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Our values. In depth knowledge, learned together.

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Education

2022

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Our values

We believe that beauty should always be a source of pleasure and we believe that learning is a

never-ending process.

We believe that training is a journey towards the heart of things, not a set of predefined rules.

We want to enrich your knowledge, so that you can acquire methods, practice them and bring your creativity to life.

In depth knowledge,

learned together.

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When you see the results of your technical and creative

work in the mirror and smile in

satisfaction, we are right here

behind you.

We like to consider you as one of the family. perhaps because we’re Italian.

We're here when new trends quickly evolve and you need someone

to help you keep up.

Whether in person or online, we offer a wide selection of programs, where you can engage in dialogue and

learning with our educators, hairstylists and ambassadors, including at our academies all around the world.

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DISCOVERY

Half-day sessions, which will allow you to discover

ALFAPARF MILANO products and how to get the best from them.

Are you ready to discover our wide range of products?

KNOWLEDGE

We have years of experience and we are looking forward to passing on all our knowledge to you.

Multidisciplinary and technical knowledge are key to a solid foundation.

We will be by your side, step by step, so that you become a true master.

Discover our color and care academies and seminars.

CREATIVITY

What would the world be like without creativity? It's good to know and follow rules, but at the same time it's exciting to create new directions.

Discover cutting, shaping, coloring and styling seminars and find a path of your own.

OFFICINA

An exclusive path for the customers of OFFICINA DEL COLORE.

Join in with our big family and discover ad hoc services for you.

Career path

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MASTER

Achieve excellence

ADVANCED

Acquire the ability to customize methods

INTERMEDIATE

Acquire autonomy and heighten professionalism

FOUNDATION

Acquire the skills upon which to build a solid career

MASTER

ADVANCED

INTERMEDIATE

FOUNDATION

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Learn about our formulas and ingredients and how to use all ALFAPARF MILANO products.

Half-day sessions.

• ALSO ONLINE! •

• DISCOVERY SEMI DI LINO SMOOTH

• DISCOVERY SEMI DI LINO CURLS

• DISCOVERY COLOR WEAR

• DISCOVERY KERATIN THERAPY

Are you a new client?

... and many more!

DISCOVERY

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Color Academy

A path that takes you from FOUNDATION level to INTERMEDIATE level

DURATION

7 DAYS – 3 WEEKENDS

A unique path to becoming a true

Alfaparf Milano Certified Color Designer.

A method that goes from welcoming the client to basic application to roots/lengths and ends of all types of colors. Focus on hair, science of color, positioning of tones, reading color numbers and diagnosis.

Digital Color Academy

• EXCLUSIVELY ONLINE •

A path that takes you from FOUNDATION level to INTERMEDIATE level

DURATION

5 X 2 HOUR CLASSES (WEBINAR) A unique path, completely online.

Discover the method and all the secrets to become an Alfaparf Milano certified color designer.

KNOWLEDGE

Academies and courses that help you enrich your knowledge, from the world of color to the world of care to maximize your skills.

Shape Academy

• ALSO ONLINE! •

A path that takes you from FOUNDATION level to INTERMEDIATE level.

LISSE ACADEMY

2 DAYS (IN-PERSON) OR 5X 2 HOUR CLASSES(WEBINAR)

Discover the many facets of hair straightening.

PERM ACADEMY

2 DAYS (IN-PERSON) OR 5 X 2 HOUR CLASSES (WEBINAR)

Perming will no longer hold secrets. A pathway that will teach you how to perm in the best way and how to use different tools to create different looks.

Master Colorist Academy

A path that takes you from ADVANCED level to MASTER level DURATION

6 DAYS

Alfaparf Milano’s advanced certification of <color problem solving> . An in-depth course that allows those who already use Alfaparf Milano color to become a true Master Colorist.

Academies

UNIQUE AND GROWTH PATHS

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Care Secrets /

FIRST STEP

• ALSO ONLINE! • DURATION 1 DAY

An in-depth study of the fundamentals of trichology and how the Alfaparf Milano Scalp care axis responds to these needs.

It is also possible to study the Fiber and Shape axes in depth.

Let's start with color!

• ALSO ONLINE! • DURATION 1 DAY

2 X 2 HOUR CLASSES (WEBINAR) Discover the different types of color and the techniques to which they are best suited. The color wheel , melanin residues, complementary colors and how cosmetic color works.

