Branchburg, NJ (June 27, 2011) The Association

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PRSRT STD U.S. POSTAGE

PAID

PLATTEVILLE, WI PERMIT NO.124 Association of New Jersey Chiropractors

3121 Route 22 East Suite 302 Branchburg, NJ 08876 • U.S.A.

Featured Articles

Little Things Matter

Dr. Joseph D’Angiolillo — page 3

One Step to Implement Nutrition into a Chiropractic Practice

— page 11

Healthy Food for All?

Dr. Van Merkle — page 15

ANJC Fall Convention

— page 16

Does Your Documentation Tell the Right Story? David Klein — page 17

Foundation for Chiropractic Progress Update

— page 18

Consultations that Rock!

William D. Esteb — page 19

Proposed PIP Regulation Amendment

— page 21

Horizon BC/BS and the Non-Participating Office Lynette Contreni — page 22

For Pain: Hippocrates, Food and White Willow Bark

Dr. David Seaman — page 22

ANJC Collaborates with Army One Source to Launch Healing Hands 4 Heroes

— page 23

Dr. Blasé Toto Named Sports Chiropractor of the Year

— page 23

Logan College of Chiropractic Honors Two of NJ’s Finest

— page 25

With the New Doctor in Mind ...3

ChiroAssist ...4 Foot Loose ...8 Sport Shorts ...12 Legal Ease ...14 Risky Business ...17 Medicare Q & A ...18 Insurance Q & A ...18 Legal Q & A ...19 Latest Research...20

Inside:

ANJC’s Radar…

Here is a short list of just some of the items that ANJC is working on…

Continued on Page 6

I

n another example of our ongoing efforts to be a re-source for health and wellness information, the ANJC is proud to announce a partnership with NJ.com, the leading website in New Jersey, to provide a regular ANJC authored blog called “Chiropractic Cares.”

NJ.com is the largest local news and information site in New Jersey and is the online home of 12 NJ newspapers, including the Star-Ledger. The site gen-erates over 5.5 million unique users and 51.5 million page views per month.

ANJC members throughout the state will be able to contribute blog content to the Chiropractic Cares ANJC

ANJC PARTNERS WITH NJ.COM TO

CREATE REGULAR HEALTH BLOG

Continued on Page 8

B

ranchburg, NJ (June 27, 2011) – The Associa-tion of New Jersey Chiropractors announced today that its claims challenging the post-pay-ment auditing and overpaypost-pay-ment recovery practices of Aetna were upheld on June 20, 2011, by Judge Joel A. Pisano of the United Stated District Court in Trenton, NJ, in Association of New Jersey Chiropractors, et al. v. Aetna, Inc., et al., Case No.3:09-cv-03761.

The case, which was filed in July 2009 by Pomer-antz Haudek Grossman & Gross LLP, one of the na-tion’s preeminent class action law firms, and Buttaci & Leardi, LLC, a Princeton-based law firm that repre-sents healthcare providers, including chiropractors,

in overpayment disputes throughout the country, challenges Aetna’s abusive practices in using post-payment audits, repost-payment demands, and “pre-pay-ment review” to recover substantial sums that have previously been paid as health benefits for services provided to Aetna in violation of the Employee Retire-ment Income Security Act of 1974 (ERISA).

In the action, the plaintiffs allege that Aetna im-properly recouped monies from healthcare pro-viders (including chiropractors) that had previ-ously been paid on behalf of its members, based on retroactive determinations that

JUDGE AFFIRMS ANJC’S STANDING TO PURSUE

ERISA CLAIMS IN AETNA LAWSUIT

Continued on Page 6

Congressman Jon

Runyan Attends ANJC

Spring Convention

Participates in Community

Covenant Signing

B

ranchburg, NJ – Congressman Jon Daniel Runyan, R 3rd_{Congressional} District, was an honored guest of the Association of New Jersey Chiropractors at our April 16 Spring Convention at the Ocean Place Resort & Spa in Long Branch.

Congressman Runyan gave a brief speech, which outlined his lifelong association with chiropractic as part of the lunchtime cer-emony officially launching the ANJC’s Com-munity Covenant in collaboration with Army One Source, a U.S. Army Community outreach program, and the Army Community Covenant.

Continued on Page 26

• Elections – Monitoring upcoming 2011-12 ANJC statewide elections.

• ANJC Fall Convention – Planning Oct. 29/30 fall conven-tion; Governor Christie invited as keynote speaker; mod-erated panel discussion includes 8 college presidents.

• Worker’s Compensation in NJ – involved meeting with top state officials.

ANJC Fall Convention

Hilton East Brunswick Hotel

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as it the graceful yet defi-ant actions of a mature African American woman refusing to sit at the back of the bus, or was it ballads like those of a Jewish guitar and harmonica play-ing kid who said “The Times They Are A-Changin” that set in motion the social changes of the sixties? Or do we trace it even further back to members of an underground railroad who led their fellow man into the un-known and a freer life?

Was it the scope of practice that changed chiropractic in New Jersey or was it that the scope had changed because the consciousness of chiropractors had changed? Have the public and the political powers accepted chiropractic as a legiti-mate, mature, distinct healing art with a proven track record because chiropractors do?

By now our members have received the news that one of our members, Dr. Armond Forcella, did not let the discouragement of hitting the brick wall dissuade him from doing the right thing for one of his patients. Dr. Forcella made a determination that his patient was permanently disabled, and persisted in making his point clear: that chiropractors are physi-cians and are qualified to make such a determination. The ANJC helped by providing him with support, documen-tation and a historic perspective to fight this fight.

We can certainly look to our cur-rent scope of practice, which states

that chiropractors are physicians and can “Sign or certify temporary or per-manent impairments and other certifi-cations consistent with a chiropractic practice such as pre-employment screenings. A chiropractic physician may use recognized references in making his determination.”

We can also look a little further back in our history to 1985 when Dr. Kevin Emery received an answer to his inquiry to the Board of Medical Examiners regarding whether or not chiropractors are physicians. The then Executive Secretary, Charles Janousek, stated that “a chiroprac-tor is considered a physician in this state, as long as he is referred to as a chiropractic physician.”

While Dr. Emery’s inquiry may have seemed like a small thing, it is the cumulative actions of many small things by many committed doctors that have brought the collective con-sciousness of chiropractic in New Jersey to this point. It can be said that you know not how far-reaching your actions, or the things you say today, may have on an individual or on the course of history in our global community.

I am proud to say that I belong to an association of committed doc-tors of chiropractic who are doing the things necessary to advance chiropractic to its rightful place. The future of chiropractic in New Jersey and in the world is looking brighter every day!

Little Things Matter

Dr. Joseph D’Angiolillo – ANJC 2nd_{Vice President}

With the New

Doctor in Mind...

