Product Packaging Creative Brief:
Bose Electronics Packaging
In this project we will be creating a family of package designs for three different Consumer Products from Bose Electronics (www.bose.com). In general Bose is a company that makes superior quality products but has historically fallen behind in consumer awareness and general brand appeal to their competitiors. Depending on the product a customer is buying Bose is in direct competition with companies such as Apple, Samsung, Beats Audio, Sonos, etc. Bose does not currently have the brand recognition, or the marketing budget to compete with these companies in mass advertising so the biggest fight for attention and awareness for Bose is happening on store shelves at Bose authorized dealers.
Bose authorized dealers range vastly in size and location – outside of sales direct from their own website and on Amazon.com – Best Buy stores nation wide have been their largest source of revenue. Best Buy also happens to carry all of their major competitiors products as well, so this is not only about creating a new look for BOSE but about researching the design of the competition and creating a look that will help them stand apart from the pack.
The overall challenge for this project is to create a series of packages that are for different products that have slightly different uses and target audiences, but all feel like they belong in the same brand family. The three key products that the client has called out for redesign are their Sound True™ Around Ear Headphones, the SoundLink® Mini Bluetooth® Speakers, and their Video Wave® III Entertainment System.
W Day General Topics
7 Mon Oct 6 In Progress review of Video Display
Wed Oct 8 Final Review of Video & Entire Retail Graphics project / Creative Brief for Packaging Project
8 Mon Oct 13 Ben Jura, Package Designer coming in to speak in class Wed Oct 15 Review Headphones Packaging Sketches
9 Mon Oct 20 Packaging Moodboard Reviews
Wed Oct 22 In progress review of Headphones Packaging
10 Mon Oct 27 Aaron Cohick / New Lights Press Lecture
Wed Oct 29 Final Headphones Package Review / Bluetooth Wireless Speaker Brief
11 Mon Nov 3 Review Bluetooth Speakers Packaging Sketches Wed Nov 5 In progress review of Bluetooth Speakers Packaging
12 Mon Nov 10 Final Bluetooth Speakers Packaging / Home Entertainment Brief Wed Nov 12 Review Home Entertainment Packaging Sketches
13 Mon Nov 17 Ofer Wolberger / Photographer Lecture
Wed Nov 19 In progress review of Home Entertainment Packaging
14 Mon Nov 24 Final Review of Home Entertainment Packaging Wed Nov 26 Final Review of all three Packaging Projects
15 Mon Dec 1 Wed Dec 3
Headphones - Plastic Clamshell Package:
BOSE AROUND EAR HEADPHONES
http://www.bose.com/controller?url=/shop_online/headphones/ae_and_oe_headphones/soundtrue_headphones/index.jsp&Variant=soundtrue_ae_headphones
Product Price: $179.95
The Sound True™ Around Ear Headphones are quickly becoming Bose’s most popular selling headphones, they have just slightly lower
sound quality than their more expensive models and with the new color options are becoming popular with a younger market and a strong competitior to their Beats Audio competitor. While Bose has changed the style of the headphones color they have not yest designed new packaging to match the updated look. The client has decided to move away from their traditional cardboard box package for a plastic clamshell design that will show off the product.
Headphones - Plastic Clamshell Package:
BOSE AROUND EAR HEADPHONES NEW PACKAGE TEMPLATE
7” 12.5” 12.5” 3.5” 6.75”x2” 6.75”x4.25” 7” 12.5” 6.75”x4.25”
BOSE AROUND EAR HEADPHONES REQUIRED CONTENT: FRONT
• BOSE Logo
• SoundTrue™ Around-Ear Headphones
BOSE AROUND EAR HEADPHONES REQUIRED CONTENT: BACK
new designs. So choose your fit ... and show your style.
Full, natural sound for all your music
Softly padded headband and memory foam cushions Choose your fit: Around-ear style or on-ear style. Compare »
Dimensions
Headphones
Height: 7.5 in (19.1 cm)
Width: 6 in (15.2 cm)
Depth: 1.5 in (3.8 cm)
• BOSE Logo• SoundTrue™ Around-Ear Headphones
FRESH DESIGNS TO FIT YOUR STYLE
SoundTrue headphones are designed with you in mind. They’re engineered to make all your music sound better, delivering deep, clear audio for all your favorites. They’re so lightweight and comfortable, you might forget you’re wearing them. But they’re heavy-duty, too, built to survive your busy life. They’re available in around-ear and on-ear styles, and feature an array of fresh new designs. So choose your fit ... and show your style.
• Full, natural sound for all your music
• Softly padded headband and memory foam cushions
IN TUNE AND IN TOUCH
SoundTrue headphones are designed specifically for use with your iPhone® and other Apple® products. The integrated inline remote located on the back of the microphone, lets you control music functions—adjust volume, play/pause tracks, skip tracks forward/backward, fast forward/rewind and change playlists. You can also switch between calls and music with one-touch ease—all without reaching for your device. Many features are also compatible with today’s most popular phones.
DIMENSIONS Headphones
Height: 7.5 in (19.1 cm) Width: 6 in (15.2 cm) Depth: 1.5 in (3.8 cm)
Weight without cable: 6.5 oz (183 g) Cord length: 66 in (167.6 cm)
Ear cushion
Height: 3.8 in (9.6 cm) Width: 2.9 in (7.4 cm)
IN THE BOX
• SoundTrue around-ear headphones • Inline remote and microphone cable (66”) • Carrying case
PRODUCT SKU & BARCODE
©2014 Bose Corporation
The Mountain, Framingham, MA 01701-9168 USA C_008365 AM3421295
Engineered in the United States, Manufactured in China
PRODUCT SKU & BARCODE
