Impact of Customer Loyalty Program to Customer Retention with Special Reference to Jet Airways

The research also revealed that increasing organizational performance through operational CRM implementation can increase customer perceived value which results in customer

(Singh & Imran 2012) To build loyal customers companies use several types of loyalty programs. A typical approach uses Platinum, Gold and Silver tiers, typically

Previous research has not spe- cifically attempted to model the influence of a loyalty rewards program on customer evaluations, repatronage intentions, and purchase behavior in

customer retention which means the customers of Dialog Axiata PLC are maintaining their relationship with the company over 10 years, not because of loyalty program

The empirical part examines the existing customer loyalty program of Olarium Fitness club, and the means for further development of the program, based on the customer retention

However, the findings also confirm that Gift Redemption, Insurance Coverage, and Magazine does not significantly influence customer loyalty towards the JCARD loyalty program. 5.1

Using analytics best practices, retailers can connect with customers and add more value to their loyalty programs, resulting in better customer retention and

− Responsible for customer loyalty, satisfaction, and retention by managing customer loyalty programs, customer service, help desk, new client onboarding and product