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The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research

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Academic year: 2020

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Figure

Table 1. Image crises in the biggest Polish companies in 2007–2017
Table  2. The presence of key elements of crisis prevention depending on company's profile (n = 416)9
Table 3. Anti-crisis structure in the cross-section of positions, according to the profile of the company (n = 416)12
Table  4. Priority attributes which help prepare for crisis on the basis of the experiences of public relations agencies (multiple responses)

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