Intelligent Business Operations

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Dr. Jürgen Krämer VP Product Strategy IBO &

Product Management Apama 23.06.2014

Intelligent Business Operations

Echtzeit-Datenanalyse und –Aktionen im Zusammenspiel

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Software AG dedicated to customer success for over 40 years

CUSTOMER BASE

70

^{More than}

^%

2.5 ^M+

Users

5 ^, 000+

Employees Worldwide

€1 ^B+

In Revenue

Helping Organizations Transform into Digital Enterprises

2 ^M+

Developers

of the Global 1000

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What is the Problem?

Many “transactional and operational activities that run

the business”

CRM

BUSINESS SYSTEMS ERP

Location Data Opportunity Call Details

Opportunity

Weather!

Risk Negative

Sentiment Risk

Public Safety Alert Risk!

News Opportunity

Traffic Data!

Risk Loyalty

Scheme Opportunity

• Lack of visibility into the business

• Opportunities to optimize

operations are missed

• External factors directly affect the business

• Opportunities/

threats are not managed

• Data is getting faster and bigger

• Time window to analyze and act is decreasing

Transactional and operation activities are not the whole story

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IBO and the Software AG Vision

• “Intelligent Business Operations (IBO) is a style of work in which real- time analytic and decision management technologies are integrated into the transactional and operational activities that run the business”

Gartner, March 2011: W. Roy Schulte, Janelle B. Hill, Nigel Rayner

• We extend the this vision with proactive intelligent execution of right-time actions to seize opportunity or mitigate risk

• Software AG’s IBO both a vision our clients strive towards and a platform that leverages process & business data

We extend Gartner’s vision to seize business AND operational advantage

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Transactions, Events, Big Data, Process Data

ERP

Custom CRM M2M

Financial

In-Memory Data Management & Connectivity Real-time Decisions

Proactive Alerts

Dashboards & Visualization Intelligent Actions

Continuous Analytics

Streaming Analytics

Historical Pattern Discovery Process Analytics

IBO: Intelligence Layer On Top of Operations

The Building Blocks of IBO

&

Optimize PPM

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IBO: Intelligence Layer On Top of Operations

However, external factors directly affect

these activities 3

CRM

BUSINESS SYSTEMS ERP

“transactional and operational activities that run

the business”

1

BPMS orchestrates and improves

activities (aka Processes) 2

IBO combines 1, 2 & 3 to enhance the business with improved decisions and intelligent actions (at speed and scale) 4

Improved decisions and intelligent action

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Traditional BI and off-line analytics

Intelligent Business Operations

BI and other Historical Analysis complement IBO

Running business operations Observe

Situational Awareness

Decide

Faster & Better

Decisions Act

Dynamic Actions

Strategic and tactical decisions Traditional BI,

statistical analytics, data mining, etc. for

historical analysis ^Reporting Ad-hoc BI analytics

Improve Store

data

Data in motion

Source: W. Roy Schulte, Gartner Inc.

Data Warehouse

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BigMemory: In-Memory Data Management

Server Array BigMemory

App Server Ehcache App Server

Ehcache

Speed Up Scale Up Scale Out Elastic Scale

In the Cloud

App Server Ehcache

Database

Database App Server

Ehcache

App Server

Ehcache

BigMemory

Server Array BigMemory Increase Data in Memory

Reduce Database Reliance

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Unified

Productivity Tooling

The

Correlator:

Apama Run- Time Engine

Integration with Live and Static Data Systems

Real-time output streams feed Apama’s real-time, interactive, dashboards or any external system

Integration with any data source/

sink or library Cache integration

Rich, intuitive

development environment for developers and business analysts

Analytics, Patterns and Applications are deployed into the Correlator

Scalable, high- performance

“Correlator”

Event Processing for Data-in-Motion

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Presto Visual Analytics

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Trading Service Meter reset

by field engineer

Example: iBPMS

Link real-time insights with immediate actions

APAMA

webMethods BPM

Messaging

Adapter

Event

Event Publisher Event

Consumer

Meter data Sensor reading

Services

Taking action on meter outage

Presto

Meter outage detected

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Smart Shipping Logistics

Ship Movements (Sat) Ship reporting

Port Messages

Detect a ship passing a certain area,

determine the relevance Start appropriate process Pilot Project: Lines

on Sea

Detect when ships cross a certain line, and give a meaning to it.

Real-time and historic/enriched information on ships

Space based AIS generates large number of ship movements

Real-time tracking of all entities, highlighting

efficiencies and predicted problems Convey data reliably

from the remote ships

& dock side machines

Real-time access to ships’ inventories

and planning schedules

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Location & Context-aware Promotions Increase Revenue & Loyalty

Enjoy 15% discount off any main meal at

Sports Bar Diner in Wellington Mall this

lunchtime

Real-time, One-to-One Marketing

Customer location detected entering mall

Call Records Program Triggers Profile Changes Location Changes

 Customer who subscribes to the

“Live Sports Results” package enters a Mall

 Partner “Sports Bar Diner” has capacity

 Push offer of 15% off any main meal this lunchtime

• Marketing the right offer at the right time has yielded $15m revenue increase and 10x offer uptake

• 35 million

subscriber profiles analyzed each day

• Event streams with 40,000 events/second

Visualize campaign effectiveness in real-time;

New campaigns can be deployed in 24 hours

• 200 business criteria checked in real-time

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Unusual trading activity just before news release suggests insider

trading

Notify relevant Compliance Officer Trades

Quotes News

Trader Behavior Social Media

Compliance staff visualize trade abuse

alerts; drill in to investigate Large numbers of complex risk and

surveillance rules that can detect market abuse or problems before the

situation becomes critical

Real-time and historic market data feeds

Mitigate Potential Regulatory Violations Before

They Make the Headlines

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IBO Solution Blueprints & Customers

Real-time Personalization

Customer Experience Management

End-to-End Process Assurance

Business Acceleration

Real time Fraud Prevention

Risk &

Compliance

Monitoring eTrading

Real-time Promotions Omni-Channel Fulfillment Retail Bank Process Monitoring SAP Process Monitoring Faster eCommerce Mainframe Offload ATM Fraud Detection Anti-money Laundering Market Surveillance Rogue Trader Monitoring Pre-trade Risk FX eCommerce Algorithmic Trading

IBO Platform

IBO Solution Blueprints

Common Use Case Patterns and Solution Accelerators

Database Offload

Rating Process Monitoring Bond Pricing

Operational M2M Intelligence

Smart Grid Analytics Energy Theft Detection M2M Process Optimization

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Thank you!

Dr. Jürgen Krämer

VP Product Strategy & Product Management +49 (0)6421 304-800-14

+49 (0)151-22972685

[email protected]

For more information:

http://www.softwareag.com/corporate/products/bigdata

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Intelligent Business Operations