D a t a - D r i v e n I n t e g r a t e d
D i g i t a l M a r k e t i n g
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SEM
Social
Data
Science
CRO
D
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T A B L E O F C O N T E N T S
ABOUT IMI
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SERVICES
Multi-Attribution Analytics
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Search Engine Optimization
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Pay Per Click Management
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Digital Media Buying & Optimization
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Social Media
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Digital PR
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D2: Design & Development
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Conversion Rate Optimization
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Email Marketing Strategy
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PARTNER WITH US
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LEADERSHIP TEAM
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Why IMI?
• Full-service digital agency • 7 years track record
• 60 People onsite • Expert thought leaders and speakers
• #185 on the 2012 Inc. 500 • Award winning directors
• Data-driven, ROI focused • All employees Google Analytics certified
Our Purpose
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego and Las Vegas. We exist to provide data-driven integrated online marketing solutions for businesses across the globe.
Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated analytical approach to digital marketing and media buying. If your company is looking for a strategy based on true data science and a better return on investment, contact us today to learn more!
Our Mission
Everything starts with our Mission. This is how we define what we want to accomplish as an organization and how those accomplishments will benefit our customers.
Our Mission is:
• To provide a holistic and creative approach to digital marketing
• To foster customer loyalty through transparent results-driven solutions
• To add a distinct and measurable value to our clients’ business objectives
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Multi-Attribution Analytics
Analytics Today
Analytics has moved well beyond tracking hits to a website. The only way to truly focus on digital marketing ROI is to have the capability to properly attribute marketing sources to revenue. With IMI’s multi-attribution technology you are able to identify which sources are influencing every sale, where each source fits into your marketing funnel, and what effect the source has on the overall time to conversion. Unlike standard cookie tracking (last click analytics), you are now able to see what channels are the largest introducers, the largest influencers, and which channels can close the deal.
Through our multi-attribution technology we track:
• Time to order per marketing channel
• Contribution per channel
• Full click trails of every order
• Where each marketing channel fits into the marketing funnel
• Conversion rates per channel
• Track users from their first visit to conversion (Ability to track a user over 400 days)
Why Multi-Attribution Modeling Matters
Often times last click analysis fails to depict an accurate story of the marketing mix. Marketing channels and keywords that are influential to business success are often marked as poorly performing. However, the reality is that these channels are often significant drivers of new customers. While they are not the closer (last click), they can in fact be the leading source of brand exposure and initial customer introductions, which is an important piece of the puzzle when optimizing for ROI.
Our Results
We start using our MAT technology immediately upon launching our integrated campaigns. We collect the data, our data science team analyzes it to gain actionable insights, and then we make optimization
adjustments. Those adjustments will often include reallocation of budget towards top performing introducers and influencers.
For example, for one of our clients we used the conversion data from the PPC campaign to identify new opportunities to optimize various keywords for organic search.
In addition, we noticed that the average order value for a certain keyword was higher on one of the client’s websites than another. One site had better organic rankings while the other was running PPC campaigns for this keyword. The outcome was the decision to test a PPC campaign for this keyword for the site with the higher average order value. This resulted in high conversions when aligning both PPC and SEO.
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Search Engine Optimization
SEO Past, Present, & Future
Search engine algorithms change regularly, and in order to stay ahead of the game you have to have true thought leaders and experts managing your SEO strategy. SEO has changed dramatically just in the last year with a large emphasis on the importance of true content marketing, social media signals, and digital PR.
We apply new developments into our SEO strategies through our:
• Accurate and extensive keyword research
• In-depth SEO labs and diagnostics
• Information architecture optimization
• Algorithmic optimization
• Prioritization of quality link building
• Creative content development
• Social media optimization
What Sets Us Apart from the Competition
Our SEO team, led by leading SEO expert, Benj Arriola, has decades of combined experience. Team credentials include Search Engine Workshop certifications; Google Adwords and Yahoo certifications; PMP certifications; UNIX certifications; Computer Engineering degrees; accredited SEO speakers and bloggers; and certified speakers with PubCon, SEMCON, and SMX Internet Marketing Conferences.
