INFORMATION INSIDE:
Executive Summary 2014 Sponsors
Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid
Sponsor Option Packages
Additional Information Request Form
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2015 SPONSOR OPPORTUNITIES
Friday, 12:00pm-8:00pm . Saturday, 10:00am-8:00pm . Sunday, 10:00am-5:00 pm
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Produced By
Contact Info
Location
Features
Achievements
Attendance
Dates
EXECUTIVE SUMMARY
Nationally acclaimed, award winning: Uptown Art Fair
• Always in Uptown, where Lake Street meets Hennepin Avenue.
• Uptown Minneapolis is an eclectic mix of commercial, retail and residential in South Minneapolis.
• The intersection of Lake and Hennepin is the center of a lively, upbeat business district and is the busiest intersection in the State of Minnesota.
• Attendees choose from creative and original works of art including sculpture, painting, photography, jewelry, multimedia compositions and more
• Over $1.6 million of art is sold during the festival ranging from quality reproductions and limited editions to one-of-a-kind treasures
• A highly competitive juried fine art show, over 800 applications are received from which an esteemed panel of judges selects over 340 of the best artists in the U.S and internationally.
• Enjoy food and drink from 20 different vendors
• Relax at the Wine and Beer Gardens
• Youth Art Fair featuring some of the most talented kids in the Minneapolis and St. Paul area
• Non-stop entertainment at the Performance Stage
• Interactive art activities for the entire family
• Watch the Twin Cities’ hottest chefs and most creative artists battle at Culinary Arts Stage
• Winner of over 120 International Festivals & Events Association (IFEA) Pinnacle Awards. The Pinnacles recognize the highest quality in promotional programs and materials produced by IFEA’s more than 3,000 member festivals and events around the world. They are the most prestigious awards in the special events industry. 8 awards were won for the 2014 edition.
• Art Fair Sourcebook listed the 2010 festival as the 9th best in the nation.
• The Harris Guide ranked it as the #1 in Minnesota.
Atracting nearly 400,000 people annually making it the 2nd largest statewide attended event behind the Minnesota State Fair.
Maude Lovelle • [email protected]
1406 West Lake St., Lower Level C, Minneapolis, MN 55408
Uptown Association • Maude Lovelle, Executive Director
Performance Stage Sponsor
Youth Art Fair
Sponsor Charitable Partner
Official Beverage
Recycling Sponsor
Culinary Arts Competition Sponsors
Official Wine
Artist Brunch Sponsor
Official Beer
Art Pass Sponsor
Merchandise Sponsors Medical Sponsor Family Imagination Station Sponsor Uptown Information Booth Sponsors Official Hotel Sponsor
Official Radio Sponsors
It is inspiring to have sponsors who support the vision of a fine arts community.
We are deeply grateful to the following:
20I4 SPONSORS
Bike Valet Sponsor
TOP 10 REASONS TO SPONSOR
THE 2015 UPTOWN ART FAIR
A HIGHLY REPUTABLE and LONG-STANDING TRADITION
Nearly 52 years ago, a few local business owners who felt that outdoor arts and crafts could become a traditional success, started what is now today called the Uptown Art Fair. What started in 1963 as a small event with artists propping their pieces of work against the curb to sell their wares, has grown into a nationally recognized, top-ranked, three-day fine arts festival attracting nearly 400,000 people in just three days.
GET A STRONG RETURN ON YOUR INVESTMENT
A 2009 survey conducted by the International Events Group, Inc. (IEG), the worldwide authority on the sponsorship industry, revealed festivals have a higher audience loyalty than NASCAR or cause marketing. The survey further concluded that 78% of com-panies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling.
With year-round marketing programs and an attendance of nearly 400,000, the Uptown Art Fair offers a wide range of sponsor-ship opportunities to meet your marketing goals through customized programs of on-site branding, on-to-one marketing and extensive promotional exposure.
Total TV impressions
...1,205,347
Total outdoor impressions
...7,939,800
Total online impressions
...28,093,454
Total print impressions
...6,407,215
Total non-measured
impressions
...41,102,770
EXPOSURE TO SIGNIFICANT
DEMOGRAPHIC
The Uptown Art Fair attracts nearly 400,000 people to the corner of Hennepin Avenue and Lake Street. In 2014- this was due to the support of 51 sponsors, 52 local businesses and organizations, and over 700 volunteers. This community event pro-vides a free, cultural experience for all visitors, with most attendees citing the artwork as their reason for attending.
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75% of our attendees are female
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21% have visited for 10 or more years•
26% were first time visitors to the fair
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38% planned to make an art purchase
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THE NUMBERS SPEAK FOR THEMSELVES in 2014:
Just to name a few...
$125K +
19%
20%
22%
20%
19%
$75K - $124K $46K - $75K $25K - $45K Under $25KAN INCREDIBLE PRESENCE
FOR YOUR COMPANY
As part of your sponsorship, you will receive presence within the event where you can distribute literature, collect data base information and sample or sell your
product. Where else can you conduct one-to-one
marketing to an audience of nearly 400,000 in only three days?
“PARTNER” WITH UPTOWN & MAXIMIZE
YOUR ADVERTISING DOLLARS
The Uptown Art Fair is promoted aggressively through dedicated marketing vehicles including web, print, TV, mobile, outdoor, radio and social media generating over 61,820,000 impressions in 2014. Total media pub-licity is valued at over $6,392,212. There was a grand total of 894 art fair mentions in 2014 via television hits, newspaper placements, online, and web coverage.
