Financial Year 2011 Annual Press Conference March 1, 2012

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| March 1, 2012 Page 1

March 1, 2012

Financial Year 2011

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Key Achievements

Thomas Ebeling, CEO

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Strong operational progress in 2011

Record year for ProSiebenSat.1

Successful four pillar growth strategy implemented Portfolio optimized

Financial leverage significantly reduced

✔

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New channels: sixx, MAX

ProSiebenSat.1 has achieved operational milestones in 2011

Highlights BeNe disposal

De-risking (Amend & Extend completed)

New ad business initiatives M4RS/ES

Red Arrow expansion (US, UK) Games partnerships (EA, Sony)

Production business in Germany

Areas for improvement CEE

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2011 marked another record year

[EURm]

Revenues

Recurring EBITDA

2,756.2

850.0

Underlying net income (cont. op.) 309.4

+7.4%

+6.0%

+12.4%

Underlying net income 685.3

+91.9%

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1

2

3

4

Revenue increase based on our four pillar growth strategy

Broadcasting German-speaking

Digital & Adjacent Content Production

& Global Sales Broadcasting

International

+2.7% +12.4% +28.7%* +149.6%

2011

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EUR 750m revenue growth target for 2015 – 25 percent already achieved

External revenue growth rate vs 2010 based on continuing operations. * revenues excl. 9Live. External revenues.

Revenue growth [EURm] Thereof already realized in 2011 Degree of achievement in 2011 >750 >100 >250 >150 >250 50 20% 62 41% 53* 21%* 20 20% 186 25% Content Production Broadcasting International Digital/ Adjacent Broadcasting German-speaking 2010* 2015e

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2011

Financial

Performance Review

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| March 1, 2012 Page 9 „Significant reduction of gross and net financial

debt post completion of BE/NL disposal‟

ProSiebenSat.1 has delivered strong financials in 2011 / Targets achieved

Company guidance for 2011

Growth rates based on continuing operations. Figures preliminary and unaudited.

„Group revenues expected to grow in the mid single-digit percentage range in FY 2011‟ „ProSiebenSat.1 expects another record EBITDA in FY 2011‟

„Leverage expected to come in well inside target range of 1.5x to 2.5x at YE 2011‟ EUR 1.82bn (net debt, -39.8%) +6% +6.0% +6% +6% EUR 850m (+7.4%) 2.1x

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Strong revenue growth and sustained high profitability

Figures preliminary and unaudited. Continuing operations.

2011 2,756.2 2010 2,601.0 3,000 2,500 2,000 1,500 1,000 500 0 0 250 500 750 1.000 2011 850.0 2010 791.5

Recurring EBITDA margin: 30.8% (+0.4%pts) +6.0% +7.4% Consolidated revenues [EURm] Recurring EBITDA [EURm] 1,000

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| March 1, 2012 Page 11 0 500 1,000 1,500 2,000 Operating costs [EURm]

New growth initiatives

• First-time consolidation and organic growth effects (maxdome, expansion of Red Arrow, online games and new stations sixx, MAX and PRO4)

1,915.7 1,820.6 1,702.4 213.3 1,681.3 139.3 2011 2010

Almost stable operating costs in existing business and prudent investments in new growth initiatives

Existing business

• Operating costs of existing core

business increased slightly by 1.3% due to higher program costs

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Revenue increase across all segments (existing reporting structure)

Free TV German-speaking Free TV International Diversification

Figures preliminary and unaudited. Continuing operations. *9Live revenues, 2010: EUR 46.9m, 2011: EUR 16.7m.

External revenues

[EURm]

Revenue growth excl. 9Live* +23.5% +3.7% +12.6% +10.3% 0 500 2011 1,866.8 1,936.6 1,500 2010 1,000 2,000 500 _421.9 250 0 2011 2010 475.2 0 2011 2010 150 300 450 312.3 344.4

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| March 1, 2012 Page 13 Digital & Adjacent Content Production

& Global Sales

New reporting structure underlines considerable growth of our new pillars

Figures preliminary and unaudited. Pro forma continuing operations. *9Live revenues, 2010: EUR 46.9m, 2011: EUR 16.7m. **Total revenues incl. internal revenues.

