential tool for your development that will enable you assert and maintain your position.
T
CASABlAnCAConstruction
of 200.000
beds
E
Marocotel By Equip’Hôtel Paris 2014 will
garantee :
More than 15 000 professional national and international decision makers
Create direct business opportunities targeting top buyers and decision makers of the sector
250 exhibitors among the major key players of a competitive and evolving market
20 000 sqm of exhibition space
4 days of exchanges and meetings between the references of the market and qualified national and international visitors
A quality organization with international
standards
Quality general fittings, equipped and turnkey stands
Support services for exhibitors before, during and after the show
Pre-registration of visitors on the internet and Pre- badging control at the entrance
Press and VIP service
An event rich in sharing and know how
Marocotel By Equip’Hôtel Paris is also an extensive program of events, creations, design workshops, chefs demonstrations, culinary competitions ... There will be in the Menu, the meeting of the greatest national and international chefs who will present the latest international trends and culinary innovations and renowned architects and designers who will share their expertise.
Large communication campaign
Wide national and international promotional campaign focused on the decision makers in the hospitality, catering, food service, Wellbeing and Leisure
A consistent database enriched in each edition
Partnershipswith major professional press and economic groups in Europe and Morocco
An effective website to help visitors plan their visit
BY EQUIP’HOTEL PARIS
:
A SPRINGBOARD FOR YOUR DEVELOPMENT IN MOROCCO AND IN THE INTERNATIONAL MARKET
POST EVENT REPORT 2012
VISITOR’S KEY FIGURES
14 336
visitors, of which 13.6% are internationalRELATED EVENTS 2014
The Culinary CompeTiTions
Four culinary competitions where candidates will compete under the watchful eye of a jury composed of renowned national and international personalities. 4 themes at the honor : Barista competition, chefs contest, pastry competitions and snacking contests.
The arChis sTudio
Marocotel By Equip’Hôtel Paris will also have the opportunity to take on major current trends through spaces completely designed by architects and designers
hosTed Buyers program
The exhibition will mobilize and will take in charge national and international top buyers and decision makers with the objective of maximizing the profitability of our exhibitors.
WhaT’s up program By maroCoTel
In order to discover the current most innovative Institutions in Morocco, Marocotel By Equip’Hôtel Paris has selected the latest projects and concepts to be discovered in accordance to specific criteria: creativity, originality and innovation.
Hospitality / Riads /Guest Houses / Hostels / Camping
25,00%
Restaurant / Snack
18,00%
Bakery / Pastry / Catering / Dairy / Coffee shops
16,00%
Cafés / Tea shops / Crepery
13,00%
Design / Architecture 7,00%
Food Products / supermarkets and hypermarkets
6,00%
Butchery / Delicatessen 2,00%
Spa / Beauty Parlors / Clubs / Leisure Centres / Gyms / Golfs
5,50%
Clinics / Hospitals
1,00%
Bar / Lounge / Disco / Games Halls / Casinos
2,00%
Cleaning companies / Laundry 2,00%
Press / Edition / Institutional / Services
2,50%
90%
are satisfied by the offer presented at the show94%
intend to visit the 2014 editionExHIBITOR’S KEY FIGURES
Exhibitor’s tEstimonial…
84%
moroccan entreprises16%
international entreprises (France, Spain, Italy, Portugal)200
Exhibitors
We are very pleased with this edition, Marocotel allowed us to drain many professional contacts, dynamic and interesting. I have attended many editions; I think this is my best Marocotel. This edition has also helped enhance our brands image, our expertise and demonstrate what we are capable of.
Laurent MOLINA : Assistant Sales Manager SIMMONS
95%
of the exhibitors of 2012 intend to participate in the 13th edition94%
of the exhibitors achieved their targetsAs far as we are concerned, Marocotel allowed us to present our new range intended for cafes and restaurants, we were surprised by the quality of visitors ; interested and committed professionals to realize their projects in 2012 despite the economic crisis . Reed Exhibitions Morroco brought a lot of professionalism to the organization of this edition.
Salih MOURAD : Managing director of SDA
Senior partner for already 5 editions, we noted a large improvement in terms of organization and visitor numbers. We received this year interesting contacts including major hotel chains. We would like to congratulate and thank enormously the Reed Exhibitions team for their availability and professionalism.
