T H E R A W F O O D T E A C H E R
W I T H K A R E N K N O W L E R & R U S S E L L J A M E S
COPYRIGHT © 2015 KAREN KNOWLER INTERNATIONAL. ALL RIGHTS RESERVED
Welcome!
You are invited to come with us on a
life-changing journey...
A special note...
Dear Raw Food Teacher of the Future, We are so happy that you are here!
Considering becoming a Raw Food Teacher is a big step, and yet, it doesn’t have to feel scary or intimidating - at all!
We both had a lot of trepidation before teaching our first raw food class, and yet after that first class we were hooked! There is nothing like sharing the deliciousness and benefits of raw and living food with people to feel like you are really making a difference - and the feedback is incredible and so gratifying. We created The Raw Food Teacher Ultimate Success Academy so that we could share with you everything we have learned about how to create and grow a thriving Raw Food Teaching based business. It is so much easier to learn from those who have been there and done it, and we have certainly been there and done it!
Karen was in fact the first Raw Food Teacher to teach regular classes in the UK, she has personally taught over 1000 students in live raw food classes all around the world, and has also trained over 1000 men and women worldwide to become Raw Food Teachers and/or Coaches via her live and virtual train-the-trainer programs. She is also founder and director of The International Association of Raw Food Chefs, Coaches & Teachers, so she really knows her stuff!
Meanwhile Russell, who in fact started his teaching journey by attending one of Karen’s live classes back in the early 2000’s, has gone on to teach live classes worldwide, was also a Level 1 instructor at the famous 105degrees raw food academy in Oklahoma City and he now has the world’s largest online raw food culinary training available, with over 8000 students worldwide.
Over the years we have worked on many projects together - including creating the first raw food dinner parties in the UK - and so here in 2015 when we have both learned so much and built super-successful international online businesses independently of one another, we felt the time was right to come together again and create the best Raw Teacher Training the world has ever seen. And we’ll only be teaching it live together ONCE. And that time is now!
On the following pages you can read all about this training. We think you’ll be amazed!
And if you find yourself in a place where you’re itching to get going quickly, see yourself creating a multiple streams of revenue raw food business that includes raw food classes, and would love private mentoring to get the best possible results quickly, there is also an advanced opportunity which you can read about later on in this prospectus.
For now, we want to once again welcome you and congratulate you for taking the first step and reading this page! This could just be the start of one of the most incredible chapters of your life, just as it has been for us.
I N T R O D U C I N G . . .
6 power-packed months of training and guidance
for those who want to teach raw food classes that ROCK
Overview...
The Ultimate Raw Food Teacher Training is THE one-stop training for all you could possibly want or need to:
• start teaching your own raw food classes
• dramatically improve the quality and profitability of raw food classes that you may currently be teaching • bring any/all aspects of raw food teaching into any existing complementary business for extra contribution and income
Over the past 7 years Karen has trained literally hundreds of brand new raw food teachers from all around the world to design, create, market, fill, teach and manage raw food classes to a world-class level, and the feedback and testimonials for these trainings have been fantastic.
However, what has become increasingly apparent is that many new teachers don’t want to create their own recipes or design their own class. They want it done for them.
And so this year, we are going all the way!
In The Ultimate Raw Food Teacher Training - which is running ONE TIME ONLY - you will not only receive Karen’s step-by-step Raw Teacher Training Intensive that gives you everything you need to know to create and fill your own amazing raw food classes, but you’ll also receive:
• Unlimited use of 40 healthy and delicious raw food recipes that Karen and Russell have used in their own classes over the past decade
• A full training in Karen’s signature class “Raw Food Made Simple” - a class that Karen taught for over a decade and which sold out every time
• All of the “Raw Food Made Simple” handouts, pre-class prep list, shopping list, packing lists, class schedule, marketing copy - basically everything you need to follow Karen’s class plan to the letter and avoid the need to design your own class, if you’d rather just plug-and-play
Special Announcement...
For the first 20 students who sign up to this training or the higher level opportunity (see later in this prospectus) at the pay-in-full level, you will receive an invitation to come and see Karen teach “Raw Food Made Simple” LIVE in-person at Russell’s teaching kitchen in London! Not only that, but Russell will also be present, and at the end of the class there’ll be an extensive Q&A session so that you can spend quality time with both Karen and Russell having YOUR raw food and raw teaching questions answered.
To be clear, this class will not be open to the public. It is an exclusive training class just for members of this training. The “Raw Food Made Simple” class will be filmed, and everyone who signs up toThe Ultimate Raw Food Teacher Training will receive a DVD of the class (including those who attend live) so that you can watch and learn from Karen as many times as you want or need to. This will give you the confidence to know that you are teaching the class the same way that Karen taught it.
