Cloud Solutions from SAP. Transform Retail Visits to Win at the Shelf with SAP Cloud for Sales retail execution

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with SAP Cloud for Sales retail execution

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SAP SOLUTION OVERVIEW

Cloud Solutions from SAP 1

Consumers have more buying options. Preferences are ever-changing. Deliver an amazing buying experience to win at the shelf every time.

In a consumer-driven world, consistent retail execution is the first step in creating the “perfect store.” This means getting the right product in the right place – at the right time and at the right price. It means perfect execution at the shelf, and perfect engagement with the consumer.

Transform retail visits and win – with SAP Cloud for Sales retail execution.

SAP Cloud for Sales retail execution is designed for sales teams and merchandisers selling consumer products into retail stores. This cloud-based solution is fast to deploy and innovative – helping your sales reps quickly and easily create the perfect store experience.

• Make retail visits more effective. Make sure that your merchandisers and field sales reps target the right stores and perform relevant tasks at the right time for promotion compliance and to maximize ROI. Equip your field reps with instant access to the relevant store, promotion, and purchase information they need to be productive and boost sales.

• Elevate the consumer experience. Provide sales and marketing managers with the critical in-store insights they need. With better and more timely information, they can execute successful promotions, make continual improvements to campaigns, and see new ways to enhance the retail experience for consumers.

• Gain a competitive edge. Use real-time store and visit insights combined with competitive data captured in surveys to make the best decisions on product placement, pricing, packaging, and promotion to outmaneuver the competition.

Why SAP Cloud for Sales retail execution

• Increase productivity. Helps sales reps target the right accounts and perform the relevant tasks at the right time with customized activity plans, including tasks and surveys.

• Improve efficiency. Easily integrates with back-office systems. Now sales reps can have a more flexible solution for creating orders, quotes, and customer service tickets – in an instant and on-site.

• Raise effectiveness. Provides you with actionable insight, so you can measure the success of your product placement, pricing, and campaigns.

• Rapid ROI. Is fast to deploy and easy on your budget, and won’t tie up your IT resources.

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Key Features

Visit Planning

• Configurable activity plans. Maximize productivity with customized activity plans for every campaign. With easy access to tasks, surveys, and promotion documents, sales reps can focus on the right activities per store.

• Account assignment wizard. Eliminate the wait. With automatic account assignment based on the rules you define, your reps get the real-time information they need to quickly and successfully execute new campaigns.

• Account-specific product lists and back-office connectivity. Make ordering and replenishment fast and easy. Give reps product lists, revenue-to-date, and order history by account to help them determine and maintain the correct product assortment, identify upsell/cross-sell opportunities, and track performance to objectives.

• Route and visit optimization. View, search, and filter store location based on frequency, history, priority, account classification, and more. Obtain the corresponding optimized route plan. Make sure your sales reps are visiting the right stores at the right time by zeroing in on high-priority locations first.

• Comprehensive map and calendar view. Help sales representatives get more done. With a single view of their maps and calendar, reps can optimize their route plans and be smart about planning their store visits.

To help consumer products companies maximize the value of retail visits, boost returns on brand and campaign investments, and ensure a consistent, engaging in-store experience, SAP Cloud for Sales retail execution supports these essential processes:

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SAP SOLUTION OVERVIEW

Cloud Solutions from SAP 3

Visit Execution

• Check-in/check-out. Make it easy to track the amount of time sales reps are spending at each store.

• Surveys and tasks. Help sales reps work smarter. Provide relevant campaign information and surveys and tasks to perform at each store visit.

• Audits for plan-o-gram and promotion compliance.

Validate product layout and shelf presentation.

• 360-degree store view. View details and follow-up items from prior visits. Capture notes, pictures, and competitive information while in store.

• Sales quote, opportunity, service ticket. Do more while in-store. Generate quotes, orders, and service requests. Capture electronic

signatures. Create visit follow-up documents to for timely resolution.

• Online and offline mobile support. Sales reps can work offline on their mobile device while in-store, and, when back online, all activities and tasks related to retail visits are refreshed automatically. Sales managers have anytime access to the information they need through their mobile device.

Visit Analytics

• Visit productivity and completion with tasks and surveys. Monitor and benchmark time spent in-store, compare to KPIs such as revenue and activity completion, and identify best practices and areas for improvement.

Gain visibility into gaps in store visits.

• Return on investment. Calculate and track ROI on campaigns.

• Average price of competitor product across stores. Get real-time insight on how products and pricing compare with those of the competition.

• Measure sales performance. Gain insight into best practices and provide sales coaching to more effectively execute future store visits.

SAP Cloud for Sales retail execution helps you plan and execute store visits more effectively, while giving you the promotional insight you need to track ROI, improve campaign results, and provide an engaging consumer experience at every store visit. This fast-to-deploy and easy-to-use mobile solution enables you to see real results in no time, while providing a modern, collaborative application your sales teams will love to use. Subscription pricing helps you rest easy, knowing that both TCO and investment risk will be low. Start executing your “perfect store” strategy today and engage with your consumers like never before with SAP Cloud for Sales retail execution.

Key Features (continued)

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competition. SAP applications and services enable more than 238,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com/cloudforsales/retailexecution.

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