Mark Bender. Joseph M. Katz Graduate School of Business University of Pittsburgh 249 Mervis Hall Pittsburgh, PA

Full text

(1)

Mark Bender

Joseph M. Katz Graduate School of Business

University of Pittsburgh ∙ 249 Mervis Hall ∙ Pittsburgh, PA 15260

412.913.3002 ∙ mtb34@pitt.edu

Education

University of Pittsburgh ∙ Pittsburgh, PA Joseph M. Katz Graduate School of Business Ph.D. Marketing (Expected 2016)

University of Pittsburgh ∙ Pittsburgh, PA M.A. Economics (2011), GPA: 3.64/4.00

Washington and Jefferson College ∙ Washington, PA

B.A. Economics (Honors) and History (2009), GPA: 3.92/4.00, Summa Cum Laude

Phi Beta Kappa

Research Interests Digital Marketing Platforms

Competitive Strategy Applied Game Theory

Dissertation: “Strategic Platforms in the Digital Age”

Committee: Tansev Geylani (co-chair) Esther Gal-Or (co-chair) Kannan Srinivasan Jeff Inman

Kaifu Zhang R. Venkatesh

Essay 1: “Daily Deal Websites as Matchmakers” (with Esther Gal-Or and Tansev Geylani)

Daily deal websites operate as intermediaries (platforms) by selling vendor deals to consumers. We investigate whether these websites can act as matchmakers between vendors and consumers by segmenting each side of the market. Such segmentation ensures an improved match between vendors and consumers in terms of the quality provided by the former and the willingness to pay for quality of the latter. Specifically, while one intermediary can potentially match relatively high quality vendors with high willingness to pay consumers, the other can match the opposite profiles of vendors and consumers. Our results suggest that such segmentation can be attainable if platforms focus on selling products and services in categories with more frequent purchases, in new product markets, and in categories for which it is relatively easy for consumers to detect and disseminate quality information. However, we also show that segmentation can fail altogether, in which case platforms are completely undifferentiated and compete fiercely in prices.

(2)

Essay 2 (Job Market Paper): “Price Discrimination Role of Crowdfunding Campaigns” (with Esther Gal-Or and Tansev Geylani)

Crowdfunding campaigns are traditionally used as a means for entrepreneurs to raise capital to fund the development of new products. We show that crowdfunding may serve an additional purpose of acting as a platform to allow entrepreneurs to successfully implement price discrimination.

Crowdfunding can be used to facilitate extraction of additional surplus from high valuation

consumers in comparison to the capacity of uniform pricing to achieve this objective. We show that enhanced surplus extraction is feasible when the total consumer surplus that the project generates and when the development cost of the project are relatively low, and when the extent of

heterogeneity in the consumer population is relatively high. We also provide insights regarding the entrepreneur’s choice of the funder reward and campaign goal, two tools that can enable her to achieve the dual objective of raising funds for the campaign and implementing price discrimination between high and low valuation consumers.

Essay 3: “The Effects of Digital Streaming Platforms on Competition in Digital Content Markets” (with Esther Gal-Or and Tansev Geylani)

We seek to determine whether content producers may open themselves up to cannibalization and a reduction in profits if in addition to selling digital content directly they distribute their content through digital streaming platforms (e.g., Spotify, Netflix, Hulu). Our preliminary analysis shows that it may be profitable for the producer to distribute its content through a streaming platform. This increase in profitability originates from three sources. First, by distributing its content through the streaming platform, the producer is able to reach new customers. Second, because the producer has a stake in the platform’s revenues through royalties, it has reduced incentives to compete on prices with the platform. Third, by allowing the platform to use its content, the producer makes the platform more valuable to consumers. This provides an incentive for the platform to set a higher subscription fee, which in turn, allows the producer to keep its content price high as well.

Journal Publications

“The Impact of Digital Piracy on Music Sales: A Cross-Country Analysis” (with Yongsheng Wang), International Social Science Review, 84(3/4), 2009, pp. 157-170

Conference Presentations

The Effects of Digital Streaming Platforms on Competition in Digital Content Markets Marketing and Research Conference (2015) Charlottesville, VA Price Discrimination Role of Crowdfunding Campaigns

INFORMS Marketing Science Conference (2015) Baltimore, MD An Analytical Model of Crowdfunding

INFORMS Marketing Science Conference (2014) Atlanta, GA Marketing and Research Conference (2014) Washington, DC

(3)

Daily Deal Websites as Matchmakers

Platform Strategy Research Symposium (2013) Boston, MA Marketing and Research Conference (2013) State College, PA Frontiers of Research in Marketing Science (2013) Dallas, TX The Impact of Digital Piracy on Music Sales: A Cross-Country Analysis

Southern Economic Association (2008) Washington, DC Pi Gamma Mu Triennial Convention (2008) Atlanta, GA Undergraduate Research at the Capitol (2008) Harrisburg, PA Eastern Economics Association (2008) Boston, MA Teaching Interests Marketing Management Marketing Research Pricing Marketing Strategy Teaching Experience