A

fter choosing a location for your practice, at some point the issue of when to hire staff and how many to hire comes up. This is probably the most complicated practice issue that a new doctor runs into. I’ll try to make this easy, and simple, but really it tends to be more art than science.

First, in general terms, you should hire a Chiropractic Assistant (CA) as soon as you can afford one. Sim-ply having someone to answer the phone and schedule appointments for you pays for itself when you’re seeing 10-12 visits per day. Most pa-tients aren’t going to be impressed with you if you’re answering your own phone. Remember that future practice growth comes from many sources, but primarily the patient has to feel that you’re someone that they want to refer their friends and family to.

With an unemployment rate that is at it’s highest in 30 years, I would recommend that you first try asking people if they know someone who is looking for a job. This way, you’ll have a recommendation rather than inter-viewing a hundred or more applicants

that you do not know. You can also consider a part-time person, say af-ternoons only, until your practice gets busier.

The next step is to find someone nice, who is able to smile. You can teach them just about everything else, but being nice comes naturally. Then you can begin to train them to answer the phone and make appoint-ments. Once they are able to take a new patient phone call and schedule appointments, then everything else comes second.

At some point in your practice, you will have grown to a point when you consider adding additional staff. The general rule of thumb is that if you run an efficient practice, then one staff person should be able to handle 35 to 50 visits per day during a normal 6-8 hour practice schedule. When you are consistently over 35 visits per day, then you can consider adding a second CA. But like I said, this is much more art than science.

In the next column, we’ll discuss the most efficient office hours to keep and days to work. Please con-tact me if I can answer any ques-tions: drc@campbellchiro.com

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hen that sweet little old patient comes in to see you for the first time this year, don’t automatically assume that her Medicare coverage is still in effect. More and more seniors are taking advantage of the option in coverage that moves them over to Medicare Part C. If you’ve already experienced the joy of billing Medicare for a pa-tient who no longer has traditional Medicare, then you know the hassle that Medicare Part C, also known as a Medicare Advantage Plan, can be to your billing and collections process.

What is a Medicare Advantage Plan?

According to www.Medicare.gov, a Medicare Advantage Plan (like an HMO or PPO) is another Medicare health plan choice qualified beneficia-ries may have as part of Medicare. Medicare Advantage Plans, some-times called “Part C” or “MA Plans,”

are offered by private companies ap-proved by Medicare. If your patient joins a Medicare Advantage Plan, the plan will provide all Part A (Hospital Insurance) and Part B (Medical Insur-ance) coverage. Medicare Advantage Plans may offer extra coverage, such as vision, hearing, dental, and/or health and wellness programs. Most include Medicare prescription drug coverage (Part D).

Medicare pays a fixed amount for your patient’s care every month to the companies offering Medicare Advan-tage Plans. These companies must follow rules set by Medicare. However, each Medicare Advantage Plan can charge different out-of-pocket costs and have different rules for how these patients get services (i.e., whether a referral is needed to see a specialist, like chiropractors, or if they have to go to only doctors, facilities, or suppliers that belong to the plan for

nonemer-gency or non-urgent care). These rules can change each year.

Am I Allowed to Treat Medicare Part C Patients?

The best thing to do is to verify each and every Medicare patient’s benefits, for all insurance cards they have in their possession. This means that you can discern whether they have traditional Medicare coverage with a red, white, and blue card, or have decided to choose a Medicare Part C plan. If so, you must know whether or not you participate in this plan, and whether they have out of network benefits if you don’t. Watch out for ID cards that say, “PFF,” which stands for Private Fee for Ser-vice. If you treat and submit bills for services on one of these patients, you are automatically in the network while treating that patient, and sub-ject to all the fee restrictions and

By Kathy Mills Chang

Don’t Be Fooled by

Medicare Part C

appeals processes of this plan. It’s also known as making you a deemed provider. If you don’t want to accept these benefits, and you are not par-ticipating in their network, then let the patient know you are not submit-ting to the PFF carrier, and then you may treat that patient as a cash pay-ing patient, and not be restricted to the fee schedule of that carrier.

Factoids You Must Know for Medicare Part C

• ABN forms do not apply to Part C. • Verify the insurance benefits just

like you would for regular health insurance. While making that call, you would ask for both in and out of network benefits, and confirm which your office is subject to. • Should you need to appeal

deni-als, realize that the appeals pro-cess is different from traditional Medicare. Each plan has its own appeals process that you must be aware of.

• The AT modifier will usually not apply in this environment. Check with each plan to be sure. • Plans can choose to eliminate

DCs as they only need to provide the service, and can designate a DO or MD to do so. Don’t assume there is chiropractic coverage automatically.

• DCs are usually included on “point of service” options.

Medicare Part C can be a valuable help to seniors on a fixed income, since the plan mirrors traditional managed care, and can help to keep costs down. Choose wisely before automatically joining these networks, and make sure you never fail to verify

all Medicare coverage for maximum efficiency and coverage. After all, these plans may pay for otherwise statutorily non-covered services, like exams and therapies. Find the per-fect blend of these plans in your fee system and contracted plans in your office to maximize coverage and ben-efits for your senior patients.

–––––––

Kathy Mills Chang is the founder of her own consulting firm, assisting doctors with finding financial and reimbursement ease in practice and helping them to make and keep more money. She and her team specialize in coding, documentation, Medicare, billing and collections and patient finances. She can be reached for service and questions through her website at www.kmcuniversity.com or by email at info@kmcuniversity.com.

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JUDGE AFFIRMS ANJC’S STANDING TO PURSUE ERISA CLAIMS IN AETNA LAWSUIT

Continued from page 1 the services at issue were not covered

under the members’ healthcare plans. Frequently, Aetna determined after the fact that the services were excluded from coverage because they were “ex-perimental and investigational” and therefore demanded that the provid-ers return the funds. If the providprovid-ers did not agree, Aetna placed them into pre-payment review, which in reality meant that Aetna simply withheld pay-ment as a means to punish the pro-vider and save money through undis-closed denials. The entire process, as alleged in the complaint, was in viola-tion of ERISA because Aetna made its retroactive adverse benefit determina-tions that served as the basis of its repayment demands without providing a full and fair review of its decision, as required under the law.

“This decision is very important,” says D. Brian Hufford of Pomerantz, “as now we will be able to proceed to full-scale discovery where we an-ticipate finding substantial evidence supporting our claims that ERISA

has, indeed, been violated as a re-sult of Aetna’s widespread actions.” The case parallels a similar action brought by Pomerantz and its co-counsel, Buttaci & Leardi, on behalf of ANJC and other plaintiffs, which is proceeding against a number of Blue Cross Blue Shield licensees in the Northern District of Illinois before the Honorable Matthew E. Kennelly, as well as a recently filed action against United HealthCare in the District of New Jersey before the Honorable Faith Hochberg, both of which allege violations of ERISA for improper re-payment demands and recoupments of prior benefit payments.