Overall Department Performance Analysis Across All Clients Organic search traffic for non-branded keywords:
• 3 months: 0%
• 6 months: +17.1%
• 9 months: +49.5%
• 12 months: +54.8% Our Results
A well-respected company that makes medical alert systems for seniors, hired IMI to increase their online visibility in the organic search results and increase conversion rates on the site. During the initial year of their still existing campaign the results we achieved were outstanding:
• 238% increase in total organic search traffic
• 287% increase in non-branded organic search traffic
• 680% increase in non-branded search traffic
S E R V I C E S
• 368% more keywords ranking in top 20 positions in Google
• 840% increase in keywords driving traffic
Pay Per Click Management
Our Approach & Strategy
Client Discovery: Understanding a client’s business, identifying goals , and setting client expectations is
imperative for a client/agency relationship. As an extended marketing arm; the PPC team learns all aspects of the clients business in order for the goals to be met.
Data Integrity: The most exciting aspect of online marketing is every dollar can be tracked back to success.
Working with the IMI Data Science team we ensure all available tracking pixels are implemented, tested and accurate. Without tracking accurately measuring success is a waste of money for the client.
Scalable Strategy: PPC results are always changing with seasonality, new competitors, and budget
adjustments. With IMI’s hands-on strategy clients are assured these variables are monitored daily with consistent processes that remove these factors.
Data Analysis: All PPC strategist and specialists are required to be Google Adwords and Google Analytics
Certified at IMI. Driving qualified traffic is only part of the equation, analyzing the data and interpreting what to with the data sets IMI apart. Human analysis allows campaigns to always grow.
Accordion Optimization: IMI begins it’s long term PPC strategy by setting a large net of qualified/ broad
terms that drive mass data to research and optimize. Terms follow an optimization process that are ongoing to meet the clients’ goals.
Our Results
When one of our clients came to IMI, they asked us to run a PPC Audit to identify why their Google
Adwords Account wasn't performing. IMI noticed a considerable amount of overspends, mismanagement, lack of optimization processes and poor data integrity. IMI was hired to improve the overall strategy and meet ROAS goals across 7 different product websites. IMI initial efforts included segmenting campaigns by devices and match types, testing new ad copy, and optimizing campaigns with negative terms, adding successful search query terms and applying a Magic Number™ to optimize for. The results were fantastic!
The Month Before IMI Started
Ad Spend $83,725
ROAS 142%
Revenue $119,050 About Paid Search
Paid Search is one of the best ways to drive immediate results through online marketing campaigns. Pay per click
advertising (PPC) can be used across all major search engines such as Google, Yahoo, and Bing as well as social media channels like Facebook and YouTube. PPC allows the advertiser to set very specific budgets and goals and use optimization strategies to continually improve CPC, CTR’s, and CPA.
1stMonth with IMI
Ad Spend $12,159
ROAS 853%
Revenue $103,677
Improvements Made By IMI
Lowered Ad Spend by 85% Increase ROAS by 500%
Increased Conversion Rate by $251.88 Lowered Overall CPC by less than 15%
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Digital Media Buying & Optimization Services
IMI Display Targeting Capabilities
• Demographic • Geo-targeting • Behavioral • Business to Business • Audience Modeling • Premium Publishers • Contextual • Retargeting • Search Retargeting Our Process • Audience Discovery
• Campaign & Creative Strategy
• Media Acquisition
• Campaign Set-up
• Analysis & Optimization
Tracking & Reporting
We use DoubleClick for Advertisers (DFA) ad serving technology to provide third party verification of traffic, centralized reporting, and creative management. We then provide an additional layer of data insights through our multi-attribution technology. Our multi-channel attribution platform, through proprietary fingerprinting technology, has the ability to track a user indefinitely and across multiple machines. We have the capability to provide both basic and custom attribution models based on our clients information needs.
