Insight to Action MOBILE INTELLIGENCE

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Insight to Action

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Our Design Philosophy

Your•app•mat•ters |

yôr ap’ mat

ə

rs

|

noun

The MicroStrategy philosophy that our company, technology, people, and

ideas are singularly focused and prioritized on one thing above all others –

the success of your app.

Great Apps are Consequential

Apps that increase the velocity of decision-making

Great Apps are Durable

Embedded with insight which withstands the test of time

Great Apps are Hot

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Finely crafted, information-driven iPhone apps. Apps that are built around workflows that lead people from data to decisions. Apps built on your business information and processes. Apps that let users explore information using touch and smart gestures. Mobile apps that use natural inputs that change context to meet the needs of the query: photo for barcode, GPS for location, microphone for voice, accelerometer for movements, compass for direction. Transactional mobile apps enthused with write-back and actionable capabilities that let users capture data, accelerate orders, submit purchases, and take actions.

A portable window into your business. Interact with your data wherever you are, don’t just look at it sitting at your desk. The magical iPad, coupled with MicroStrategy’s information-exploration gestures and stunning data visualizations, make analysis equally fascinating and captivating. Show and tell. Point to data outliers. Highlight problem areas. Drill into the data until you can see the very lowest level of transaction detail. There is nothing more powerful than seeing the right answer, sharing it immediately with colleagues via your iPad, and taking actions there and then.

MicroStrategy Mobile for iPhone

®

and iPad

®

for iPad

®

for iPhone

®

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A whole new way to look

at our business.

All the necessary information

in fewer than three taps.

Critical for executives who are

always on the go.

We are seeing our business in a whole new light. Deploying MicroStrategy Mobile to our executives is the next achievement in delivering actionable, accessible, and visually compelling information. On the iPad, the information decision makers need is easily accessed in a way that encourages them to use it.

– Bruce Yen, Director of Business Intelligence, GUESS?, Inc.

Our goal was to have an iPhone app workflow that delivered all the necessary information in fewer than three taps. Our iPhone app delivers that and a very quick, concise, intuitive mobile experience. We’ve been impressed with the ease-of-use of MicroStrategy Mobile.

– Grant Parsamyan, Director, Data Warehousing and Analytics, eHarmony

With MicroStrategy Mobile, we were able to quickly design and deliver an app that presents our key Web metrics and helps set us apart as the industry leader in providing actionable analytics. Our app is particularly critical for executives who are always on the go and need to be able to react quickly and make intelligent decisions based on the most recent consumer shopping information. Additionally, our account directors now have a more effective way to communicate our data so clients can fully appreciate its value.

Real World Mobile Solutions

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Real World Mobile Solutions

Immediately act on insights to

improve the business.

Our retail clients will be able to analyze high-level store performance, run dashboards, receive exception alerts, and be forewarned of overstock or stock-out conditions immediately. The write-back capability of our app will ensure everyone can immediately act on these insights to improve the business.

– Jeff Buck, Chief Executive Officer, QuantiSense

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Information at our fingertips to keep

track of the pulse of the business.

Herbalife executives don't miss a beat when they're in meetings, in phone conversations, or traveling because they have their Mobile app at their fingertips. MicroStrategy Mobile is indispensable to our management team because they can keep track of the pulse of the business, wherever they are.

– Terry Adams, Senior Director of Development, Herbalife

iPad 1:55 PM 100%

...better serve patients, improve

operational efficiencies, identify

new savings opportunities.

In a recent survey of our members, we found that more than 50 percent view mobile access to data as very valuable in carrying out daily job responsibilities. As the first in the health care market to offer this capability, this effort demonstrates VHA’s commitment to offering innovative tools to help hospitals elevate supply chain performance. With actionable information from MicroStrategy-based reports and dashboards, VHA members can better serve their patients, improve operational efficiencies, identify new savings opportunities, and make analytically-based decisions.

– Curt Nonomaque, President and Chief Executive Officer, VHA Inc.