External revenues

[EURm]

Revenue growth excl. 9Live* +28.7% Broadcasting German-speaking Diversification Broadcasting International +2.7% +12.4% +9.8% +149.6% 231.5 0 100 200 300 2010 2011 254.3 0 2011 565.2 2010 502.8 600 400 200 2,000 1,500 1,000 500 0 2011 1,903.0 2010 1,853.2 2010 112.6** 2011 0 100 66.0** 33.7 13.5 50 150

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| March 1, 2012 Page 14 [EURm] 2011 2010 Δ Revenues 2,756.2 2,601.0 +6.0% Recurring EBITDA 850.0 791.5 +7.4% Non-recurring items -97.6 -97.7 +0.1% EBITDA 752.4 693.8 +8.4%

Operating result (EBIT) 606.7 566.8 +7.0%

Financial result -240.1 -238.2 -0.8%

of which debt amend & extend -22.8 ./. ./.

Net income from continuing operations* 262.5 234.6 +11.9%

Underlying net income from continuing operations 309.4 275.2 +12.4%

Underlying net income discontinued operations 375.9 82.0 >+100%

of which BE/NL disposal gain 335.8 ./. ./.

Underlying net income for the period 685.3 357.2 +91.9%

Group key financials at a glance

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| March 1, 2012 Page 15 [EURm] FY 2011 of which Q4 2011 Portfolio optimization 44 1 Discontinuation of 9Live 25 -/-

Disposals (BE/NL TV and print, Greek and

Bulgarian radio) 19 1

Reorganization 26 23

Restructuring CEE 24 21

Other reorganization 2 2

Other (e.g. satellite analog switch-off, severance

payments, legal expenses) 28 13

Total 98 37

Portfolio optimization and restructuring measures have caused non-recurring expenses

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• Per preference share EUR 1.17

• Per common share EUR 1.15

• Total dividend payout** EUR 244.9m

• Payout ratio*** 79.2%

2011 Dividend proposal

Dividend proposal 2011 for the AGM by the Executive Board

Figures preliminary and unaudited. Continuing operations. PPA = Purchase price allocation amortization. *Net income (after non-controlling interests). **Dividend payout calculated on the basis of common and preference shares excluding 7.64m treasury shares. ***Versus underlying net income.

In EURm 2011 2010

Net income from continuing

operations* 262.5 234.6

PPA (after tax) and other 46.9 40.6

Underlying net income 309.4 275.2

EPS underlying

(preference share) 1.46 1.30

AGM on May 15, 2012 / Dividend payment on May 16, 2012 [EURm]

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3,531

3,021

2,336

1,818

Total loans & borrowings

Cash Net debt

RCF/ Other*

Term Loans

Significant reduction of net debt and financial leverage, target range achieved

12/31/2010

Leverage: 3.3x

12/31/2011

Leverage: 2.1x

Debt and cash position at YE 2011

Figures preliminary and unaudited. Leverage: Net debt/LTM recurring EBITDA: LTM recurring EBITDA of EUR 850m in 2011 (excl. BE/NL). Note: Cash includes cash and cash equivalents. *Thereof EUR 230m RCF.

• EUR 1.2bn term loan repayment (Aug 24, 2011) / EUR 230m RCF repayment

• EUR 241.2m dividend payment / EUR 32.6m share buyback

741

3,762

231

Total loans & borrowings

Cash Net debt

Term Loans

518

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| March 1, 2012 Page 18 Equity 1,026 Liabilities 5,290 6,316 5,034 12/31/2011 12/31/2010 Liabilities 3,593

Equity ratio significantly improved

Figures preliminary and unaudited.

Equity ratio 28.6% Equity ratio 16.2% 12.4%pts Equity 1,441

Total equity and liabilities

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Based on continuing operations.