There will also be a certification available at the end of the training for those who would like to receive a certificate of recommendation from Karen and Russell. This is subject to a written exam and the submission of a short teaching video.
How it works...
The Ultimate Raw Food Teacher Training is a 6 month training and mentoring program starting on Wednesday 1st July 2015 and completing on Friday 15th January 2016.
It is open to anyone anywhere in the world who wants to learn how to teach fabulous raw food classes. While it is NOT a chef training - this is about how to teach raw food classes and build a successful business off the back of them - there are some elements of chef training within the training that will enable you to learn certain skills that will absolutely enhance your culinary expertise. More about that on the next page! All of the training happens via your computer, with the exception of the live class (see previous page for how to snap up this incredible opportunity) and the DVD which will be mailed to you. This means that time and distance are not a barrier - plus you can take this training as fast or slow as you like.
The “home” of the training online is a closed-door Facebook community. This is where you will be able to meet other students in the training, connect regularly with Karen and Russell, and be the first to know when new training materials go live. While being a member of the Facebook community is not mandatory, your learning and enjoyment of the training will be greatly enhanced by participating regularly within this special group. This is also the only way that you can communicate with Karen and Russell outside of the live calls and the raw food class.
There will also be monthly Q&A calls. Every month Karen will host a live Q&A call for 60 minutes which will give you the opportunity to ask any questions that you want answered. These may be about raw food itself, any aspect of raw food teaching, any aspect of raw business building, or anything related to any of the training materials. Russell will be present on three of the six Q&A calls, so you’ll have even more expertise available to draw on! All calls will happen typically around the final Thursday of the month at 7am Pacific/10am Eastern/3pm UK wherever possible, however, dates are subject to change owing to Karen and Russell’s travel schedules. All calls will be recorded, so if you can’t attend live, don’t worry! You can listen to the recording right after the call completes and if you have questions you want to ask, you can post them in advance so they can be answered when the call takes place.
The training itself comprises of:
• The Raw Teacher Training Intensive - Karen’s 16-part all-you-need-to-know online teacher training • The complete “Raw Food Made Simple” Teacher Training - Karen’s live 1-day class and everything you need to know, do and have to run one yourself
• The first 3 training modules of “The Raw Chef at Home” - Russell’s best-selling online training program. Specifically: In The Kitchen, Salads & Dressings and Pasta & Noodles
• The first 3 training modules of “The Raw Chef Desserts at Home”- Russell’s second best-selling online training program. Specifically: Sauces, Creams and Glazes, Cookies and Pastry
• 3 knife skills training videos + handouts • Flavour balancing training video + handout
• Applying flavour balancing to salad dressings training video + handout
All call recordings, videos, training materials and downloadable bonuses will be kept in one single
password protected place online for you. Therefore, you'll be able to access whatever you need whenever you need it and it will all be in one safe easy-to-access place.
Bonuses...
On the previous page you learned about what’s included content-wise in The Ultimate Raw Food Teacher Training. And on page 4 you learned about the community and mentoring that comes as part of the training for that all-important community, support, guidance and inspiration.
Now it’s time to look at the BONUSES!
There’s no doubt that what you receive as part of the training really is all you could possibly want and need to create and run raw food classes in the way and to the level that you really want to. Plus, just as importantly you receive 6 months of ongoing guidance and support from us both so that no question goes unanswered. We are totally committed to your success as a Raw Food Teacher and will do everything we can to support you in creating the raw food business that you dream of. While the training pieces and the support-along-the-way are imperative for your success, you are also building a business, and so there are some other key pieces that we want you to have.
Introducing...Your Bonuses
BONUS #1: 30 minute private 1:1 coaching call with Karen Knowler (Value £Priceless) This call to be taken before the training completes.
BONUS #2: “My Raw Food Class Success Blueprint” Workbook (Value £97)
BONUS #3: “10 Super-Simple Profitable Raw Teacher Business Plans” (Value £297)
BONUS #4: “How to Make an Offer to Your Students that Will Keep Them Working with You” BONUS TRAINING MODULE (Value £197)
BONUS #5: 30 of Karen Knowler’s quick, easy and delicious raw food recipes to use in your own raw food class (Copyright must be honoured and an agreement signed)
BONUS #6: 10 of Russell James’ impressive and more advanced raw food recipes to use in your own raw food class (Copyright must be honoured and an agreement signed)
BONUS #7: A FREE PASS to Karen Knowler’s “How to Design Your High Vibrational Business From The Ground Up” Virtual Workshop happening in August 2015 (Value £197)
BONUS #8: A FREE PASS to Karen Knowler’s “How to Create a Thriving Online Business Doing What You Love” LIVE 3-Day Workshop – London, UK – Friday 30 October – Sunday 1 November 2015 (Value £497)
BONUS #9: A Certificate of Successful Completion & Comprehension from Karen Knowler International (Subject to exam)
BONUS #10: A Certificate of Recommendation from Karen & Russell (Subject to exam)
Can we get a “WOW”?!