Imane Alaoui HASSANI: Sales and Marketing Director ISOTEC Morocco
We arrived in Morocco in 1994 and the 1st exhibition that we participated in was Marocotel. Today we celebrate our 18 years in Morocco and are really excited to be present. Marocotel is the flagship event where you can meet key players of cafes, hotels and gourmet restaurants.
Lucien LEUwENkROON : Assistant Sales Manager TOP CLASS LAVAZZA
37%
CEOs / MDs / Managers /chief Managers
14%
pastry Chefs Chefs12%
Sales directors Sales managers12%
Marketing and Communication Directors and Managers11,50%
Purchasing Directors Purchasing Managers7%
architects / interior architects designers / consultants3%
Kitchen staff / barman / Servers / reception Staff / butler 1,50% Operational manager 1% caterers / reception organizers 1% Security Directors / SECURITY MANAGERSA perfect organization; the presence of very interesting brands in the world of design and dedicated services to the hospitality, beautiful stands and a program tackling issues in a booming sector in certain regions of the world. I had the privilege being chosen as an ambassador by Equip’hôtel Paris 2012, which allowed me to glimpse good prospects.
Hicham LAHLOU : Designer
5
different
poles
to accompany you
in all
professions
BY EQUIP’HOTEL PARIS 2014
Hotels
Restaurant
Bakery / Pastry / Caterers
Cafés / Tea shops / Crepery
Riads/ Guest houses/ Hostels
Camping
Design/ Architecture
Food products/ Supermarkets and hypermarkets
Spa / Beauty parlours
Fitness Clubs
Cleaning companies
Dairy/ Creamery
Butchery/Delicatessen
Clubs/ Leisure centers
Golfs
Real estate agencies/ Real estate development
Clinics/ Hospitals
Bar/ Lounge/ Disco
Laundry
Game halls/ Casinos
Press / Edition
Institutional
Who visits ?
110,647 professionals, including 18.4% of
internationals
1600 exhibitors
Over 500 conferences speakers and
roundtables regrouping 20 countries
352 chefs of which 70 Michelin stars are present
15 cooking and design contests gathering
more than 200 candidates
Over 6000 meals served during the show
(Resto Des Chefs et Studio Resto...)
15 studios of trends achieved
250 entertainment and live demonstrations
The strength and support of EQUIP’HOTEL PARIS
Technologies High Tech Security Linen & professional textile
Bath & home products Wellness and Fitness Spa
Fittings & Renovation Design Lighting Furniture Outdoor Furniture Tableware Beverages Cafeteria & Bar Restaurant concepts
Equipment & kitchen materials Food products
Disposable items Signage & Accessories
Laundry Hygiene Cleaning
… And the development continues !
MAROCOTEL BY
EQUIP’HÔTEL PARIS
FRANCE AND INTERNATIONAL CONTACTSCorinne Menegaux
Division Director Hospitality - Restaurants - Beauty - Funeral - Show Yumna Chabrol
Deputy Director Hospitality and Catering Division
Pauline le Pottier International Sales Assistant
Tel. : +33 (0)1 47 56 21 96 [email protected]
ALLEMAGNE
Gregor Stolarczyk Tel : +49 211 55 62 85 47 [email protected]ITALIE
Fabio Fontana Tel : +39 024 351 70 80 [email protected]ESPAGNE
Olga Pons Tel : +34 93 424 4000 [email protected]UK
Tom Small Tel : +44 20 84 39 89 07 [email protected]CHINE
Daizy Zang Tel: +86 (10) 59 33 92 68 [email protected] Woody Mu Tel: +86 (10) 83 55 79 40 [email protected]FRANCE, SUISSE, BELGIQUE
Laure Ambonville
Tel : +33 (0)1 79 71 9305 [email protected]
MOROCCO CONTACT
Zakaria Moatamid
Billing and Sales Administration Manager Tel.: +212 (0) 5 22 46 54 67
Reed Expositions
The expertise of the world leader in the organization of trade fairs 500 exhibitions in 39 countries, including more than 60 in France.
Reed Expositions France
The expertise of the Hospitality and Catering Division, organizer of Equip’Hôtel Paris exhibitions, Vending Paris, Sandwich & Snack Show and Parizza. These shows bring together over 2000 exhibitors and 120,000 visitors.
The experience of the international team of Equip’Hôtel, a flagship reference in the trades of Hospitality and Catering.
Reed Exhibitions Morocco
Forum Bab Abdelaziz : 62, Angle boulevard d’Anfa - 6ème étage n°61
Casablanca - Maroc
