Publishers of
Between The Lines Newspaper
Pride Source Yellow Pages
Pridesource.com
Call 734-293-7200 | Email [email protected]
Credibility
Pride Source Media Group, Michigan’s most trusted LGBT resource since 1993, is regarded as the authoritative voice for the state’s gay community. Every day our readers turn to our print and online publications for original news, entertainment, referrals and influential opinions relevant to them and their families.
Our publications reach tens of thousands of loyal readers. As an advertiser you have unparalleled access to this market. Your company benefits from the unique credibility we have built with our readers during 21 years of continuous publishing.
The Ultimate Marketing Tools
We offer five easy ways to reach Michigan’s LGBT market:
Between The Lines is the award-winning weekly newspaper published every Thursday. Our
professional reporters and editors dig deep to find stories and investigate issues impacting LGBT people in Michigan. BTL is a “must read” every week for Michigan’s LGBT people and allies. Reader engagement is enhanced with monthly special issues, regular city page features, contests and giveaways, celebrity interviews and a comprehensive calendar that connects our readers with community events.
Pride Source Magazine is the most comprehensive referral guide for LGBT consumers.
Hundreds of businesses are listed and advertise, as well as many
non-profit organizations serving the LGBT community. The Pride Source Magazine comes out June 1st in print and is available online year round at
www.Pridesource.com. Thousands of copies of the print edition are handed out at Gay Pride festivals during the month of June. In 2015, Pride Source Magazine has expanded into a full color glossy magazine celebrating Michigan’s LGBT community - our lifestyles, our families and our march to equality. It’s a new, upgraded generation of the Pride Source Yellow Pages.
Pridesource.com is the most popular LGBT website in the Midwest for news, events,
entertainment and activism. Thousands of people generate millions of clicks on all the content from Between The Lines, the Pride Source Yellow Pages and the calendar. Breaking news alerts keep our online readers informed and visitors can click through to our advertisers’ websites right from their ads and listings.
BTL Digest Email Blast goes to thousands of opt-in subscribers twice each week.
Thursdays’ BTL Digest highlights the latest news and gives subscribers a sneak peek into the newest edition of Between The Lines. The Friday BTL Happenings features events and entertainment for the upcoming weekend. Ads on the BTL Email Blasts are delivered directly to BTL subscribers’ inboxes.
Social Media Outreach is integral to Pride Source Media Group’s comprehensive reach into
the LGBT market. We are in touch with thousands of followers, posting about breaking news and events. Any print or online campaign can be augmented with social media posts to drive readers to advertisers’ websites.
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Gender 54% Male 44% Female Employment/ Living 72% employed full-time 12% own their own business71% identified their employers as LGBT-friendly
65% selected a financial planner they knew to be LGBT-friendly
68% own their own home 60% live with a spouse, partner or lover
16% have children living in the home
68% have at least one pet 25% live alone
Education
98% are high school graduates
73% are college graduates
37% have advanced degrees
11% have doctoral degrees
Income 26% > $100,000 45% $50,000-99,000 23% $25,000-49,000 6% < $25,000 Purchasing 57% purchased a laptop and/or home computer last year.
37% purchased a major household appliance 21% purchased furniture
Travel
81% went on at least one vacation in the past year 29% went on at least three vacations in the past year
68% flew at least once 17% flew at least six times
Internet/ Technology
92% regularly use a social networking website such as Facebook
57% regularly tweet and/ or Instant Message 57% purchased a laptop and/or home computer last year.
Auto
47% purchased a new car in the past year, or will in the next year. 61% own a domestic model car
Health
71% take vitamins and/or supplements regularly 34% go to the gym at least once a week 90% make it a point to eat healthy meals 35% do yoga and/or regular massage
Entertainment/ Dining
40% go to a nightclub or bar at least once a month 33% attend the movies at least once a month 38% see a live
performance at least once a month
80% dine out at least once a month
36% dine out at least once a week
Our Readers At A Glance
*
94% are likely to purchase products or services
advertised with Pride Source Media Group
*Compiled from 2013 reader survey conducted by Community Marketing Inc.
All included photos are from recent BTL features. BTL Photos: Andrew Potter
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Full Half V 1/3 V JR Half H 1/4 1/8 V 1/12 1/6 V 1/3 S 1/6 V 1/8 SEach week Between The Lines is distributed to hundreds of sites throughout Michigan, with the heaviest concentration within the greater Detroit, Oakland County and Ann Arbor areas. BTL is picked up each Thursday at coffee shops, restaurants, stores and entertainment venues as
well as from our colorful street boxes! Available in digital format.
