What the EU -Japan Centre for Industrial Cooperation can offer to the EU and Japanese Companies? Silviu Jora, General Manager (EU side)

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What the EU -Japan Centre for Industrial

Cooperation can offer to the EU and

Japanese Companies ?

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• -

World’s third-largest market

• -Sophisticated consumers high purchasing power

• -World-class companies with unique technologies

• -Loyalty + commitment to long-term partnerships

• -High pace of technological innovation & product development (IPR protection)

• -Access to new Asian markets

• -Improving business climate – “Abenomics” & the forthcoming FTA/EPA

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-

Need to Understand and Adapt to the Japanese Market and business culture:

- Focus on long term relationship over short-term profit

- Inclination towards consensus (slower deal making)

- Risk aversion

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The Need to Understand and Adapt to the Japanese Market and business culture

-Mid 80s - mutual interest for a better approach

-1987: the Centre is established as a EC-MITI joint venture in order to “explain

Japan” to European executives

Official Mission

-

Promote industrial, trade, R&D, innovation and investment cooperation between

the EU and Japan.

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EU-Japan Centre for Industrial Cooperation

ACTIVITIES

Strategic priority: Support for SMEs

POLICY ADVICE

BUSINESSES SUPPORT

R&D

INNOVATION

• Policy Seminars/Reports

• Policy Reports & Analysis

MINERVA FELLOWSHIP

• Policy Recommendations

(EU-Japan Business Round Table)

• Training

- Training for European Executives

HRTP, WCM, Clusters missions, LEAN in Europe -Training for young engineers and scientists Vulcanus in Japan/Europe (45/20)

• Information Service

- Info Helpdesk

- Japan Public Procurement info Portal - “EU Business in Japan“ Web Portal

Dedicated Support for SMEs

- ENTERPRISE EUROPE NETWORK (EEN)

- “STEP IN JAPAN” – logistic support for SMEs - “KEYS TO JAPAN”-Business Plan Drafting Support

- TAX AND PUBLIC PROCUREMENT HELPDESK - TECHNOLOGY TRANSFER HELPDESK FOR SMEs

Japan National Contact Point for Horizon2020

National Contact

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BUSINESS SUPPORT SERVICES

TRAINING AND BUSINESS MISSIONNS

- Training missions in Japan for European Executives (1 week -1 month)

- Cluster support missions to Japan (Biotech, nanotech, ICT, …Food ?)

- “Vulcanus” training for young engineers and scientists (1 year internships in Japan and EU)

INFORMATION SERVICE

- Info Helpdesk

- Japan Public Procurement info Portal

- “EU Business in Japan“ Web Portal:

DEDICATED SUPPORT FOR SMEs

-

ENTERPRISE EUROPE NETWORK (EEN)

- “STEP IN JAPAN” – logistic support for SMEs

- “KEYS TO JAPAN”-Business Plan Drafting Support

- TAX AND PUBLIC PROCUREMENT HELPDESK

- TECHNOLOGY TRANSFER HELPDESK FOR SMEs

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“Practical adaptation in Europe of Japanese inspired

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INFORMATION SUPPORT

• Info Helpdesk

• “EU Business in Japan” web Portal

• Seminars, market reports and business guides

Examples:

- Seminars on GIs in the EU system

- Guide on the Wine Market in Japan

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Information and Internationalization support

Online database with more than 23,000 partnership requests and offers

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EEN Services

Support for internatonalization through online B2B Partnering Process

Online database with 23,000 partnership requests and offers

Support through matchmaking events in Europe

EEN co-organizes brokerage and matchmaking events across Europe to facilitate face

to face B2B meetings

Information Service

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Step Organization Tasks

①Input Japanese SMEs the EU-Japan Centre.Japanese company submit the Cooperation Request form to

②Review

Submit EU-Japan Centre Review the form, and submit it to EC/EASME .

③Approval EASME Review the form, register it into the EEN database.

④Disseminate EEN Contact

Points in the EU Disseminate the Japanese companies request ⑤Expression

of

Interest EU SMEs

If interested in the request, EU SMEs submit an “Expression of Interest” form to their local EEN contact points.

Partnerships

J/EU SMEs

J/EU EEN partners

After the examination of the information provided via the EEN partners, the potential partners are introduced to each others to discuss further details and eventually to sign a partnership

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EEN Database

EEN Contact Points

In EU EU-Japan Centre for

Industrial Cooperation

EEN partners download the form from DB and disseminate

among European companies.

Send the EEN Form for partnership to your local EEN contact point. Register the Form in EEN Database. Japan SMEs, Universities, R&D Institutions

“Expression of Interest” on the partnership request.

After the EC’s

validation, the form published in EEN EU SMEs, Universities, R&D Institutions

JPN

EU

After the examination of the Expression of

Interest, direct communication starts between both parties.

EEN process flow

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5 different forms (!)

