1/23/2008. SDG&E Introduction

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Powerful Energy Efficiency Applications

with a Human Touch

Delivering Value to Small/Mid Sized Businesses

Jeff Alexander

Sr. Program Manager

San Diego Gas & Electric ®

Some materials used by permission from EnVinta

SDG&E

®

Introduction

• SDG&E® is a regulated public utility that provides

energy service to 3.4 million consumers through 1.4

million electric meters and 830,000 natural gas

meters in San Diego and southern Orange counties.

The utility’s area spans 4,100 square miles. SDG&E

2

employs over 3,000 employees.

• 15 Utility Programs

• 17 Third Party Programs

• 5 Local Partnership Programs

• 3 Statewide Partnership Programs

SDG&E

®

DSM Overview

• Small and Medium Businesses

• Small = 20 -100 kW

• Medium = 100 - 500kW

• SDG&E = 115,000 Small and Medium Business

• 3 SDG&E account execs assigned to Small / Medium Businesses

• Equates to > 35 000 businesses per staff member

Equates to > 35,000 businesses per staff member

• Comprehensive Energy Efficiency Portfolio

• ~ 40 rebates and EE services available to Small / Medium

Businesses

• 5 DR programs available to Small / Medium Businesses

• Third party programs for Small / Medium Businesses

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SDG&E

®

Needs for Small / Medium

Customers

• Engage Small and Medium businesses at low cost

• Connect with business managers (decision makers)

• Enable businesses to self assess their needs

• Connect business needs with SDG&E rebates and

services

4

services

• Provide businesses with an immediate action plan

• Tailor assessment to address SDG&E rebates

• Tailor assessment to business size and sector

• Flexible to grow with us (e.g. incorporate new DR

programs)

Customer

Customer Needs

Understand Energy Usage Energy Audit Demand Cleaner Production Energy Sub Metering Web Based Data Management

Bill Payment Best

Staff Awareness

Utility

Services

5

Needs

Solution

Case Studies Demand Response Demand Management Services Energy Management Plan Energy Project Funding Web Based Services Recognition Bill Payment Options Billing Services Best Practice Guidelines EE Rebates Sustainability

Traditional Approach

Approach

Technical Audit

6

Intended Audience

Engineer

Time to complete

30-45 mins

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SDG&E

®

Approach

• Business Energy Assessment (vs. Audit) can be completed by engineers and

business managers alike

• High rate of completion (>80%)

• Delivers a prioritized action plan to improve in 10 minutes (vs 30-45)

• Addresses operating and management practices, as well as technologies

• Identifies ‘Quick-wins’ and medium term opportunities to improve

• Estimates savings available

7

• Estimates savings available

• Defines strengths and weaknesses

• Actions tailored to customer segment

• Provides web-links to SDG&E programs and support to implement recommended

actions

• Provides benchmarking against peers

• Follow through to implement actions and update the customer’s plan

SDG&E

®

Approach

Business Energy

Assessment*

Direct Mail with Creative

Objects

Strategies

Customer Report

A t

t d Li k t SDG&E®

Customer Outcomes

Password with opportunity to

update action plan

Strategies

Retention

(Human Touch)

Recruitment

(Human Touch)

8

Objects

Outbound Tele-Marketing

Over-the-phone Business

Energy Assessment sessions

Interactive e-mail

Messages within SDG&E

communications

Direct from SDG&E ®

Automated Links to SDG&E®

products and services

Estimate of Savings

Benchmarking

Changes in business

management practices

Immediate Savings

Opportunities

update action plan

Email follow up to drive

implementation

Phone follow up to support

and provide direction

Continuous Improvement

Process

*Energy Challenger

SDG&E

®

Approach=Continuous Improvement

Business Energy

Assessment*

(Repeat 6-12 months)

Business Energy Assessment

takes an approach of continuous

improvement to lock in energy

savings and review progress on

an annual or bi-annual basis

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Recruitment with a Human Touch