Financial targets for fiscal year 2012

Group revenue growth (in percent)

+6% mid-single digit

Recurring EBITDA/recurring EBITDA margin > EUR 850m/~30%

Interest result and finance cost reduction > EUR 50m

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2011

Operational

Performance Review

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1. Broadcasting

German-speaking

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FY 2011 FY 2010 Q4 2010

Q4 2011

Good viewer share performance in German-speaking territories Switzerland Germany Austria 16.1% 28.9% 20.2% 18.3% 28.3% 19.9% 15.7% 29.6% 20.4% 17.6% 28.5% 19.3%

Basis for Germany: all German TV households (Germany + EU), 14-49 years; Mon-Sun, 3-3 h. Source: AGF/GfK Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.. Figures for Austria and Switzerland are based on 24 hours in key dempgraphics (Mon-Sun).

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SevenOne is Austria„s fastest growing TV company

Audience share [percent] 0 5 10 15 20 25 30 35 2010 2011 0 5 10 15 20 25 30 35 2010 2011 0 5 10 15 20 25 30 35 2010 2011 0 5 10 15 20 25 30 35 2010 2011 +0.9% +0.4% -0.6%

P7S1 Group RTL Group ORF 1 ORF 2

0 5 10 15 20 25 30 35 2010 2011 ATV -1.2% _+0.1% 19.3 20.2 13.9 14.3 18.6 17.4 12.4 11.8 4.9 5.0

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ProSiebenSat.1 continues positive ratings development

Audience share in Germany

[percent] 0 5 10 15 20 25 30 35 2010 2011 0 5 10 15 20 25 30 35 2010 2011 0 5 10 15 20 25 30 35 2011 2012 0 5 10 15 20 25 30 35 2011 2012 +0.4% +0.2% +1.2% -1.9% YTD 2011 vs. 2012 FY 2010 vs. 2011

P7S1 Group RTL Group P7S1 Group RTL Group

Basis: All German TV households (Germany + EU), 14-49 years; Mon-Sun, 3-3 h, YTD: 01.01.-29.02., last 4 days provisionally weighted. Source: AGF/GfK Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research

28.5 28.9 29.1 29.3 28.3

31.4 _29.5

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Strong competitive position

in German audience market

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Substantial competitive position in Germany

Strong profitability

Complementary Free TV channels

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Target group structure and audience shares

[viewers 14-49 years, all day, in percent]

Two tier 1 channels with complimentary positioning

Basis: All German TV households (Germany + EU), 14-49 years; Mon-Sun, 3-3 h, Ø 2011.

Source: AGF/GfK Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.

female male old young 11.7% 6.1% 10.6% 0.5%

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ProSiebenSat.1 viewer share growth mainly driven by sixx

Market shares [in percent]

ProSiebenSat.1 Group Germany 2011 28.9 2010 28.5 2011 11.7 2010 11.6 2011 10.6 2010 10.7 2011 6.1 2010 6.2 2011 0.5 2010 0.0 P7S1 Group

Basis: All German TV households (Germany + EU), 14-49 years; Mon-Sun, 3-3 h.

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Strong program line-up (1/3)

Most successful daily science magazine

Blockbuster US series line-up on Sundays

Morning TV leader

Continued day time strength Leading in German fiction The Mentalist Navy CIS Hawaii Five-0

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Strong program line-up (2/3)

Most successful daily science magazine Most successful line-up

of US sitcoms

Blockbuster entertainment formats

Leader in blockbuster movies

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Strong program line-up (3/3)

German Free TV premiere of top US series Excellent movie

line-up

Strongest local formats of 2nd_{generation channel}

Strong in US sitcoms / strong original formats

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Nearly 200 formats currently in development

61

Fiction

35

Reality

65

Enter- tainment

22

Factual

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P7S1 is a major driver of the German TV production industry…

EUR 394m*

invested in 2011

3,699

hours of programm acquired in 2011

34

theatrical coproductions

since 2001, ten top 10 hits

100+

production companies commissioned in 2011

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… with long-established partnerships with Germany‟s most successful TV production companies

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Very good partnership with leading international producer John de Mol secures attractive formats

The Recruits The Winner is Coming April 2012 Coming 2012/2013 Season II coming 2012

The Voice The Best

Coming 2012

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Long-running partnerships with almost all successful Hollywood studios deliver premium US content

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Strongest sitcom line-up in German TV …

Up to 32.5% in 2012 Up to 11.0% in 2012 Leading with US sitcoms

Basis: All German TV households (Germany + EU), 14-49 years; January 2012.