Business Offer

Business Request

Technology Offer

Technology Request

Expression of Interest (EoI)

Check the following website to get started:

http://www.een-japan.eu/content/company-profile-business-technology

Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights

Reserved.

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 Enterprise Europe Network(EEN)

http://een.ec.europa.eu/

 Enterprise Europe Network Japan

http://www.een-japan.eu/

 Contact:

Fabrizio Mura, Yukiko Tanizawa, Noriko Mita

Info-jp@een-japan.eu

tel: +81 (0)3-6408-0281 FAX: +81(0)3-6408-0283

Getting started:

links and contact Information

Copyright © 2012-2015 EU-Japan Centre for Industrial Cooperation All Rights

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• Support for European SMEs through business

plans/feasibility studies for market entry in Japan

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Example of European agri-food companies that used our services

GREEN GOURMET (DK) – Step in Japan 2014

Exporting Danish up-market food specialties to Japan. Using the Step in Japan service gave them the chance further investigate the possibilities of establishing an office in Japan.

Delicatessen Snailex (CZ) –Step in Japan 2015

Looking to access a narrow niche in the Japan market for fine gourmet products (snail meat with anti-osteoporosis effect) they engage in a “first step” to identify and contact relevant gourmet / fine foods import & distribution companies in Japan.

MURFATLAR (RO) – Step in Japan 2014

Wine producer and distributor has used the SIJ service (desk, presentation room, meeting room) in order to test the Japanese market. A number of distribution contracts had been signed. By adding Japan to its export list, Murfatlar expects to increase its exports in China and the rest of Asia

DEBAILLEUL (BE) – DBP training 2007

Chocolaterie and patisserie in Brussels. Japan is the Company’s largest single export market.

CITROMIL (ES) – DBP training 2008

Citromil is one of Spain's leading lemon processors. In 2008 a company representative attended the Distribution Business Practices (DBP) course. Not long after the DBP programme, Citromil succeeded in concluding its first shipment to a Japanese customer (after 3 years of preparations)

BARONE (IT) – HRTP Training

Small family-run dairy factory which, before my joining HRTP, had no experience at all with exporting. Now it found a Japanese distributor and exports to Japan.

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Example of promising sectors:

Organic Food Market in Japan

• Japanese organic food market is still in its nascent stages. About 45% of the global organic food market is in Europe and about 45% in the U.S while Japan representing just 2%.

• Considering concerns over food safety among Japanese consumers, as well as the huge size of the existing Japanese food market, the growth potential is significant.

• There is a trend in which organic is considered fashionable in Japan. The following areas can be considered to be potential for growth:

Food Service: ranging from family-oriented chains to fashionable cafes, and to upscale restaurants. Even

major fast food chains such as MOS Burger (a Japanese hamburger chain) are following this his trend.

Internet Retail: T here are many on-line stores who deal with imported products and organic and natural

products

Gift Retail: Major Japanese retailers hold special sales events to cater to customers wishing to send gifts to

business contacts, clients, respected elders, etc: The majority of these gifts consist of high quality imported food items sold at premium prices.

- With a food retail market worth over $300 billion per annum, there is plenty of long-term growth potential in Japan for organic and natural food products.

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Example of promising products :

Olive Oil Market in Japan

• The consumption in Japan has increased 10X in the last 20 years.

• In 2014 Japan imported 60% more than China. Still, there is a lot of

growth potential.

• Italian and Mediterranean food is very popular and the olive oil

became a daily ingredient in many Japanese kitchens.

• In Japan there are a lot of “sommeliers” of olive oil who can

appreciate high quality products

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Services:

• A Horizon 2020 help desk in Tokyo helping Japanese organizations

to participate by providing them with tailored information

• Providing JP translations of key documents in Horizon 2020

• Providing training for research administrators and managers to

deal with EU research projects

• Facilitating partnering of research oriented European and Japanese

organizations in cooperation with EEN

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Examples of Past Japanese participations to FP7 projects

in the area of agri-food products and technologies

Project

name

Title of the project

Duration of the

project

Japanese

participants

DROPSA

Strategies to develop effective, innovative and practical

approaches to protect major European fruit crops from pests and pathogens

From 2014-01-01 to 2018-02-28

Hokkaido University

EUROOT

Enhancing resource Uptake from Rootsunder stress in cereal crops

From 2012-01-01 to 2015-12-31

Japanese International Research Centre for Agricultural Sciences

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Horizon 2020

• Budget of the

food security societal challenge

is

€3.8bn

over a period of 7 years

(5 % of the overall budget)

• A typical research project receives a contribution of €2-5m (2-4 years)

• All calls are open to participation from Japan

• First rounds of calls for 2014-2015 is over

• The new Work Programme 2016-2017 with detailed information on project calls

will be available in Autumn 2015

Expected topics (calls 2016-2017)

- Sustainable Food Security

- Blue Growth (marine resoures)

- Bioeconomy

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THANK YOU FOR YOUR ATTENTION !!!

ご清聴ありがとうございました。

For more information:

http://www.eu-japan.eu/

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