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Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies

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Figure

Table 2: T-student test results for the question H1 (continuation)
Table 3: Characteristics/Attributes of pieces of clothing appreciated by consumers
Table 6: Buying decision process of men considering design, brand, price and composition of a t-shirt
Table 7: Buying decision process of men considering design, brand, price and composition of Jeans
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