About Our Media Buying Services
Internet Marketing Inc. builds and executes display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the IMI Display advertising team uses our unique strategic methodologies to identify the most effective media channels to accomplish your goals. Our objective is to identify, reach, and educate target customers on their target market through proven Display Media Initiatives.
S E R V I C E S
Display Media Approach
• Creative Messaging Development
• Strategic Media Planning
• Vendor Selection & Negotiation
• KPI-centric Campaign Structure
• Creative Optimization
Social Media Management
Our Approach & Strategy
Each campaign is designed based on in-depth discovery and research. We offer robust social media packages that range from consulting all the way through full-service social media management. Packages include the initial audit, strategic plan, creative design, editorial calendars, access to our social analytics platform, and much more!
Our Results
IMI was tasked with growing online bookings for the world renowned all-inclusive Jamaica resort brand “Couples Resorts.” Using our data-science approach, we designed an ideal mix of social media, display media, and email marketing.
• Reached 18,500 Facebook likes up from 5000 in only a few hours, grew to over 119,000 in 1 year
• Twitter increased 800% to more than 7K followers.
• Increased social revenue by 30%.
• Added 8,339 email contacts. Achieved 16% open rate.
• Google traffic up by 22% (one year)
• Google ecommerce conversion rate up 68% (one year)
• Transactions increased by 105% About Social Media
Word of mouth is more powerful than ever, with people socializing online and sharing brand experiences before making purchases from brands. By leveraging the power of social media to connect with customers online, we help to create meaningful relationships with customers and leverage social brand advocates to generate more sales.
Our Experience & Technology
At IMI, we have experience creating custom social media strategic plans to seamlessly integrate with all current marketing initiatives, while striving for innovation and tangible ROI.
All IMI social media clients get access to our Social Office Suite, a content management system which allows users to:
• Schedule and post content to various social media channel
• Review a robust analytics platform to track month over month growth
• Use a listening dashboard which also assists with online reputation management and customer targeting
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Digital PR
At IMI, we seamlessly blend the art of traditional PR and the science of digital marketing strategy. The lines between
traditional public relations, social media, and content marketing continue to blur. Digital PR has become a critical factor in any successful integrated campaign.
S E R V I C E S
What Does Digital PR Involve?
PR is always about managing the favorable public image of a company, brand or individual no matter what channel or tactic you use. It includes:
• Engage customer on all fronts – through 3rd parties like the media and directly through social and content marketing
• Integrated, aggressive crisis management and adding online management to crisis response – managing SEO, social pages, etc.
• Blending PR outreach with conversion optimization
• Align PR tactics with full digital strategy
• Citizen journalism – non-journalists providing content for major media
• Data-driven journalism – Content marketing and PR supported by analytics and conversion optimization
Digital PR Integration
Our Digital PR services integrate traditional PR, outreach, and reputation management services with social media, SEO, and content marketing strategies. All of these elements are highly impactful on one another and when combined forge a powerful digital marketing platform.
When partnering with clients for Digital PR we will do the following:
• Perform in-depth industry and marketing research
• Perform detailed competitive analysis
• Audit the past and existing PR strategies and how they have impacted digital
• Consult with you to develop your team of thought leaders
• Identify speaking opportunities
• Create compelling content and distribute it through social channels
• Handle the technical aspects of SEO and Online Reputation Management
• PR outreach for media opportunities
D2: Design & Development
Your website is the most important tool for reflecting your brand image and capturing new potential clients, customers, and business relationships. Your website must have the ability to engage visitors and entice them to take specific “actions.”
At IMI, we start by understanding your business goals and creating an interactive user experience designed to help you reach those objectives.
Our Experience
IMI has experience building websites for all types of businesses across many different industries.