In addition to the ERISA claims, Judge Pisano also upheld the stand-ing of the association plaintiffs to pursue claims for injunctive relief on behalf of their members, including the International Chiropractors As-sociation, the Association of New Jersey Chiropractors, the New York Chiropractors Council, and the Illinois

Chiropractic Society. Co-counsel and ANJC Special Counsel John W. Leardi notes that “We are very pleased that the associations will be able to con-tinue advocating on behalf of their members in this case, as they play an important role in defending the rights of providers and subscribers against managed care abuse.”

“The ANJC is and will continue to be aggressive in fighting for the rights of our members, and their patients,” notes Dr. Sig Miller, Execu-tive Director of the ANJC. “And one area where we believe many of our members’ rights have been ignored is post-payment audits,” Miller added, “which is why our Board of Directors voted to be involved in this lawsuit in the first place.”

ANJC President Dr. Steve Clarke stresses the importance of a fair process moving forward for post-payment audits: “We recognize that rooting out fraud and abuse should be a common goal for both providers

and payers, but the manner in which insurers audit previously paid claims and demand repayment has to be fair, particularly because the vast majority of these audits involve coverage or documentation issues as opposed to fraudulent billing.”

The ANJC, who is joined by three other chiropractic associations and six individual healthcare providers, including five chiropractors, in bring-ing the lawsuit, is assertbring-ing its right, through representational standing, to obtain appropriate equitable relief to address the numerous abuses at issue on behalf of its members and, more importantly, their patients.

The ANJC is one of the largest as-sociations of chiropractors in the na-tion, with over 1700 members state-wide. ANJC’s mission is to educate itsmembers on the latest technology and advancements in the profession and to become a trusted, relied upon information resource to thepublic regarding the benefits of chiropractic care. For more information, please visit ANJC’s public information web-site atwww.njchiropractors.com or call (908) 722-5678.

Counsel for plaintiffs are continu-ing to investigate these claims, and other related claims that may be added to the litigation. If you have any questions, please contact ANJC Special Counsel John W. Leardi, Esq., of Buttaci & Leardi, LLC, by phone (609-799-5150) or electronic mail (jwleardi@buttacilaw.com).

• CA Certification Program – Creating legislation and training for therapeutics and x-ray.

• Youth Sports Coaching Certifi-cation Safety Program – Estab-lishing certification program for ANJC to present as required by all coaches involved with all local youth sports.

• Advancing Class Actions & Other Legal Issues – Aetna, Cigna, BC/ BS, Horizon, etc.

• Legislation – ANJC introducing new legislation on managed care company abuses.

• Statewide Blog – In affiliation with NJ.com, recently introduced state-wide blog to better serve public at large: http://blog.nj.com/pre-mium/anjc_chiropractic_cares/ index.html.

• HQ Staff – Adding additional staff to better serve member needs.

• Other State Associations – Due to ANJC success, assisting other state associations to enhance their success.

• Monitoring – ANJC consultants moderating changes to public em-ployees’ health benefit programs.

• Free CEUs – Scheduling new series of free webinar and semi-nars beginning Sept. 2011 – Aug. 2012; CEUs available for ANJC regional programs as well.

ANJC’s Radar…

Continued from page 1

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iabetes continues to increase rapidly across all regions and demographic groups. Chiro-practors should be very concerned, since the effects of diabetes inter-fere with spinal and lower extremity health and can significantly increase physical disability. Diabetes can be associated with serious complica-tions and premature death, but with professional healthcare counseling, persons with diabetes can take mea-sures to reduce the likelihood of such occurrences.

Chiropractic care has much to offer patients who have diabetes. Because of circulatory concerns, these patients often develop extrem-ity problems and symptoms, most commonly of the feet (1,2). As the diabetic process continues, neu-ropathy can lead to sensory difficul-ties, which often allows poor shoe fit, excessive pressure and friction, and even injuries to go undetected (3,4). The eventual result is skin ulcerations, infections that do not heal readily, and even amputation in some cases (5,6).

When treating a diabetic patient, it is the chiropractor’s duty to evaluate the circulatory status in the extremi-ties, and provide advice to help pre-vent the development of foot ulcers. In most people the foot is seldom symptomatic, and this is particularly true in the case of patients with a his-tory of or tendency to diabetes.

Areas of Clinical Concern

Nutrition: Dietary modifications and vigilance over food intakes are required when dealing with a diabetic condition. Supplementation with vi-tamins, minerals, and other products can be very useful, depending on each patient’s condition and food habits.

Circulation: Circulatory status must be maintained at all costs through

proper nutrition, regular exercise, and protection from injury. Lower extrem-ity exercise is critical: just regular walking can stimulate the pumping of blood and fluids through the system and prevent pooling and stasis. Gen-tle massage along with elevation of the legs and compression stockings— when necessary—are useful adjuncts.

Shoe fit: Proper shoe selection can be critical in avoiding excessive frictional stresses to sensitive foot tissues (7). The sole the shoe is built on must match the shape and length of the foot. The vamp and the heel counter need to provide support with-out being too restrictive and irritating. The size and shape of the toe box are critical, and prominent seams or stitching can rub and chafe, with di-sastrous results. Adjustable closures, such as full laces, can adapt to the changes in foot size and shape that occur during the day, and Velcro®-type tabs are very helpful for patients who have difficulty lacing and tying knots. Slip-on styles are usually not recom-mended for patients with diabetes, due to the lack of adjustability and the need for a tight fit.

Shock absorption: An important consideration is preventing damage to the heel pads and absorbing the stresses of walking. The diabetic foot is particularly sensitive to the 3-5 g-force it must endure with every footstep. Normal shocks and stresses can result in damage and injury to sensitive diabetic feet. The sole of the shoe (insole, midsole, and outsole) must be made of comfortable, durable, and shock-absorbing materials.

Breakdown prevention: Individually designed, stabilizing foot orthotics are valuable, and should be considered early in the treatment of a patient with diabetes. In the initial stages of the condition, an orthotic that is sup-portive of normal foot biomechanics is

Diabetes and Orthotic Care

By Brian D. Jensen, DC

useful, as long as a special, shock-ab-sorbing material is provided. Effective orthotics encourage efficient foot and lower extremity biomechanics, while at the same time diffusing pressure stresses and preventing tissue break-down. The ideal orthotic should be designed to be very comfortable and shock absorbing, while still providing full corrective support for foot align-ment and dynamics. Such an orthotic will allow your patient to continue to be active and to exercise regularly.

