CONTENTS
EMARSYS PARTNER COMMUNITY
3
PARTNER PROGRAM TYPES
5
AGENCY PARTNER PROGRAM
6
REFERRAL PARTNER PROGRAM
8
4
EMARSYS PARTNER
COMMUNITY
Our mission is to create a community of like-minded technology partners and solution providers united by one common desire: to drive their customers’ success.
The Emarsys Partner Community brings together the very best of what eCommerce technology has to offer, linking you with a vast range of expertise, support and thought leadership.
Our vision is for a community powered by a need to make a difference for our clients.
Do you want to join us? We have three different ways to work together.
We only want to partner with the best.
PARTNER PROGRAM TYPES
Our different Partner Programs have one thing in common: they enable you to create more business with your clients. Working in synergy, your service and Emarsys’ service will generate additional value for your company, and drive your customers’ success.
Our three partner programs, Technology Partner, Solution Partner and Agency Partner, are multi-tier programs designed to meet our Partner involvement in building integrated solutions and delivering world class services to customers.
TECHNOLOGY PARTNER PROGRAM
Emarsys aims to provide customers with access to the most innovative and reliable products and solutions available on the market. If your product complements the Emarsys B2C Marketing Cloud, then come and join our ecosystem.
Build your integration with the B2C Marketing Cloud using the Emarsys API, certify your App and start selling your product to over 1500 clients on the Emarsys Market Place. Emarsys will provide you with all the tools needed to build your integration, and market your application on the Emarsys Market Place using our Promotion Kit, helping you increase your customer reach.
SOLUTION PARTNER PROGRAM
Embed our world class solution directly into your own applications for greater market potential by becoming an Emarsys Solution Partner. You will increase your deal size with a larger portfolio of product offerings, and minimize both implementation and time to market. You will also expand your clients’ relationships by providing deeper knowledge of their consumers and increased return on investment in their marketing campaigns.
AGENCY PARTNER PROGRAM
Agencies obtain unique value by combining their consulting, integration and implementation expertise with the Emarsys B2C Marketing Cloud.
This program has been further divided in two groups, Referral Program and Reseller Program.
SMART METRICS:
POWERED BY
AGENCY PARTNER PROGRAM
REFERRAL PROGRAM
Your clients deserve the best solution and expertise available in the market.
You provide best-in-class solutions to your clients and expect the same from referral companies; afterall, you want to strengthen your relationship and trust with your clients when you refer them to another company. By referring your clients to Emarsys, you do exactly that. You can focus on your own solution and expertise, while enriching your client relationships by entrusting Emarsys to provide their industry leading cloud marketing platform.
It’s a true win-win situation.
RESELLER PROGRAM
Expand your solution or service offering and increase your revenue, client satisfaction and retention.
The Emarsys Reseller Partner Program is designed to give you the knowledge, expertise and support you need to win new business and drive revenue and profits.
Our selected Reseller Partners already provide best-in-class solutions and service to their clients. The Emarsys Reseller Partner Program will help you build on this when you sell to and service your clients, with a complementary solution that will increase revenue and profit for your clients. At the same time, it will boost your own revenue and profits. You help your clients and yourself at the same time.
REFERRAL
REFERRAL PARTNER PROGRAM
You are a marketing agency or a technology integrator and your clients are in the eCommerce sector. Emarsys technology and services can contribute to your success. We have designed the Referral Partner Program “à la carte” so as to reflect your level of commitment and your objectives, each level bringing increasingly generous benefits and rewards.GOLD
Gold Partner is our highest qualification level. You are an ambassador for Emarsys. Your service and Emarsys
solution are creating
enormous additional business opportunities with your clients. You receive special treatment with access to Market Development Funding, product launch premiers, co-marketing activities and great referral fees.
SILVER
As a Silver Partner you have completed our training program and your certification gives you access to webinars, marketing and sales material that you can use with your clients. Your level of commitment is rewarded by joint marketing activities to grow your own business while receiving higher referral fees.
ASSOCIATE
You recognise that the combination of your service and Emarsys’ service will add value for your clients. You are in an assessment phase but you are not quite ready to commit yet. This level gives you access to the tools and training you need to get familiar with Emarsys technology.
