SEPT. 17 TH, 18 TH, 19 TH TASTE. DRAFT SECTOR PROGRAM 2014 (As per August 5 th, 2014)

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SEPT. 17

TH

, 18

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, 19

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TASTE

DRAFT SECTOR PROGRAM

2014

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Danish Business Delegation to Canada | Sept. 17

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1 TUESDAY, SEPTEMBER 16

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Individual arrival at Toronto, Pearson International Airport

Individual check-in at chosen Hotel – e.g. Fairmont Royal York Hotel,

10 Front St W. Toronto

Evening OWN PROGR AM

Dinner on own, recommended dining at:

• Jump Restaurant, 18 Wellington Street West. For reservations call: 416.363.3400 • Canoe Restaurant, 54th_{Floor, T.D. Bank Tower, 66 Wellington Street West}

For reservations call: 416.364.0054

WEDNESDAY, SEPTEMBER 17

TH

Dress Code: All events Wednesday are Business Casual

09:00 Bus transfer from Fairmont Royal York Hotel to Ontario Investment and Trade Centre

(OITC), 35th_{floor, 250 Yonge Street}

09:30–10:30 WELCOME BRIEFING for the Danish Business Delegation @ OITC

• Welcome to Canada by Head of Mission, Royal Danish Consulate General, Mr. Morten Siem Lynge

• Short presentation on the Canadian economy and legal system by Andrew Grantham, Economist, CIBC

• Short Presentation on Canadian Legal System by Peter Auvinen, Partner, Miller Thomson

• The delegation program, protocol and practical information

• Dress code: Business Casual

10:30–11:30 SECTOR BRIEFING: “C ANADIAN FOOD AND BEVER AGE” @ OITC

• Detailed Sector program overview and practical information by Amanda Lapadat, Trade Advisor, Royal Danish Consulate General

• Overview of sector landscape, trade opportunities and challenges by Derek Nighbor, Senior Vice President, Food & Consumer Products of Canada

11:30–12:00 INFORMAL LUNCH for Danish Business Delegation @ OITC

12:30–13:00 Group bus transfer from 250 Yonge Street lobby at 12:30, to Sobeys store, 125 Queensway

13:00–14:30 SITE VISIT I @ SOBEYS INNOVATION STORE

• Store tour guided by Store Manager

• Visit Store used to test new products to the market, inside look into Canadian food retail

14:30–15:00 Group bus transfer to the Loblaws store, 60 Carlton Street

NB: Attendance from delegation reps is assumed, please notify Amanda at [email protected] if you do not plan to attend

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Danish Business Delegation to Canada | Sept. 17

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15:00–16:30 SITE VISIT II @ LOBL AWS STORE

• Store tour of Loblaws store renovated from Toronto’s historic hockey arena, guided by Store Manager

• Store ranked as best Loblaws Toronto location • Inside look into Canadian food retail

• LCBO also on site

16:30–17:00 Group bus transfer back to Fairmont Royal York hotel

18:30 Meet at lobby at Fairmont Royal York Hotel for 15 min. walk to CN Tower Horizons Bar,

Lookout Level, 301 Front Street West

19:00–22:00 INFORMAL COCKTAIL RECEPTION/DINNER @ CN TOWER

• Informal networking event hosted with the Danish Canadian Chamber of Commerce at Horizons Bar on the lookout level of Canada’s tallest tower, CN Tower. Guests have free access to the tower’s lookout. Food stations and welcome drinks provided for guests, cash bar to follow • Welcome by Head of Mission Royal Danish Consulate General,

Mr. Morten Siem Lynge

• Welcome by President to the Danish Chamber of Commerce, Mr. Anders Fisker • Welcome by Danish Minister of Trade, Mr. Mogens Jensen

THURSDAY, SEPTEMBER 18

TH

Dress Code: All events Thursday are Business Formal with the exception of Grand Dinner where the Dress code is TBC

07:00–07:15 Group bus departure from the Fairmont Royal York hotel to Archeo,

Distillery District, 31 Trinity Street

07:15–08:45 Set-up booths for TASTE Trade show @ Archeo

Table and chairs provided, companies to bring own product samples and marketing material

08:45 Short walk to the Fermenting Cellar for Official Opening, 28 Distillery Lane

09:00–10:05 GR AND OPENING with TRH the Crown Prince Couple @ Fermenting Cellar

• Networking and coffee service

• Opening by TRH the Crown Prince Couple

• Welcome by the Danish Minister of Trade, Mr. Mogens Jensen • Welcome by local official representative

• MoU signing between Danish and Canadian companies

10:05 TASTE delegation walks to Archeo, 31 Trinity Street

10:10–11:50 ROYAL MEET & GREET / TASTE TR ADE SHOW @ Archeo

• Welcome by Danish Agriculture and Food Council

• Meet and Greet with TRH the Crown Prince Couple for Taste delegation members and Canadian VIPs

• TASTE Tradeshow begins – opening remarks by Danish Agriculture and Food Council

