Marketing Program March 2015 Presented by Dr. Tina West, Marketing Chair

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Marketing Program

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What is Marketing Today?

Metrics & Analytic

Skills

IT Enabled

Theory

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Analytic Skills Necessary for Marketing

Building Blocks

Basic Statistics

Accounting

Finance

Marketing

Models

Metrics

Specific to

Marketing

Desktop

Decisions

Spreadsheet

Decision

Analysis

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The Marketing Major*

Semester 3

MKT 300

Semester 4

MKT 400

Semester 5&6

MKT500

MKT510

MKT600

Semester 7&8

MKT700

MKT702

MKT802

Marketing

Major

*B- in MKT100 is required to

become a Marketing Major

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Professionally-Related Courses

Options for Marketing Major

Can use 4 of 11 slots for professional electives –

MKT504,GMS522,MKT723,MKT730, MKT731,MKT 828, MKT829 &

MKT850

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The Marketing Minor

Take with another major (e.g. Finance, HR,

Entrepreneurship)

Total of 6 courses are required for the Minor

Course selection depends on themes

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Marketing Minor Course Selection

Required Precursors for all themes

MKT100 or HTM302

MKT300

Choose 4 courses from the following:

MKT400 MKT500 or HTR 741 or RMG700

MKT504 MKT510 MKT600

MKT700 MKT723 MKT730

MKT731 MKT828 MKT829

MKT850

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Marketing Minor Themes

Students wishing to pursue a minor with a particular theme

may follow these recommended course selections.

Generalist

MKT400

MKT500 or

HTR741 or

RMG700

MKT510

MKT600*

MKT700

Sports Marketing

Social Media

Marketing

Research

Innovation

Marketing

MKT500 or

HTR741 or

RMG700

MKT504

MKT828*

MKT829

MKT850

MKT400*

MKT500 or

HTR741 or

RMG700

MKT510

MKT700

MKT850

MKT400

MKT500 or

HTR741 or

RMG700*

MKT700

MKT731

MKT850

MKT400

MKT500 or

HTR741 or

RMG700

MKT723

MKT730*

MKT731

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Theeban Pathmanathan

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WHY WE EXIST

To ensure you receive the

support

you need to meet your post

graduation goals

To

connect you

with

employers

and opportunities

To be your eyes and ears in the industry

To help you

build the skills

you need for industry

To provide you with

specialized programs

and

events

that will assist

you with your career goals

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TRSM CAREER SERVICES

Start your academic career on the right path

One-on-One Career & Self Discovery Consultations as well as daily drop-in hours - No appointment

needed!

Skills-building workshops:

• Setting career goals

• Job search, resume & cover letter preparation • Networking etiquette

• Interview techniques

• Who You Are Matters – an interactive simulation

On-Line Resources:

• InterviewStream (practice your interviewing skills & get feedback) https://tedrogersschool.interviewstream.com/Admin/

• My World Abroad (An interactive website to research other countries) http://www.myworldabroad.com/

• Career Preparation Workbook – (An extensive practical guide to become career ready)

Check your blackboard under “ Organizations I’m Participating in”

Career Showcases & Employer Engagement Opportunities

Industry specific information sessions hosted by our corporate partners Specialized industry events on campus

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MARKETING IS EVERYWHERE!

Banking

Travel

Technology

Professional Services

Entertainment

Aerospace

Auto

… and more!

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The Traditional Career Path: Client Side

Marketing

Intern

Marketing

Coordinator Marketing Specialist

Associate

Marketing

Manager

Marketing Manager Marketing Director Marketing VP

CMO

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The Traditional Career Path: Agency Side

Intern

Account

Coordinator Manager Account

Account

Supervisor

Account Director

Group Account

Director VP Accounts

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Job Descriptions

Administrative duties to support marketing and

sales teams – e.g., help assemble marketing

proposals, answer client phone calls, distribute

marketing materials, manage event registration

tables and format mailing lists.

Intern

Help implement marketing campaigns; track sales data;

maintain promotional materials; plan meetings;

prepare reports; various administrative tasks.

Marketing

Coordinator

Assist Account Manager to maintain and nurture client

relationships; help to coordinate campaigns to ensure

project completion; various administrative tasks.

Account

Coordinator

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Additional Roles & Disciplines

Analytics & Research

Digital & Social Media

Communications

Marketing Sales

Events

CRM

Product Marketing

Partner Marketing

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Trends & Issues

Data Explosion

Social Media

Growth of Marketing Channels & Devices

Shifting Consumer Demographics

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Job Growth?

Social Media Specialists

Marketing Analysts

Community Managers

Web Managers

SEO, SEM

Online Marketing Specialists

Mobile Marketing Specialists

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Who are you to an employer?

Keep learning outside of your studies

Design software (Adobe CS)

Coding (HTML, CSS)

Google Analytics, Sprout Social

Social Media Management tools (HootSuite)

Customer Relationship Management tools

(Salesforce)

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Who are you to an employer?

Be more than your Degree!

Participate in the Community

Volunteer

Network

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Connect

(416) 979-5000 ext. 3189

theeban@ryerson.ca

@theeban_p

Theeban Pathmanathan

Careers & Employer Partnerships

TRS 2-148

- Second floor, across from the escalators

(416) 979-5106

trsmcareers@ryerson.ca

www.ryerson.ca/trsmcareers

TRSM Careers & Employer Partnerships Center

TRSMcareers

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Whatever you choose…

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Questions? Need more Info?

Good Luck!!!

Tina West - Marketing Department Chair

Office: TRS 1-032

e-mail:

bwest@ryerson.ca

Extension: 6752

Deborah Mckay – Departmental Assistant

e-mail:

deborah.mckay@ryerson.ca

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