EXCELLENT BUSINESS BUILDING OPPORTUNITIES
Sponsorship includes hospitality passes for your representatives and clients at the Uptown Art Fair. This VIP opportunity allows you to mingle with the folks that make the event happen as well as the other sponsors who are involved. You will also have the chance to promote your business or organi-zation in our exclusive sponsor area. In addition, sponsors are invited and encouraged to attend all art fair related events and media opportunities prior to the event.
YOU GET THE FLEXIBILITY YOU NEED
Looking to reach a particular demographic or achieve another business objective? We will work with you to tailor the activity and traffic to maximize your exposure and create the right opportunity for your business!
MORE EXPOSURE = MORE BUSINESS
Your sponorship exposes your business to thousands of potential new customers who otherwise may not have had the opportunity to know about you. As an added bonus: Your sponsorship also increas-es and reinforcincreas-es your princreas-esence with current customers.
COMMUNITY INVOLVEMENT: IT’S A VERY GOOD THING
Sponsorship is an excellent way to be involved in community. Being involved is the best thing you can do for your company’s name, reputation and future. Get involved today with one of the most engaged communities around. We welcome you to build your business here!
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VISITOR AGES
18-25
18%
29%
18%
35%
26-35 36-53
56+
Sponsorship ->
Sponsor Benefits
“YOUR NAME” Uptown Art Fair Intersection Banner T it le Pr esen tin g Pr emier e Official Part icip at in g P er formin g Art S tag e Y outh Art F air C om fort S ta tion Culinar y Arts S tag e M obile W eb sit e Television spots Exclusivity
Radio spots to feature Uptown Art Fair Presented by “YOU” Your Name on 2,000 Commemorative Prints
Ad in the
Official Event Program Naming rights for this Element Recognition at four
Art Fair Entrances Your Name on Official
Event Programs Official Website listing Artist Newsletters, and Postcards 10’ x 10’ Space at the event Promotional Posters, Clings, Window Signage
2,000 Guide Covers
Banner Recognition
4
30 25 20 15 10 8 8 6
3 2 1 1 1 10x20
VIP Hospitality Passes
Social Media Call Outs Logo in Advertisements, Street signage and Maps
30 25 25 20 20 15 15 10 10 8 8 8 6 4 6 6 6 6 8 8 2
• Enjoy naming rights and the highest level of visibility and exposure throughout the event, and for years to come.
• Make millions of positive impressions with your logo and name with our multi media marketing campaign
• “[YOUR NAME] Uptown Art Fair”
• Investment: $150,000
• The Official Sponsorship opportunity is an exclusive sponsorship
• As an Official Sponsor, your company will receive category exclusivity, available in the marketing and promotional campaign as well as on-site
• Investment: $30,000
• By becoming a Premiere Sponsor, your business is featured prominently
in prepomotion print collateral as well as on-site signage and event real state.
• The Premiere Sponsor is a high demand sponsorship level and available only to a select number of participants.
• Investment: $45,000
• The Presenting Sponsor opportunity is an exclusive
multi-media marketing program that incorporates radio, television, print, internet and on-site signage into a comprehensive campaign
• The partnership is designed to align your organization with the award-winning and prestigious Uptown Art Fair
• “Uptown Art Fair Presented by [YOU]”
• Investment: $ 100,000
Title Sponsor
Official Sponsor
Premiere Sponsor
Presenting Sponsor
SPONSORSHIP OPTION PACKAGES
• As a participating sponsor, you will receive a 10’x10’ space to display, sample and promote your products and services
• Located in high traffic areas throughout the festival
• Investment: $8,000
• Designed to be a place where visitors can relax in a shaded environment
• You will receive a 10 x 20 tented space where visitors can sit down and relax and enjoy learning about or sampling your product or service
• Investment: $12,000
• A central source of information for festival goers where all questions are answered
• Hundreds of thousand people go by our information stand over the three days. Cost includes your name on booth topper
• Pick from 5 different sites located throughout the property
• Use the space to promote your product or service
• Investment: $4,000 each
• Naming rights
• Unique outdoor setting
• Opportunity to promote your business on outdoor and street signage
• Tasting and sampling opportunity
• High traffic and high exposure area with liquor license and permits
• Investment: $8,000
Comfort Station Sponsor
Information Stand Sponsor
Wine Garden Sponsor
• Design the entertainment to reach your demographic
• You’ll be included in pre-promotion print collateral, internet presence as well as on-site signage and logo exposure
• Space for booth adjacent to the stage
• VIP tent with beer and food for sponsor’s guests and VIP seating
• On-site signage on stage, fencing, table tents and video monitors
• Investment: $10,000
• 2015 will be the 11th year of this exciting program! It is designed to promote new, upcoming young artists (ages 8-18)
• Naming rights for this popular attraction
• Business name inside and outside of venue on banners, signage, table tents
• Space provided to promote your business
• Investment: $6,500 each
Tomorrow’s Stars
Youth Art Fair Sponsor
• Capitalize on the need for instance retrieval of information
• Allows for “green” stewardship by use of less printed materials while communicating directly with attendees
• Excellent branding opportunity with a direct connection to your business
• Name and logo on landing page along with venue maps, artist profiles and event schedules
• Name recognition on all marketing tools and outdoor signage
• QR code positioned at various locations throughout the property
• Investment: $6,000
• Naming rights
• Bring unique attention to your business with this culinary event that pairs the hottest chefs and most creative artists in the Twin Cities
• Name and logo on sign specific billboards and outdoor signage
• Name recognition on all marketing tools and outdoor signage
• Sponsorship also focuses on sponsorship of key ingredients and stage
• Investment: $10,000
