Cynthia L. Saver, RN, MS CLS Development, Inc. Columbia, MD (410) 884-4329 csaver@clsdevelopment.com Summary
Senior Publishing Executive
Nearly 20 years of publishing experience with in-depth package of skills. Have held senior editorial positions, most recently with Nursing Spectrum, a division of Gannett, Inc, which had a print circulation of nearly one million. Strong skills in medical and health care editorial. Experience in both print and online, including developing content for new products, websites, and elearning programs. Collaborate well with art directors, designers, and business staff. Currently working with several leading nursing journals.
Redesign of products — editorial and design Synergy with marketing objectives
Management of editorial and production staff Creation and management of print, online content
Writing Management of editorial services for products
Training and education programs Research Education
• Certificate in Editing and Publications, Georgetown University, Washington, DC, 1995 • MS: The Ohio State University, Columbus, 1987
• BSN: Franklin University, Columbus, OH, 1984
• Diploma: Aultman Hospital School of Nursing, Canton, OH, 1976 Professional Experience
President, CLS Development, Inc., (October 2004 to present)
Provide complete editorial services for print and online, including strategic planning, author recruitment, research, writing, editing, training, continuing education development and application process, new product development, project management, and evaluation of products. Have worked on magazines, journals, books, newsletters, slide presentations, and elearning packages (content and image development). Work with designers to ensure clinical accuracy of materials in print and online.
Projects include launching, and ongoing work on, American Nurse Today, the official journal of the American Nurses Association, and ongoing work with major publishing companies such as Lippincott, Williams, & Wilkins.
Provide dynamic presentations for nurses on topics such as communication, creativity, happiness, mind skills, and writing for publication.
Book Acquisitions Editor, Sigma Theta Tau International (July 2007 to December 2009) Responsible for identifying book topics and finding appropriate authors. Worked with authors in developing and publishing their books, including coordinating peer review, defining content, negotiating contracts, writing business plans, identifying visuals, and ensuring production was completed on time and within budget. Assisted with marketing activities.
Executive Vice President, Editorial (February 2004 to October 2004 [title change])
Beginning Fall 2003, I served on the core team that planned the acquisition of the NurseWeek company and later served on the transition team. We restructured the company, and I continued on the executive team for the company. I set up the new editorial structure, including establishing photo art director positions and creating an editorial leadership team, which increased the quality of editorial and photography in the magazines. I transitioned my production duties to another executive, but remained closely involved in this area as we centralized production.
• Responsible for 12 regional publications, two annual guides, two websites, four ezines. • Served as editor in chief for the western region and editorial director for the Mountain West and
South Central biweekly editions.
With the exception of production, my other duties remained the same as those listed below under corporate editorial/production director.
I was responsible for the editorial and production implementation of several new projects over my years with Nursing Spectrum, such as —
• Specialty guides: annual guides for nurses in specialty areas (e.g., critical care). These guides have consistently been profitable.
• RN and HealthcareHub websites (content only)
• Launch of four monthly magazines within two months: total circulation about 500,000
• New computer system (production and sales parts). This system totally changed our production workflow and allowed us to better track finances. I was involved in choosing and implementing the new system.
• National Nurse of the Year program
• Minor and major redesigns of logo and magazines — both Nursing Spectrum and NurseWeek • Student guides: published twice per year; both profitable
• Annual career guide: started at about 48 pages, now capped at more than 200
• Pathways to Success, an annual guide that includes more complex articles aimed at the more experienced nurse and nurse leaders
• International section of website: I set it up and worked closely with our partner, International Council of Nurses
• Three calendars — RN, Nurse Leaders, Nurse Recruiters. I worked directly with AONE staff on the Nurse Leader calendar.
• Employee orientation — The circulation director and I developed a two day orientation program at our corporate office, I developed a general orientation checklist and checklists for editorial, production, and administration
• I found reviewers and reviewed content plan for the 2005 Nursing Spectrum Drug Handbook (the company’s first drug book)
Nursing Spectrum articles have won several editorial awards over the years, including the Sigma Theta Tau International (nursing honor society) media award and the APEX award.