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… further strengthened by new hit formats

2 Broke Girls

Suburgatory

Are you there, Chelsea?

New Girl

Mike & Molly

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Joko und Klaas Heidi Klum

Annette Frier Stefan Raab

ProSiebenSat.1 has secured long-term contracts with key German talents

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Average market share of 24.3% (up to 30.9%)

The Voice: a new blockbuster created with innovative two-channel programming

Best Entertainment:

Awarded with “Die Goldene Kamera”

Social TV App: 18m Online video

views / 199k Connect mobile downloads

Second season starting in autumn 2012 on SAT.1 and ProSieben

Basis: All German TV households (Germany + EU), 14-49 years;

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Goals for 2012

Moderate viewer share growth

Establish new blockbuster formats

Improve performance of key SAT.1 slots (access time, day time) Continue to develop TV for the future

1

2

3

4

Launch one new channel

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SAT.1: new exciting prime time highlights…

Das Vermächtnis der

Wanderhure The Winner is … Der letzte Bulle

Die Tore der Welt The Voice of Germany II

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ProSieben: new season of top entertainment formats, new sitcoms and new US series

TV Total Wok WM “17 Meter” and new show

Germany‟s next Topmodel

Two broke Girls Two and a half Men

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Euro League Castle Justified

Last Samurai King Arthur

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Vampire Diaries Dog Whisperer

sixx: innovative local female formats, high-class US series and top world wide hosts

Dance Summer 2012

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Excellent German Free TV team

Zeljko Karajica COO Jürgen Hörner Acting MD TV D / MD ProSieben Joachim Kosack MD SAT.1 Karl König

MD kabel eins Katja Hofem-Best _{MD sixx}

Markan Karajica MD Marketing Klaus Henning SVP Program Planning Wolfgang Link SVP Entertainment Sascha Naujoks SVP Reality Dr. Gunnar Wiedenfels CFO National

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Ad market performance

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FY 2011 FY 2010 Q4 2010

Q4 2011

Strong ad performance across all German-speaking countries

Switzerland Germany

Austria

Gross TV

P7S1 advertising market share

30.4% 25.2% 42.3% 24.0% 25.2% 40.8% 24.5% 43.1% 29.5% 24.4% 41.6% 25.2%

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ProSiebenSat.1 compensated sale of N24 and outperformed German TV ad market

Net TV ad revenues 2011 vs. 2010 [own evaluation] German net TV ad market ProSiebenSat.1 without N24 +0.6 +2.0

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Most German advertising segments growing in 2011

Total

Detergents Health & Pharmacy Telecommunication Finance Beverages Motor Vehicles Trade & Shipment Cosmetics & Toiletries Food

Business Services

Source: Nielsen Media Research / SevenOne Media, Market Intelligence, excl. Media.

1.641 1.340 875 856 765 702 659 642 501 398 11,111 69 46 2 3 -42 -18 -3 -38 199 186 -124 White Line -202

Food impacted by various transient factors in 2011

(e.g. raw material cost increase)

Gross TV ad spendings of Top 10 industries

[2011 vs. 2010, in EURm] -10.9 -3.0 8.5 27.9 6.5 -2.5 -0.4 0.3 0.7 -8.8 1.8 Δ in %

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Most industries with positive start into 2012

Total

Detergents Beverages Telecommunication Finance Health & Pharmacy Motor Vehicles Cosmetics & Toiletries Business Services Food

Trade & Shipment

Source: Nielsen Media Research / SevenOne Media, Market Intelligence, excl. Media.

Gross TV ad spendings of Top 10 industries in Jan. 2012

[Jan. 2012 vs. Jan. 2011, in EURm]

5 19 5 7 12 3 5 -2 -13 -1 -4 32 100 87 66 52 44 42 42 35 27 19 660 White line 5.1 27.9 7.5 -20.0 17.4 -2.0 39.7 8.6 24.9 -18.5 5.1 Δ in %

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Strong growth with new customers expected to continue in 2012

New business ad revenues in Germany

[in EURm] 0 10 20 30 40 50 60 70 80 2008 2009 2010 2011 2012e > EUR 50m

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Smaller customers drive advertising commitments

Non Top 50

+8%

Total

+2%

Top 50

Flattish

Initial commitment status

[2012 vs. 2011, Germany]

Own estimates as of Feb. 6, 2012.

