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Touching brands : the effects of multisensory packaging design on brand and product perception and evaluation

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Academic year: 2020

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Figure

Figure 2.3. Role division of primary and secondary product attributes in the hypothesized framework
Figure 3.1. Hypothesized framework multisensory beer bottle design
Figure 4.12 shows the poster that was presented to participants in the rough textured conditions and figure 4.13 the poster that was presented in the smooth textured conditions
Figure 4.13. The Švyturys branding poster presented to participants in the smooth textured conditions
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