Entrepreneurship, Collaboration, and
Innovation in the Modern Business Era
Mehdi Khosrow-Pour, D.B.A.
Information Resources Management Association, USA
A volume in the Advances in Logistics,
Operations, and Management Science (ALOMS) Book Series
Detailed Table of Contents
Preface xiv
Chapter 1
Digital Entrepreneurship: A Longitudinal Case Study in a Traditional Firm 1 Martin Hannibal, University of Southern Denmark, Denmark
Erik S. Rasmussen, University of Southern Denmark, Denmark
Through a longitudinal case study, this chapter explores the repercussions from introducing a mobile commerce platform as just another Instrument in the marketing toolbox in a traditional sales-oriented firm. Findings suggest that the Implementation of the m-platform in addition to its intended purpose— establish a marketing Channel to key customers—spawns a digital business model that allows the Company to change its relations to distributors, retailers, and customers enabling access to direct communication with end-users. However, the emerging new business model has the potential to change the Organization essentially. The authors argue that although the emerging digital business model was indeed a success seen from a sales-, marketing-, innovative-, and relational perspective, it was perceived as a disaster from an organizational perspective. Consequently, top management abandoned the new digital platform. The chapter highlights the importance of not underestimating resistance in an Organization when implementing a new marketing Instrument such as m-commerce platforms.
Chapter 2
Entrepreneurs and Technology: Use and Access of Technology for Idea Generation 22 Erastus Ndinguri, Framingham State University, USA
Krisanna Machtmes, Ohio University, USA Ryan J. Machtmes, University of Minnesota, USA Jessica I. Hill, Holyoke Community College, USA
Chapter 3
E-Retail Adoption in Emerging Markets: A Perspective on Predictive Constructs 40 Amresh Kumar, Symbiosis International University, India
Pallab Sikdar, Bharatiya Vidya Bhavan's Usha and Lakshmi Mittal Institute of Management, India
Md. Moddassir Alam, Birla Institute of Technology Mesra - Noida, India
A fi ve-factor e-shopping adoption model grounded upon TAM and an additional dimension of "trust" have been tested through confirmatory factor analysis (CFA). A structured Instrument has been administered as part of survey to 600 eligible respondents comprising of online shoppers. A total of 539 shoppers spread across national zones, age, and gender groups constituted the final sample. Perceived usefulness (PU), perceived ease of use (PEOU), trust, intention to use (ITU), and attitude towards use (ATU) are reliable and valid factors predicting e-shopping adoption. PU and PEOU along with trust bear significant causation towards ATU. ATU serves as strong predictor of ITU, while PEOU determines PU as well. Further, ATU partially mediales PU and ITU relationship. This chapter highlights the applicability of modified TAM framework in predicting the inclination of emerging market consumers to embrace online Shopping mediums scantly represented in extant literature.
Chapter 4
Formal Verification of Secure Payment Framework in MANET for Disaster Areas 68 Shaik Shakeel Ahamad, Majmaah University, Saudi Arabia
V. N. Sastry, Institute for Development and Research in Banking Technology, India Siba K. Udgata, University ofHyderabad, India
In this chapter, the authors propose a secure payment framework in mobile ad hoc network for disaster areas. In order to enable transactions in a disaster area using existing payment Systems, we need infrastructure to communicate such as wired networks and base stations for cellular networks which are damaged by natural disasters. The authors propose to use mobile agent technology and digital signature with message recovery (DSMR) mechanism based on ECDSA mechanism to enable transactions in a disaster area using ad hoc networks.
Chapter 5
Theorizing Virtuality in Enterprise Social Systems 102
James J. Lee, Seattle University, USA Jessica L. Imanaka, Seattle University, USA
Chapter 6
UX (User Experience)-Driven Website Design Utilizing Analytic Hierarchy Process (AHP)
Multi-Attribute Decision Modeling 121
Ron Cheek, University of Louisiana at Lafayette, USA Martha Sale, Texas State University, USA
Colleen Carraher Wolverton, University of Louisiana at Lafayette, USA
The success of an organization's Website is determined by the user's experience (UX). Yet many organizations continue to struggle to find tools to strategically analyze the UX's satisfaction with their Websites and overall online presence. While there have been numerous studies offering "best practices" for Website design, most of these are dated and do not take into consideration UX's experience and social media tools that come into the market. In this chapter, over 900 surveys were conducted on Inc. Magazine's Top 500 list (2011-13) of fastest growing companies in the United States. The analysis of these surveys resulted in a list of shared elements (best practices) common to the Websites surveyed. Through the use of the analytic hierarchy process (AHP) multi-attribute decision model, the authors developed a measure by which companies can assess their customer's experience and compare it to these best practices model. This model provides an internally consistent, robust model against which to measure an organization's Website based on the user's experience (UX).
Chapter 7
Leveraging Virtual Communities to Enhance Brand Equity: A Gase Study 136 KelleyA. O'Reilly, Western Michigan University, USA
Brett M. Kelley, Western Michigan University, USA
Karen M. Lancendorfer, Western Michigan University, USA
This chapter explores how one Company leveraged motorsports to build brand credibility, establish powerful marketing relationships, and connect with distinctly different consumer groups via Virtual brand communities. Companies with strong Virtual communities may benefit from the case study suggestions that are provided and discussed based on the theoretical perspective of brand equity. Marketing scholars and practitioners alike may find this case study of interest due to the growing desire by companies to develop strong bonds with consumers and their interest in effectively leveraging Virtual brand communities as a tool. Several practice recommendations for leveraging Virtual communities to enhance brand equity are discussed.