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Successful decentralized TV advertising test run with Kabel BW

Primary focus on tapping advertising budgets of new clients who are not advertising on TV or P7S1 Technology for decentralized TV advertising now available via cable

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Disproportionate advertising share of print is a growth opportunity in Germany

Source: ZAW, OVK, mindline media, OVK Werbestatistik (Onlineinvestments incl. Search und Affiliate) / SevenOne Media Market Research.

Newspaper TV Magazine 40 30 20 10 0 39% 26% 3% 27% 2% 10%

Share of net media usage 2010 Share of media spendings 2010

Based on ZAW data; excluding direct mail and directories.

1pp increase in media mix equals ~EUR 150m

for the market and ~EUR 60m for P7S1

Media usage and net media mix

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Our priorities for 2012

Increase TV share in media mix, maintain good TV ad share position

Further increase net CPT

Role out decentralized advertising model

Offer innovative marketing solutions to our customers Further increase new business revenues

1

2

3

4

5

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Germany: Sales status / Outlook 2012 summary

TV will most likely gain at expense of print

We will develop close to market in Germany Positive market start in Q1 expected

Low single-digit full-year market growth possible

1

2

3

4

Growth in German-speaking countries will continue

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Distribution

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Sustainable growth of HD device market supports Group's HD business

450,000

13.7 m

+13%

9.6 m

+16%

Sales television. Source: PCs and smartphones are estimated by EITO (European Information Technology Observatory), in cooperation with Bitkom.

3D-TV HDTV Hybrid-TV

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| March 1, 2012 Page 60 0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000

Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12

Number of paying German HD subscribers in TV multiplied nearly tenfold in 2011

Paying subscribers in Germany HD penetration will more than triple by 2015

(from 2.9m households in 2011 to 10.8m in 2015e)

HD+ KDG Tele Columbus Primacom Vodafone Kabel BW Eutelsat

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New distribution deal with Deutsche Telekom completes P7S1‟s distribution portfolio August 2011 November 2011 April 2010 July 2010 January 2010 December 2010 October 2011 January 2011 September 2011 January 2012 February 2012

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2. Broadcasting

International

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FY 2011 FY 2010 Q4 2010

Q4 2011

Significant audience share increase in Norway and Finland

Denmark: key demographic age 15-50, based on 14 advertising-financed TV stations; incl. Voice. Finland: key demographic age 15-44; incl. Voice from April 2011 on. Norway: key demographic age 12-44; incl. The Voice. Sweden: key demographic age 15-44. Source: AdvantEdge; Finnpanel OY; MMS/AGB Nielsen; TNS-Gallup.

18.1% 15.0% 16.3% 5.2% 17.4% 13.8% 16.2% 5.1% 14.4% 14.5% 16.7% 3.3% 15.4% 15.6% 15.7% 4.0% Norway Sweden Denmark Finland Audience share

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FY 2011 FY 2010 Q4 2010

Q4 2011 Ad share gains in most markets

Own estimates.

Net TV advertising market share

Norway 25.0% 22.2% 24.5% 20.6%

Sweden 15.4% 15.9% 15.3% 16.1%

Denmark 15.8% 13.6% 15.1% 13.6%

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Strong carriage revenue performance in Nordics

Satellite (DTH) IPTV & others Cable DTT 2011 2010 117.5 94.6 +24.2%

Carriage revenues for Nordics in total

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Market position increased to #2 in 2011

• Share of viewing: +3.0%pp

(FY 2010: 14.4 vs. FY 2011: 17.4)*

• Ad sales: +>30%

• Carriage revenues: +>70%

Key success factors

• 99% hit rate on local productions

• Repositioning of TV Norge as broad entertainment channel

• Launch of MAX: SoV increased to 2.6%

Strong channel portfolio in Norway

* Adults 12-44 y. Mon-Sun, 17-24h. Source: TNS-Gallup, AdvantEdge.