In the final stages of diabetic foot problems, a purely accommodative orthotic is all that can be tolerated. This type of compromise orthotic will absorb shock and prevent pressure sores, but it does not support the arches and biomechanics of the foot. In this case, cut-outs and divots must be incorporated to allow the broken-down foot to function without exces-sive pressure on individual areas. It is much better to intervene early in this process and to prevent or at least slow down the development of this late stage.

The Value of Orthotic Support

The importance of proper shock absorption and shoe fit for the dia-betic patient cannot be overstressed. Chiropractors who treat patients with diabetes must consider their need for comfortable, flexible foot orthotics that will provide support and fore-stall future biomechanical and tissue breakdown (8).

References

1. Kosak GP, Hoar CS et al. Management of Diabetic Foot Problems. Philadelphia: W.B. Saunders, 1984.

2. Bild DE, Selby JV et al. Lower extremity amputations in people with diabetes. Epidemiology and prevention. Diabetes Care 1989; 12(1):24-31.

3. Harkless LB, Dennis KJ. You see what you look for and recognize what you know. Clin Podiatr Med Surg 1987; 4(2):331-339.

4. Gibbons GW, Freeman D. Vascular evalu-ation and treatment of the diabetic. Clin Podiatr Med Surg 1987; 4(2):337-381. 5. Pecoraro RE, Reiber GE, Burgess EM.

Pathways to diabetic limb amputation. Basis for prevention. Diabetes Care 1990; 13(5):513-521.

6. Levin ME, O’Neal MW, eds. The Diabetic Foot, 3rd ed. St. Louis: C.V. Mosby, 1983. 7. Dyck PJ, Thomas PK et al., eds. Diabetic

Neuropathy. Philadelphia: W.B. Saun-ders, 1987.

8. Hyland JK. “Diabesity” and lower ex-tremity support. Practical Research Studies 2010; 24(3):1-4.

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Dr. Brian Jensen is currently the Associate Director of Professional Education at Foot Levelers. He speaks on a wide variety of topics, including orthotic therapy, posture, structural preservation, breaking free of the medical model of healthcare, and innovations in nutrition. Dr. Jensen can be reached at 800.553.4860.

blog, which will be edited and man-aged by Tom Cosentino of iMedia Public Relations, the ANJC’s public relations counsel. Tom will filter con-tent from ANJC members and set up an editorial schedule for posting con-tent. All ANJC content will be posted directly by Cosentino so the ANJC can maintain editorial control of the site. If you have a story you have already written but has not been published that you want considered for the blog, please contact Tom at tcosentino@innovativemediapr.com.

“NJ.com is excited about the al-liance with the Association of New Jersey Chiropractors,” said Barbara Chodos, General Manager of NJ.com. “The blog that ANJC will provide on NJ.com will be an educational re-source for our users. We also look forward to helping New Jersey chiro-practors grow their business by of-fering NJ.com products and services that produce results!”

In exchange for receiving the dedi-cated Chiropractic Cares blog, the ANJC has agreed to market to mem-bership the NJ.com business listing package that includes a listing in the NJ.com directory as well as other NJ directories to members of the associ-ations. This business listing includes: • A profile page for the ANJC

mem-ber and priority sorting above other listings.

• Search Engine Optimization This package costs ANJC mem-bers only $25 per month based on a 12-month commitment. ANJC members can sign up for this directly through headquarters.

The NJ.com audience is engaged and looking for local services. By entering into this partnership with NJ.com, the ANJC will be provided with the following:

• ANJC will have its own blog on NJ.com, utilizing NJ.com tools and 24/7 access to update.

• Blog will be linked from NJ.com home page, the health and fitness section, as well as throughout the entire site

• The ad value of the Chiropractic Cares blog is valued at $18,000 per year.

• For every NJ.com business listing sold by the ANJC, we will receive a media credit to advertise on NJ.com. Media credit is 10% of an-nual investment or $30 per listing sold for the first year.

This relationship is a win-win for the ANJC. Many members do not have a website and this business listing can serve in that capacity, backed by the search engine optimi-zation of NJ.com. The media credit will be reinvested into ads to promote the profession on the NJ.com site.

By partnering with NJ.com we will ensure good chiropractic health con-tent is delivered to the largest online audience in New Jersey on a regular basis, fully-branded and endorsed by the ANJC.

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Summer 2011

www.anjc.info www.njchiropractors.com www.njchiropractors.com

Summer 2011

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N

utrition is a vast and dense subject; many chiropractors find the idea of introducing nutrition into their practice a daunting task. I personally keep nutritional advice and supplementation in my practice as simple as possible. I believe that good nutritional advice and supplementation should support the body and allow it to heal itself, just like a chiropractic adjust-ment. When study after study shows that the average American eats less then 25% of the fruits and vegetables they need to thrive there is no wonder remarkable results can be achieved with simple changes. I decided to ask some of the board members of the ANJC’s new Nutrition Education Council what one basic nutritional product or change they would make to improve the health of their patients. If you are new to nutrition try choosing one of these doctor’s sugges-tions and concentrate on implementing that step into your practice—your pa-tients and your practice will both benefit.

An Alkaline Diet (suggested by Dr. Steve Zodkoy): The single most impor-tant nutritional change a patient can make is to improve their diet. The best nutritional supplements cannot make up for a poor diet or offer as well rounded of a supply of nutrients. While nutritional supplements may be able to supply some vitamins, minerals, protein, etc. they often do not supply trace minerals, oils, and fiber. I like to encourage my patients to adopt a new lifestyle grounded in a healthier diet. Patients who are willing to make dietary changes are usually more committed to make the changes needed for a healthier life.

I encourage all of my patients to go on a pH diet. A pH diet is one that focuses on foods that alkaline the body. I use pH paper and a saliva test to show my patients that they need to change their lifestyle and diet. This added visual cue really stimulates patients into action and excites them to improve their pH so that their saliva test improves. An alkaline body has been shown to have lower levels of inflammation, improved immune function and more energy; these are the exact opposites of your patients’ complaints. This diet is great for just about every patient and their complaints, which helps simplify implementing it into a practice. I also like the idea that there are dozens of books and internet web-sites that discuss the details of the diet, which means less of my time is needed explaining the details to the patient. My final selling point on the pH diet is that there are no special products to buy, patients just need to adjust their diet. The pH diet does it all: reduces patients’ symptoms, is easy to implement and costs nothing.

The basic rules for a pH diet are sim-ple. Foods that are good and alkaline the body are fruits, vegetables, and whole grains. Foods that are bad and acidify the body are processed foods, white flour, soda, coffee, artificial ingredients, preservatives, sugar and red meats. The pH diet is really all the rules we all know, but don’t follow. The pH diet also lends itself well to adding in nutritional supple-ments to improve the patents’ outcomes when needed. The pH diet is a great way to get your patients more involved in their health in a simple and familiar manner without the physician having to explain every detail. Learn more about the pH diet at www.balance-ph-diet.com or any of the dozens of websites on the internet.