Here’s everything you’ll receive...
Ready for the complete list of what you’ll receive when you sign up to The Ultimate Raw Food Teacher Training?
We think you’ll be amazed!
Here’s the complete list of everything that you will receive during your 6 months with us in The Ultimate Raw Food Teacher Training - and remember, it’s running ONE TIME ONLY!
• The Raw Teacher Training Intensive - Karen’s 16-part all-you-need-to-know online teacher training. This foundational training comprises 16x training MP3s + handouts + assignments + transcripts taking you through the 16 Raw Teacher Training Intensive Modules PLUS 57 different bonus handouts (checklists, posters, done-for-you templates, spreadsheets, scripts etc.) See www.RawTeacherTrainingIntensive.com for a complete detailed list of what this training contains.
• The complete “Raw Food Made Simple” Teacher Training - Karen’s live 1-day class and everything you need to know, do and have to run one yourself (DVD training if you are not one of the 20 to attend live. Live training attendees also receive the DVD.)
• The first 3 training modules of “The Raw Chef at Home” - Russell’s best-selling online training program. Specifically: In The Kitchen, Salads & Dressings and Pasta & Noodles
• The first 3 training modules of “The Raw Chef Desserts at Home”- Russell’s second best-selling online training program. Specifically: Sauces, Creams and Glazes, Cookies and Pastry
• 3 knife skills training videos + handouts from Russell James • Flavour balancing training video + handout from Russell James
• Applying flavour balancing to salad dressings training video + handout from Russell James
• 6x 60-minute live monthly Q&A calls with Karen Knowler (3 of these are with Russell James as well) • Complimentary membership to The Raw Food Teacher Ultimate Success Academy Private Facebook Group from Wednesday 1st July 2015 until Friday 15th January 2016.
BONUS #1: 30 minute private 1:1 coaching call with Karen Knowler (Value £Priceless) This call to be taken before the training completes.
BONUS #2: “My Raw Food Class Success Blueprint” Workbook (Value £97)
BONUS #3: “10 Super-Simple Profitable Raw Teacher Business Plans” (Value £297)
BONUS #4: “How to Make an Offer to Your Students that Will Keep Them Working with You” BONUS TRAINING MODULE (Value £197)
BONUS #5: 30 of Karen Knowler’s quick, easy and delicious raw food recipes to use in your own raw food class (Copyright must be honoured and an agreement signed)
BONUS #6: 10 of Russell James’ impressive and more advanced raw food recipes to use in your own raw food class (Copyright must be honoured and an agreement signed)
BONUS #7: A FREE PASS to Karen Knowler’s “How to Design Your High Vibrational Business From The Ground Up” Virtual Workshop happening in August 2015 (Value £197)
BONUS #8: A FREE PASS to Karen Knowler’s “How to Create a Thriving Online Business Doing What You Love” LIVE 3-Day Workshop – London, UK – Friday 30 October – Sunday 1 November 2015 (Value £497)
BONUS #9: A Certificate of Successful Completion & Comprehension from Karen Knowler International (Subject to exam)
BONUS #10: A Certificate of Recommendation from Karen & Russell (Subject to exam)
Investment & how to sign up..
Now that you have learned exactly what you receive when you choose to join us in The Raw Food Teacher Ultimate Success Academy, we’re sure you’ll agree that we’ve left no stone unturned!
Not only will you learn the necessary foundations from Karen’s Raw Teacher Training Intensive and Russell’s fantastic recipe and knife training videos, but you’ll also have everything you need to create your own unique raw food class using our recipes, your own recipes, a combination of the two, or even teaching Karen’s “Raw Food Made Simple” class exactly as she taught it - it’s totally up to you! What’s more, you won’t be on your own as you do this! You’ll have the entire student community learning and growing alongside you, and 6 months of support from both of us, to support you as you go.
And at the end of our time together, just six months from now, you will have everything you need to go out into the world and teach your first raw food class brimming with clarity and confidence, just like we did. And we know you’re going to be amazing!
8
The investment for The Ultimate Raw Teacher Training 6-month Program is:
£1997 (Approx. $3063 US)
If you are one of the first 10 students to pay in full you receive access to Russell’s BONUS training call “How to Produce Professional Recipe Videos that Promote Your Workshops and Build Your Brand”.
