We do what we say we will do.

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1 We do what we say we will do.

We do what we say we will

do.

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2 We do what we say we will do.

Forward-Looking Statements

Certain statements in this document are “forward-looking statements”, which reflect management’s current beliefs and expectations regarding the DATA Group’s future growth, results of operations, performance, and business prospects and opportunities. Forward-looking statements involve risks and uncertainties related to factors that could cause actual results to differ materially from anticipated results, including those

factors discussed in the DATA Group’s periodic filings with Canadian securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described in this document.

Unless required by applicable securities law, the DATA Group does not intend and does not assume any obligation to update these forward-looking statements.

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We do what we say we will do.

DATA’s Strategic Growth Plan

Q4 & YTD Results

Dividends

Value proposition and capabilities

Industry Dynamics – The data supports our growth plan

Social Responsibility

Investor Highlights Summary

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DATA…at a glance

DATA’s Strategic

Growth Plan

Launched February 2011

Our Goals

In 2011 stabilize financial results.

In 2012 begin sustainable growth in the markets we have defined;

Document Management • Marketing Communications

• Expansion into the U.S. with existing clients

In 2013 and beyond, grow Adjusted EBITDA through revenue growth and increased cost savings. Pay a sustainable common share dividend of 40% - 60% of free cash flow. In 2013 this represents $0.30 per share on an annualized basis.

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Launch New Products and Services

Through “greenfield” start up as well as acquisitions

• Acquisitions will be immediately accretive

In the areas of electronic communication, digital print and

outsourcing services for Document Management and Marketing Communications

Leverage our current assets to sell the new products and services;

• Strong “blue chip” customer relationships • National presence

• Experience with developing customized solutions

New products and services generally require less capital cost than traditional printing

DATA’s Growth Plan

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Strong Core…Fueling New Growth

Continuous Improvement in our core business

Aggressive sales effort to win market share

• Winning new business ~ $20 million annually

Stable customer relationships

• Due to our strong customer service (“We do what we say we will do”) and the critical nature of our service

DATA…at a glance

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We do what we say we will do.

Strong Core…Fueling New Growth

Relentless Cost Savings

Achieved savings of ~ $4 - $5 million annually from 2009 to 2012.

Intend to increase this rate of savings, beginning in 2013.

• Multi-year plan to reduce costs in all aspects of our business, partially offset by investment in our growth strategy.

DATA…at a glance

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New Mission Statement

DATA is a communications management company.

We excel by providing exceptionally innovative and reliable marketing and document management solutions in electronic and print media.

We begin by understanding our client’s needs. Then we combine our talented people and progressive technology to provide solutions that grow revenue, reduce costs and avoid risk.

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We do what we say we will do.

Results of the

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Early 2011 - growth plan was implemented

Revenue and Adjusted EBITDA stabilized in 2011.

Revenue and gross profit grew in 2012, while Adjusted EBITDA declined due to investment in our growth strategy.

Financial

Results

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We do what we say we will do.

Significant change in Senior Management to

support the growth strategy

New Chief Executive Officer

New VP Sales and Marketing (DATA East division)

New Chief Information Officer

New VP of Digital and Direct Marketing

New VP, Strategic Services (DATA East division)

New VP, Digital Print Operations & Marketing Campaign Management

New VP, Document Process Management

New Talent to

Support Growth

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12 We do what we say we will do.

Web Based Direct Marketing – Launched September 2011

Direct Marketing via email, web pages, mobile messaging.

Creative design and copy writing services for marketing programs. Compliments our existing direct mail services.

Steady growth in sales volume since inception.

New Products

and Services

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We do what we say we will do.

•Acquired The Fulfillment Solutions Advantage Inc. (“FSA”) Markham, Ontario based direct marketer.

Focused on digitally printed direct mail, fulfillment and related call center services.

•Acquired a 70% (now 82.35%) interest in FSA Datalytics Canada Inc. (“Datalytics”) Provides data analysis services for “smart” direct marketing programs (i.e., predictive purchasing behaviour of consumers, social media monitoring of marketing programs, etc.).

Helps direct marketing programs send relevant, effective marketing offers to consumers who are most likely to respond positively.

,

•Expands DATA’s marketing communications services and fits well with our web based direct marketing and creative design services.

•$19.4 million in annual revenue

New Products

and Services

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14 We do what we say we will do.

Document Process Management – Launched September 2012

Outsourcing of document intensive business functions from our customers to DATA. New revenue opportunity for DATA by adding services that address entire document lifecycle.

• Workflow automation, call center services, scanning, archiving and storage of completed documents.

• Excellent “fit” with current Document Management Services offering and customer base.

