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Ping
A Tier4Tech Publication
Vol. 1/Issue 1
A dentist discovers the
value of a trusted partner
when updating his website
I WISH I COULD
FIND THE TIME!
New technology is changing how
your customers experience your
website. Are you ready?
YOUR WEBSITE
WILL BE OBSOLETE
IN 18 MONTHS
Does it seem like you blinked and your website became dated, and you can’t find the time to fix it? Most business owners recognize they want to increase traffic to their website and thus their business, but are overwhelmed by the time it requires. Most business owners spend their time on building their business, hoping to make a profit. They find it nearly impossible to focus energy on bringing in new clients when spending all their time servicing current patients.
A quick Google search for marketing and web companies brings up countless offerings, all promising the moon and stars. Researching, meeting and interviewing these potential companies is a time consuming project all by itself.
For Dr. Bahl of Excel Dental Studio in Merrillville, Indiana, the solution was to partner with Tier 4 Healthcare. Dr. Bahl is a very successful dentist, whose usual business day does not include web design & development or internet marketing related activities. He knew he was losing clients (and money) because of his website, but he couldn’t find the time to dedicate himself to build an effective online presence without the right partner.
He understood that as a small business owner it is crucial to connect with his patients on a professional and personal level.
He knew that his website was a good vehicle to accomplish this, but it was difficult to make updating his website a priority. Like many business owners, he was busy managing his business. His patients could visit his web site at home, but not on tablets and smart phones which he noticed was the device of choice for a growing number of patients in his waiting room. It became clear he needed to make updating his website a priority. He was more or less happy with the content, but it was starting to look dated, and he felt that it didn’t accurately reflect his vision of his practice.
“I had considered just staying with my old website and try to make it what I wanted, but I knew that by doing that, it would be just prolonging what needed to be done eventually. I didn’t feel like throwing good money after bad, so I opted for doing a complete redesign that was responsive to all current web browser platforms. I also felt that it would be best to have a website updated regularly to highlight my success stories and new services.”
He contracted Tier 4 Healthcare to develop a responsive website design that adjusts gracefully to fit on all desktop, tablet, and smart phone browsers. “As a business owner, I just don’t have time or expertise to manage all the different job functions of digital marketing. At Tier4 Healthcare, I got a dedicated Project Manager that took that weight off my shoulders, so I could focus on my bottom line.”
While the responsive design was a large element of the process, his website also needed to incorporate Social Media, Search Engine Optimization (SEO), and a cohesive business identity. The results? “My new website clearly defines my practice to my existing clients, new patients,
and the community. I couldn’t be happier with the way things turned out.”
Does your website
need help like Dr.
Bahl? Take our quick
quiz on page 4.
Dr. Bahl specializes in dental crowns, veneers and implants. His practice, Excel Dental Studio is located in Merrillville, IN.
I Wish I Could Find the Time
“I didn’t feel like throwing good money
after bad, so I opted for doing a complete
redesign that was responsive to all
current web browser platforms.”
He knew he was losing clients (and
money) because of his website, but had
trouble finding the time to fix it.
Sites need to be created to be responsive, so that they are not just viewable, but work correctly no matter where your clients are viewing them.
Your web site needs to have easy reading and navigation with a minimum of resizing, panning, and scrolling. This fluidity is accomplished by designing a site that adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.
Can your customers find you?
Just as important as the ability for your customers to view your site is the possibility that they will find it to begin with! If you haven’t invested in Search Engine Optimization, chances are that they cant! SEO is an essential tool to bring more traffic to your
Your Website Will be
Obsolete in 18 Months!
Like most businesses, you probably have a website. You understand that your website is a crucial part of your company’s marketing plan. But is your website mobile ready? Is your site optimized to make sure that your customers are finding you at the critical point in the buying decision?
Today your website not only needs to be viewable and work correctly on a desktop computer and on various web browsers, it also needs to work for a variety of mobile devices including smart phones and tablets. It needs to have solid search engine optimization (SEO). Sadly, many businesses (39%) have not designed their sites to be responsive to this new technology. If you are one of these businesses, the damage to your bottom line could be devastating. If your site isn’t designed to be responsive to mobile technology, your site will be obsolete within the next 18 months!