Chapter 8
Service Quality and Knowledge as Determinants of Mobile Health Services: Empirical
Investigation and Further Considerations 151
Nabila Nisha, North South University, Bangladesh Mehree Iqbal, North South University, Bangladesh Afrin Rifat, North South University, Bangladesh
Performance expectancy, and social influence as significant drivers in m-health Service adoption. In addition, this chapter suggests a new research agenda wherein perceived risks can act as an additional construct. Several factors that are known to exacerbate perceived risk were identißed from literature and thereafter shown as part of a proposed framework. Implications for practice and research are also discussed for better planning and Implementation of m-health Services.
Chapter 9
Connecting and Sharing Tacit Knowledge: Do Social Media Help or Minder? 178 Kimiz Dalkir, McGill University, Canada
Collaboration has become a part of our everyday life - including our everyday work life. In addition, our work colleagues are often not in close physical proximity, making face-to-face interactions rare. As a result, we have come to rely on information and communication technologies to connect - in particular, social networking technologies or social media. While traditional technologies are well suited for sharing explicit knowledge that has been articulated and documented as text or other media, tacit knowledge is more challenging. Tacit knowledge is typically experiential knowledge that is very difficult to put into words or document in any way. This chapter investigates the benehts and barriers to using social media with respect to professional communication and collaboration. Recommendations are proposed to help select the best knowledge sharing medium for tacit knowledge.
Chapter 10
Attracting the Right Employees? The Effects of Social Media as an Innovative
E-Entrepreneurship Recruitment Method for Enterprises 194
Anthony Lewis, University of South Wales, UK
Brychan Celfyn Thomas, University of South Wales, UK Gwenllian Marged Sanders, University of South Wales, UK
This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professional have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication Channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.
Chapter 11
Knowledge Sharing in Distributed Teams: Influence of National and Organizational Culture 221 Kerstin Viola Siakas, Alexander Technological Educaüonal Institute of Thessaloniki, Greece Elli Georgiadou, Middlesex University, UK
Dimitrios Siakas, Citec Oy Ab, Finland
working in a global context in different organizational and national cultures. Cultural dynamics influencing knowledge sharing in different cultural settings is examined by investigating the different cultural values and perceptions related to knowledge sharing. The aims are to make the human and cultural dynamics that bear on knowledge sharing and knowledge management success more explicit. The use of the cultural and organizational diversity evaluation (CODE) model is proposed for assessing the fit between national and organizational culture. The objective of using the CODE model is to raise awareness of the cultural values and attitudes in distributed teams and to help ensure an effective quality management process, and foster a knowledge sharing culture within distributed teams.
Chapter 12
Entrepreneurship Education in Engineering Curriculum: Some Insights Into Students'
Viewpoints 243
Mukta Mani, Jaypee Institute of Information Technology, India
Entrepreneurship education programs are commonly offered in business schools, but recently, the educationists have started recognizing the need for such programs in engineering education. This chapter is targeted to empirically explore the suitability of entrepreneurship education in engineering curriculum from the perspective of students. The study attempts to unearth the levels of willingness of engineering students to take entrepreneurial activities and investigate the factors that motivate them and the factors that deter them to go for entrepreneurship. The analysis revealed that the students are highly interested in taking entrepreneurship as a career Option because of some intrinsic motivating factors such as being their own boss, chasing their dreams. They consider decision-making skills, risk-taking capacity, creativity, communication skills, and ability to prepare business plan are the most important skills. However, lack of experience and funds deter them. The right kind of entrepreneurship education programs can promote more entrepreneurial activities among the engineering students.
Chapter 13
Multidisciplinary Group Case-Based Leaming Environment: An Education Paradigm to Cultivate
Entrepreneurial Thinking 262
Despo Ktoridou, University ofNicosia, Cyprus
Epaminondas Epaminonda, University ofNicosia, Cyprus Achilleas Karayiannis, Res College, Cyprus
Chapter 14
The Advantages and Disadvantages of Internet Commerce in China. James G. S. Yang, Montclair State University, USA
278 This chapter further considers the tax aspect of the internet commerce transaction, which found that the Chinese govemment imposes a value-added tax at a rate of 17%. The system to impose value-added is extremely complicated. The first buyer pays tax. The tax is transferred to the second buyer, so on and so forth until the last buyer. It requires detailed records. It makes the tax administration highly burdensome. On the contrary, in the United States, the sales tax rate is only 7% and is imposed only on the final consumer. There are no sales between the first buyer and the last buyer. The taxing system is much simpler than its counterpart in China.
Chapter 15
The Divergence of Entrepreneurial Landscapes in the European Union 291 Mark Potts, Central Michigan University, USA
George M. Puia, Saginaw Valley State University, USA
Understanding the importance of Innovation and entrepreneurship to economic growth and stability, the European Union has implemented policies and programs to create a more uniform context for cross-border business activities within the EU. While initial efibrts led to a more unified European region, they did not lead to a more uniform one. Over the past five years, dramatic changes in Europe resulting from the financial crisis, the Eurosceptic movement, and the Syrian refuge crisis have incented nations to create their own national Innovation and entrepreneurship efforts. This chapter explores the results of those diverging national programs on entrepreneurial outcomes. Specifically, the research explores national landscapes created as a result of differing endowments, regulatory regimes, tax Systems, and venture funding levels. Results indicate that differences in these factors create significantly different entrepreneurial outcomes as measured by patent applications and new business registrations.
Compilation of References 308
About the Contributors 357
