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The Power of Social Media

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The Power of Social Media

Over 100 Million of pieces of content

are shared on the web every day!

Including: video, pod casts,web links,

comments, news stories, opinions, blog

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Search Engines are #1 Way to be Found

 85-90% Of on-line traffic begins at a search engine!

 33% of Internet Users Believe Companies Found in Top Search

Results Must Be a Major Brand -- Indicating That Top Rankings

Transmit Brand Equity --

iProspect, the Original(TM)

To gain their business. . . .

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Directories??

 Do you advertise in a phone book?

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Popularity of Search Engines

Search Engines: Google Dominates

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YouTube/Google Search

•95% of Americans use Google Search

•40% use Google for Multiple Searches/Day

•100% of Google Search includes YouTube Video

•YouTube Search satisfies informational requests

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The Power of YouTube

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YouTube Audience Statistics

More than 1 billion unique users visit YouTube each month

Over 6 billion hours of video are watched each month

100 hours of video are uploaded to YouTube every minute

70% of YouTube traffic comes from outside the US

YouTube is localized in 56 countries and across 61 languages

According to Nielsen: YouTube reaches more US adults ages

18-34 than any cable network

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Marketing Opportunity

 The majority of businesses say they would use Video

 In actuality, less than 5% invest in YouTube marketing.

 YouTube is the #2 Search Engine!

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Put Your Key Words to Work

Organic Search

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What is Video Optimization

Video Optimization (SEO for Video):

is the process of improving your placement on Search

Result Pages (SRPs).

Optimization can target different kinds of search:

Local vs. Regional,

VIDEO

, Images, Industry

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Optimization: Why Bother?

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Getting Found on YouTube:

Video Search Engine

Optimization is all about

creating Relevant

Content and always

including your Web Link

Video Title:

FILL THE

BOX – Keyword Rich

Video Description:

Keyword rich, include

web links, contact info,

phone# and

product/service details

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Maximize YouTube Real Estate!

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Local Search Converts!

If you want to

own a local

search term all

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Your Video – Your Channel

K.I.S.S.

Under 2 Minutes

Talk to 1 Person

Key Word Rich Title

Include Web Link

Long Descriptions

Build Your Channel

Update Regularly

Location Counts

Background Noise

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Put Your Key Words to Work

Organic Search

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Adwords: Video Ads

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Adwords: Video Performance

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Video Targeting

Refine Audience Targeting by Selecting:

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Link YouTube to AdWords

Link account to

show ownership of

the video – get

better placements

and more serves!

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Adwords: Your Video Ads

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Keywords & Search Targeting

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Identifying Keywords

 Traffic

– Is there search on the Key Word/Phrase?

 Competition – How many competitors are running ads?

 Relevancy – Does your Landing Page match the Offer?

 Conquesting – Select Competitor Name Keywords

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Conquesting

Target Protected/Trademarked Key Words Legally

Invisible Fence

Innotek Fence

Petco Fence

Dog Watch Fence

Your Competitor’s Name

With Video Search, the more key words & broader

targeting the better! At an average of $0.01-$0.02

cost per click, the branding is worth the investment!

For location specific businesses: be sure to set

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Adwords: Site Link Extensions

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Adwords: Call Extensions

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Location Extensions

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Use Good Landing Pages!

 Your Landing Page is

NOT your home page

 Call to Action: Ask for

the Business!

 Capture Leads:

Contact Forms Phone

& Email Links

 Targeted Offer Match

your ad to your landing

page.

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Facebook & YouTube

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YouTube on Facebook

YouTube FANS = #76 Million

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Facebook Apps: YouTube

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YouTube on Twitter

YouTube FOLLOWERS = #36 Million

Over 700 YouTube videos are shared on Twitter each minute

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Add Video => Post via YouTube

Post to FB

Post to Twitter

Embed in emails

Embed in Web

Link from pages

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Video for New Customer Acquisition

What is the impact on your business today?

Every business is different . . .

You need a Digital Media Plan to Succeed!

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Are You Ready?

Please schedule your consultation today!

Darcy Knapp, MBA, President & Chief SEO Web Mechanic

A division of Darcy Knapp Consulting, Inc.

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Shooting Your Video

Your Script

Lighting

Equipment

Editing

Branding

Background Noise

Voice Over Options

Product Demos

Testimonials

Stills in Video (PowerPoint Slides)

References

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