Website Features and Quick Reference Guide
Welcome to our new website, a digital resource that better reflects Michener’s one-of-a-kind brand and value
proposition to our students, our partners and the healthcare system. A unique website for a unique organization.
Overview
Key Features
Navigating
Responsive Design
Our website now takes advantage of the latest trends in design and function. It’s development using responsive design — making the website experience consistent no matter what device you view it from —
make it easier to access the content our visitors want and need when on the go, at work, in the classroom, and everywhere in between.
Experience-Centric Navigation
From our immersive homepage to selected pages within the site’s content, we’ve made efforts to ensure that our new website provides an improved user experience while keeping navigation intuitive yet innovative.
Access to Compelling Content
Our new website will make it easier for us to share compelling stories and important information — including those about students, partners, alumni, donors and faculty — with our website visitors. We’ve also taken steps to improve the content that’s available to our website visitors, streamlining where we needed to streamline, augmenting where we needed to augment.
Integration with Social Media
Engagement with our social media properties has increased dramatically over the past year and we’re poised to help take our social media channels to the next level, through a better interface and
relationship with our website and its content.
Enhanced User Tools
A new events calendar and improved website display and forms will make it easier for visitors to learn more about Michener, manipulate the information they’re looking for and benefit from easier-to-use interfaces.
Improved Program/Course Search-Ability
We’re not just talking about a website search, but a fulsome program and course search database that allows students and healthcare professionals to easily and quickly research their desired courses and programs, an important feature that operates across both computer and mobile platforms.
Web Accessibility
Our new website is compliant with the Access for Ontarians with Disabilities Act regulations which apply to online
communications. Higher contrast, larger type, more consistent use of tags and other mechanisms are now fully in place, with further enhancements planned going forward.
Part of an Ongoing Evolution
Our new website isn’t the end, it’s just the beginning. We’ll continue to look at ways to enhance the web experience for users through ongoing functionality, design and content
enhancements. Be sure to check back often to see what’s new.
OVERVIEW
Optimized for the best experience in these browsers:
Google Chrome Safari
Firefox
HOMEPAGE
Persona-based links for Current Students, Alumni and Partners
Easy access to Staff/Student Email,
Blackboard, MyMichener Social Media tags Intuitive site-wide search
Primary Navigation – menu dynamically snaps to top of page as user scrolls down. Prompt to encourage
HOMEPAGE
Primary navigation now at the top of the page as user scrolls to each frame on the homepage
Featuring parallax scrolling, now an emerging website practice that involves layers of ‘overlapping’ content frames, the 2nd frame is devoted to sharing the latest
stories and news from and about Michener
Animated frame creates interest and draws visitors to content/features that can be changed/edited with ease
Feature frame creates more interest for two primary audiences: Full/Part Time prospects and CE prospects
Call to Action tabs drive users to specific tasks; these calls to action can be changed as necessary
Footer, consistent across all pages on the site, includes contact info, Google Map, social media tags and acknowledges our principal funder
MOBILE
The website experience is customized to whatever platform the visitor is using, from desktop or laptop, to mobile.
The website ‘responds’ to the type of technology a visitor is using to visit the site; layout and text flows according to tablet devices such as iPads.
Even iPhones and Android phones can display information in an easy to navigate and read format thanks to this responsive technology.
ACADEMIC PROGAMS
Program-specific pages are displayed a more engaging format, including expandable content regions Program results pages now feature
additional information and displayed in a user friendly manner
Landing Page features a new search tool that is intuitively designed for prospects
Landing Page for Academic Programs features
highlighted content in the ‘slider’, plus calls to action, in addition to other navigable content
ADMISSIONS
Landing Page for Admissions features large images and introductory copy for prospects wanting more information on the admissions process
Easy to follow information and tables help visitors find what they’re looking for fast, with quick links to the relevant application services/sites
Tours and Events page promotes opportunities for prospects to visit Michener prior to their application or admission
Registering for Admission related events is now even simpler with cleaner navigation and design
CONTINUING EDUCATION
Contact forms help attract visitors to inquire or sign up for CE
e-newsletters and promotions Additional navigation highlights
help draw visitors to specific or more popular content, or the latest course offerings
New customized search tool helps visitors quickly search for courses and programs based on their unique needs, preferences and interests
Landing Page includes slider content to draw continuing education learners to key areas including latest
offerings, plus calls to action to encourage engagement
DISCOVER MICHENER
Landing Page draws visitors into general content about Michener, from information about our history to key departments
New event calendar and registration system makes it easier for visitors to look for, review and sign up for events
The page for the Chiropody Clinic now features easy to find
information for students as well as for clinic clients
Relevant policies are available on the website in a more accessible format
LEARNING/MEETING SPACES
Landing Page draws visitors into information about our unique facilities in the heart of Toronto’s Discovery District
Information about unique features such as our OSCE suites is displayed in a user friendly and easy-to-navigate format
Detailed room specifications are available at a glance using in-page tables
STUDENTS
Landing Page is all about appealing to current Michener students
Intramural/sports calendar is embedded in the new website just two clicks away from the
homepage
Job postings are also carried over to the new site and displayed in a more user friendly manner
The Library/LRC pages have robust information including a customized resource search tool
ALUMNI
Landing Page for Alumni related content is accessible throughout the site in a more appealing format
The job board for alumni is displayed in a more user friendly format and is easy to find within just a couple of clicks
The Michener Magazine helps keep our alumni informed; access to the Magazine as well as featured content online is now easier than ever
Alumni are able to easily stay
connected with Michener with a sign up form navigable within just a couple of clicks from the homepage
PARTNERS
Highlighted navigation helps draw visitors to specific information promoting Michener’s clinical partnerships
Information about global
initiatives and partnerships is now displayed in a more appealing and easy to navigate manner
Promoting clinical partnerships is important; the new site helps support this objective
Got a Question or a Comment?
Contact:
Communications and Marketing
[email protected]
Anita Lo, Senior Advisor, Communications and Marketing Website Project Lead, [email protected] Ext. 3206
Brianne Tulk, Communications Associate
[email protected] Ext. 3482 Jennifer Kennedy, Administrative Assistant
[email protected] Ext. 3211
Todd Leach, Director, Communications and Marketing