Corporate Editorial/Production Director (July 1996 to February 2004) Nursing Spectrum, Falls Church, VA
Responsible for effective editorial and production services for a communications company with several products, including 12 regional nursing magazines; total circulation more than 800,000), five specialty nursing magazines, three annual career guides (two for students, one for RNs), two websites, and four ezines (electronic newsletters). Specific responsibilities/accomplishments included —
• Supervised editorial/production shared services staff (12 members). I developed this department from scratch. It served the company’s editorial and production needs, including marketing and design.
• Planned editorial and production parts of opening a new office and starting a new edition of Nursing Spectrum. Hired and trained staff, planned equipment, and oversaw all aspects of editorial and production.
• Facilitated growth of shared services, editorial, and production staff in seven regional and three remote offices. Included mentoring and providing training courses
• Represented Nursing Spectrum at national and international conferences. Partnered with national nursing associations on mutually beneficial projects (e.g., NSNA and writing contest, Sigma Theta Tau International and evidence based practice contest)
• Improved quality of editorial contents through review of articles, in-depth training sessions, and application of best practices. Worked with online to create a database of shared article to reduce duplicate articles on common topics.
• Streamlined production workflow through analysis and application of best practices. Has resulted in significant cost savings for the company
• Served as editorial director for the four monthly regional publications
• Served as coordinator for the southern regional edition, which entails administrative responsibilities
• Managed editorial content for two websites: www.nursingspectrum.com and www.healthcarehub.com
• Managed many marketing projects (e.g., brochures), ezines, specialty guides, and career fitness guides
• Wrote articles and editorials
• Presented writing workshops at regional and national meetings as well as hospitals
I shared responsibility for Customer Care, the Nursing Spectrum customer service program, with the circulation director. Presented customer care topics such as customer loyalty, professional dress, leadership, and communication etiquette on a regular basis.
Medical Editor/Writer (1991-1993) Senior Medical Editor/Writer (1993-1994)
Director, Editorial Services/Editorial Team Leader (1994-1996)
Adverceutics, Inc., Laurel, MD (Note: This company is now called Columbia MedCom and is based in Columbia, MD.)
• Created tactical marketing plans for clients, which were primarily pharmaceutical companies. Plans included objectives, budgets, timelines, and project overviews.
• Managed editorial staff of approximately 10 to meet our clients’ editorial objectives. • Wrote, edited, and managed medical communications projects — slides, newsletters, journal
articles, proceedings, videos, brochures, independent study programs, and computer animated presentations. Target audiences included nurses, physicians, and pharmacists. Topic areas included cardiovascular, nephrology, pediatrics, surgery, and oncology.
• Was lead editor in creating and implementing a registry program (similar to a research study) of orthopedic patients undergoing total hip and knee replacement surgery
• Coordinated live and print continuing education programs.
• Collaborated with designers in creating print and computer programs.
Project Officer, Advanced Treatment and Bionics Institute (1989-1991) Mount Carmel Health, Columbus, OH
As project officer for a two-hospital system of more than 900 beds, managed drug and device clinical trials and special projects using new technology. Managed both inpatient and outpatient studies in hospitals, clinics, and physician offices. Performed study monitoring, coordination, and administration —
• Prepared IRB applications and reports (also served on IRB). Developed a model informed consent form for use by investigators and wrote/revised consents.
• Presented staff and physician education related to study protocols.
• Wrote business plans for projects. Analyzed feasibility of projects from clinical and financial perspectives.
• Performed data collection.
Education Coordinator (1985-1989)
Mount Carmel Medical Center, Columbus, OH
Responsible for continuing education for nurses and other hospital staff.
• Designed curriculum for orientation program; responsible for management of this program and BLS, ACLS franchises.
• Developed and coordinated continuing education and preceptor programs. • Taught a variety of clinical and management topics.
• Wrote brochures and self-study programs.
• Wrote and produced scripts for slide-tape and video programs. Staff Nurse, Operating Room (1980-1985)
Staff Nurse, Cardiac Care Unit (1976-1980) Mount Carmel Medical Center, Columbus, OH
• Was the first staff nurse II (clinical ladder program) at Mount Carmel
• Became one of the first three laser nurse specialists in the OR and helped establish laser surgery program through staff education and the development of policies and procedures.
