CeBIT price list March 2015 Hannover Germany New Perspectives in IT Business. All our services at a glance







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New Perspectives in IT Business

16 – 20 March 2015

Hannover ▪ Germany


price list

All our

services a


a glance


Special participation options

Are you interested in exhibiting in various sections of CeBIT or would you like to participate in one of the

special displays or sponsored/themed group presentations? Or do you want to book a place in the BizLounge

and exploit the other exclusive opportunities for networking?

The CeBIT Team is available to help and advise you.

CeBIT Hotline, Tel. +49 511 89-33155,

Space and charges

To help you plan ahead we have compiled all the necessary information on this page. The full Terms and Conditions of

Participation are available via our

Online Business Service (OBS)



Basic rental charge Basic charge for indoor space € 230 per m2

Basic charge for Open-air Site € 113 per m2

Stands with two or more open sides High-visibility stands with two or more open sides

are subject to surcharge1. For stands of up to 120 m2

this surcharge is as follows:

Stands open on two sides (corner stand) 25 %

Stands open on three sides (end stand) 40 %

Stands open on four sides (island stand) 60 %

Additional charges Registration fee (lump sum) € 390

Marketing fee2, 3 € 45 per m2

Reduced marketing fee2, 3 for stand space

in excess of 1,000 m2 € 12 per m2 Space on the upper floor of two-storey stands € 92 per m2

Co-exhibitors Participation charge per co-exhibitor € 800

Marketing fee2, 3 per co-exhibitor € 440

Everything you need for your cost calculation:

1 Space in excess of 120 m² will be invoiced at the basic rental charge 2 Includes the AUMA contribution 3 For detailed information see page 13


Our “fair packages” are all-in-one solutions tailored to your individual

requirements. Each package can be upgraded by booking additional


fair package hotline: +49 511 89-37100,

Calculate your individual “fair package” price online –

simply choose the corresponding package and stand size.


Illustration contains optional fixtures/furnishings


Premium Style

Premium Trend

Illustration contains optional fixtures/furnishings Illustration contains optional fixtures/furnishings Illustration contains optional fixtures/furnishings

All prices are subject to VAT.

Space Stand space in line with your specific requirements ✓ ✓ ✓ ✓

Stand construction Modular stand, including basic fixtures/furnishings (see pages 6–7) ✓ (Modular stand Type A) (Modular stand Type B) (Modular stand Type D) (Modular stand Type Truss)

Customized company logo ✓ ✓ ✓ ✓

Basic services Electric power supply ✓ ✓ ✓ ✓

Stand cleaning and waste disposal ✓ ✓ ✓ ✓

Insurance for stand and fixtures/furnishings ✓ ✓ ✓ ✓

Multiple-entry car parking permit (quantity) Basic+ Upgrade 1 (1) 2 (2) (2)

Marketing and PR All services included in the Marketing Fee ✓ ✓ ✓ ✓

Customized stickers for your business mail Basic+ Upgrade 1

Internet press info box Basic+ Upgrade 1

Online advertising (medium rectangle) Comfort+ Upgrade 1

Logo in the printed directory of exhibitors Comfort+ Upgrade 1

Contact management

Match & Meet Basic+ Upgrade 1 (Online) 5 (Onsite) (Onsite)

Lead acquisition/management at stand (version) Basic+ Upgrade 1 (Medium) 6 (Full) (Full)

PREMIUM PASS (quantity) Comfort+ Upgrade 1 (5) (5)

Invitation management Comfort+ Upgrade 1

Catering Coffee or tea ✓ ✓ ✓ ✓

Biscuits and mineral water Basic+ Upgrade 1

Restaurant vouchers Comfort+ Upgrade 1


fair packages:

total solutions that maximize

your success

Upgrade option Included in package

1 Scope of services as in next higher package.

2 Upgrade in system Comfort+ to 2 parking permits

3 Upgrade in system Basic+ to 6 months

4 Upgrade in system Comfort+ to 12 months

5 Upgrade in system Comfort+ to Onsite

6 Upgrade in system Comfort+ to Full Version

7 Based on a row stand, size: 12 m2

8 Plus digital printing costs

Basic As from € 5,3217

Upgrade Basic+ As from € 6,5827

Charge for additional fixtures/furnishings

as shown above € 569.50

Charge for additional fixtures/furnishings

as shown above € 1,589.088

Charge for additional fixtures/furnishings

as shown above € 1,618.758

Charge for additional fixtures/furnishings

as shown above € 1,759.308

Comfort As from € 6,7867

Upgrade Comfort+ As from € 10,6297


Ba si c Ba si c+ Com for t Com for t+ Pr emi um St yl e Pr emi um Tre nd


fair packages

in detail


Stand size. You can select the dimensions of your fair package stand in line

with your individual requirements ✓ ✓ ✓ ✓ ✓ ✓

Stand types

Modular stand Type A ✓ ✓

Modular stand Type B ✓ ✓

Modular stand Type D ✓

Modular stand Type Truss ✓

Basic fixtures/furnishings

Walls and cabin

■ Cabin (size in m2) with lockable door

(dependent on stand size < 49 m2 | 50–79 m2 | > 80 m2) 1|1|1 1|1|1 2|4|6 2|4|6 4|8|10 4|8|10

■ Coat rack in the cabin (qty. dependent on stand size: < 49 m2| 50–79 m2| > 80 m2) 1|1|1 1|1|1 1|2|2 1|2|2 1|2|2 1|2|2 Floor covering

■ Carpeting ✓ ✓ ✓ ✓ ✓ ✓

Ceilings and illumination

■ 4 spotlights (50 W) ✓ ✓

■ 1 spotlight (50 W) per 3 m2 of stand space

■ 1 spotlight (100 W) per 3 m2 of stand space

■ 1 floodlight (150 W) per 5 m2 of stand space Lettering, graphics and display media

■ Fascia panel, 1 per open stand side ✓ ✓ ✓

■ Illuminated fascia panel ✓ ✓

■ Fascia panel lettering, including logo ✓ ✓ ✓ ✓ ✓

■ Advertising tower, partially backlit, with rotating cube, size: 50 x 50 cm

(qty. dependent on stand size: < 49 m2 | 50–79 m2 | > 80 m2) 1|2|2

■ 4-sided logo print for rotating cube(s) and lettering


Ba si c Ba si c+ Com for t Com for t+ Pr emi um St yl e Pr emi um Tre nd Stand furnishings

■ Table 70 cm in diameter or 70 x 70 cm (qty. dependent on stand size:

< 49 m2 | 50–79 m2 | > 80 m2) 1|1|1 1|1|1 1|2|3 1|2|3 1|2|3 1|2|3

■ Chairs (qty. dependent on stand size: < 49 m2 | 50–79 m2 | > 80 m2) 3|3|3 3|3|3 4|8|12 4|8|12 4|8|12 4|8|12

■ Information counter ✓ ✓

■ Wastepaper basket ✓ ✓ ✓ ✓ ✓ ✓

Electrical installations

■ Power distribution box with 2 available sockets, 230 V ✓ ✓ ✓ ✓ ✓ ✓

Basic services

Electric power supply: Electric power connection, 3 kW, incl. connection charge

and consumption ✓ ✓ ✓ ✓ ✓ ✓

Cleaning and waste disposal: Cleaning at the beginning of the trade show,

daily cleaning as well as waste disposal in the evenings ✓ ✓ ✓ ✓ ✓ ✓

Insurance for stand and fixtures/furnishings ✓ ✓ ✓ ✓ ✓ ✓

Multiple-entry car parking permit (quantity) for the car parks at the Exhibition Grounds 1 1 2 2 2

Marketing & PR

Services included in the Marketing Fee (for detailed information see page 15) ✓ ✓ ✓ ✓ ✓ ✓

1,000 customized mailing stickers

Stickers with the printed text “We are exhibiting in: Hall xx, Stand yy” for your business mail and invitations, size: 55 x 35 mm. Languages: D-German, GB-English

✓ ✓ ✓ ✓ ✓

Internet press info box: Via our content management system you can create an Internet-based press info box for your company containing an unlimited number of press releases (in German and/or English), images and PDF files. This service is available to journalists and visitors for research purposes three months before the fair. The content can be continuously updated by the exhibitors. All the information is downloadable and is circulated to registered journalists via an e-mail service.

