LOGO GUIDELINES Version 2.0. March 2021

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LOGO GUIDELINES

Version 2.0

March 2021

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CONTENTS LOGO DESIGN

Full Colour 02

Solid Black 03

Logo Components 04

Grid Construction 05 Area of Isolation 06 Reverse Variants 07

Don’ts 08

CORPORATE COLOURS

Corporate Colours 09

CORPORATE FONTS

Headings 10

Copy 1 1

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LOGO DESIGN FULL COLOUR

The logo is always applied in full colour as presented here. Exceptions only allow for a solid black logo where a full colour option cannot be applied or a solid white logo is displayed on a designated solid colour background.

When the logo is applied in full colour the

background is always solid white.

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LOGO DESIGN SOLID BLACK

In rare circumstances, the logo may need to be displayed in solid black but this should be avoided unless there is absolutely no other option.

When the logo is applied in solid black

the background is always solid white.

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LOGO DESIGN LOGO COMPONENTS

Head Wrap

STARS LOGOTYPE

FACE

TAGLINE

Head Wrap BEADS

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The font for the logotype is Brannboll F Regular with minor modifications.

The logotype is a height of 7x.

LOGO DESIGN GRID CONSTRUCTION

The large star directly above the word ‘OWN’ is defined as 1x. It’s height is equal to it’s width (i.e. 1x high by 1x wide).

1x

The entire logo is based on a ratio of 5:4 or a height of 10x and a width of 8x. The logo is always applied in portrait.

7x

1/2x

1x

7/20x 3/20x 2/5x

1x

Vertical Centre

Horizontal Centre

Diameter of 3/20x Diameter

of 1/10x

The font for the tagline is Bebas Neue Bold with a kerning of 167. Each word is separated by a double space. The tagline is a height of 1/2x.

The tagline seperators do not form part of the font.

these are constructed

manually. The tagline

separators are diameter of

3/20x or 15% of 1x.

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LOGO DESIGN AREA OF ISOLATION

The area of isolation is a distance of precisely 1x around all four edges of the logo. No object, image or item of any kind is ever to appear in the area of isolation. The area of isolation will always be the exact same colour as the colour displayed behind the logo. When the logo is applied in full colour or solid black the background is always solid white.

1x

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LOGO DESIGN REVERSE VARIANTS

Occasionally circumstances may arise where the logo cannot be applied in full colour on a solid white background. In these cases, the logo may be applied in solid white (or reversed out) on any of the four corporate colours displayed here, namely:

• GLO PINK

• GLO BLUSH

• GLO OLIVE

• GLO LIME

In particularly rare circumstances, the logo may need to be displayed on a black background, but this should be avoided unless there is absolutely no other option.

The corporate colours GLO SUMMER

and GLO SMOKE are excluded as

backgrounds for the reverse variant as

they are too light.

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LOGO DESIGN DON’TS

The logo is never applied entirely in any solid colour or any combination of colours other than the corporate colours and only in the designated combination of the corporate colours.

The logo is never applied on an image, visual, vector, shape or any kind of object whether in full colour or solid white.

The logo is never applied entirely as a solid in any colour, including the corporate colours.

The logo is never outlined.

The background of the logo cannot be any colour other than solid white. Exceptions are only allowed when the logo is solid white (or reversed out) on designated corporate colours as on the previous page.

The solid white (or reversed out) option of the logo can never be used on a colour other than that of the designated corporate colours as on the previous page.

Drop shadows, 3d effects, lens flares, bevels, embosses, outer glows, inner glows, gradient filters, fish eye filters or any other effects are not permitted on the logo. The logo is only displayed in the solid corporate colours on a solid white background.

The corporate colours of the logo are not allowed to be alternated.

The logo is never applied in any colour or combination of colours other than the corporate colours and only in the designated combination of the corporate colours.

The logo is never distored

vertically or horizontally

beyond or below it’s ratio of

5:4.

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GLO PINK

C 01 M 83 Y 00 K 00 R 232 G 072 B 147 HEX #E84893

GLO OLIVE

C 45 M 28 Y 95 K 00 R 162 G 160 B 048 HEX #A2A030

GLO BLUSH

C 00 M 62 Y 14 K 00 R 239 G 130 B 162 HEX #EF82A2

GLO LIME

C 25 M 00 Y 76 K 00 R 210 G 219 B 089 HEX #D2DB59

GLO SMOKE

C 10 M 00 Y 00 K 25 R 191 G 201 B 208 HEX #BFC9D0

GLO SUMMER C 00 M 15 Y 67 K 00 R 255 G 217 B 106 HEX #FFD96A

CORPORATE COLOURS

The GLO colour palette is fresh, feminine and energetic.

There are six corporate colours, five of which are drawn from the logo. GLO SMOKE does not appear in the logo but can be used when a neutral alternative is required.

Because GLO is new brand with no traction, it is too early to define primary, secondary and accent colours. Until the brand has matured sufficiently to rank colours, the corporate colours

presented here may be used with creative discretion.

Tints and shades of these colours are

permitted, but never in the application

of the logo. The logo will always use the

corporate colours as 100% solid.

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HEADINGS:

Bebas Neue BOLD

SUB-HEADINGS:

Bebas Neue BOOK

The quick brown fox jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

The quick brown fox jumps over the lazy dog

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

CORPORATE FONTS HEADINGS

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BODY COPY:

GOTHAM LIGHT

BODY COPY EMPHASIS:

GOTHAM MEDIUM

DIGITAL:

Calibri Regular

The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

The quick brown fox jumps over the lazy dog ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

CORPORATE FONTS COPY