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Is there an "Optimal Share" of Private Label Brands for a Grocery Retailer? : A qualitative analysis of Private Label Shares

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Academic year: 2021

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Figure

Table 2: The four types of retail buyers
Table 3: PLB Share Overview of the major international retailers (Kumar &
Figure 1: Illustration of the outcome variables as basis for the data collection
Table 4: The main private label brands of Rewe in Germany

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CONCLUSION 80

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