• Simple to large complex websites (both B to C and B to B)
• Usability and conversion optimization techniques applied
• E-commerce storefronts
• Advance graphic design and development
• Content Management Systems
• All websites built to be SEO optimized
Branding & Creative Our creative team provides:
• Identity & Brand Development – Logos, Corporate Identity
• Style Guide Development - Color Palette, fonts, images, logos
• Landing Page Development – Brochure, Interactive, Database and Submission Forms, Micro Sites
• Banner Development – Static, Flash
• Interactive (Video) – Video Development, Animation, Story Board Development
• E-Mail Templates
Website Development Languages
• PHP • HTML, XHTML, HTML5 • AJAX • FLEX • FLASH • MYSQL • ASP.NET • JavaScript • ColdFusion • Drupal • Java
Our Process
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Conversion Rate Optimization
IMI’s CRO’s service is designed to improve the ROI of your existing marketing campaigns by testing different messages and elements on your website. We offer several levels of engagement and use the latest technology to fully understand how your users are interacting with your site and we let math tell us what gets those users to take action more often.
Elements we test (which could be used as bullet points):
• Call to Action Wording Headlines
• Images & Graphics
• Font Sizes & Colors Navigation
• Pricing & Special Offers
• Guarantee & Security Statements
• Testimonials & Awards
• Differentiating Factors
• Button Color & Shape
Our Results
IMI was hired by nationally recognized Lucky Strike Lanes To increase online presence and conversions through Integrated digital marketing strategies. The ultimate goal Being to improve site performance, conversion rate Optimization and testing was critical for success.
Using various testing methods we were able to achieve great success. After five days we were able to eliminate a landing page version that would clearly not out-perform the other variations. After an additional four days, we were able to declare that the optimal page would:
• Improve form open rates by 57.5%
• And had a 97% chance to be the original at a 95% certainty!
• All versions except one (1) improved the open rates.
• Improve form submission rates by 105.2%
• And had a 96% chance to be the original at a 95% certainty!
• All versions improved the submission rates by at least 14.7%!
Email Marketing
The goal of email marketing goal is to promote repeat business or engagement from a company’s existing and potential customer base. Email marketing management is an essential online marketing tactic for all
e-commerce, lead generation, and informational websites. We offer a variety of services that support Email marketing including:
• Email marketing consultation
• Email database integration
• Email database maintenance/management
• General email marketing campaign management
• Email coding includes:
• Graphic design
• Message creation
• Subject line testing
• Optimization
• Landing page testing
Our Results
IMI was hired by Playboy to help launch their new international luxury brand initiatives. One of the initial strategies was to use email marketing to re-engage past email recipients and launch a new contest.
The results were fantastic with a 17.6% open rate and a
42.2% click through rate!
• Email template design
• Campaign reporting
• Landing page design and development
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Strategic Partnership with IMI
Partnership Advantages
IMI has one of the best Internet marketing teams the world has to offer. IMI has grown over 100% per year each of the last five years because we deliver results. As a partner, IMI has the ability to meet your clients’ digital marketing needs while adding more value to your scope of services. Our goal is to manage your clients’ online exposure and reputation, increase revenue, and decrease cost per acquisition.
Services include:
• Search Engine Optimization
• Pay Per Click Advertising
• Online Media Buying and Optimization
• Social Media
• Digital PR
• Website Design & Development
• CRO • ORM • E-Mail Marketing • Affiliate marketing • Advanced Analytics Execution
At IMI, we will take you through a brief 30 minute webinar to educate you on the services our company offers. We will also provide you with a press release and email template for you to reach out to your clients to set up meetings. Then each month we will email you a report on the status of your clients.
Compensation
Partnership compensation varies based on the relationship. Please contact us to learn more and schedule a capabilities overview webinar.
Call us today to discuss partnership opportunities!
Megan Rozo
Managing
Director
Benj Ariola
SEO Director
Brandon Fishman
CEO, Co-Founder
Carrie Peterson
Social Director
Narin Johns
Display Media
Director
Justin Mayerick
SEM Director
Brent Gleeson
CMO, Co-Founder
Irene Roberts
Creative Director
Ben Norton
President
Sean Klope
EMS Director
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