HP Enterprise Services

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HP Enterprise Services

Speaker’s name / Day/ Month, 2012

HP Enterprise Services

It’s All About Customer

Satisfaction

Simone Ragnolini

19 Feb, 2013

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Increased productivity through transformation

Workplace of the future

- Mobility

- Managed Security Services

- Information Management & Analytics

- Enterprise Cloud Services

- Change Management Consulting

- Applications Transformation

- HP Virtual Rooms

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.

AGENDA

Workplace of the future

What CIOs are struggling with

A strategic approach to driving value for clients

It's all about customer satisfaction (Valentino)

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Number and type of IP

connected device is

dramatically changing

Mobility is driving the

“consumerization” of IT

enterprise applications

Increasing demand for



1B smart phones and 1.2B mobile workers by 20131



Large enterprises expect to triple their smart phone user base by 2015



46% of large enterprises supporting personal owned devices2



2 billion downloads of 140,000 apps from Apple App Store



20% of mobile workers are getting business apps from app stores today



50% of organizations planning to deploy mobile apps in 12 months3

1 – IDC Forecast 2 – Forrester Forecast, 2010 3 – Gartner and Forrester Analyst Calls

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Some relevant elements of Enterprise Mobile Applications

1. Mobile Applications must be Presence-Aware and Sensors-Aware

2. Mobile Applications must be Role-Based and User-Configurable

3. Mobile Applications must be Device Independent 4. Mobile Applications must Interoperate with other

Mobile applications

5. Mobile Applications must be capable of being administered without wireless domain expertise 6. Mobile applications must create real value in days

without programming

Creating a Mobile Strategy

1. Multichannel view

2. Mobility Audit and mobility strategic workshop 3. Link with the CRM (in particular campaigns and

analytics)

4. Clustering , Profiling and Targeting 5. Smartphones, tablets, others

6. Business Review and continuous feedback 7. Launching and promoting

8. Continuous update

9. Strategic Policy Development and Implementation

BUILD A MOBILE STRATEGY … THE IT SIDE

B2C

B2B B2E

(*)

E2B

(**) MPayments

(*) Additional device versus substitution device (**) Employees Mobile devices in the enterprise

Focus for today

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You know IT is key to business improvements, but how to get there?

What CIOs are struggling with

 I want more agility to take products and

services to market faster.

 I want my employees to have the latest

mobile technology (but how do I protect

the data?)

 I know I need to get rid of all these

infrastructure costs and move to the cloud.

But how?

 We need a better way to analyze data so

we can actually use the information.

 Who’s going to help me with all this?

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HP Mobile Enterprise of the Future

Consumerization and democratization of IT results in the end user driving the IT agenda and a changing role for IT to adapt and

absorb, not just prescribe.

The combination of shifting control, hyper-flexibility and extreme collaboration has deep implications: How do you offer users autonomy, flexibility and choice without endangering underlying systems and data. To take advantage of these changes and respond effectively, organizations must face the challenges of modernizing their systems, skills and mind-sets.

In the HP Mobile Enterprise of the future, the user, rather than the device, is at the center.

HP has created a step by step approach that addresses the fluid nature of human behavior and decreases the gap between ideas and action. Adopting this flexible model will make new business opportunities emerge that extend reach and relationship to employees, customers and partners. The seismic changes as the new world emerges, present an opportunity for the CIO to become more business relevant.

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Shorten Time to Market with Enterprise Mobility Best-Practices

HP Enterprise Application Services

Cross Service Line Approach acting in Synergy

HP provides a Global One Stop Shop Enterprise Mobility Solution

Enterprise Mobility is an extension of the existing capabilities and not just a new capability

•

Customer Mobility Workshops

•

Global Mobility Architects

•

Servers & Cloud solutions by HP including SAP RDS

•

Mobility Architecture, Installation & Configurations

•

Global MDM Architects & Implementation

•

Blueprinting & User experience design

•

SUP Implementation (Local, Regional, BAS)

•

Mobility Development (Local, Regional, BAS)

•

Mobile Testing using HP Mercury tools

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Valentino’s focus on the customer

“Our major focus is the customer

…and our possibility to serve them

better.”

The Vision…

Connecting their

shops and customers with new

creations hot off the runways of

Paris, Milan and New York.

• Easy to use App with Anywhere, Anytime

Access

• Secure, real-time client authentication

• Improved sales presentation and web

presence

• Enable cross-selling and wish list

• Improved order management and tracking

• Predict customer response

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It’s all about Customer Satisfaction

The Fashion Catalogue application to showcase latest collections and Events

Description

• Swipe, Pinch, Zoom gestures to browse collection items

• Store locator to view stores worldwide • Video to display the fashion show event • Stay connected to get updates from the

brand

• Le Maison to view details of the brand • Thumbnail view with large images • Wish list management

Functionality

• Implemented the recent Air Print feature of iOS 4.x

• Created custom UI components for Thumb bar , as a re-usable component • Integration with local SqlLite database

Key Highlights

XCode, Mac OS X

Objective-C, iOS 4.0 SDK

Tools & Technologies

Available at the App Store

-http://itunes.apple.com/us/app/

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Valentino & HP partnership

The Solution & Results…

• Conducted transformation assessment to

identify focus areas

• Implemented SAP CRM software which

Improved overall customer service and order

management

• Created mobile digital “look book” 24 hours

after shows which reduced post-production

time

HP Modernization

Services

HP Enterprise

Application Services

HP Development

Services

HP Mobility

Services

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Valentino:

EMEA (Italy) - Fashion/Retail

Mobility

in Retail & Consumer Industries

• Valentino wanted to transform the way it interacted with their shops & customers by expanding their presence of the web, developing a unique in-store showroom experience, and creating a digital “lookbook” that enabled review of new fashions only hours after they were introduced in Paris

Business need

• HP Enterprise Services released an innovative IPad consumer application for Vogue Fashion Night in September 2010.

• In October 2010, a second IPad application was designed and

delivered for the showroom to support sales department B2B processes. • HP Enterprise services is continuously

supporting and enhancing the solution

HP solution

Services & technology featured

• Applications Development Services • Applications Management Services • Mobile Applications Services

• Improved Brand awareness due to expanded presence on the web using Web 2.0 features

• Improved sales presentation

capabilities that also enable cross- and up-selling functions as well as wish list management and order tracking • Reduced post-production time via use

of showroom application that enables a digital “lookbook”. The book is ready in the 24 hours after the fashion show in Paris, saving both

paper/printing resources and money

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