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Business Intelligence, Transactions, and Multimedia in Your Mobile Apps

Core Capabilities of Mobile Apps

Business Intelligence

Transactions

Multimedia

Grids Graphs Data Explorations

Data Visualization

Analytics Mapping Alerting Approval Mgmt.

Editable Grids

Data Entry Browser Content

Payments Desktop Publishing

PDFs ePubs Video

The Best in Business Intelligence

in a Mobile App.

Apps that sell products,

manage services, or connect to

ERP and operational systems.

Apps embedded with rich

multimedia content alongside

product information and

purchasing options.

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iPad 1:55 PM 100% iPadiPad 1:55 PM1:55 PM 100%100%

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3M 6M 12M

Table Win GAMING

350K 300K 250K 200K 150K 100K 50K

Dec Jan Feb

2/13/2011 Yesterday EBITDA GAMING PLAYERS HOTEL EXPENSES YSTR LY EBITDA $299,663 (7.6%) Revenue $427,896 (2.1%) Expenses $128,233 13.9% YSTR LY Revenue $374,285 1.4% Table Win $182,307 (17.1%) Table Drop $902,677 39.6% Table Hold % 20% (13.8%) Slot Win $191,978 28.5% Slot Coin In $3,359,213 37.7% Slot Hold % 6% (0.4%) YSTR LY Rated Players 666 35.6% Gaming Theo $308,066 29.5% YSTR LY Revenue $53,610 (20.9%) ADR $242 0.3% RevPAR $208 5.6% Booking 82 0.0% YSTR LY Promotions $2,614 4.2% Events $1,845 4.2% Others $123,774 14.3% Sections i Casino Analysis Close

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Integrated Reporting, Analysis, and Monitoring

The Best in Business Intelligence On Your Mobile Device

Data Exploration and

Manipulation.

Drill anywhere and

reach down to the biggest databases, extracting the most detailed information, in seconds. Slice and re-order the information using data exploration gestures.

Grids and Graphs.

Sort and

drill to investigate by using swipe-able, tap-able, refresh-able interactive grids and graphs, full of KPIs.

Offline Analysis.

Access subscribed reports and dashboards stored securely and locally on the device for offline analysis. Get the latest, updated content automatically downloaded by the app whenever online.

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Analysis of Enterprise-Wide Data for Better Business Decisions

Analytics and Data Mining.

Embed

strategic, predictive analytics, and alerts into your app and workflows.

Alerting.

Sign up for personalized alerts that leverage Apple’s Push Notification technology. If inventory is down at a specific store or a sales forecast is up for an entire region, MicroStrategy Mobile sends you an alert and an accompanying report, so you never miss a critical business opportunity.

High Performance.

Leverage

MicroStrategy’s 64-bit architecture, In-memory BI, highly optimized SQL, and linear scalability technologies to gain highest performance BI. Enable “speed of thought” analysis - five seconds or faster for most ad-hoc queries.

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Visual Aids to Find Patterns in Your Data

Graphs.

Fulfill any display needs using a wide range of great looking data-driven graphs with tooltips for detailed information and formatting choices.

Visual Insight Analyses.

Empower

the untrained business user to create compelling data visuals which deliver quick insight in minutes using MicroStrategy’s Visual Insight analysis tool. Start with any Excel spreadsheet or existing BI report,

choose from a large library of interchangeable visualizations, apply them to the data, and begin visually exploring the information. View and explore Visual Insight analyses in MicroStrategy Mobile for iPad to uncover problem areas, spot outliers, and find answers.

Extensive Library of Graphs

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Location-Specific Data, Interactive Visualization for Easy Analysis

Advanced Data Visualizations.

Choose from a range of mobile specific visualizations driven by your data and optimized for display on your mobile devices. Access map bubble charts and map networks, data-driven calendars, time series charts, heat maps, and many more to deliver an immersive analytical experience, and integrate into any part of your decision-workflow and mobile apps.