If you are one of the first 20 students to pay in full then you receive the awesome FREE live pass to Karen’s “Raw Food Made Simple” class happening in London on Sunday 29th November 2015.
If you would prefer to pay in instalments, there are two options: 3 payments of £697 (Approx. $1069 US)
6 payments of £397 (Approx. $609 US)
Your first instalment is made when you sign up, the remainder are processed automatically every 30 days thereafter.
I N T R O D U C I N G . . .
R A W F O O D
Rockstar
12 life-changing months of training and business
mentoring for those who want to go ALL THE WAY
Overview...
Raw Food Rockstar is a very special advanced level of the Academy that has been created especially for those who have wanted to work with Karen privately, and are ready to invest more time, money and energy into their raw food business so that 2015-2016 is the year that they really fly. It has been designed for those who want to become a “major player” in the raw food world, just like we have.
Raw Food Rockstar is for you if:
• You have already decided that you are 110% committed to creating a successful raw food business that includes raw food classes
• You are ready to play really big and are hungry to have a high level of input and guidance from someone who has been there and done it
• You are ready to invest the next 12 months in learning, planning, creating and starting - or evolving - your raw food business, because you simply don’t want to wait any longer
Raw Food Rockstar is a 12 month program and includes EVERYTHING from The Ultimate Raw Food Teacher Training.
Plus
the all-important online business building training that will teach you how to:• Create your own unique “Raw Food Rockstar Business Blueprint” - essentially, your own unique roadmap for everything that you are going to create in your business and the all-important thread that runs
through everything you do
• Discover and create your own unique and client-attractive business brand (crucial for aligning with who you really are and moving forward with clarity, confidence and joy)
• Master the mindset you need to become super-successful (as you will learn more and more, mastering your emotions and mindset is key to becoming successful in business)
• Discover who your ideal client is and how to create a whole range of products and services for them (it’s a myth to think that you can help “everyone”, you need to “find your tribe” and then you’re all set to go flying!)
• Understand your ideal client’s journey and what they want and need from you (unless you know this you are only guessing and that’s not wise!)
• Create your own Proprietary System so that you have your own unique methodology for doing what you do (this is what sets you apart in the market place just as much as your brand)
• Map out your own unique marketing and product funnel so that you have multiple choices for how people can work with you and they can work with you for longer
• Create high ticket services so that you can serve people at the highest level and earn the most income while doing so (this is awesome because nothing is more fulfilling than helping people at the highest level possible)
• Know what to put on your web site - what pages, what content, what message and what prices • Create a irresistible free gift to attract thousands of new subscribers to your email list
• Know what to put in your eZine or newsletter so that your readers and subscribers stay engaged
• Set up a Facebook page for your business and know what and when to post to build your visibility and tribe.
Bonuses...
As mentioned, when you are part of the Raw Food Rockstar level of the Academy you receive EVERYTHING from The Ultimate Raw Food Teacher Training.
This includes all trainings, content, Q&A calls, bonuses - everything.
However, because the Raw Food Rockstar group is for those who are ready to play a bigger game, you also receive:
A Raw Food Rockstar PRIVATE Facebook community. This is a separate Facebook group to the Ultimate Raw Food Teacher Training Group and is for those working at this level to discuss their other business trainings as well as to Mastermind and receive additional support from Karen.
3 PRIVATE CALLS with Karen. Yes! In addition to the 30 minute call you receive as part of The Ultimate Raw Food Teacher Training, you will have 3x 60 minute calls which you can use at any mutually suitable time between 8th July 2015 and 30th June 2016, in order to get Karen’s personal input on your business. Should you prefer it, you can put all three hours together and create a half VIP Day. This would also be taken over the phone. All calls are recorded.
There will also be monthly Mastermind calls. Every month you will have a 90 minute group call with Karen and the others in your Rockstar group so that you can receive personalised input and guidance on how to move your business forward from Karen and others in the group. Call times and days will be decided once we know who is in the group, and all calls will be recorded, although you’ll want to do your very best to attend every call live. Groups will be limited to just six people in order to receive the most possible value. And finally, the JUICY one!
As you are going to want to learn how to build your email list, create online group programs and add on additional Raw Food Coaching, you will also receive:
• The List Building Training Intensive Program • The Online Group Training Intensive Program • Raw Food Coach Training 101
These trainings combined with everything else that this incredible opportunity offers, will give you everything you need to create a six figure business based on YOUR unique raw food passions.
Please note: All calls, trainings and materials that are delivered to you in Raw Food Rockstar are delivered solely by Karen Knowler. Russell James is involved with The Ultimate Raw Food Teacher Training as outlined on the previous pages.
COPYRIGHT © 2015 KAREN KNOWLER INTERNATIONAL. ALL RIGHTS RESERVED