• Research indicates strong demand and future category growth.

• Low capital expenditure requirements.

• First clients won and sales funnel expanding.

New Products

and Services

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15 We do what we say we will do.

Marketing Campaign Management – Launched October

2012

Software that automates marketing campaign planning and development. This creates collaborative workflow between our clients, their advertising agencies, and fulfillment of the campaign by DATA. New revenue opportunity for DATA by adding services that address entire marketing campaign workflow.

• Makes our client’s more competitive by helping create more effective campaigns, faster campaign development and by reducing their costs.

• Excellent “fit” with current product/service offering and customer base.

• Research indicates strong demand and future category growth.

• Low capital expenditure requirements. • First client won.

New Products

and Services

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Managed Business Communications Services –

Launched Q4 2012

All of DATA’s new products and services, bundled together with our traditional print management services, into a comprehensive

offering. Delivers cost reduction and revenue enhancement for our clients.

• Marketed as a single source, multi-year outsourcing solution. • Addresses management of administrative documents and marketing communications requirements of our clients. • Creates expanded, consultative, long term relationship

between DATA and existing clients in areas that are aligned with our growth strategy.

• Low capital expenditure requirements.

• Several significant client wins in 2012 that will impact 2013.

New Products

and Services

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U.S. expansion with selected existing clients –

Launched Q4 2012

Expand relationship with existing clients who have U.S. operations by offering our Managed Business Communications Services on a North American basis.

• Allows DATA to expand into the U.S. with the support of multi-year, single sourcing agreements with known clients. • Provides a solution for our clients that addresses their broader business needs…all of North America.

• Low capital expenditure requirements.

• First client won and implemented. This is a large Canadian financial institution with significant U.S. operations. DATA established a location in the Chicago area and began shipments to locations across the U.S.

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2012 Financial Results

89.80

86.92

0.00

25.00

50.00

75.00

100.00

Revenue Q4

Q4 2011 Q4 2012

Q4 Revenue decreased 3% vs. 2011

C $ M illions

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We do what we say we will do.

2012 Financial Results

2012 Revenue

2011 2012 C $ M illions

332.04

336.32

100.00

150.00

200.00

250.00

300.00

350.00

2012 Financial Results

2012 revenue increased 1.3% vs. 2011

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2012 Financial Results

22.51

23.17

0.00

10.00

20.00

30.00

Q4 Gross Profit

Q4 2011 Q4 2012

Q4 Gross Profit up 3% vs. 2011

C$M illl io ns

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2012 Financial Results

2012 Gross Profit up 4.5% vs. 2011

2012 Gross Profit

C $ M illion s 2011 2012

83.41

87.17

20.00

40.00

60.00

80.00

100.00

2012 Financial Results

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2012 Financial Results

8.61

9.05

1.00

3.00

5.00

7.00

9.00

Q4 Adjusted EBITDA

Q4 2011 Q4 2012 C$M illi ons

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We do what we say we will do.

2012 Financial Results

2012 Adjusted EBITDA

Q4 2012 Q4 2011 C $ M illions

30.38

28.67

2.00

7.00

12.00

17.00

22.00

27.00

32.00

2012 Financial Results

2012 Adjusted EBITDA decrease due to investment in our

growth strategy, partially offset by increased Gross profit.

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24 We do what we say we will do. Selected Balance Sheet Information Dec. 31, 2012 (C$ millions) December 31, 2011 (C$ millions)

Cash & Equivalents - 4.05

Net Working Capital 43.75 48.30

Revolving Bank Facility 57.55 60.12

Convertible Debentures 42.31 42.23

Total shareholder/unit holder equity 61.98 117.36

Balance Sheet

2012 Financial Results

Senior Debt/Adjusted EBITDA ratio of 1.96 at December 31, 2012

2012 Financial Results

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Dividends

Dividend of $0.30 (annualized value) as of January 1, 2013

Our recent dividend change is intended to create an improved balance between our strategic financial goals and ultimately, to drive investor value;

• Continue to invest in the growth strategy as we have in 2011 and 2012.

• Reduce debt to achieve a healthier and more sustainable balance sheet.

• Be positioned to make strategic acquisitions.

• Maintain a dividend payout to our shareholders over the longer term that is between 40% and 60% of free cash flow.

• Dividend will be paid quarterly beginning in 2013. • Monthly dividend of $0.0542 was paid for Q4, 2012.

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We do what we say we will do.

Customer Value Proposition

DATA offering

Document Management solutions Marketing Communications

Stable operational and financial platform

Managed Business Communications Services All of the above

Market Differentiation

Superior economic value delivered in terms of cost saving and revenue enhancement for our clients. DATA’s range of products and services, and geographic scope of services, are the key drivers of this.