A Multi-Nutrient (suggested by Dr. Michael Wald): The single most impor-tant product to carry in any healthcare practice should be a multivitamin.

Re-search has proven that each individual in the United States would benefit from tak-ing a multivitamin in addition to a well-balanced diet, exercise and other healthy lifestyle choices. Women who are men-struating should take a multivitamin with iron. Those with proven iron deficiency should also take a multivitamin with iron. A multivitamin contains a complex of the B-vitamin family as well as minerals and sometimes additional accessory or supportive nutritional compounds. Lastly, a multivitamin will often contain levels of various nutrients higher than the Recommended Daily Values (RDV) or Recommended Daily Intakes (RDI). Some patients will be concerned about this, but they and the practitioner should keep in mind that the RDV and RDIs represent only statistical average needs for basic nutrition for survival and not optimal levels or individual needs. Many people, as a direct result of disease, stress and other factors, will require additional di-etary and/or nutritional supplementation even beyond a multivitamin.

Magnesium (suggested by Dr. Christopher Bump): My number one nutritional supplement to recommend would be magnesium. There are several key reasons to choose magnesium as the most important nutrient to recom-mend: magnesium is involved in over 300 enzymatic/metabolic processes, it is estimated that 9 out of 10 people in the western population are deficient in magnesium, and food sources do not provide adequate amounts. Magnesium is a key nutrient that is essential for en-ergy production, muscle relaxation and nerve transmission. Magnesium has been shown to be beneficial for hypertension, type II diabetes, osteoporosis, depres-sion, migraine headaches, CV disease and insomnia.

I recommend magnesium citrate for primary energy issues, magnesium citra-malate for muscle and soft tissue is-sues—huge in our profession—and mag-nesium glycerinate for those who cannot tolerate the other forms. The typical dose is 250 mg twice a day with food.

While the experts might disagree on the key nutritional method or product to start with, they all agree that good nutrition and nutritional supplements are key to your patients’ good health. Choose any one of the above ideas to introduce nutrition into your practice and you and your patients will be amazed at the results. You will be able to add ad-ditional nutritional products and services with ease once you have a handle on the basics. Remember, you do not have to go it alone—The ANJC’s Nutrition Education Council is here to help you.

–––––––

The Nutrition Education Council of the ANJC was formed in the spring of 2011 to help NJ chiropractors integrate nutrition into their practices safely, effectively and with confidence. We have an executive board, which has a wide range of clinical and practical experience. Please feel free to contact any of the board members with any nutrition related questions: Dr. Michael Wald, drwald@intmedny.com, for diagnostic lab questions. Dr. Thomas Bilella, tbilella@nutritiontreatmentcenter. com, for sport and exercise related questions, and Dr. Christopher Bump, drcjbump@gmail.com, for general nutrition questions. I, Dr. Steven Zodkoy, have had an integrated chiropractic and nutrition practice for over 20 years in NJ. I am also the chairman of the Nutrition Education Council. Please feel free to contact me with any question at szodkoy@hotmail.com.

One Step to Implement Nutrition

into a Chiropractic Practice

ANJC Nutrition Education Council

By Dr. Steve Zodkoy - Chair

ANJC

Platinum SPonSorS

Medical/Clinical Services

✦ Cancer Treatment Centers of America Rocco DeCicco • 215.537.7503 www.cancercenter.com Rocco.DeCicco@ctca-hope.com

Description: Cancer Treatment Centers of America (CTCA) provides a comprehensive, patient-centered treatment model that fully integrates traditional, state-of-the-art medi-cal treatments with scientifimedi-cally supported complementary therapies such as nutrition, naturopathy, psychological counseling, physi-cal therapy and spiritual support to meet the special, whole-person needs of advanced-stage cancer patients. With a network of cancer treatment hospitals and community oncology programs in Arizona, Illinois, Oklahoma, Penn-sylvania and Washington, CTCA encourages patients and their families to participate in treatment decisions with its Patient Empower-ment MedicineSM_model.

✦ MUA Educators, Inc • Dr. Don Alosio 862.268.3500 • drdonalosio@msn.com

Description:Comprehensive training in MUA Techniques resulting in the awarding of a Certificate of training in MUA (30 hours).

✦ MUA School • Dr. Jason Tirado 888.682.86329 • drtirado@aol.com

Description: MUA School chosen by doctors as the leader in MUA Education and MUA Marketing.

✦ Professional Healthcare Services David Chillemi • 866.335.4040 www.functionalevaluations.com phsdavid@gmail.com

Description: Leader in computerized functional evaluation services. Our functional evaluation will evaluate the beginning stages of your patient’s care as well as track your patient’s progress throughout all the subsequent stages of care. This test will help you evaluate wheth-er or not the patient’s treatment plan is effec-tive or if it needs to be modified.

✦ Union Anesthesia & Pain Management Julia Kovach • 908.851.7161

www.unionspinepain.com • jkovach@uaapain.com

Description: Union Anesthesia & Pain Manage-ment specializes in Laser Spine surgery- our physicians cohesively work together to provide you with effective pain management and com-fortable experience.

Insurance Services/Risk Management

✦ John C. Crilly Agency • John C. Crilly 732.747.7947 • www.crilly.biz jccrilly@gmail.com

Description: Recipient of ANJC ’05 award for Outstanding Effort and Commitment, we offer the following insurances: malpractice, business owners, employee benefits, employment prac-tices liability, life, disability, long term care, workers compensation.

✦ Kistler Tiffany Benefits • JoEllen Donner 732.861.0984 • www.ktbenefits.com JoEllen@ktbenefits.com

Description: We offer group medical, dental, life, physician’s group disability insurance. We specialize in added value services including health advocate and wellness services which are FREE to employees and family members. HR services, client services, Cobra Administra-tion, and cost/benefit analysis are also FREE as well.

✦ LTC Global • Joel S. Allen

334.277.6802 • jallen@ltcglobal.com

Description:LTC Global has a long term care insurance program available to all association members, their employers and their extended family members.

✦ NCMIC

800.321.7015 • ncmic@ncmic.com www.ncmic.com

Description:“We Take Care of Our Own” NC-MIC has grown to become the largest provider of Chiropractic malpractice insurance in the nation, covering more than 37,000 DCs.

Legal Services

✦ Davis, Saperstein & Salomon, PC Garry Salomon • 201.907.5000 sue@dsslaw.com • www.dsslaw.com

Description:Davis, Saperstein & Salomon is a plaintiffs personal injury law firm representing injured clients for over 25 years. It’s twelve attorneys have built solid relationships with the Chiropractic community and welcomes their referrals.