• Precepted new employees Honors
• Member, Sigma Theta Tau International (Nursing Honor Society)
• Ohio Nurse Association Certificate of Recognition for Voluntary Continuing Education in Nursing (recognized six times; program no longer active)
• Commendation for the Practice of Professional Nursing, Franklin University • Invited judge for ASHPE and Catholic Press awards
Professional Memberships
• Sigma Theta Tau International, Epsilon Chapter • American Medical Writers Association
Licensure
• Current RN license in Maryland Presentations
Have presented on many clinical, career, and writing topics. Target audiences have included physicians, nurses, student nurses, ancillary hospital personnel, and managers.
Publications
Have written hundreds of articles as freelance writer and staff member. Partial list attached. Skills
• Microsoft Office, Quark • Certified Career Coach
• Able to manage multiple projects, usually within given time and budget parameters • Motivated to achieve goals and committed to quality work
• Eager to learn new skills and to mentor others Community Service
• Basic Life Support (BLS-CPR) Instructor Trainer
• Volunteer, Howard County Animal Shelter (named volunteer of the year) • Past Advanced Cardiac Life Support Instructor (1986-around 2002)
Sample Publications/Presentations from Past 5 Years (This is not an all-inclusive list and includes only bylined articles.) Invited articles
Saver C. Trends in OR design follow calls for safety, evidence-based practice. OR Manager. 2008; 24(1):1, 10-12.
Saver C. Knowing when to stop: DNR in the OR. OR Manager. 2007; 23(11):17-21.. Saver C. Being prepared for donation after cardiac death. OR Manager. 2007; 23(10):18-21.
Saver C. Behind the scenes of self-study continuing education. Nursing Spectrum & NurseWeek Continuing Education Catalogue. Winter 2008. 8-11.
Saver C. How to give feedback to preceptees. Nursing Spectrum & NurseWeek Med/Surg Specialty Guide. Fall 2007.
Saver C. Continuing education as an efficient tool for evidence-based practice. Nursing Spectrum & NurseWeek Continuing Education Catalogue. Summer 2007.
Saver C. To communicate better, ask 3 simple questions. Nursing Spectrum. July 30, 2007.
Saver C. OR directors finding opportunity in interim management positions. OR Manager. 2007 (April); 23(4):1, 9-10.
Saver C. Multipart series on writing for publication for AORN Journal. 2006-2007 Hader R and Saver C. No time to lose. Nursing Management. July 2006; 23-29;48. Saver, C. New roles, new opportunities for OTs. PT/OT Insider. June 2006; 9-11. Saver, C. The transitional DPT online: Click and learn. PT/OT Insider. June 2006; 4-8. Saver C. New ACLS guidelines. Nursing Spectrum. 2006; 16(10): 36-38.
Saver C. Staffing ratio trends: a survey of perioperative nurse managers. AORN J. 2005; 81:1041-1044. Hess R, Saver C. How new grads can interview for their first job. Dean’s Notes. 2003; 24(4) (publication developed by NSNA).
Saver C. Nursing in the new millennium. Imprint (NSNA publication). 1999; 46(1):32-35.
Selected staff-written articles while at Nursing Spectrum Note: Articles sometimes ran on different dates in different editions.
• June 2004. Moral authority. Editorial. • May 2004. A passion to care. Editorial. • April/May 2004. Patient talk.
• February 2004. We have lift off. Editorial. • November 2003. Dress up. Editorial.
• December 2003. The power of bittersweet. Editorial • October/November 2003. Speak up about nursing. Editorial. • November 2003. Magnet’s pull hard to ignore.
• October 2003. Stamp out stigma. Editorial. • March 2003. Nurses meet with President Bush. • May 2001. The spirit within. Editorial.
Sample presentation topics • Effective Communication • Writing for Publication • Creativity
• Closing the Generation Gap • Diagnosis: Happiness
• Weaving Your Strengths into a Tapestry of Success • How to Partner with the Media
• Career Skills for RNs and Student Nurses Contributor
Nursing Spectrum Drug Handbook. 2008