11:50 All delegation members and business guests walk to Fermenting Cellar,

28 Distillery Lane

12:00–13:30 BUSINESS LUNCH with TRH The Crown Prince Couple @ Fermenting Cellar

• Short welcome by moderator • Export Award ceremony

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Danish Business Delegation to Canada | Sept. 17

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13:45–16:30 TASTE TR ADE SHOW continues @ Archeo

• Welcome return note by Danish Agriculture and Food Council, outline agenda for afternoon

• Networking, B2B meetings and food/beverage tasting

16:30–17:00 TASTE delegation members take down booths

17:00 Bus transfer from Archeo to Fairmont Royal York hotel

FREE TIME

18:45 Bus transfer from the Fairmont Royal York to Royal Ontario Museum (ROM),

100 Queens Park, Toronto

19:00–23:00 GR AND DINNER with TRH The Crown Prince Couple @ ROM

• Registration and reception

• Receiving line with TRH the Crown Prince Couple for all invited guests • Dinner designed in collaboration with chef Paul Cunningham

• NB: Registration required. 3 tickets are included with delegation registration, per

company. Contact Helene at [email protected] to register and purchase extra tickets.

• Dress code: TBD

23:00 Bus transfer to Fairmont Royal York hotel

FRIDAY, SEPTEMBER 19

TH

Dress Code: All events Friday are Business Formal

07:00 Group bus departure from Fairmont Royal York hotel to the Hudson’s Bay store,

176 Yonge Street, Toronto

* For companies setting up sampling stations in store.

07:15–08:45 Set-up ‘Danish Fashion and Foods Weeks’ at Hudson’s Bay, Foodwares dept. – lower

level

08:30–08:45 Transportation on own for any companies wishing to attend Hudson’s Bay Breakfast

and Opening

08:45–09:20 VIP BREAKFAST with HBC and Press @ Hudson’s Bay, 3rd_Floor

• Hudson Bay Company welcomes guests

• Danish Fashion in an International Context by Danish Fashion Institute, President and CEO Eva Kruse

• Danish Food and Cuisine by DAFC President Martin Merrild • Interviews with press and networking

09:30–11:20 ROYAL OPENING OF THE DANISH FASHON AND FOOD WEEK

by TRH the Crown Prince Couple @ Hudson’s Bay

• VIP Meet and Greet with TRH the Crown Prince Couple in the Platinum suite • Ribbon Cutting and speeches in front of Danish Pop-up display in aisle on 3rd_floor

• HBC President leads Crown Prince Couple on tour of Pop-up store • Crown Princess and Paul Cunningham to host cooking show on 7th_floor

in demo kitchen

• Crown Princess to visit Food sampling and servings to public in Foodwares Market (lower level)

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Danish Business Delegation to Canada | Sept. 17

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12:00–13:30 OPTIONAL: ROTARY CLUB LUNCH @ Fairmont Royal York (Ballroom)

• TRH the Crown Prince Couple in attendance

• Hosted and organised by The Rotary Club of Toronto and Specialisterne • Keynote speech by Thorkil Sonne, Founder of Specialisterne on “The Power

of Thinking Differently”

• NB: You can purchase tickets for this event by calling Rotary directly

at 416.363.0604. Tickets are CAD $38 each.

13:30–14:30 Take down sampling stations and own transportation to Fairmont Royal York hotel

15:00–17:00 OPTIONAL SITE TOUR ON OWN @ St. Lawrence Market

• Location: South Building, 92 Front Street East. (11 minute walk from Fairmont Royal

York Hotel)

• With over 120 specialty vendors including seafood, cheese and other dairy, grains and meat. The market was named ‘The world’s best food market’ by National Geographic in 2012.

18:00–20:00 OPTIONAL: DINNER at LUMA Restaurant @ TIFF Bell Lightbox

Dinner at own cost. Call 647.288.4715 for reservation with reference to the Royal Danish Business Delegation

20:00 All guests to arrive on own to TIFF Bell Lightbox, 350 King Street W,

Cinema 1 on 2nd_floor

20:00–23:15 CLOSING EVENT – FILM SCREENING of ‘The Salvation’

with TRH the Crown Prince Couple @ TIFF Bell Lightbox

• Red carpet arrivals with photo opportunities

• Presentation of movie by Director, Kristian Levring, and Producer, Sisse Graum Jørgensen (Mads Mikkelsen still to be confirmed)

• NB: Cinema holds 520 guests, 2 tickets are included per delegation company.

Additional tickets are available at $CAD 60 each (see separate invitation or contact [email protected] to request extra tickets )

• Dress code: Business Formal

SATURDAY, SEPTEMBER 20

TH

Own transfers for departures to Copenhagen or visit Toronto

NB: BCD travel can arrange travel back to Denmark for Saturday or Friday evening depending

on the individual requests of delegation Consulate General, The Royal Danish Toronto Amanda Lapadat [email protected] 416.640.1662 Frederik Korning Sørensen [email protected] 416.640.7488 Landbrug Fødevarer, Danish Agriculture and Food Council Susanne Zwergius

Teilmann

[email protected]