✦ Law Office of E. Vicki Arians, LLC E. Vicki Arians, Esq. • 973.423.5323 ellenav@msn.com

Description:Law firm concentrating in PIP arbitration, insurancecompany audits and healthcare.

✦ Law Offices Of Jeffrey Randolph Jeff Randolph, Esq. • 201.444.1645 jrandolph@jrlaw.net

Description: Specialize in healthcare law and complex litigation.

✦ Law Offices of Sean T. Hagan, LLC Sean T. Hagan • 732.722.2911 seanthagan@hotmail.com www.njpiprecovery.com

Description: Specializes in NJ PIP Recovery and Arbitrations at no costs to you, practice man-agement consultation and handles personal injury cases throughout all of New Jersey.

Educational Institutions

✦ Bloomfield College • Dr. Alice Ann Sayler 973.748.9000 • alice_sayler@bloomfield.edu www.bloomfield.edu

Description:Bloomfield College isan indepen-dent liberal arts college offering Bachelor of Arts and Bachelor of Science degrees. The college offers a customized Pre-chiropractic Program leading to a BS Degree in Biology with preferred admission to chiropractic colleges around the country.

Software – Practice Management

✦ Cash Practice, Inc. • Dr. Margie Smith 877.343.8950 x220 • www.cashpractice.com drmargiesmith@cashpractice.com

Description: Cash Plan Calculator- customized patient financial plans with compliant discount-ing options. Auto-Debit System- schedule recur-ring payments and make one-time payments. Drip-Education Email Marketing System- sys-tematized patient education.

✦ Digital Data Resources • Dr. Robert Sellari 732.821.7776 • www.DDRProfile.com rsellari@ddrnetworks.com

Description:Profile Deluxe is a complete chi-ropractic paperless office solution which oper-ates on a “cloud computing” environment.

✦ Life Systems Software • Paul B. Bindell, DC, or Avi Bindell • 800.543.3001

www.LifeSystemsSoftware.com LSISALES@LifeSystemsSoftware.com

Description: ChiroSuiteEHR – a fully integrated, customizable, paperless system that merges ChiroOffice management, scheduling and billing with ChiroPadEMR documentation and narra-tive generating computer software.

✦ PayDC • David Klein

888.306.1256 • info@paydc.com www.paydc.com

Description:PayDC is afully integrated EHR solution designed to manage your practice and the entire course of patient care.

✦ Quick Notes • Ken Schenley 800.899.2468 • www.qnotes.com sales@qnotes.com

Description:Easy-to-Use solutions for Portable SOAP Notes and Electronic Medical Records (EMR). Fully-compliant charting on a PDA or iPad. Templates and Voice Recognition tools. Quick Notes has been supporting Chiropractic in New Jersey for 23 years.

Continued from page 10

ANJC

Platinum SPonSorS

Billing/Coding & Collections

✦ Billing Precision • Stephanie Capra 201.387.1841 • www.billingprecision.com paid@billingprecision.com

Description: Patient scheduling, SOAP notes, billing service, and audit risk management in a single internet-based solution; certified by NJ DOBI.

✦ CB&C Inc. • Lynette Contreni

973.827.3544 • CBCteam@CBCbilling.com

Description: Specializing in Chiropractic, CB&C of-fers consulting, training and a full range of Billing/ Collections services, which are tailored to your needs. Also, we offer a verifications department which assists your office in obtaining maximum reimbursement, & handling contracts.

✦ EClaims, Inc. • Kristi Andarews 888.576.0800 • www.zyantus.com Kristi@zyantus.com

Description:With EClaims OS from Zyantus, you will experience electronic insurance claims pro-cessing that is easy, efficient and economical. With firsthand experience in electronic claims we have created a solution to claims processing that is compatible with many forms of technology and current with today’s government requirements.

✦ MD On-Line • Tom Schweizer 888.499.5465 • www.mdon-line.com tschweizer@mdon-line.com

Description: Provide clearinghouse services to facilitate the electronic transfer of healthcare transactions and information between providers and payers.

✦ TekCollect • Ralph Gaglione

732.603.5289 • www.tekcollect-nj.com rgaglione@tekcollect.com

Description: Provides business with comprehen-sive accounts receivable management, collections and customer retention services. Our persistence professionalism, and pricing are unparalleled in the industry. Our service is completely Web-based. TekCollect’s Binary Program specializes in the recovery of slow paying, non-paying, & bad check writing patients for a special ANJC pricing program which is typically less than 10% without the loss of future business. Please call for an appointment with an industry specialist.

Business/Financial Services

✦ C&A Financial Group • Robert Pendergist V.P. 732.528.4800 • rob_pendergist@CA-Strategy.com www.CA-Strategy.com

Description: A full service financial firm focused on cash flow and quality of life. Key products and services: Business succession planning, disability overhead, life insurance, stock and bonds, mutual funds, commercial mortgages long term care etc. We also provide exit strategies in and around busi-ness ownership.

✦ David Lerner Associates • Anthony Novello Senior Vice President Investments 201.371.2636 • C-732.910.5045 www.davidlerner.com

Description:Celebrating 35 years of Building and Preserving our clients assets. While offering a full range of investments, we feature those that we believe are based on real value and regularly pay dividends and/or interest.

✦ Guardian Life Insurance Company Anthony Campanile • 609.709.0041 www.planningalliance.com

Anthony_campanile@planningalliance.com

Description: Guardian Life Insurance Company has been providing doctors with disability and life insurance and investments for over 150 years. Key Products and services: Disability Insurance, Life Insurance, Investments.

✦ Mid Atlantic Resource Group. LLC Donna Scallo • 732.922.6300 X 167 donna.scallo@margfinancial.com Lesley Weiner • 973.890.0800 x 329 Lesley.Weiner@margfinancial.com

Description:2008 ANJC Business Partner of the Year. ANJC member discount on comprehensive Disability and Long-Term Care Insurance. Life, Disability, Long Term Care, Employee Benefits, Retirement Planning. Independent Insurance and Investment Services firm since 1975. www.marg-financial.com.

✦ The Omar Group, CPA • Salim Omar, CPA 732.566.3660 • www.omargroupcpa.com salim@omargroupcpa.com

Description: Specializing in providing accounting and tax services to chiropractic practice owners.

Chiropractic Equipment/Supplies & Patient Education

✦ Bio Posture • Thomas Williams

888.642.4800 • tjwilliams@bioposture.com www.bioposture.com

Description: Comprehensive green Bio Memory foam mattresses pillows available exclusively thru DC’s and related healthcare professionals.

✦ BIOFREEZE®_{/Performance Health}

800.246.3733 • www.biofreeze.com www.thera-band.com • health@biofreeze.com

Description: BIOFREEZE®_{topical analgesic}

and Thera-Band®_{Systems of Progression}

Exercise.