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#3 position in TV market consolidated

• Revenues +52%

• Share of viewing +1.8%pp

(FY 2010: 3.3 vs. FY 2011: 5.1)*

• Ad sales +53%

Key success factors

• Strong portfolio of movies and sitcoms

• TV5: SoV increased from 3.3% to 4.2% with the expansion of its broadcasting licence (24h)

All-time high in Finland in 2011

* Adults 15-44 y. / Mon-Sun, 18-24h. Source: Finnpanel Oy, AdvantEdge.

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Successful launch of multiple channels across Nordics

Jan 2009 Target audience Feb 2007 Sep 2008 Nov 2010 Sep 2007 Audience share 1 2011 percent 15-50 30-59 12-44 12-44 15-44 Jan 2012 30+ Jan 2012 15-50

Full day, commercial shares; Denmark: 15-50 years, Sweden: 15-59 years, Norway: 12-44 years, Finland: 15-59 years. * Audience share of 2012 YTD (5.2.12). *** Audience share without The Voice TV; Source: Advantedge; Finnpanel OY; MMS/AGB Nielsen; P7S1 Nordics

Launch date

Sweden

Denmark Norway Finland

3.4

0.5

2.5 2.6 2.8

1.0*

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Denmark – synergies through full integration of radio

and TV stations

• Same production hub for TV & radio

• Shared back-office (Financials, HR, IT…)

• All sales forces

located in one building

Further growth through transfer of Danish radio model across the Nordics

Finland will complete integration of radio during 2012 Norway Sweden

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3. Digital & Adjacent

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*External revenues growth rates vs. 2010. Excl. 9Live.

Accelerated growth in Digital & Adjacent: +29% vs. 2010*

Online Video

Online Games

Commerce & Ventures

Q4 2011 +124% +128% +37% +85% +87% +70% FY 2011

Digital & Adjacent* +32% +29%

1

2

3

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Broad portfolio with leading position in core markets

Digital Adjacent

Transaction

Video Ad No. 1 Pay VoD No. 1

Ad-financed Paid

Media ventures No. 1

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Source: Nielsen Media Search, gross revenues video in-streams, YTD Dez 2011.

3,0 8,3 32 74 170 0 20 40 60 80 100 120 140 160 180 2007 2008 2009 2010 2011 32% 46% 22% SoA 2011 7.1M IP other + 285% + 121% + 130%

InStream video ads

[Gross media EURm]

Share of Advertsing InStream video ads

1

No. 1 sales house in fast-growing premium InStream

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Premium ad sales excellence attracts new mandates

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MyVideo: No. 1 legal entertainment portal for premium content

1

• German online video premiere “Sons of Anarchy”: 2.5m views

• No. 1 iPad app 24h after launch • Unique users: 7.9m

• Video views: 440m (+30%)

• No. 1 iPhone entertainment at launch • Over 1.4m total app downloads

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ProSieben.de/Sat1.de: The Voice, best practice social TV

• 18m Online video views (best online format ever) • 4.5m average interactions per live show

• 562k Connect visits since start • 199k Connect mobile downloads

1

Outlook

• GNTM Connect Feb 2012 • P7 Connect in Q3 2012

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maxdome: No. 1 blockbuster provider on your TV screen

1

Outlook

• New product features:

Next generation Smart TV App, "Red-Button" concept, recommendation

• New flexible subscription models: monthly packages • New distribution deals

• New Mobile devices

• Largest Library Online: 45,000 titles

• Signed Blockbuster Deals: Disney, Sony, Warner, FOX

• New signed Distribution Deals: Philips, Panasonic, Toshiba and Loewe

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Unrivaled online blockbuster content: 45,000 titles

Series Docus Comedy Kids Music

Current Blockbusters

(Extract)

1

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New pay TV channel: ProSiebenFUN

Target Group: 14-39 years

Program

• Event and entertainment shows

• Sitcoms and comedy series

• Fun blockbusters

• Music events

• Fun sports

• Launch in Q2/2012

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Online and mobile gaming becoming a mass market

53% of game time in Germany

spent on online and mobile gaming

Source: NewZoo, Jun 2011; active gamers in Europe incl. GER, UK, FR, NL, BE, IT, ES. 130m active gamers in Europe

36m active gamers in Germany

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Europe is the second largest online gaming market worldwide 0 1 2 3 4 5 2015E 4.5 2012E 3.7 2.6 2011

Source: PWC Global Media and Entertainment Outlook 2011-2015, Other: CEE, Middle East, Africa, Canada.

