Creativity in Business. An Innovative Leadership Development Program

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An Innovative

Creativity in Business

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Creativity is certainly about generating

original ideas, developing new approaches

to problems, taking risks and making a

unique contribution.

But ultimately it boils down to bringing

your essential Self

your essential Self –– your soul and your soul and passion

passion –– to your work and, indeed, to to your work and, indeed, to everything you do.

everything you do.

Michael Ray Michael Ray

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Why is Creativity in Business

Important ?

Tapping into your creativity brings out innovative ideas, Tapping into your creativity brings out innovative ideas,

products, services, and ultimately, greater customer

satisfaction.

A creative approach fosters A creative approach fosters youryour leadership, helps you leadership, helps you

build closer relationships, and makes work and life more

deeply satisfying.

Discovering your creativity gives you a greater sense of Discovering your creativity gives you a greater sense of

self

self--worth and gives greater meaning to your work. worth and gives greater meaning to your work.

Approaching work and life with a fresh perspective opens Approaching work and life with a fresh perspective opens

up new possibilities.

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Creativity Course

from Stanford University

The original course was The original course was

developed at Stanford

University by Dr. Michael

Ray and has been taught

there for twenty years.

It has also been taught in It has also been taught in

corporations in a wide

variety of industries.

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“

“Creativity in Business is the Creativity in Business is the

most profoundly life

_{most profoundly life}

changing course

taught at the Stanford Graduate taught at the Stanford Graduate School of Business.

School of Business.”” “

“What this material is particularly good at is helping What this material is particularly good at is helping people find the intersection of that which they are

people find the intersection of that which they are

highly capable of contributing and that which they are

committed and passionate about contributing to.

committed and passionate about contributing to.”” Jim Collins

Jim Collins -- Management Consultant, Management Consultant, and Co

and Co--author of author of ““Built to LastBuilt to Last”” and and “

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Barry Sudbury, VP Research

& Development, Clorox

“

It had a lot to do with

developing the inner

_{developing the inner}

personal side of individuals

in order for them to

be more creative people. It really caused us to

explore ourselves deeply, both individually and as

a group. It was somewhat of an extraordinary

transition.

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“

This course has something that no other course

has,

a track record of very successful business

_{a track record of very successful business}

people taking the course where it really works

and people come back again and again and speak

highly of it. It stays with you. It

’

s been 15 years

since I have taken the course and not a day goes

by that I don

’

t think about some thing that I

learned there.

”

Gary Marenzi

-

President

MGM Telecommunications

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Five Assumptions the

course is based on

1. Creativity is essential for leadership, happiness, success.

2. Everyone is creative – you don’t have to be an artist! 3. Creativity is often blocked by fear, judgment and the

inner critic

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What participants will gain

An opportunity for a major breakthrough

in an important challenge or goal

Assistance in removing significant blocks

to personal creativity, passion, purpose

and vision

Inspiration to take more risks and develop

innovative leadership and consistent

breakthrough thinking

Practical tools and principles to apply to

work and life challenges

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Course Components

Coaching Interactive

Software Live-Withs

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Course Components

Individual coaching deepens the learning

and forwards movement towards

participants

’

goals

Weekly 30 minute oneWeekly 30 minute one--onon--one phone one phone

calls

Fun and informative Interactive

Software provides context, exercises,

and information that gets you involved

in making the course materials come

alive.

Coaching

Interactive Software

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Course Components

The classic Creativity in Business book

by Michael Ray provides the

foundation. Reflecting and journaling

solidify the learning.

‘

Live

-

Withs

’

provide a personal

experience in every day life that is:

practicalpractical

integrated into work and life

Reading and

Reflection

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Course Topics

Faith in Your Creativity

Absence of Judgment

Precise Observation

Penetrating Questions

Purpose and Vision

Time and Stress

Relationships

Balance

Four Tools

Six Challenges

Integration

Prosperity & Self

-

worth

Sharing Your Creativity

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Your Creativity Coach

Athena Katsaros is certified by Michael Ray to Athena Katsaros is certified by Michael Ray to lead individuals and groups through the Creativity lead individuals and groups through the Creativity in Business program. She is also a Certified

in Business program. She is also a Certified Personal and Professional Coach.

Personal and Professional Coach.

Athena is a powerful partner for people who want to create real Athena is a powerful partner for people who want to create real change in their lives or work. She is an experienced coach who change in their lives or work. She is an experienced coach who brings focus, passion, and insight to her coaching. Some of the brings focus, passion, and insight to her coaching. Some of the topics that her clients bring to work on in the Creativity in

topics that her clients bring to work on in the Creativity in

Business Program are: Stepping up to a new level of leadership; Business Program are: Stepping up to a new level of leadership; taking their business in a new direction; identifying a more

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Creativity in Business Fees

The Creativity in Business The Creativity in Business

Course fee is $2,000

Included in this fee is:Included in this fee is:

Interactive Software (license for Interactive Software (license for

one person) one person)

1 1 ½½ to 2 hour discovery sessionto 2 hour discovery session

10 thirty minute or 5 one hour 10 thirty minute or 5 one hour

phone coaching sessions phone coaching sessions

1 hour completion session1 hour completion session

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