✦ ChiroHCG. • Frank Zoletich 877.377.7636 • frankz@chirohcg.com www.chirohcg.com

Description:ChiroHCG is a professional doctor su-pervised weight loss company. ChiroHCG uses the strongest form of US derived and manufactured homeopathic HCG and includes a complete Turn-Key Marketing System containing both print ads and TV commercials at no cost.

✦ ChiroMatic Sleep Systems • Debbie Carlitz 800.526.5116 • www.chiromatic.com info@chiromatic.com

Description: Developed with help of chiroprac-tors, ChiroMatic mattresses provide ultra premium support and comfort.

✦ Fisher Wallace Laboratories • Kelly Roman 212.688.8100 • kelly@fisherwallace.com www.fisherwallace.com

Description: Top university doctors prescribe the Fisher Wallace Stimulator for the treatment of de-pression, anxiety, insomnia and chronic pain. The device uses a gentle electrical current to stimu-late the brain’s production of serotonin, GABA and endorphins. Cleared by the FDA in 1991, the device causes no serious side effects and often reduces symptoms within four weeks of daily use.

✦ Foot Levelers • Kent Greenawalt 800.553.4860 • www.footlevelers.com service@footlevelers.com

Description: Exclusive provider of custom-made Spinal Pelvic Stabilizers and other healthcare products.

✦ Harlan Health Products, Inc. • Harlan Pyes 800.345.1124 • www.harlanhealth.com Harlan@HarlanHealth.com

Description: We are a full line Chiropractic Sup-plier, including all modalities, adjusting tables, rehab equipment, supplies… and more. We provide the education you need to get the very BEST re-sults possible.

✦ K-Med Services, Inc. • Ken Viafora 800.243.2603 • www.kmedsupplies.com kmed@optonline.net

Description: Full-service chiropractic supply and equipment company.

✦ Levinson Medical Specialties • Charles Levinson 732.928.4600 • www.charleslevinson.com charleslevinson@aol.com

Description: Physical therapy modalities and Chiropractic tables, sales and service.

✦ Marodyne Medical • Ian Cutts 908.938.3207 • icutts@marodyne.com www.marodyne.com

Description:LIV Therapy is a non-drug, non-inva-sive, low-intensity vibration device for musculosk-eletal Rehabilitation and treatment.

✦ The Vitality Depot • Mark Mandell 866.941.8867 • www.thevitalitydepot.com Info@thevitalitydepot.com

Description:Your #1 chiropractic supplier for SpiderTech, TENS and electrodes, Lasers, Clinical Stim Units, Whole Body Vibration, GreensFirst, Tables, SmartStep Wellness Mats, Back Braces, Cold Packs, Pillows, Biofreeze, Sombra and the most innovative equipment at extraordinary value.

X-Ray, Diagnostic Imaging Services & Equipment

✦ Digital Radiographic Equipment, Inc. Allan J. Rubert • 610.385.0722 drei@ptd.net • www.drei.xray.com

Description: D.R.E.I. has over 60 years of knowl-edgeable experience servicing the chiropractic profession. Providing quality and affordable chiro-practic equipment, such as X-ray, tables, P.T. Eqpt, Decompression-Traction units and Chiropractic supplies and accessories.

✦ Dynamic Medical Imaging Dr. Donald Cioffi • 908.687.2552 dynamicmedicalimaging@gmail.com www.dynamicmedicalimaging.com

Description: At DMI, we’re committed to en-hancing the health of your patients by providing State-of-the-Art imaging services in a comfort-able patient-friendly setting.

✦ Jaguar Imaging • Jerry Berger 718.768.8800 • jb@hpi.com www.jaguarimaging.com

Description: Jaguar Imaging is a premier provider of consulting and technology services that sup-port your chiropractic office to transition into the CR (computed radiography) digital world. We work with you to achieve seamless integration in the key areas of radiology providing the highest level of service as you do with your patients. At Jaguar Imaging we offer unrivaled quality at un-matched prices.

✦ Stat Imaging @ RiverWinds • Joseph Jarrett 856.251.9100 • www.statimaging.com josephjarrett@hotmail.com

Description: We offer High Field Open MRI and X-Ray Services. 24 turn around time for reports and Same Day Appointments and STAT Reads.

✦ Tilton Dynamic Imaging • Norm Brettler 609.383.2400 • www.tiltondynamicimaging.com info@tiltondynamicimaging.com

Description:Our company features the Upright MRI. 2nd_{location: Ocean Upright MRI 864 Rt. 37}

West Toms River, NJ 732-240-2772

✦ Upright MRI of Cherry Hill • Marge Beck 856.486.9000 • www.uprightmriofcherryhill.com margebeck@comcast.net

Description: Providing weight-bearing scans to permit optimal visualization of the patient’s pathology.

Nutrition & Wellness

✦ 3Care Therapeutics, LLC. • Todd Parker 570.897.0351 • support@omega3care.com www.omega3care.com

Description: Offers a full line of professional grade omega-3fish oil options and companion nutritional Formulations designed for maximum efficacy and patient compliance. Our formulas are only avail-able Through healthcare professionals and bring your patients the best quality and value available.

✦ Anabolic Laboratories • Bob Rosenberg Clinical Consultant • 888.239.0358

www.anaboliclabs.com • anabolic_bob@msn.com

Description: Anabolic Laboratories, founded in 1924, is an active pharmaceutical manufacturer that specializes in the standardization and concen-tration of natural ingredients to assist with patient management, healing and pain relief. Available exclusively through healthcare professionals.

✦ Apex Energetics • Evan Alexander

800.736.4381 ext. 2049 • www.apexseminars.com evan@apexenergetics.com

Description: “Apex Energetics, Inc. has been serv-ing the healthcare community for more than 20 years. Apex’s long standing commitment to pro-vide practitioners with research-based education, cutting edge clinical tools and the highest quality formulations available make it a leader in the industry. Apex sponsors over 300 CEU accredited seminars a year on science-guided nutrition, with an emphasis on functional blood chemistry, brain, Immunology and neuroendocrine systems. Apex’s innovative, science-based formulations consist of over 90-targeted nutritional formulas for use by health care professionals. Apex has developed highly effective protocols with some of the best clinicians in their fields. Our Scientific Advisory Board ensures that innovations, important clini-cal insights and the latest scientific research are incorporated into all our formulas and education.”

✦ Biotics Research • Debra Fish

1.800.231.5777 Ex 140 • www.bioticsresearch.com dfish@bioticsresearch.com

Description: Biotics Research Corporation was formed in 1975 and from day one the foundation has been “Innovation and Quality.” Our goals main unchanged - innovative ideas, carefully re-searched concepts, and product development with advanced analytical and manufacturing techniques to develop and produce nutritional products of superior quality and effectiveness available exclu-sively to healthcare professionals.