Note that you can only keep the qualified status for 12 months before either dropping from the referral program or moving up in qualification level.
10 REFERRAL PARTNER PROGRAM
Lead Generation & Marketing Contribution
Lead registration Register your major leads to obtain special account exclusivity and ensure your new lead counts towards your lead commitment volume.
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Referral fees Referral fees available for achieving committed leads.
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Partner Directory Partner lookup, prioritized by region and certification level (higher qualified partner listed first, along with their level of authorization, to
reward commitment).
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Marketplace Appear in Emarsys Marketplace with your company description, screen shots, case studies.
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Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc.•
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Market DevelopmentFunding If you have a specific campaign or event in mind you may apply for MDF and get additional funds to help pay for it.
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Exhibitions Take floor to promote your services at exhibitions in which Emarsys participate.•
Effective Communications
Monthly newsletter and emails
Valuable information requested by our partners. Includes special announcements, new product release information, new wins, updated Q&A and industry and Tech news.
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Partner Program
Support Have a question about emarsys solution, its capabilities? Contact your partner support members Dedicated
Phone & Online
Online
Clients Conference Take part in Emarsys local and global annual Client Conference, sponsor the event, exhibit or present a case study at the conference
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Online Portal Resources
Promotion kit Review branding guidelines, logo usage and leverage the Emarsys brand to enhance your image.
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Marketing tools As available, you can access PDF product presentations, white papers, PowerPoint presentations and case studies.•
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Personalized portal View all your leads, registered accounts and personal information within your own personalized portal.
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Market information Learn market trends and get industry news to determine which verticals to target, what they prefer and more.•
Tech/Sales Support and Training
Online Training Get up to speed on the product and industry Best Practices within the self-paced online training.
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Sales training Get your sales team trained by dedicated resources on Emarsys technology, industry and best practices.•
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Annual Partner Conference
Attend the live event or view the presentations online with recorded
video feeds and downloadable presentations.
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Product Launch Premier You can offer your clients the opportunity to adopt new technologiesQualify as a Referral Partner
Must qualify as a Referral with
a) selling a complimentary product or services b) focusing on eCommerce or eRetail sector c) have an outbound sales team
d) run marketing activities with your clients such as Newsletter or clients events
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Mandatory training Participate in industry and solution/product training.
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Develop business planof action
Submit a yearly business plan of action with assistance from the
Emarsys Partner Manager and a quarterly review of progress.
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Yearly / Quarterlysales targets Highest level Partners are required to reach predetermined leads targets to obtain higher referral fees and additional benefits.
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RULES OF ENGAGEMENT
GOLD SILVER ASSOCIATEPartners existing clients
Partners can lock X of their existing clients # Days to close an opportunity (from locked date)
Emarsys sales team is not already in negotiation with the lead
10 120 7 120 3 120
Partners self generated leads
Emarsys sales team is not already in negotiation with the lead # Days to close the locked leads
Maximum # of leads at in given time
160 36 160 24 160 6
COMMISSION LEVEL
GOLD SILVER ASSOCIATECommission rate
Additional commission for achieving quota 10%10% 10%5% 10%
Payment scheme
Instalment
Commission payment (month after Emarsys contract signature)
2 1;4 2 2;5 3 2;5;7
RESELLER
RESELLER PARTNER PROGRAM
Emarsys gives you the opportunity to resell its Commerce Marketing platform to your clients.
You are a full service agency and the majority of your clients are in the eCommerce sector. Emarsys technology can help you grow revenue with your clients and provide them with better customer insight, increased retention rates and ROI.
We have designed the Reseller Partner Program “à la carte” so as to reflect your level of
commitment and your objectives, each level bringing increasingly generous benefits and rewards.
GOLD
Gold Partner is our highest qualification level. Your service and Emarsys’ solution are creating enormous additional business opportunities with your clients. You receive special treatment, with access to Market Development Funding, dedicated assistance to help you close deals, co-marketing activities and great reseller discounts.
SILVER
As a Silver Partner you have completed our training program and your certification gives you access to webinars, marketing and sales material that you can use with your clients. Your level of commitment is rewarded with joint marketing activities to grow your own business while receiving higher reseller discounts.