✓ ✓ ✓ ✓ ✓

Online advertising, medium rectangle with 20,000 PIs

Placement on Output on all devices (including mobile devices) ✓ ✓ ✓

Logo in the printed directory of exhibitors

Your company logo will appear in the printed directory of exhibitors, thus informing visitors and decision-makers about the location of your stand.


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Lead acquisition/management at stand

The electronic acquisition and administration of visitor data allows exhibitors to make the most of their trade fair participation and optimal use of their resources. This data is taken by scanning the barcode on the visitor admission tickets during official registration at the stand. The electronic archiving of business cards also remains an option.

■ Medium Version: You will receive the necessary database software for the administration of data relating to the (potential) customers you have invited to the trade show. In addition, you will receive mobile device software which will enable you to scan the ticket codes, transfer the ticket registration data to the database and analyze contact reports and supplementary information via various mobile devices.

✓ ✓

■ Full Version: The full services included in the Medium Version, plus the use of two mobile devices (incl. 3G SIM cards) throughout the fair for the recording and management of the visitor data.

✓ ✓ ✓

Contact management

Match & Meet

Our matchmaking services are your passport to international leads.

■ Online: Access to the extensive Match & Meet database, individual hit lists of potential business partners, including a convenient search and filter function, mailing and confirmation of contact requests, confirmation of meeting requests.

✓ ✓

■ Onsite: Match & Meet Online services, plus: appointment diary, appointment scheduling function, matchmaking support and self-arranged meetings at the exhibitor’s stand

✓ ✓ ✓

Further information about


Ba si c Ba si c+ Com for t Com for t+ Pr emi um St yl e Pr emi um Tre nd Catering Coffee or tea

Coffee maker or electric kettle, powdered coffee or selection of teas, coffee creamer, coffee filters, sugar, disposable cups, teaspoons, 9 liters of non-carbonated water

✓ ✓ ✓ ✓ ✓ ✓

Biscuits and mineral water

Selection of biscuits, 24 x 1 liter bottles of mineral water ✓ ✓ ✓ ✓ ✓

Restaurant vouchers

€ 200 voucher for the restaurants at the Exhibition Grounds ✓ ✓ ✓

Contact management

PREMIUM PASS (5 individual passes)

Make sure that your (potential) customers have a pleasant and enjoyable visit. Premium Pass holders are entitled to free admission throughout the entire duration of CeBIT. In addition, the pass holder and an accompanying person obtain the following benefits:

■ Exclusive use of the Premium Lounge, including catering services and International newspapers

■ Shuttle service – transfer to all sections of the Exhibition Grounds ■ cloakroom and luggage storage at all entrances

✓ ✓ ✓

Invitation management for eTicket campaign

Production and circulation of an e-mail containing a standard text and eTicket codes to up to 1,000 addresses (one proof-reading stage included). The content of the e-mail (logo, up to three product innovations, eTicket codes, address data) must be supplied by you.

✓ ✓ ✓

Guidance and contact:

If you decide in favour of a fair package you will receive extensive service support. We help you to select the right package, guide you through the online calculator and determine which additional services and fixtures/furnishings you require. In addition, we will answer all questions relating to the preparation and realization of your trade fair presentation. Simply call our fair package hotline on +49 511 89-37100.



BizLounge – the special platform for customer liaison at CeBIT. Only a limited number of lounges are available,

so we recommend that you book as early as possible.

The benefits:

Enjoy direct access to an exclusive lounge where you can liaise with customers, hold meetings or relax during

and after a busy day at CeBIT.

Use our VIP services (e.g. chauffeur, special parking facilities, catering and access to exclusive events).

All prices are subject to VAT.

The BizLounge

Lounge Exclusively furnished lounge for 10 persons at the Exhibition Grounds available

for the entire duration of the trade show – the ideal place to welcome guests and hold meetings

Hostess A hostess will welcome and look after your guests. ✓

Catering High-class catering (snacks, cooked lunch, extensive choice of beverages). ✓

Passes and

complimentary tickets

■ 2 exhibitor passes for access to the Exhibition Grounds between 7.00 a.m. and 7.00 p.m.