Instructor; University of Pittsburgh

Introduction to Marketing (Rating 4.62/5) Fall 2014 Introduction to Marketing (Rating 4.41/5) Fall 2013

One-week Business Ph.D. Math Camp Summer 2012, 2013

Doris & Douglas Bernstein PhD Student Teaching Award 2014

Katz Doctoral Program Teaching Award 2013, 2014

Teaching Assistant; University of Pittsburgh

Introduction to Marketing Spring 2013

Managerial Economics (MBA) Fall 2012

Basic Applied Statistics Spring 2011

Introduction to Microeconomics Fall 2010

Elizabeth Baranger Excellence in Teaching Award Spring 2011 Jerome C. Wells Award for Outstanding Teaching Spring 2011

(4)

Honors and Awards

University of Pittsburgh

AMA-Sheth Foundation Doctoral Consortium Fellow (2015)

Doris & Douglas Bernstein Doctoral Student Teaching Award (2014) – awarded to one doctoral student in the Katz Graduate School of Business at the University of Pittsburgh to recognize a doctoral student who has demonstrated outstanding performance in teaching

Katz Doctoral Program Teaching Award (2013, 2014)

Jerome C. Wells Award for Outstanding Teaching (2011) – awarded to one TA in the economics department at the University of Pittsburgh to recognize outstanding teaching of an undergraduate economics course

Elizabeth Baranger Excellence in Teaching Award (2011) – awarded to two students enrolled in the social sciences at the University of Pittsburgh to recognize excellence in graduate student teaching Giant Eagle Fellow (2011)

Washington & Jefferson College

Phi Beta Kappa Academic Honor Society

Dean’s List Alpha Scholar GPA 3.85 and above (2006, 2007, 2008)

Omicron Delta Epsilon Economics Honor Society

Pi Gamma Mu International Honor Society in Social Sciences

Kappa Delta Epsilon Education Honor Society

Phi Alpha Theta History Honor Society

Alpha Lambda Delta National Honor Society for First Year Students

Order of Omega Greek Leadership Honor Society

Benjamin Franklin Prize in Economics and Business (2009) Henry Willson Temple Scholar in History (2009)

Summer Research Stipend (2008) Professional Experience

Pharmaceutical Economics Research Group Pittsburgh, PA

Research Internship 2011

Bechtel (Bettis) Marine Propulsion Corporation West Mifflin, PA Business System & Property Administrator Internship 2009

Positions Held

Doctoral Student Organization, Katz Graduate School of Business

Vice-President 2011-2013

Pi Gamma Mu, International Honor Society in Social Sciences

(5)

PhD Coursework Marketing

Marketing Models R. Venkatesh

Marketing Strategy Vanitha Swaminathan

Consumer Behavior Catherine Lamberton

Advanced Data Analysis (Carnegie Mellon) Peter Boatwright

Analytical Models in Marketing (Carnegie Mellon) Kinshuk Jerath

Behavioral Economics (Carnegie Mellon) George Loewenstein

Microeconomics Esther Gal-Or

Pro-Seminar in Marketing Katz Marketing Faculty

Economics

Advanced Macroeconomic Theory I Marla Ripoll

Advanced Macroeconomic Theory II John Duffy

Advanced Microeconomic Theory I Sourav Bhattacharya

Advanced Microeconomic Theory II Andreas Blume

General Econometrics J.F. Richard

Advanced Econometrics 2 Arie Berensteau

Introduction to Econometric Theory Soiliou Namoro

Labor Market Analysis 2 Randy Walsh

Market Design (Carnegie Mellon) Isa Hafalir

Political Economy Sourav Bhattacharya

Public Finance Lise Vesterlund

Teaching Economics James Cassing

Topics in Experimental Economics John Duffy

Topics in Microeconomic Theory Andreas Blume

Methods

Multivariate Analysis (Carnegie Mellon) Alan Montgomery

Behavioral Research Methods Dennis Galletta

Experimental Design Clem Stone

Introduction to Mathematical Methods Alexander Matros

Introduction to Probability Modeling (Carnegie Mellon) Jiashun Jin

(6)

References

Dr. Tansev Geylani Dr. Esther Gal-Or Dr. R. Venkatesh University of Pittsburgh University of Pittsburgh University of Pittsburgh Katz Grad. School of Business Katz Grad. School of Business Katz Grad. School of Business

320 Mervis Hall 222 Mervis Hall 332 Mervis Hall

Pittsburgh, PA 15260 Pittsburgh, PA 15260 Pittsburgh, PA 15260

Email: tgeylani@katz.pitt.edu Email: esther@katz.pitt.edu Email: rvenkat@katz.pitt.edu Phone: 412.383.7411 Phone: 412.648.1722 Phone: 412.648.1725

Figure

Updating...

References

Updating...

Related subjects :