ONLINE SHOPPING QUESTIONNAIRE
About the Study. This survey is part of an MBA student project for MQM 497 - Research Methods at Illinois State University under the direction of Dr. Michael P. Dumler. To ensure your anonymity, all of your answers are sent directly to the secure university database. This database is under the direct supervision of Dr. Dumler. Your completed survey answers will be only be seen by the research team. The results will be
presented only to a Research Methods class at Illinois State University. Regardless of the situation, no individual responses will be identified on any of the questionnaires. If you wish to stop completing the survey at any time, please feel free to do so.
Directions. We are interested in your views about online shopping behavior in your daily life. Please take your time but try not to linger on any one question, your first response to the question is usually your true belief. Additionally, you should take the questionnaire only once.
The questionnaire must be completed no later than April 20, 2006. Thanks Again!
Please read each question carefully and indicate your response by selecting the most appropriate choice.
In general, you prefer to do your shopping of: (Select only one)
Over the Internet Over the Phone In a Retail Store 1. Groceries 2. Fast food 3. Cosmetics 4. Books 5. CD/DVDs 6. Toys 7. Furniture 8. Clothes 9. Computer Products
10. Cinema/Concert/Theatre Ticket
11. Airplane Tickets
12. Jewelry
13. How often do you use the internet every day?
Less than 1 hour 1 -2 hours
2-3 hours 3-4 hours
More than 4 hours
14. How often do you use Internet for information prior to a
purchase?
Very oftenOften Sometimes Rarely Never
15. How often do you use Internet for shopping? Very often Often Sometimes Rarely Never
How often do you use the following World Wide Web Activities?
Never Very
Infrequently Infrequently Occasionally Frequently
1 2 3 4 5
1 2 3 4 5 16. Electronic newspaper or magazine
17. Gaming 18. Chatting 19. Research/education 20. Product/Service information 21. Shopping 22. Surfing
24. Work/business
25. Assuming that you intend to conduct online shopping, which of these purchases would you make in the internet?
Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Flowers CDs / Book Cosmetic / Jewelry Clothes / Shoes Household furniture Toys Fast Food Groceries Movies/theater/concert tickets Electronic appliances Computer products Hotel reservation Airline Tickets
Nutrition Related Products Stocks/ Mutual Funds/ Bonds
26. I have been using the WEB for
Less than 1 year 1 to 2 year 2 to 3 year More than 3 year
27. How would you describe your proficiency on the Internet.
Novice -just learning how to use internet Intermediate -I feel comfortable when using internet
Advanced - I can use most or all internet services.
28. Select an approximate maximum amount you would spend on a
single online purchase:
Less than $20 21 - 60 61 - 100 101 - 140 141 - 180 181 - 220 221 & Above
29. Select an approximate maximum amount you would spend per year on online purchase Less than $100 101 - 500 501 - 1000 1001 - 1500 1501 - 2000 2001 - 2500 2500 & Above
Please select your level of agreement to the following questions.
Strongly
Disagree Disagree Indifferent Agree Strongly Agree
1 2 3 4 5
1 2 3 4 5 30. I think shopping on the internet saves
time.
31. It is a great advantage to be able to shop at any time
of the day on the internet.
32. It is more difficult to shop on the internet. 33. I prefer traditional/conventional shopping to online
shopping.
34. Shopping online is risky.
35. I believe online shopping will eventually supersede
traditional shopping.
36. I will prefer online shopping only if online prices are
lower than actual price,
37. A long time is required for the delivery of products
and services on the internet
38. Selection of goods available on the internet is very
broad,
39. The description of products shown on the web
sites are very accurate,
40. The information given about the products and
services on the internet is sufficient. 41. Online shopping is as secure as traditional
shopping,
42. While shopping online, I hesitate to give my credit
card number,
43. Internet reduces the monetary costs of traditional
44. The fact that only those with a credit card or bank account can shop on the internet is a drawback,
45. I would be frustrated about what to do if I am
dissatisfied with a purchase made from the internet.
How important are the following factors in your decision to purchase goods from internet? Very Unimportant Unimportant Neither Important nor Unimportant Important Very Important 1 2 3 4 5 1 2 3 4 5 46. Delivery time
47. Reputation of the company
48. Guarantees and Warrantees
49. Privacy of the information
50. Good description of goods.
51. Security
52. Prices
How important are each of the following factors in refraining/keeping you from shopping on the internet.
Very Unimportant Unimportant Neither Important nor Unimportant Important Very Important 1 2 3 4 5 1 2 3 4 5 53. Waiting to receive the product
54. Risk of credit card transactions
56. Difficulty in returning products/items 57. Risk of not getting what I paid for 58. Risk of loss of privacy
59. Not skillful with internet
60. Lack of trustworthiness of Vendors
61. Complex compared to Traditional Shopping
63. Not being able to touch products
64. More expensive than those sold in retail stores
65. I have undergone bad experience
DEMOGRAPHIC INFORMATION... 66. Gender: Male Female 67. Age years
68. Your education level High School DiplomaBachelors’ Degree Master Degree PhD Degree
69. Occupation
Undergraduate StudentGraduate student Professor University Staff 70. Annual Income Less than $12,000.00 $12,001.00 to $24,000.00 $24,001.00 to $36,000.00 $36,001.00 to $48,000.00 $48,001.00 to $60,000 $60,001.00 to $72,000 $72,001.00 to $84,000 More than $84,001.00
Thank you for your cooperation.