Color experience

• ALSO ONLINE! • DURATION 1 DAY

2 X 2 HOUR CLASSES (WEBINAR) An in-depth look at the essential steps to achieve the perfect color result:

targeted advice and personalized results.

Care

seminars

FOUNDATION

FOUNDATION

Color Seminars

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Care Secrets /

SECOND STEP

• ALSO ONLINE! • DURATION 1 DAY

An in-depth study of the Alfaparf Milano method to diagnose the hair’s condition.

Learn how to better satisfy your client’s requests and how to create their bespoke beauty pathway.

Retail Experience

DURATION 1 DAY

Know how to manage the situations that frequently occur in the salon, with an emphasis on retailing.

Color

seminars

Care Seminars

INTERMEDIATE

INTERMEDIATE

Working With Color

• ALSO ONLINE! • DURATION 1 DAY

2 X 2 HOUR CLASSES (WEBINAR) A Creative Perspective on

color theory. How art can be a source of inspiration and how colors can create different outcomes.

Beautiful Blondes

• ALSO ONLINE! • DURATION 1 DAY

How to create perfect blondes with Alfaparf Milano color and bleaching products.

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MASTER COLORIST ACADEMY

COLOR ACADEMY

DIGITAL COLOR ACADEMY SHAPE ACADEMY

Color

seminars

Care Seminars

Color Correction

• ALSO ONLINE! • DURATION 2 DAYS

A seminar dedicated to color correction, a process that allows the transition from one cosmetic color to a new one, with no unpleasant surprises!

Bleaching Secrets

• ALSO ONLINE! •

Bleach is an essential salon tool, and an everyday challenge. Knowing the secrets of how to use this important product leads to perfect results.

Care Secrets /

THIRD STEP

• ALSO ONLINE! • DURATION 1 DAY

An in-depth study of the ingredients in cosmetic haircare products and how to correctly read the INCI.

ADVANCED

ADVANCED

COLOR CORRECTION BLEACHING SECRETS CARE SECRETS / PT 3

WORKING WITH COLOR BEAUTIFUL BLONDES CARE SECRETS / PT 2 RETAIL EXPERIENCE

LET'S START WITH COLOR!

COLOR EXPERIENCE CARE SECRETS / PT 1

Path

of Growth

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CREATIVITY

Seminars that stimulate creativity and allow you to keep up with the times.

Shadows and Lights

DURATION 1 DAY

New Alfaparf Milano lightening techniques that can easily be replicated in the salon.

Shadows and Lights with foils

DURATION 2 DAYS

The Alfaparf Milano method for perfect highlights with foils. Three fundamental techniques + practical suggestions for application.

FOUNDATION

Color

seminars

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Rebel Art

DURATION 1 DAY

Acquire the skills necessary to specialize in creating results which break the mold of traditional patterns using crazy colors.

Melting Color

DURATION 1 DAY

Unconventional colors, out-of-the box techniques. Fuel your imagination and creativity with 2 new Color techniques.

Shadows and Lights Hidden Color

DURATION 1 DAY

Exclusive hidden color techniques that enhance natural highlights through the movement of the hair.

Blondes&Blends

DURATION 2 DAYS

Four innovative lightening and toning techniques to meet the needs of both blondes and brunettes:

• Nordic sea (Northern lights)

• Violet Mediterranean (blue/violet)

• Oceanic (white/ice)

• Caribbean (warm blondes)

Color

seminars

INTERMEDIATE

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Cut&Color Collection

DURATION

1 DAY AND A HALF Half-day visual

and a full day workshop

New cut and color ideas to create eye-catching looks.

Bridal Updos Every You

DURATION 1 DAY

New updo proposals for a special day.

Exquisite looks that give every woman an air of elegance and sophistication.

Curl Specialist

DURATION 3 DAYS

BE CURLY CUT METHOD techniques specifically for curly hair. Tailored color techniques, Semi di Lino care treatments styling and blow-drying suggestions to enhance the hair’s natural beauty. Discover every single aspect of the world of curls.

Men

DURATION 1 DAY

New men's haircutting techniques

combined with captivating looks, with tips and suggestions for men's color techniques that most requested by the market.

Cut and color seminars

INTERMEDIATE

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Shape on You

DURATION 2 DAYS

A seminar that helps you understand how to determine the best cuts for customers with both curly and straight hair. How a haircut changes the shape of the face.