Outbound Tele-Marketing

• Specialist energy telemarketing firm

• Training to engage business manager

Over-the-phone Business Energy Assessment sessions

• Immediate report to customer

Direct Mail

10

• 2 direct mail campaigns to date

Interactive e-mail

Messages within SDG&E

®

communications

• SDG&E

®

Newsletter

Direct from SDG&E

®

website

• Multiple links to Business Energy Assessment

Business Energy Assessment Structure

Market Research Reports

Market

Research Reports

for SDG&E®

3 Customer Reports

Customer

Reports

C t

2 Customer

Input

Customer Input

1 I f

ti

11

Customer

Benchmarking

Links to SDG&E®

rebates, products,

services and third

parties

Structured

Questions

(Tailored for

SDG&E®)

Information

Capture

Linking Customers to SDG&E

®

Services &

Rebates

Cust om e r Ene rgy Sa vi ngs Bi d Ener gy W a v es St a ndar d P e rf or m a nce Cont act Expr es s Ef fi c ie n cy Sm al l B u si nes s Super Save r Sav ings by De si gn Ener gy Ef fi ci ency B u s ine ss Se m inar s New s le tt er a nd Savi ngs Ti ps O n Bi ll Fi nanci ng Pr ogr a m Dem a nd Res ponse Pr ogr am s 1 Management Commitment

EnVinta Business Energy Assessment Element San Diego Gas and Electric EE / DSM Programs

12 Management Commitment

2 Accountabilities

3 Staff awareness X X

4 Understanding opportunities X X X X X 5 Energy data management X

6 Reporting systems for energy use X X 7 Planning and targets X X 8 Lighting fixtures and Controls X X X X X X X 9 Efficiency of building structure X X X X X 10Office equipment X X X X X 11Motors and drives X X X X X 12HVAC and controls X X X X X X X 13Refrigeration X X X X X X X

14Hot water X X X X X

15Operating procedures X X 16Maintenance practices X X 17Demand management and power factor X X 18Process optimisation X X X X X 19Pumps and fans X X X X X 20Compressed air system efficiency X X X X X 21Materials processing X X X X X 22Process heating / heat recovery X X X X X

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Results for Year 1

Completed Business Energy Assessment Sessions

1000 1200 1400 1600 rg y A s se ss m e n t* Ses s io n s 13 *Energy Challenger 0 200 400 600 800

Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07

N u m b e r o f C o m p le te d B u si n ess En e r Month Total Cumulative Total

Results for Year 1 vs. Goal

Sept 07 Goal 800 900 1000 1100 1200 1300 1400 1500 A s se ssm e n t* S e s s io n s 14 *Energy Challenger 0 100 200 300 400 500 600 700

Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Sept 07 Goal Cu m u la ti v e Co m p le te d B u s in e s s E n e rg y

Businesses Completing Energy Assessment

15 20 25 30 35 o f B u si n ess es 0 5 10 Gover nme nt Hote ls Indus trial Manuf acturi ng Mot els Office B uilding s/C omme rcial Rest auran t Retail Small War ehous e Educ ation Conven ience/ Groc ery S tore Othe r %

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Conclusions

Traditional Approach

SDG&E Approach

Approach

Technical Audit

Business Energy

_Assessment

Intended

Audience

Engineer

Facility Manager / Owner

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Time to complete

30-45 mins

< 10 mins

Marketing

Utility website

Telephone

Direct mail

E-mail

Utility website

Typical %

Completion

Varies

> 80%

Thank You

Questions?

17

Questions?

Jeff Alexander, SDG&E

®

Sr. Program Manager

Telephone 858-636-5762

Email

[email protected]

Website

http://www.sdge.com/audit

The Business Energy Assessment Program is funded by California utility customers and administered by San Diego Gas & Electric Company (SDG&E®) under the auspices of the California Public Utilities Commission through a contract awarded to EnVinta. The trademarks used herein are the property of their respective owners.