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The effects of color scheme and brand slogan on the perception of brand personality and brand attitude : a study of the change on CVI elements in the rebranding process of Hansa

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Figure

Figure 1: Website of hansa before and after rebranding as visualization of the change in CVI
Table 1: Experimental conditions
Table 2: Overview preliminary test with groups’ means and standard deviation
Figure 5: Dark color scheme - Exciting slogan stimulus material
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