Are you losing business?
Consumers are using their mobile devices to find local businesses ranging from doctors and dentists to restaurants and retail shops. If your site isn’t designed to be mobile friendly, your competitors will win these potential customers!
Consider the following:
•
In 2013 mobile based searches made up 25% of all searches. This number continues to rise and it is estimated that by 2015 mobile internet use will overtake desktop internet.•
It’s estimated that 52% of all local searches are done from a mobile deviceAll these mobile searches are reaping substantial benefits for those businesses that have kept up with the technology. It is estimated that 9 of 10 mobile phone searches results in a purchase or visit!
On the other hand, if your site isn’t responsive, 46% of consumers will not return to a site that doesn’t work properly and 57% of mobile users say they won’t recommend a business whose mobile site isn’t working correctly.
Not having a mobile
optimized site is like
closing your business
for one day a week!
74%
of users will wait only 3
seconds for a site to load on their
mobile device before abandoning
the site
74%
of users will wait only 3
seconds for a site to load on their
mobile device before abandoning
the site
61%
of people have a better opinion
of brands when they offer a good mobile
experience.
57%
of mobile users say they won’t
recommend a business whose mobile
site isn’t working correctly.
41%
have turned to a competitor’s
site after a bad mobile experience
30%
of mobile shoppers abandon
a transaction if the experience is not
optimized for mobile.
61%
of people have a better opinion
of brands when they offer a good mobile
experience.
57%
of mobile users say they won’t
recommend a business whose mobile
site isn’t working correctly.
41%
have turned to a competitor’s
site after a bad mobile experience
30%
of mobile shoppers abandon
a transaction if the experience is not
optimized for mobile.
information in the hope that potential customers see it. One of the biggest benefits of a comprehensive SEO strategy is that it puts your business, product or service in front of your targeted market and prospective customers when they are actively seeking exactly what your company has to offer.
Additionally, investing in SEO is significantly more cost effective than sponsored search results or Pay Per Click (PPC) ads. Organic search engine results, the results of good SEO, are 85% of all end user clicks, as opposed to only 15% for sponsored ads, like (PPC)
I don’t want to be obsolete or invisible!
Luckily, you don’t have to be! Contact Tier4Tech today to see how we can help your company!
website. When people search for your products and services, you obviously want to appear as high in the organic search engine rankings as possible. This not only increases the likelihood that your customers will visit your site, but also gives your company visibility and credibility.
An additional benefit of SEO is that it is a form of inbound
marketing. Traditional advertising and marketing puts out your 6401 Eldorado Parkway, Suite 218 • McKinney, Texas 75070 (214) 396-0859 • (800) 218-8964 • tier4healthcare.com
Does Your Website
Need Help?
Yes Is your site viewable on mobile
devices? 4 pts Do you have keywords strategically
placed for SEO (search engine optimization)?
3 pts Do you regularly update your site (at
least monthly)? 2 pts Have you integrated Social Media into your site? 2 pts Do you use Content Marketing
(Useful information that sets you up as an expert and draws people to your site)?
2 pts Are you utilizing a blog? 2 pts Do you have a strong call to action
(clear next step for visitors)? 2 pts Do you use a sign up/subscribe option
to gather customer information? 2 pts Does your site load in less than 5
seconds? 2 pts Is your site set up with analytics
(behind the scenes coding that allows you to get a clear view of how visitors are using your site)?
2 pts Does your site have clear navigation? 2 pts Is your site compatible across multiple browsers? 2 pts Are the images on your site web
optimized? 2 pts Does your site make it clear how
customers can contact you? 2 pts Does your site contain multi-media
features? 2 pts Total (If your site gets less than
25 points, you need help!)
Does Your Website
Need Help?
Yes Is your site viewable on mobile
devices? 4 pts Do you have keywords strategically
placed for SEO (search engine optimization)?