■ Unlimited number of complimentary admission tickets for your guests and yourself.

Parking permits ■ 2 parking permits for the guarded “Nord 4” car park.

■ A further 20 permits for free access to the other car parks at the Exhibition Grounds.

VIP chauffeur service VIP chauffeur service to and from the VIP car park, as well as between all halls

and locations at the Exhibition Grounds (available from 8.30 a.m. to 6.30 p.m.). ✓ Exclusive


Invitations for two persons to the Opening Ceremony of CeBIT on the evening of 9 March 2014 (with seats in the reserved area), as well as to the exclusive get-together with the speakers before the Opening Ceremony.

✓ Package price: € 50,000

Your contact:

Martina Lübon

Tel: +49 511 89-33108


job and career

“job and career” at CeBIT 2015 offers an excellent opportunity to present your company to potential job candidates.

Exploit this unique recruitment tool as a basis for increased future corporate success.

100 % business means 100 % career opportunities! The world’s most important event for digital business also ranks as

the largest job market for IT specialists and information scientists. “job and career at CeBIT” in Hall 9 focuses on job

recruitment and career planning issues. Key features:

Exhibition space for employers

Extensive lecture and training program devoted to career development and further training

Lectures by companies

Lounge and

Multimedia job wall.

All prices are subject to VAT.

“job and career at CeBIT” provides an excellent opportunity to present your company as an attractive employer and

publicize your job vacancies. You will be in an ideal position to establish contact with senior management personnel,

career starters and university graduates in the MINT sectors (Mathematics, Information science, Natural sciences and


We offer you the following participation options:

Stand space ■ Without stand construction

■ Incl. access to LOUNGE, plus catering

€ 299 per m2

Registration fee Exhibitor and sub-exhibitor, lump-sum € 390

Counter (9 m2) Counter, incl. furniture, presentation

screen and fascia panel lettering (stand size: 9 m2; fixed charge for the

entire 5-day duration of the fair), access to the LOUNGE, plus catering

€ 4,200

Maxima modular stand system

€ 139 per m2

for complete duration

2-day package

Incl. Maxima stand with graphics, access to the LOUNGE, catering and Basic Jobwall

9 m2 € 3,750

15 m2 € 5,200

3-day package 9 m2 € 3,900

15 m2 € 5,400

Your contact:

Sebastian Ahlert

Tel. +49 621 70019-141

Project Manager job and career

spring Messe Management GmbH


event it

Reap the benefits of our services in the area of visitor management, lead tracking, event organization and staffing.

We can come up with a solution that is tailored precisely to your specific requirements – put us to the test.

Increase your conversion rate. One ticket for everything.

Since 2013 our efficient response management process has eliminated the need to register twice for CeBIT. The

customized “event it” software is the ideal tool for the efficient management of your visitors and stand personnel:

Your guests log in – once only – to your registration portal, schedule appointments and then receive their admission

tickets (for example, as a PDF attachment to your e-mail confirmation). An additional online registration for CeBIT is

no longer necessary. To acquire the registration data of unknown visitors all you have to do is scan their admission

tickets. You can then qualify these leads accordingly.

Trade fair and visitor management software

Your central, web-based tool for:

Invitation and registration of your target audience via your customized registration portal

Collection and collation of responses

Modern ticket management system for exhibitors and visitors

Lead tracking and management

Scheduling of appointments and conference rooms

Coordination of the times your staff need to be present at your stand

Administration of hotel rooms and rooms at the Exhibition Grounds

Determination of catering requirements

Personnel and promotional activities

Hostesses, stand staffing

Design and implementation of promotions

Provision of temporary staff


Design, planning, implementation

Side events, stand parties

Locations, artists, catering

Modern tools and services designed to maximize success

Your contact:

Inga Gräber

event it AG


E-mail campaigns &

lead generation

Deutsche Messe Interactive generates new leads for your company – not only during CeBIT but all year round. This is

your direct passport to B2B decision-makers who have budget responsibility and are willing to invest.