Brittany Blase
The Fairy Godmother Of Weddings
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Call 734-293-7200 | Email [email protected]
Pride Source Media Group creates ways to maximize our advertisers’exposure to LGBT consumers. In addition to regular weekly news features and exclusive entertainment interviews, our 12 special issues
target specific industry groups. Focused regional content features a particular city with our Cool Cities program, and professionally produced events draw huge crowds to meet you personally.
Special Guides are published about once each month in Between The Lines.
Themes include Health & Wellness, Pets, Home & Garden, Wedding &
Anniversary, the annual Auto edition and the Holiday Gift Guide. With relevant content written to insure strong readership, each Guide includes advertiser listings in print and online. Readers who use them to make purchasing decisions often keep BTL Guides. See the BTL production schedule online for a complete list of Special Guides and their publication dates and deadlines.
Each week Between The Lines publishes a Cool City Section that shines a light on an area popular with the LGBT community. By advertising on these Cool City Pages, advertisers can “double niche market” by targeting the LGBT market and geo-targeting a specific city area. See the BTL production schedule for a complete list of Cool City Pages, the publication dates and deadlines.
The Ultimate LGBT Wedding and Anniversary Expo is just one of the events
produced by Pride Source Media Group each year. The Expo attracts a large crowd and showcases our exhibitors with high visibility at this professionally produced event each April. Seminars, receptions and Pride Month celebrations are just some of the other events produced regularly by Pride Source Media Group, all of which have sponsorship and advertising opportunities.
Visibility
& Reach
Call 734-293-7200 | Email [email protected]
A full color glossy magazine celebrating Michigan’s LGBTcommunity - our lifestyles, our families and our march to equality. It’s a new, upgraded generation of the Pride Source Yellow Pages – a trusted staple for referrals, contacts and information. This New Pride Source Magazine will include feature articles and photos in a high quality format. Your ad will be seen by thousands of LGBT people and our allies who welcome the LGBT community into the fabric of Michigan’s economy.
The 2015 Pride Source Magazine comes out June 1 – just in time to be distributed at the HUGE Motor City Pride event at Hart Plaza in Detroit June 6. This attractive magazine will also be inserted into the June 4 issue of Between The Lines, and handed out at Pride celebrations in Lansing, Grand Rapids, Kalamazoo, Saginaw, Battle Creek, Hotter Than July! and Windsor ONT.
Our experienced design staff is happy to design your ad for you!
Introducing 1/2 V 1/4 V 1/8 1/2 H 1/4 H Full w/ Bleed
Size
Dimensions
Page Size 8.125" x 10.875" Two-Page Spread 16.5 x 11.125 inFull Page w/ Bleed 8.375 x 11.125
Full Page Floated 7.125 x 9.375
Half H 7.125 x 4.575 Half V 3.45 x 9.375 1/4 H 7.125 x 2.175 1/4 V 3.45 x 4.575 1/8 3.45 x 2.175
Size
Rates
Back Cover $4595Inside Front Cover 3995
Inside Back Cover 2995
Two-Page Spread 5148 Full 2145 Half 1595 1/4 1395 1/8 925 Bold Box 399 Regular Listing 299 MAGAZINE
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Article Box Tower Ad Banner Ad Button AdAD SIZES
160 x 600 px
Banner Ad
Tower Ad
729 x 90 px
Article Box
300 x 250 px
Button Ad
300 x 250 px
Pridesource.com is widely regarded as the most popular
LGBT website in the Midwest. Each week thousands of unique visitors come to the site for news, events, entertainment and activism, seeking information and referrals most relevant and important to them. There are four ad sizes on Pridesource.com. Our sophisticated delivery software tracks views and clicks on every ad and can generate easy-to-read reports for any online campaign. All ads are run-of-site reaching thousands of viewers every day. We can customize an affordable campaign that will meet your online marketing goals.
Web Ad Specifications & Design
We can accept static or animated gifs or jpegs; we can accept flash files and rich media if accompanied by a back-up gif or jpeg. Maximum file size: 160k. E-mail your ad to your sales representative along with the URL link for the ad. Pride Source Media Group’s experienced design staff is happy to design your ad for you.
Email Blasts
Advertising opportunities are also available on the
BTL Digest, an email blast that goes out twice a week
– on Thursdays and Fridays – to thousands of opted-in subscribers. Readers open the BTL Digest faithfully to see the latest news and entertainment stories, and the number of subscribers continues to increase with each publication cycle.
Traffic to all of our online content is amplified using our social network of over 10,000 Michiganders!
Ask your sales associate about unique opportunities to reach our market through social media
RATE CARD
PER CPM*Button Ad
Tower Ad
Banner Ad
Article Box
$12
$25
$19
$14
*Cost per thousand: the price paid for 1,000 ad impressions. New to web ads? No problem. Ask your sales associate for a glossary of terms!