Shape seminars

ADVANCED

SHAPE ON YOU CURL SPECIALIST

MEN CUT&COLOR BRIDAL UPDOS SHADOWS AND LIGHTS

HIDDEN COLOR BLONDES&BLENDS REBEL ART MELTING COLOR

SHADOWS AND LIGHTS SHADOWS AND LIGHTS

WITH FOILS

Path

of Growth

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Join hairdressers around the world who share the same passions and dreams as you!

In addition to a tailored educational offer you will find exclusive communication materials and practical and innovative technical materials.

Seminars

The secrets of Officina

An in-depth study of the world of color, focusing on ALFAPARF MILANO formulas. A seminar developed in collaboration with our R&D department.

OFFICINA

DEL COLORE

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Our network of stylists and ambassadors operates on a global scale, is constantly evolving and is

continuously enriched with new talents chosen from the members

of ourcommunity of

#alfaparfpeople.

From Milan to the Americas, passing through Europe, they are the spokespeople

for our common vision:

To be a partner in beauty both for their colleagues and for the people.

Our International excellence

FROM ITALY

LORENZO MARCHELLE lorenzomarchelle GIANNI RANDO gianni.rando

ANTONELLA ROMITA Alkimista MIMMO LASERRA mimmolaserra MOD modsalonsroma

FRANCESCO ARANCIO aranciofrancesco LUIGI MARTINI luigimartini_real

FROM USA

CASSIE SISKOVIC Cassiskovic LINDSAY LANE lindzlanelocks

FROM BRAZIL

ELIABE MOREIRA eliabemoreira JOAO FRANCO joaofrancooficial DANIEL DA SILVA danielshardy

MIRÒ RODRIGUEZ mirorodriguezhairstylist

FROM MESSICO

WALTER GONZALEZ walterzohan SAMUEL LUNA samuellunatecpa

CELINA ROMO celinaromo_imagestudio CUCO & GUILLE

FROM IRLAND

PAUL STAFFORD wearestaffordhair

FROM SPAIN

RAMIRO MATA ramiromata_esp

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Antonella Romita

Gianni Rando

Lindsay Lane Lorenzo

Marchelle

Joao Franco

Celina Romo

Mimmo Laserra

Samuel Luna

Francesco Arancio

Mod

Luigi Martini Cassie

Siskovic

Eliabe Moreira

Daniel Da Silva

Mirò

Rodriguez Walter

Gonzalez

Cuco e Guille Ramiro

Mata

Stafford Paul

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At Home in the World:

Our International Academies

MILANO

Synonymous with the trend between fashion, art and design. This unique city is the birthplace of the Alfaparf Milano academy, the starting-point of a true inspirational journey that will take our customers by the hand while they enjoy a unique experience. Our vision is to offer them new skills and help to project their creative vision.

ROMA

The academy is located in one of the most beautiful places in Rome, Piazza di Spagna. In this beautiful location, the Mods offer us their unique style, capable of contaminating Italian tradition with markedly British influences.

SAN SEBASTIÁN

“Education first" is Ramiro Mata’s motto, who along with his team of stylists at his his large academy in the beautiful setting of San Sebastián in Spain, presents all the latest trends in fashion.

RIO DE JANEIRO

The B&W academy is in the most famous Brazilian city, Rio de Janeiro, and is where the unique, brilliant mastery of Eliabe Moreira and his artistic team offer all the training necessary to develop creative thinking supported by strong foundations in technical and styling techniques.

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At Home in the World:

Our International Academies

Milano

Roma

Rio De Janeiro

San Sebastián

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Alfaparf Milano would not be the same without its hairdressers and its people: being together and making a team is in our

DNA. Every year we organize brand events, we participate in trade fairs around the world, and we look for new talent

through our contests.

Our International events

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GLOBAL VIRTUAL TOUR

From Italy to Mexico, from Brazil to the United States and beyond. Our international events are impossible-to-miss for those who want to stay abreast of the latest trends in fashion and creativity. STAY TUNED!

NEXT COLOR GENHAIRATION

A truly global scouting project to discover new

talents around the world who will compete during

the Alfaparf Milano international show in 2023.

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alfaparfmilano.com PP02

6587BEAUTY & BUSINESS SPA - Via C. Cantù, 1 - 20123 Milano (Italy) ALFAPARF GROUP.

#ALFAPARFPEOPLE

Follow us on our official channels ALFAPARF MILANO

and stay updated on all the news.

Join

our community and become

part of

#ALFAPARFPEOPLE!

Ask your sales reps for our FAST VIDEO SEMINARS, so that you are always up to date

on the correct use of the new ALFAPARF MILANO.

products.

References

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