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Fresh frugie / Nur Syamira Suhaimi, Nur Syafiqah Ramli and Nurain Mohd Rozi


Academic year: 2021

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B L U E P R I N T ENT600





Faculty : Programme : Programme Code Course Code Course Semester Group : Group Members :

Faculty of Electrical Engineering

Bachelor of Engineering (Hons.) Electronic Engineering EE241


: Technology Entrepreneurship 8


Nur Syamira Binti Suhaimi (2016341175) Nur Syafiqah Binti Ramli (2016317677) Nurain Binti Mohd Rozi (2016728197)

Submitted to:

Mr. Nurul Hafez B. Abd Halil Submission Date: 13rd December 2019




Table of Content 2-3 List of Table 4 1.0 INTRODUCTION 1.1 Executive Summary 5_6 1.2 Business Introduction 7-8 1.3 Mission and Vision of the Organization 8

1.4 Objectives of the Organization 8 1.5 Propose of the Business Plan 9

1.6 Company Background 1 °

1.7 Equity contribution 1.8 Logo

10 11


2.1 The detail of product to be produced 12 2.2 The application of product and primary end user 13

2.3 Unique features of product 14


3.1 Inter-Digital Electrode (IDE) sensor 15


4.1 Customers 15 4.2 Market Size and Trends 16-17

4.3 Competition and Competitive edges 18 4.4 Estimated market share and sales 18

4.5 Marketing strategy 19


5.1 Manpower planning 20

5.2 Organization 10-25 5.3 Management Compensation and Ownership 26



Table I. Equity contribution among the staffs 10

Table III. Market Size 16 Table IV. List of the competitors 18

Table V. Product/service market shares and sales 18 Table VI. Position and the number of staff 20 Table VII. Duties And Responsibilities To Each Position 25

TABLE VIII. Table of management compensation and ownership 26

Table IX. List of Professional Advisors 27 Table X. List of utilities payment 41 TABLE XL List of office furniture, fittings and equipment 41

TABLE XII. Diesel expenses for each month 41


1.0 INTRODUCTION 1.1 Executive Summary

In the changing world nowadays, we always become excited with the new product that is being developed according to our new technology. At this stage is necessary in order to get the detail information about the product, the knowledge of the product details and what features is applied to the improved product, find and analyze suitable target market and also the customer. So, we introduce ourselves as a Manufacturer and supply of Wax Coating for fruits and vegetables. FreshFrugie is an Eco-friendly, non-ammonia based wax coating, which is completely safe for use on fruits and vegetables. FreshFrugie wax coating is a product developed for use on fruits and vegetables that are intended to be stored in Cold Storage or are transported over long distances.

The classification of our product was identified and we have applied innovation synthesis for our product. Innovation synthesis is defined as combination of existing concepts and factors into new formulation. The detail study of the product have been divided into research and development, product design or features, concept testing, prototype build and also test marketing. For research and development, it is for the idea processing about the product to overcome the problem found from the recent product that has been established at Vigory Specialties Sdn. Bhd. This product target market is wide but we are make a survey that consists of average age for the detail study on target market. From the research and the target market that has been done, a consumer trend canvas (CTC) was completed. The CTC will help to show the summary of the product detail, analysis and target market how the product idea was developed.

After that, the product design and the features are the characteristic that has been analyzed. The main objective is to give suggestion on how to improve the product of waxing so that the product will become much more effective and user friendly to all consumers. It is good to make sure the environment are safer by recycle the used cooking oil rather than disposed it to any place that will cause an effect to our lifestyle. All the used of cooking oil will be filtering to maintain the quality of the oil before proceed to the next process. From the recycle of the used cooking oil, the


1.2 Business Introduction

Our product which is "Fresh Frugie" emphasize on the improvement of the existing product so that our Malaysian people stay healthy in their life. "Fresh Frugie", is about fruits and vegetables waxing product. Common fruits waxing are from artificial wax which is harmful for health and it is indigestible. Some of the artificial waxes are from petroleum based. Our product is made up from used cooking oil that has been filtered before turned into waxing based and it is a natural resources and organic. The source will be collected from selected places only in order to maintain the halal status of the product.

Meanwhile, the technology highlighted for this product by using capacitive sensing method. This present invention is relative to a technique for measuring the refining state of cooking oil. The innovation we use is more precise compared to the conventional method of filtration oil. By using this method, the level of refine oil that will be used in wax manufacturing can be more specific.

Used cooking oil is considered a waste product with no value, but to some it is considered liquid gold. Not many people realize that there is a proper way to dispose cooking oil. When oil is poured down the sink, it solidifies when mixed with cold water and clogs pipes. It could be costing your local council a lot to clean up otherwise avoidable clogs. Yet even if the oil manages to flow through, resources still need to be spent on cleaning it out of the water. Oil spreads thin, so just one litre of oil can affect one million litres of water. These problems also promote the breeding of pests such as mice and cockroaches. This is indirectly a breeding ground for pests that will affect the health of the population.

According to the pollution study statistics in 2016, every household uses minimum 2 kilograms of cooking oil per month while 45% of oil that cannot be used anymore will be discarded. The Klang Municipal Council (MPK) president shared that the council had spent close to RM6 million that year alone on cleaning water pipes and drains clogged by used oil being poured down the kitchen sink. The amount of cooking oil you throw out might seem insignificant to you.


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