3 pts Do you regularly update your site (at
least monthly)? 2 pts Have you integrated Social Media into your site? 2 pts Do you use Content Marketing
(Useful information that sets you up as an expert and draws people to your site)?
2 pts Are you utilizing a blog? 2 pts Do you have a strong call to action
(clear next step for visitors)? 2 pts Do you use a sign up/subscribe option
to gather customer information? 2 pts Does your site load in less than 5
seconds? 2 pts Is your site set up with analytics
(behind the scenes coding that allows you to get a clear view of how visitors are using your site)?
2 pts Does your site have clear navigation? 2 pts Is your site compatible across multiple browsers? 2 pts Are the images on your site web
optimized? 2 pts Does your site make it clear how
customers can contact you? 2 pts Does your site contain multi-media
features? 2 pts Total (If your site gets less than
25 points, you need help!)
1 in 4
searches
are done
on mobile
devices
1 in 3
mobile
searches
are local
Mobile users who find your business online have a conversion per- centage nearly three times higher than the same search done on a desktop or laptop.
70% of mobile
searches lead to
online action
within an hour
These and other statistics can be found at www.digitalbuzzblog.com, www.epocrates.com, and www.slideshare.net.
We don’t build websites
We build your business
www.tier4healthcare.com
800.218.8964
Responsive web design services
built for any device
create a buzz about your practice
Business Branding solutions that
Internet Marketing referral
generation and SEO warriors
generate traffic for your site
Internet Marketing &
Website Development
for Healthcare Practices.
Tier4 Healthcare is your single
source solution for bringing
your vision to the web
When asked to think about the last
time they hunted for health or medical
information, 77% of online health
seekers say they began at a search
engine such as Google, Bing, or Yahoo.
One in five internet
users have consulted online
reviews and rankings of
health care service providers
and treatments.
72%
of internet users say they
looked online for health information
of one kind or another within the
past year. This includes searches
related to serious conditions,
general information searches, and
searches for minor health problems.
72%
of internet users say they
looked online for health information
of one kind or another within the
past year. This includes searches
related to serious conditions,
general information searches, and
searches for minor health problems.
Did You Know?
Women are more likely than men
to go online to figure out a possible
diagnosis. Other groups that have a
high likelihood of doing so include
younger people, white adults, those
in the highest income bracket, and
those with more education.
Women
are more likely than
men
to go online to figure out a possible
diagnosis. Other groups that have a
high likelihood of doing so include
younger people, white adults, those
in the highest income bracket, and
those with more education.
35% of U.S. adults say that at one time or
another they have gone online specifically to
try to figure out what medical condition they
or someone else might have.
These and other statistics can be found at www.pewinternet.org/2013/01/15/ information-triage/ and www.pewinternet.org/fact-sheets/health-fact-sheet/
31% of cell phone
owners, and 52% of
smartphone owners,
have used their phone
to look up health or
medical information.
Marketing Plans • Proposals and Qualifications • Graphic Design Marketing Material Development • Press Releases and PR • Mailings
Event Planning • Newsletters • Copy Writing • Blog Ghost Writing Website Development • Advertising • Trade Shows
Missing
something?
Are you doing all you can to
market and grow your business?
You built your business. You provide excellent service
to your customers. But you know you need to be doing
more to keep growing your business and bringing in
new customers.
Think you don’t have the time or
money for marketing?
If you’re like many small businesses and entrepreneurs,
you know you need to market your business, but you
don’t necessarily have the time or experience to do so
yourself, and you probably don’t have the budget to hire
full time marketing staff.
Now you have a solution!
Green Otter offers you access to experienced marketing
staff at a fraction of the cost for in-house staff. We
provide a wide range of marketing services to fit your
needs. Whether you want a dedicated marketing person
on a monthly retainer or simply need help with a short
term project, we can help you affordably market your
company !
Call
734-678-9781
or visit
www.greenottermarketing.com
today for more information on how we can
take your business to the next level!
Adding a fulltime Marketing Manager can cost over 100,000 after salary, benefits and other costs. Our easy retainer options start at only $500 a month - saving you thousands!
