JOB PROFILE
Job Title Marketing and Communications Manager
Reports to Director
Responsible for N/A
Location 21 Garden Walk
London EC2A 3EQ
(May be required to work from other Renaisi or client offices around the UK)
Main Function of the Post To undertake and co-ordinate all communication activities and outputs across the organisation. Main Skills Minimum of 3 years of experience in a relevant
work field
Salary Up to £35,000.00 per annum: Salary will depend on experience and qualifications.
Hours of Work 35 hours per week, (or as otherwise agreed) 9.00am-5.00pm but flexibility is required.
Superannuation Renaisi is a member of the NEST pension scheme of which membership is voluntary.
For more information please visit the NEST website: http://www.nestpensions.org.uk/
Annual Leave 25 days, plus statutory and public holidays
Travel An interest free season ticket loan is available after 3 months of service.
Travel costs are paid for journeys made other than from your residence to work and back.
Terms and conditions A staff handbook will be issued to the successful Applicant.
JOB DESCRIPTION
Job Title Marketing and Communications Manager
Function of the Post
To inject some energy, creativity and excellence into our marketing and communications. Renaisi is a fantastic organisation and we want someone who is ambitious and keen to make their mark to help us tell our story. The role will involve supporting the Renaisi Policy and Communications Director to curate and co-ordinate all communications activities and outputs across the organisation.
Duties & Responsibilities
• Brand Guardian - maintain oversight of all off Renaisi’s communications channels and tools including online platforms, media work and publications to consolidate the Renaisi brand and ensure our vision, purpose and impact are clearly communicated.
• Content Generation – carve out a greater online visibility for Renaisi in our target markets – including extending our social media output and ensuring out website is top of the range. Inspire our staff team to create compelling and thoughtful blogs and source and develop best practice case studies and testimonials from our client groups to demonstrate the impact of Renaisi’s work. • Creative Design - oversee the production of a rolling suite of high-quality,
beautifully designed promotional and merchandising materials to showcase the different aspects of Renaisi’s work. These will need to work off and online including use of multi- media, illustrations etc.
• Events - organise a series of PR events, both social and professional to raise the profile of Renaisi’s brand and impact. Previous events have included the Renaisi Annual Lecture with ministerial speakers as well as the Renaisi It’s a Knock Out Tournament.
• Lead Generation and Loyalty Schemes - developing processes and approaches for the improved dissemination and promotion of Renaisi’s work including through online and offline channels. This might include extending website reach through search engines but also the purchasing of email lists, developing an in house contacts database or advising staff on what to do with collected business cards.
• PR - develop a media and PR strategy to proactively increase media coverage across Renaisi’s various markets e.g. local government, housing, education etc. This will include sourcing and creating compelling submissions for various award programmes such as UK Social Enterprise awards.
• Internal Communications – lead on and deliver the company’s internal communications plan so that staff feel motivated, loved and able to influence decisions about the running of the company.
• Measure Impact – demonstrate the impact of our investment in communications by monitoring and compiling a quarterly report on what it has achieved e.g. website traffic, media coverage, numbers at events etc.
In addition to the above, which is your core role, there may also be occasions where you are asked to undertake additional work at Renaisi. This may include: Supporting clients
Undertake client work commissions
Deliver client presentations
Respect client confidentiality
Draft reports for clients
Attend client and company meetings as necessary and be prepared to attend evening and weekend meetings and events as required.
Company
Establish and maintain effective working relationships with colleagues at all levels, inside and outside the organisation.
Promote the image of the Company, which may include organising conferences, training, exhibitions and other events and preparing publicity material.
Develop Renaisi models and tools as required in areas of regeneration.
Contribute to business planning for the Company and to the development of corporate systems and procedures, as required.
Ensure compliance amongst project team staff with corporate systems and procedures e.g. client relationship management, time recording and regular invoicing.
Promote equal opportunities and diversity.
Carry out all duties in accordance with Renaisi’s Equal Opportunities Policy. Notes
1. In addition to the above, you may be required to carry out any other duties required to fulfil Renaisi’s contractual responsibilities to clients.
2. This list is not to be regarded as exclusive or exhaustive and the nature of work at Renaisi may require changes to this job description. Any additions or alterations will be put in writing by the Chief Executive and you will have the opportunity for discussion.
PERSON SPECIFICATION
Job Title Marketing and Communications Manager
Job Requirements (E) = Essential
(D) = Desirable 1. Equalities
Proven and demonstrable commitment to the principles and practice of equal opportunities in employment.
Identify with the value and mission of Renaisi
E E 2. Experience
Minimum of 3 years of experience in the relevant
work field with track record of achievements D
3. Knowledge
• Significant experience of planning and overseeing a range of communications activities including the development of systems and/or processes
• Proven track record of writing and editorial work, including copy-editing and proofreading for a wide range of materials, from media articles to policy papers.
• Experience of managing websites as a key
communications tool and an awareness of search engine optimisation techniques.
• Experience of developing and implementing an internal communications strategy.
Experience in the monitoring and evaluation of different communications channels, including digital channels
• Proven experience of working with an organisational brand and of developing communications strategies and key messages.
The operation of government and local government (broadly)
Expertise in one or more of the following areas: - Community empowerment
- Education
- Training and Employment - Health
- Community Safety - Housing
- Economic Development, Enterprise and Inward Investment
- Arts and Culture
E E E D D D D D 4. Aptitudes
Ability to complete tasks to tight deadlines in pressurised environment
High quality policy development & strategic thinking
Ability to establish positive working relationships with
E E E
other staff members and clients
Ability to promote the Company’s Equal
Opportunities Policies E
5. Skills
First class copy writing skills
To prioritise and plan work
To communicate effectively both orally and in writing
Organisational skills
Highly numerate
High quality analytical skills
Excellent IT skills Interpersonal skills Research skills Negotiation skills E E E E E E E E E E 6. Qualifications Degree or equivalent
Professional Qualifications (either professional or by experience) in one or more of the following:
- Business Planning - Project Management
E D