✦ Blood Logic Inc. • Dr. Michael Wald 914.552.1442 • www.intmedny.com,

www.blooddetective.com • drwald@intmedny.com

Description: Provides books and CD’s written by Dr. Wald and several laboratory software pro-grams. Services and products include: Nutritional interpretation software for microscopy and blood urine etc. and original books by Dr. Wald.

✦ CRA Wellness • Dawn Hoezee 616.669.5534 • www.crawellness.com dawn@crawellness.com

Description: Analyze and correct health issues with contact Reflex Analysis, taught by Dr. Dick Versend-aal master chiropractor and absolute genius of structures, systems, and nutritional chemistry.

✦ Designs for Health • Greg Kingsbury,D.C. 908.419.7510 • www.designsforhealth.com gkingsbury@designsforhealth.com.

Description:Nutritional products and educational service company.

✦ Future of Health Care, Inc. • Rick Ercolano 609.978.7890 • www.fohcwater.com and www.fohcwater1.com and Dr Val Arminio – Juice Plus • 609-607-8777 • val4juiceplus.com

Description: Wellness workshops designed to spe-cifically increase your patient base. Key product: Kangen Restructured Alkalized Ionized Water.

✦ Metagenics, Inc. • Adam Banning 800.692.9400 • www.metagenics.com adambanning@metagenics.com

Description:Metagenics is a global life sciences company focused on improving health. Since 1983 Metagenics has helped health care professionals and their patients throughout the world find solu-tions to their most pressing health concerns with high quality, science-based medical foods, nutra-ceuticals, and lifestyle medicine programs. Visit us at http://www.metagenics.com.

✦ Nordic Naturals

831.662.2544 • www.nordicnaturals.com prosales@nordicnaturals.com

Description: Recommended by health practitio-ners, Nordic Naturals offers award-winning omega oils for the entire family that provide unsurpassed purity, freshness, and taste.

✦ NutraMetrix Consultants • Dave Silva 800.675.5947 • www.nutrametrix.com nutrametrix@abetterway2live.com

Description: The NutraMetrix line of advanced nutraceutical supplements is designed by health professionals with nutrition and lifestyle solutions for the wellness needs of patients.

✦ Nutri West Mid Atantic • Nadine Carrick 302.478.5090 • www.nutriwest.com nutriwestmidatl@aol.com

Description:Nutri-West provides the highest quality nutritional supplements formulated and produced specifically to support your healing arts. Nutri-West products are sold only through licensed health care professionals. We are committed to quality, purity and efficacy of our products. Our fundamental focus is Patient Well Being.

✦ Science Based Nutrition. • Dr. Van Merkle 937.433.3140 • mail@sciencebasednutrition.com www.nutritionpracticebuilder.com

Description:Science Based Nutrition offers a turn-key lab based Nutrition Practice building system. SBN members receive access to a patented reporting system, training videos & webinars, marketing materials, management tools and the patented SBN report for their patients. Get full details online or at our website.

✦ Standard Process Inc.®_{• Bruce Poritzky}

800.848.5061 • info@standardprocess.com www.standardprocess.com

Description:For more than 80 years, Standard Process, headquartered in Palmyra, Wis., has pro-vided health care professionals with high-quality, nutritional whole food supplements. Standard Process offers more than 300 products through three product lines: Standard Process whole food supplements, Standard Process Veterinary For-mulas™, and MediHerb®_{herbal supplements. The}

products are available only through health care professionals.

✦ Take Shape for Life • Eric M. Stofman, DC 856.649.4516 • emshealthcoach@aol.com www.emshealthcoach.tsfl.com

Description:Practice Coaching for weight loss services, one on one Health Coaching for Disease and Weight Management, and portion controlled meal replacements through Medifast.

✦ VerVita Products, LLC • Dawn Hoezee 616.669.5534 • www.vervitaproducts.com vervita@um.att.com

Description: VerVita serves to bless communi-ties with a passion to heal and achieve wellness through Nutritional products and essential oils. Nutritional simplicity for maximum effectiveness.

✦ XYMOGEN • Richard Malkin Senior Functional Medicine Consultant 908.310.7333 • Richard.malkin@xymogen.com www.xymogen.com • 1.800.647.6100

Description:Wellness and Nutrition Integration Programs-Clinical Research, Education and Prod-uct Development- 22 Years Proudly Serving New Jersey Practitioners

Laboratory Services

✦ Sterling Clinical Laboratories Inc. Naveed Aschfaq • 215.741.6000

drnaveed4@hotmail.com • www.sterlinglaboratory.com

Description:A blood testing lab licensed in New Jersey and Pennsylvania with 36 employees includ-ing pathologist, quality control consultants and zero deficiency in state inspections. Specializes in blood tests, hormone studies, thematic evalua-tions, and all allergy testing available.

Consultants/Practice Management

✦ Alan Rousso Coaching Services Dr. Alan Rousso • 516.938.2151 www.alanroussocoachingservices.com ARCS4U@aol.com

Description: 21 years of professional consulting for your practice. Personal certified coaching for your life! Services provided: coaching, consulting, speaking and writing…articles posted every Saturday on Facebook!

Thanks in advance for considering... ANJC Platinum Sponsors are trusted business partners who have supported ANJC for many years. Their valuable contributions help us achieve ANJC’s goals in serving

membership and their patients. These busi-ness partners meet the highest standards regarding quality of products and services, and they are sensitive and responsive to the personal needs of our members. ANJC Plati-num Sponsors have a proven track record

in assisting NJ chiropractors with reaching their individual practice goals and in staying on the cutting edge of the health and well-ness revolution in their communities.

For all they do for ANJC members, you owe it to them to first take a look at

their products and services before going elsewhere. Many offer substantial dis-counts and value-added services to ANJC members. Remember…when you buy from our Platinum Sponsors, you are supporting ANJC, it’s that simple.

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ANJC Disclaimer: The company or persons providing the within goods or services, though an ANJC sponsoring entity or individual, is an independent organization of the ANJC and its structure, views, techniques, materials and methods are not authorized, reviewed for accuracy, or otherwise approved or endorsed by the A.N.J.C. The content of the materials and services has not been reviewed or approved by the ANJC for accuracy, completeness or compliance with the various governing statues, regulations, ordinances, or other controlling laws and should not be viewed as a direct or indirect endorsement or verification of the accuracy or legality of the goods, services, or delivery model. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules and regulations the A.N.J.C. does not engage in rendering legal, accounting, tax, or other professional advice and services. As such, the spon-sor’s association with the ANJC should not be used as a su