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Session 305: The Values

Based Approach

The sustainable way of achieving consistent ethical

behavior Ruth N. Steinholtz, London, UK

[email protected] Compliance & Ethics Institute SCCE 8th Annual September 13-16, 2009 | Las Vegas, NV

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“It is exceedingly difficult to realise the economic benefits of an ethical orientation

without actually having an ethical orientation”

Dr. Lynn Sharpe Paine

Rules vs. Values

• Why people respond differently to these different approaches

• Why has the compliance approach

predominated so far, even though there is evidence it isn’t sufficient/working?

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Why measure values and how to

develop them

• Organisations express their values through their culture

• Rules misaligned with values or limiting values in the culture cause compliance failures

• Cultural bias from headquarters leads to passive resistance and failure to embed your policy

Approaches to values management

• Random development • Enforcement approach

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You can’t just make up values and

put them out there

• The need to understand the culture • There is a relationship among values:

Respect

Accountability Integrity

Does the order matter?

Richard Barrett

Richard Barrett

Maslow’s Needs to Barrett’s

Consciousness

Know and Understand

Physiological Safety Love & Belonging

Self-esteem

Self-Actualization

Abraham Maslow

Abraham Maslow UnderstandKnow and

Needs

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Stages in the Development of Organisational Consciousness

Service

SERVICE TO HUMANITY AND THE PLANET Social responsibility, future generations, long-term perspective, ethics, compassion, humility

External Cohesion

STRATEGIC ALLIANCES AND PARTNERSHIPS Collaboration, environmental awareness, community involvement, employee fulfillment, coaching/mentoring

Internal Cohesion

BUILDING CORPORATE COMMUNITY Shared values, vision, commitment, integrity, trust, passion, creativity, openness, transparency

Transformation

CONTINUOUS RENEWAL AND LEARNING Accountability, adaptability, empowerment, delegation, teamwork, innovation, goals orientation, personal growth

Self-Esteem

HIGH PERFORMANCE

Systems, processes, quality, best practices, pride in performance,

Relationship

EMPLOYEE RECOGNITION

Loyalty, open communication, customer satisfaction, friendship,

Survival

FINANCIAL STABILITY

Shareholder value, profit, organisational growth, employee health

and safety

Positive Focus / Excessive FocusExcessive Focus

Control, Corruption, Greed Bureaucracy, Complacency

Manipulation, Blame

Placement of values by level

Current Culture 100 Employees

Top Ten Values

1. tradition (L) (59) 2. diversity (54) 3. control (L) (53) 4. goals orientation (46) 5. knowledge (43) 6. creativity (42) 7. productivity (37) 8. image (L) (36) 9. profit (36) 10. open communication (31) Service Service External cohesion External cohesion Internal cohesion Internal cohesion Transformation Transformation Self-esteem Self-esteem Relationship Relationship Survival Survival 4 4 2 2 55 7 7 9 9 6 6 8 8 3 3 1 10

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Cultural Entropy – Definition

CULTURAL ENTROPY

Cultural entropy is the amount of energy in an organization that is consumed in unproductive work. It is a measure of the friction,

and pent-up frustration that exists within an organization.

CULTURAL ENTROPY

Cultural entropy is the amount of energy in an organization that is consumed in unproductive work. It is a measure of the friction,

and pent-up frustration that exists within an organization.

Flexlite (53) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1

Personal Values Current Culture Values Desired Culture Values

PL= 10-0 | IRS (P)= 5-5-0 | IRS (L)= 0-0-0 PL= 4-7 | IROS (P)= 0-0-4-0 | IROS (L)= 0-4-3-0 PL= 11-0 | IROS (P)= 1-5-5-0 | IROS (L)= 0-0-0-0

Matches PV - CC 0 CC - DC 1 PV - DC 2 1. honesty 27 Level 5 2. commitment 24 Level 5 3. accountability 20 Level 4 4. adaptability 18 Level 4 5. reliability 18 Level 3 6. responsibility 18 Level 4 7. trust 17 Level 5 8. fairness 16 Level 5 9. caring 15 Level 2 10. humor/fun 15 Level 5

Black Underline = PV & CC Orange= CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational Orange= PV, CC & DC Blue= PV & DC (white circle) R = Relationship S = Societal

1. blame (L) 27 Level 2 2. long hours (L) 24 Level 3 3. profit 23 Level 1 4. bureaucracy (L) 22 Level 3 5. control (L) 21 Level 1 6. cost reduction 20 Level 1 7. productivity 20 Level 3 8. short-term focus (L) 18 Level 1 9. manipulation (L) 15 Level 2 10. continuous improvement 14 Level 4

11. power (L) 14 Level 3

1. customer satisfaction 31 Level 2 2. accountability 26 Level 4 3. continuous improvement 24 Level 4

4. commitment 20 Level 5 5. quality 15 Level 3 6. teamwork 15 Level 4 7. cooperation 14 Level 5 8. employee fulfillment 14 Level 6 9. employee recognition 14 Level 2 10. information sharing 13 Level 4 11. respect 13 Level 2

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What do you do next ?

• Mission/Vision

• Tools for decision making rather than detailed complex rules to follow

• Developing and telling stories

• Workshops and discussions at meetings • Monitoring and measurement over time

It’s a Question of Ethics

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Our values drive our actions

Exceed NimblicityTM

Responsible Respect

We are leaders in Health, Safety and the Environment We are good neighbours wherever we operate We do business according to high ethical standards

We involve people and communicate in a straightforward way We work together -helping and developing each other We are “One Company” - building on diversity

Our customers’ and owners’ success is our business

We win through commitment and innovation We deliver what we promise - and a little bit more

We are fit, fast and flexible

We create and capture opportunities We seek the smart and simple solutions

Decision Tree

Use the Decision Tree to help you decide whether a course of action is correct when you cannot

otherwise find the answer in the Borealis Ethics Policy

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Framework

For the occasions on which an issue or situation arises which falls into

a ‘grey area’, use the following ‘Framework’ to guide your thinking

New (?) skills for professionals

• Beyond the subject matter

• Cross-functional/interdisciplinary – team work, not silos

• Openness to the values of others – there may be no right way to do a wrong thing, but there are plenty of right ways to do a right thing!

(10)

Soft skills

• Listening • Facilitation

• Strong influencing skills • Story telling (and creating) • Team development

• An ability to read the organisation from a “gestalt” perspective

Leadership, leadership

Leadership

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Strong values led leadership is only

a start however

• System alignment is critical • Performance measures

• Incentives and compensation

• Reporting and information gathering • Investigation protocols

• Disciplinary procedures and actions

We are living in an important

moment for ethics & compliance

We have a responsibility to develop sustainable approaches

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It’s a Question of Ethics

References

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