Social Media in Virtual Marketing

 Social/interpersonal influence (M=3.67) has a higher effect than the media influence on impact change from wearing hijab (M=4.60)... Findings of the

Recent work has utilised social capital as an effective tool for theorisation from electronic word of mouth data (information written online by consumers), indicating the influence

Social commerce, hybrid product recommender, f-commerce, homophily, Cosine similarity, Smith Waterman string similarity measure, unipartite graph, bipartite

The results indicated that bonding social capital and interpersonal influence have positively significant influence on EWOM behaviors, and there are different about

According to the discussion, it was apparent that the factors that influence the social commerce and recommender systems vary from perceived usefulness, compatibility, trust

Novelty: Social eWOM has a great impact, but no prior studies have examined the effect of social eWOM or a virtual community on image, trust, eWOM‘s adoption and purchase

Williams (2006) acknowledged the bridging and bonding dimensions of social capital and developed the ISCS to measure outcomes attributed to social capital. His

Why Social Media Marketing?.. The goal of social media marketing should be to establish trust and perceived usefulness of the products and services you offer. Recent studies