13% 63% Western Europe 16% United States Asia Pacific 1% Latin America 7% Other [$bn]

Online gaming market share Europe online gaming market forecast CAGR +11%

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| March 1, 2012 Page 82 2011 Platform acquisitions 2011 EA channeling deal 2012

Sony licensing deal

Leading aggregation platform for online

browser games acquired

Exclusive online games partnership (six games)

Exclusive multi-year, pan-European licensing partnership of eight Blockbuster titles

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>40 EBITDA-impact (in EUR m)

Growth of more than 80% vs. 2010

>200

>40 36

20

Ongoing M4RS/M4ES deals in 2011 Thereof 8 deals not extended

Deals evaluated in 2011

New M4RS/M4ES deals negotiated

Thereof 18 deals with media start in 2011

EBITDA-impact (in EUR m) Growth of 70% vs. 2010

3

Ventures & Commerce:

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New industry focus: Digital, Lifestyle, Health/Beauty

Dating Travel Mobile Education Customer Acquisition Fashion Lifestyle Living Food Sustainability Health Beauty Wellness

Digital Lifestyle Health/Beauty

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Our priorities for 2012

Increase maxdomesubscriber baseand ensure presence onall hybrid devices

Grow premium video ad sales and create more online TV content

Foster M4R/E investment leadership

Explore new business opportunities in Digital & Adjacent Expand online games and broaden distribution portfolio

1

2

3

4

5

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4. Content Production &

Global Sales

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International expansion of Red Arrow drives revenue growth

Revenue growth rates

External revenue growth rates vs. 2010.

1,300 hours in the catalogue

660 hours of programming produced in 2011 FY 2011 Global Sales Content Production Q4 2011 +77% +162% +23% +312%

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Successful expansion into key strategic territories in 2011

Co-production Partnership Expand existing base of business (sales and production) Australia (2010) India/China USA (2010/2011) Sweden/Denmark/ Norway (2010-2012) Belgium/ Netherlands (2010) Germany/Austria (2004-2010) UK (2011/2012)

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Breakthrough in key US market

You Deserve It Betty White„s Off Lilyhammer

Their Rockers The Indestructibles

6 eps. produced by

Kinetic Content for

ABC

Sold to Netflix, 2x8 eps. ordered

Starring Sopranos icon, Stevie Van Zandt 12 eps. produced by

Kinetic Content for

NBC

NBC„s second-highest rated show of the season 10 eps. aired on National Geographic worldwide / 2 eps. aired on Fox Concept based on Galileo X-perience

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Red Arrow launches partnership with leading UK format producer CPL

• One of the UK‟s most dynamic entertainment production companies

• First strategic investment in the UK non-scripted market

• Supplier of factual entertainment shows to major UK broadcasters

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Hong Kong sales office as a launch pad for Asian market

• Booming TV market and advertising revenues with >50% of TV households worldwide • Existing strong SevenOne International

track record

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Summary and Outlook

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Excellent performance in 2011 / Good start into 2012

Dynamic growth outside traditional TV business Good start of core business TV into the year 2012

✔

Strong financial performance in 2011

Further revenue and earnings growth after record results in 2011

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Deliver at least EUR 750m revenue growth by 2015

Continue to operate at industry leading margin level

Generate almost 50% of our revenues outside traditional German TV advertising in 2015

Grow revenues in line with market in Germany

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Based on continuing operations.

Financial targets for fiscal year 2012

Group revenue growth (in percent)

+6% mid-single digit

Recurring EBITDA/recurring EBITDA margin > EUR 850m/~30%

Interest result and finance cost reduction > EUR 50m

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Disclaimer

This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.

No representation or warranty, express or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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