Extensive Library of Touch-Optimized Data Visualizations

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From Insight to Action

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Build Transactions into Your

Mobile Apps.

Build mobile transactional apps to trigger new business processes, re-allocate resources, and accelerate business activity. MicroStrategy Transaction Services lets you embed write-back functionality into documents and dashboards for the purposes of decision-making or initiating a transaction.

Use Touch-Based Inputs.

Use a wide

range of transactional input forms and take advantage of a flexible drag-and-drop design template. Change or add new data using: Text Inputs, Number Inputs, Calendar, Camera, GPS, Switches, Steppers, and Sliders.

Business Intelligence Transactions Multimedia

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Go Ahead. Talk to Your App

Connect to Your Existing

Operational Systems

Read from and write to any ERP system with Web services. MicroStrategy's mobile transactional capabilities connect to your existing operational systems, including:

Enhance and Extend Your Existing Operational Systems

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Oracle E-Business Suite SAP salesforce.com, Oracle JD Edwards EnterpriseOne Siebel PeopleSoft MicroSoft SharePoint Primavera Microsoft Dynamics

Transact with any data source using either xQuery for Web Services and SQL for database transactions, such as:

Finance/Accounting Human Resources Manufacturing Supply Chain Management Project Management CRM Data Services Social Networks Access Control

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Decisions, Decisions, Decisions

Mobile Transactions are Better

Than Personal or Web Transactions.

Transactions in mobile apps provide the most convenient access you've ever had to making decisions and keeping the business moving. Now any purchasing, transferring, approving, or denying capability is convenient, always on, and delivered to a device which is always kept within arm’s reach. Transactional mobile apps also provide unmatched security and monitoring compared to cash, credit cards, or Web transactions.

Mobile transactional apps are:

• Always Available. Approve purchase

orders while you wait for the elevator.

• Secure. Authenticate who you are, wipe

access if lost or stolen.

• Content Aware. Incorporate GPS,

bar code, location awareness, NFC.

• Auditable. 360˚ activity record, provides

an audit trail. Business Intelligence Transactions Multimedia

Mobile Transactional Apps. Convenient. Secure. Auditable.

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Effective Execution of Actions to Drive Your Business

Expansive, Comprehensive.

Transactions encompass a wide range of apps from simply buying movie tickets to approving wire transfers of millions of dollars. Possibilities are endless with transactional apps. The examples below are simply the tip of the iceberg.

Remote Data Collection.

Empower

your sales force with location-specific

information sourcing apps. Deliver interactivity specific to the user’s present location.

Capture product displays, restaurant quality, warehouse stocks - whatever you see.

Supply Chain and Order

Management.

Analyze business to

determine which orders to accelerate. Edit any part of any order anywhere, anytime. Update

Support New Business Process and Revenue Streams

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Multimedia in Mobile Apps

Use Multimedia to Engage Your

Audience.

Put multimedia in your

consumer-facing apps, and deliver your latest promotional videos, commercials, and product endorsements directly to your customer. Enrich enterprise apps with how-to videos and guides, and manuals to equip your mobile workforce with any type of information they need.

Freedom of Design.

Easily assemble

great looking mobile app displays and workflows by leveraging MicroStrategy’s code-free design tools. Enjoy complete freedom to build attractive and interactive layouts for mobile apps that combine multimedia, backgrounds, and images with touch and swipe-enabled panels and pages.

Business Intelligence Transactions Multimedia

Video. Books. Brochures. Web. Email. Photos.

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Myriad Vehicles to Communcate with Your Audience

Embed Multimedia into Mobile

Apps.

Mobilize your marketing and branding activities by building mobile apps that deliver your movies, product guides, brochures, documentation, and education materials onto your users’ mobile devices - through your app. Embed videos, PDFs, books, and Web content alongside your existing business apps to enrich the user experience with how-to guides and demonstrations.

Watch, Read, Email, Browse, All

Within Your App.