We send personalized e-mails to your target audience, selected from a pool of approx. three million contacts in our


High-quality B2B leads – all year round, at short notice and in large quantities

CeBIT and Deutsche Messe Interactive function as trustworthy senders

Preferential conditions for CeBIT exhibitors



E-mailing of invitations with integrated eTicket codes to your customer addresses. As from € 350

Solo mailing Customized e-mails designed to raise awareness of your company’s products

and services within your target audience. Direct link to your company website (homepage/landing page, event page, etc.).

Package I: One month before/after CeBIT, aimed at selected decision-makers from relevant business sectors.

■ 5,000 contacts ■ 15,000 contacts

Package II: One month before/after CeBIT or all year round, aimed at an individual target audience based on your selection criteria.

€ 2,000 € 4,500 Price upon request

Lead campaign

Generation of interesting new contacts for your marketing and/or sales teams, including consent for contact.

One-off campaign set-up:

■ Mailing, registration, exclusive creation of a format (e.g. whitepaper, web seminar, survey), lead management and hand-over

Price per lead:

■ Standard data set: name, first name, e-mail (opt in), telephone (opt in), position, function, company, size of company, business sector

■ Additional information relating to the lead in accordance with your specifications.

As from € 2,000

As from € 60 per lead Price upon request

Appointment campaign

Lead campaign for the generation of business appointments at your stand Price upon request




via OBS


The benefits:

Your contact:

Anastasia Weber

Tel. +49 511 330601-38


Services for marketing fee

Service Specification Details

Invitation Opening Ceremony In your role as a senior executive you can attend the Opening Ceremony.

Complimentary admission tickets (obligatory registration)

Paper, electronic Maximum of 20 tickets per square metre for exhibitors. Maximum of 300 tickets for co-exhibitors. For cost-effective invitation activities or for personal distribution to your customers.

Visitor data Registration data

and usage data

Compilation of registration and usage data of your guests before and after the trade show.

Internet presence Company profile Extensive presentation options, including company logo, brief company profile,

links to your company website, listing of contact details, partner enterprises and subsidiaries, as well as the hosting of downloads (press releases, brochures, etc.). Optimized highlighting of your stand location. Visitors can save your company data directly to the Online Fair Planner. Extensive editorial support services or – alternatively – utilization of the Exhibitor Content Management Systems (ECMS) for the updating of your company’s listings.

Product profile Unlimited number of product descriptions if managed by exhibitor via the ECMS. Five product descriptions if managed by our editorial team.

Also included: one product image and one product video in each case, up to three down loadable PDF files – plus the allocation of up to four product group listings per product description.

All-year-round presence

All-year-round sales promotion via the continuous updating of exhibitor and product data, industry news and the formation of personalized networks. Com-munication with target audiences who were unable to visit didacta. Optimized search function and lead generation before and after the show.

Match & Meet Registration

Contact management Creation of a profile for the Match & Meet matchmaking service for the identification and generation of new business leads.

Other media Directory

of exhibitors

Listing of your company (name, stand details) in the printed directory of exhibitors.

Electronic Visitor Infor-mation System (EBi)

Visitors can access your company’s trade show details via the EBi terminals at the Exhibition Grounds.

Market research Visitor behaviour


Analysis of the results of online and onsite surveys of current and potential visitors in various sectors, functions and regions. This serves as a basis for optimizing your trade show marketing.

Visitor recruitment Campaign consulting Customized consulting in connection with the design of successful, efficient


Contact details for our local sales partners worldwide are listed at

Match & Meet Team

Tel. +49 511 89-34550 match& event it AG Inga Gräber Tel. +49 511 86684665

E-mail campaigns and lead generation

Deutsche Messe Interactive Anastasia Weber

Tel. +49 511 330 601-38


Participation and registration General enquiries CeBIT Hotline Tel. +49 511 89-33155 fair-package hotline Tel. +49 511 89-37100

job and career

Sebastian Ahlert Tel. +49 621 70019-141 Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626


Pr in te d i n G er m an y 9 /2 01 4 · S ub je ct to ch an ge





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