2014
SENIOR MANAGEMENT PROGRAM
MINI- MBA
Overview
The Mini MBA is a new crash course from EBC developed specially for top and middle management and covering strategy, marketing, finance, human resources, and performance management.
The training is conducted by instructor / authors. Each of them is a certified specialist in their field of knowledge, possessing practical experience as well as theoretical knowledge.
The training is conducted in an interactive form. The majority of the course is based on the case study method commonly used by top international business schools in their MBA programs. The training comprises case studies from the best experience of international companies.
Executive Mini MBA focuses more on the professional Business/Management activities & enables you to put the main ideas/concepts of the MBA in practice while saving time and cost.
Who Should Attend
Directors and managers concerned with business value growth and participating in strategy development and decision making on optimization and valuation of a company’s performance
Managers and specialists without narrowly specialized knowledge on the five subjects of the program (strategy, marketing, finance, improvement of personal efficiency and methods of personnel motivation, and performance management).Course Outcomes
All program modules are united through one objective — the appreciation of business value — and answer the following questions:
Which strategy will help our company succeed on the market and beat the competition?
Which marketing methods will help us to implement this strategy?
How will our achievements affect our financial performance? How will our management decisions contribute to the growth of business value?How to put into practice project management, which is aimed at achieving strategic goals of the company?
How can we put the strategy into action? What are the methods of improving business processes and company activity? What actions will boost the value of business?Our Approach
We recognize that people learn best by doing, and they do a lot in this course. It includes mini-lectures, small- and large-group discussions, games and lots of exercises. It is highly interactive to reinforce what is taught and includes peer editing in a non-threatening environment.
Course Content:
Organizational Dynamics
Values, Perception, Behavior, and Attitudes.
Emotional Intelligence
Organizational Change & Development
Motivation Process & Reinforcement Theories
Organizational Culture
Organizational Culture Definition and Concepts
Organizational Culture Impact upon the environment
Culture Leadership and Development
Organizational Structure
Organizational Structures Concepts, Types & Relation to Strategy
Corporate Communication
Case study: Organizational Behavior at General Electric
Objectives of strategy development. Strategy accuracy criterion
Corporate strategy :Leading Your Competitors Mission, Vision, and Objectives
Corporate strategy: optimization of scale, types and regions of company activity Strategies of international and national companies.
Problems arising and methods of their solution Resource approach to strategy development. Synergy of costs, resources, and competencies Business strategy
Financial Statements
Introduction to Financial Management Balance Sheet
Income Statement Statement of Cash Flow
Statement of Retained Earnings Financial Analysis
Financial Planning Time Value of Money
Cost of Capital & Cost of Money
Financial Forecasting (Forecasting Techniques) Financial Budgeting
Economic Decision Making Principals of Economics Demand & Supply
Elasticity and its applications Types of Markets
Case study: drawing up a financial statement
Marketing Essentials
Marketing Definition & Marketing Mix Pricing Strategies
Product Development Supply Chain
Marketing Research Consumer Behavior
Consumer Behavior & Marketing Strategy Company marketing environment
How the external environment influences company activity Understanding consumers
Branding and brand management
Case study: 1- Starbucks: Market penetration Vs. Market development.
SHRM in organizational management Theoretical issues surrounding HRM
Models of HR strategy, control, resource and integrative management Levels of strategy formulation and links between business strategy and HRM Linking HR systems to organizational performance
The Balanced Scorecard. Establishing a Need for HR. Horizontal Alignment of HR. What is Horizontal Alignment? Assessing Horizontal Alignment.
Case study:
Assessment of the effectiveness of business development through BSC indicators The Project Management Life Cycle What is a Project?
Project Management Life Cycle The Role of the Project Manager Setting Up for Success
What Happens in the Initiation Phase? Project Definition and Scope
Putting Together a Statement of Work The Project Charter
The Project Team
The Teamwork Challenge Selecting Team Members Risk Management
The Project Schedule & Budgeting Moving the Project Forward
Monitoring for Project Progress Project Close-out
Training Techniques’:
This is a highly practical and interactive course. You will be working both individually and in small groups on a variety of vocal and practical exercises, interactive discussions and role plays throughout the day.
Presentation.
Interactive Discussions. Practical exercises Roles Play
Duration: 10 Days
Your Training doesn't end when the course ends
During the workshop you'll receive a course manual that's full of practical tips and further information to help you consolidate what you've just gained from the course.
Each course comes with a FREE Follow-up Service by telephone or email. If you have any questions you'd like to ask about a forthcoming presentation simply email or call us and we'll do our best to help.
So we will continue to help you develop your communication skills even after the course has completed!