Provide a smooth,

uninterrupted, and integrated app experience. Watch videos or view Twitter feeds within the same window. Access and read PDFs, link to email and contacts, access any Web content in a full page browser, all this, without ever

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Robust Mobile Data Protection

Your Data. Secured.

Worry Free.

MicroStrategy delivers robust device security, data security, authentication, authorization, and transmission security to protect sensitive data in mobile applications.

Mobile App Security

• iOS Hardware Encryption (iOS4) of app data • iOS's "sandbox" protects app data from other apps • AES encryption for all traffic

• VPN, HTTPS, WPA2 (128-bit encryption), SSL support

• Locally-stored data purged upon close

• Apps are signed to ensure the app is authentic

Platform Security

• Secure communication across firewalls

• No database connection from the mobile server • Single port control for data access

• No external remote procedure calls • Encryption of communication between

server components

Database Data Security

• Cell-level security control with security filters

• Runtime checks enforce app security • AES encryption for app credentials

(digital identities, usernames, passwords) • Passcode required after timeout or

suspended state (iOS4) • Single sign-on support:

LDAP, Kerberos, Tivoli, NT

• RIPEMD-160 hashing algorithm for storage of credentials on the server • AES encryption for passwords • Access Control Lists (ACLs)

• Application functionality privileges

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Easy App Assembly and Maintenance

MicroStrategy Design Tools are

Highly Flexible and Code-Free

MicroStrategy’s Metadata Makes

Apps Easy to Enhance and Maintain

Select from a range

of design objects Drag objects to Templates, and define interactivity A change here... everywhere the object is used...is instantly reflected

TEMPLATE Selectors Image Map Visualization Grid Selectors Image Grid Graph

Selectors _Selectors _Image

Map Visualization Grid Selectors Image Grid Graph Selectors

Grids Graphs Data

Visualization

Mapping Selectors Data Entry

Web Content Analytics Editable Grids Desktop Publishing Books & Docs Video

Grids Graphs Data

Visualization

Mapping Selectors Data Entry

Web Content Analytics Editable Grids Desktop Publishing Books & Docs Video

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METADATA

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The Platform for Mobile Business Intelligence

Browser email

Desktop / Laptop Mobile

Full Spectrum of Developer Tools Full Spectrum of Admin Tools MicroStrategy Web MicroStrategy Intelligence Server MicroStrategy Transaction Services

MicroStrategy Mobile Web Professional Desktop Designer Enterprise Manager Command Manager Object Manager Integrity Manager Architect Databases Transactional

Applications ContentWebsite Cube Databases SDK Office x x x Portals x Windows iPad iPad 1:55 PM 100% BlackBerry iPhone

Proven. Proven in thousands of real-world deployments, a number of companies already use MicroStrategy products to develop Business Intelligence applications, dashboard applications, and mobile applications. In fact, every day, millions of people make better decisions using MicroStrategy software.

Industry Leaders. MicroStrategy is positioned in the ‘Leaders’ quadrant of Gartner's 2011 Magic Quadrant for Business Intelligence Platforms report. The evaluation is based on completeness of vision and ability to execute.

Fast. Faster. Fastest. MicroStrategy has a dedicated team of performance engineers and a multi-million dollar state-of-the-art research laboratory. No matter how many users, how much information, MicroStrategy is committed to deliver the higher performance for our customers.

No Code Required. An array of finely-designed smartphone and tablet-optimized displays and controls enable you to customize the look, feel, and behavior of your app. MicroStrategy’s intuitive point-and-click interface makes configuration easy.

Easier to Maintain. MicroStrategy’s mobile application platform is designed to provide the most up-to-date information to the users since deployment of new apps and app updates are always accelerated.

Faster to Develop. Components of infrastructure code such as networking, security, data management, and sensor integration being already built in enhance fast design and production of apps while never compromising on superior user experience.

MicroStrategy’s Extensive Platform Experience Applies

Directly to Mobile Apps

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Copyright Information

MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.

All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development.

Patent Information

This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616 and 7,945,584. Other patent applications are pending.

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