ASSOCIATE
You recognise that the combination of your service and Emarsys’ service will add value for your clients. You are in an assessment phase but you are not quite ready to commit yet. This level gives you access to the tools and training you need to make your first sales.
14 RESELLER PARTNER PROGRAM
Lead Generation & Sales Assistance
Deal Registration
Register your major leads to obtain special account exclusivity and ensure your new
lead counts towards your lead commitment volume.
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Market Place Referral fees available for achieving committed leads.
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Partner
Directory Partner lookup, prioritized by region and certification level (higher qualified partner listed first, along with their level of authorization, to reward commitment).
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RevenueDiscount Appear in Emarsys Marketplace with your company description, screen shots, case studies.
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JointPromotions Participate in joint regional promotions including promotional e-mails, ads, events, etc.
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MarketDevelopment Funding
If you have a specific campaign or event in mind you may apply for MDF and get
additional funds to help pay for it.
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Effective Communications
Partner Program Support
Have a question about configuration, sales strategies, or overcoming objections? Visit the reseller forum to post your questions and view responses from support
and resellers around the country. Dedicated
Phone & Online Online Monthly newsletter and e-mails
Valuable information requested by our partners. Includes special announcements,
applicable alliance deals, updated Q&A and new sales tools.
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ClientsConference Take part in Emarsys local or global annual Client Conference, sponsor the event, exhibit or present a case study at the conference.
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Online Portal Resources
Promotion kit Review branding guidelines, PR template, logo usage and leverage the Emarsys brand to enhance your image.
•
•
•
Personalizedportal PRM
View and manage all your deals, blocked accounts and personal information within
your own personalized portal.
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Marketing tools As available, you can access PDF product presentations, white papers, PowerPoint presentations and case studies.
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CompetitiveAnalysis
Review the latest matrix that shows how Emarsys products compare to the competition. Great resource if you’re in a competitive bid and need to de-position
the competition.
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Market
information Learn market trends to determine which verticals to target, what they prefer and more.
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Tech/Sales Support and Training
Online Training Get up to speed on the product, sales approach and installation within the self-paced training. Many of these feature streaming video. As close as possible to
on-site training.
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Sales and Technical Training
Get your sales team, technical and support team trained by dedicated resources on
Emarsys technology, industry and best practices.
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Annual PartnerConference Attend the live event, or view the presentations online with recorded video feeds and downloadable presentations.
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Certification Register for our future certification program to become expert at all aspects of emarsys solution. This additional qualification grants a higher authorization level,providing additional margins to reward you for your expertise and commitment. Product Launch
Premier
Don’t be the last one to try out the new products. Order an evaluation to test and get up to speed with new products before they hit the street. Notification of
Qualify as a Reseller
Must qualify as a Reseller with a) face-to-face selling
b) provide 1st line post-sale support c) have outbound sales team
d) sell marketing consulting services or eCommerce platform integration
e) focus on eComemrce industry segment
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Mandatory training Participate in industry and solution/product training
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Develop Business Planof Action Submit a yearly business plan of action with assistance from the Emarsys Partner Manager and a quarterly review of progress
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Yearly / QuarterlySales Targets Highest level partners are required to reach predetermined sales targets to obtain higher margins and additional benefits.
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LEAD GENERATION & SALES ASSISTANCE
GOLD SILVER ASSOCIATEPartners existing clients
Partners can lock X of their existing clients # Days to close an opportunity (from locked date)
Emarsys sales team is not already in negotiation with the lead
14 120 8 120 3 120
Partners self generated opportunities
No existing opportunities in SF
# Days to close the locked opportunities Maximum # of opportunities at in given time
120 28 120 16 120 6
COMMISSION LEVEL
GOLD SILVER ASSOCIATERevenue commitment
Discount rate on red card 250.000 €30% 150.000 €25% 55.000 €20%
Emarsys UK Ltd. | 100 Euston Street | London | NW1 2HQ Email: [email protected] | www.emarsys.com www.facebook.com/emarsys www.twitter.com/emarsys www.linkedin.com/company/emarsys