Outstanding customer service; on time, full delivery of promises made…. ”We do what we say we will do”.

Value Proposition

Customer Value

Reduce costs Build revenue Avoid risk

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Strong Document Management Market Position

Over $150 million in annual Document Management revenue

Printing

Creative / Design Document

prep and review Administrative costs Warehousing / Archiving Fulfillment / Distribution Inventory obsolescence Send for approval

or filling out Filling out Scanning completed documents Mailing Data entry / extraction Archiving (paper or electronic) Destruction

We provide services for the total document lifecycle

Printing

Creative / Design Document

prep and review Administrative costs Warehousing / Archiving Fulfillment / Distribution Inventory obsolescence Send for approval

or filling out Filling out Scanning completed documents Mailing Data entry / extraction Filing (paper or electronic) Archiving (paper or electronic) Destruction

Value Proposition

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We do what we say we will do.

Fulfillment

Strong Marketing Communications Market Position

Approximately $70 million in annual Marketing revenue

We provide services for the total direct marketing and marketing promotional print lifecycle.

MARKETING Creative Design and Copy Consumer & Social Media Data Analysis E-Marketing web pages, e-mail, mobile Printed Marketing Material Fulfillment Call Center Services Marketing Campaign Management

Value Proposition

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Multi-year, multi-product contractual relationships Majority of top 25 customers > 10 year relationships No single customer > 10% of our total revenue

‘Blue Chip’ Customers

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Strong Core

DATA’s Product Mix aligns with industry growth areas:

(see slide 32-35 for industry data) Labels

Digital Marketing Solutions Digital Document Management Document Process Outsourcing

Strong current product mix to leverage industry growth

areas

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Industry Dynamics

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Evolving to blended digital & paper solutions,

professional services and document outsourcing

Increase in digitization

• Blending electronic and paper based solutions

Increase in Professional Services

• Document Management technology solutions

• Marketing Services (content management, data analysis, creative design, program management)

Increase in outsourcing of document related functions

• In-house printing, graphic design, scanning, archiving, call centers

Decline in long run printed products

• Phone books, newspapers, catalogues, magazines, forms

Sources:

Infotrends: U.S. Document Outsourcing Market Forecast 2009 – 2014 (November 2010) Infotrends: Evolution of Document Process Outsourcing (February 2011)

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There’s growth if you know where to look!

E-marketing growing 20%

Outsourcing of document related processes growing 14.5% Digital colour printing growing 9%

Data and content management growing 5.2% Pressure sensitive labels growing 4.8%

Document print outsourcing growing 2.2% Direct mail growing 2%

Sources:

Kodak: Canadian Media Directors Council Media Digest, Statistics Canada

Infotrends: U.S. Document Outsourcing Market Forecast 2009 – 2014 (November 2010) Infotrends: Evolution of Document Process Outsourcing (February 2011)

Converting Quarterly: AWA Label Release Liner Industry (September 2010)

Industry Dynamics

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We do what we say we will do.

Opportunity for the right companies

Customers are seeking help with increasingly complex, blended electronic and paper options

Opportunity for trusted, innovative, single-source providers to expand

• Add new products and services for existing clients • Take market share from slower moving competitors

Sources:

Infotrends: U.S. Document Outsourcing Market Forecast 2009 – 2014 (November 2010) Infotrends: Evolution of Document Process Outsourcing (February 2011)

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We are committed to employment equity

We are committed to the environment

We are committed to maintaining a safe workplace

We support charities in our communities

For more information on our programs visit www.datagroup.ca

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37 We do what we say we will do. Strategic Growth Plan

• Grow profitability through revenue growth and cost reduction. • Revenue growth fueled by; new product development, bundled

solutions, selective U.S. expansion, acquisitions.

• Cost reduction program launched in late 2012 that accelerates the rate of cost reduction compared to the previous three years. • Moderate cap-ex requirements.

Revised Financial Strategy for 2013

• $0.30 annual dividend for 2013, paid quarterly.

• Longer term policy to pay 40% - 60% of free cash flow in common share dividends.

• Reduce debt.

TSX symbols

• Shares: DGI. 23.5 million shares outstanding • Debentures: DGI.DB.A

Investor Highlights

Summary

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38 We do what we say we will do.

Michael Suksi

PRESIDENT AND CEO

905.494.4006 msuksi@datagroup.ca

Paul O’Shea

CFO

905.494.4002 poshea@datagroup.ca www.datagroup.ca

TSX symbols: DGI (shares) and DGI.DB.A (debentures)

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We do what we say we will do.

We do what we say we will do.

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