% 3% 6% 7% 3% 4% 10% 6% 4% 4% 3% 4% 5% % 1% 2% 5% 4% 1% 2% 4% 3% 2% 1% 3% 3%

Full text

(1)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

Total assets

212 34 21 3 73 71 10 108 28 23 4 67 145

21% 25% 19% 4% 19% 29% 14% 31% 14% 11% 3% 23% 20%

C* C* * C CDF C* HIJ J J

148 13 12 8 43 62 11 75 45 7 8 63 86

15% 10% 11% 12% 11% 26% 16% 22% 23% 3% 6% 21% 12%

* * * ABCD * IJ IJ L

67 6 7 9 21 17 6 37 17 8 ‐ 22 44

7% 4% 6% 14% 6% 7% 9% 11% 9% 4% ‐ 8% 6%

* * AD* * IJ J J

29 8 6 3 5 7 * 12 13 2 ‐ 8 21

3% 6% 6% 5% 1% 3% * 3% 7% 1% ‐ 3% 3%

D* D* D* * J IJ

45 4 7 5 13 10 7 21 8 8 4 13 32

4% 3% 6% 7% 3% 4% 10% 6% 4% 4% 3% 4% 5%

* * * AD*

29 2 2 3 17 3 1 13 6 5 2 10 19

3% 1% 2% 5% 4% 1% 2% 4% 3% 2% 1% 3% 3%

* * * *

18 ‐ 6 * 6 4 2 9 4 5 ‐ 4 14

2% ‐ 6% 1% 2% 2% 3% 3% 2% 2% ‐ 1% 2%

* AD* * *

25 3 3 3 12 4 1 6 9 5 3 4 21

3% 2% 3% 4% 3% 2% 1% 2% 5% 3% 2% 1% 3%

* * * *

11 1 2 ‐ 2 3 3 3 ‐ 2 2 6 6

1% 1% 2% ‐ 1% 1% 4% 1% ‐ 1% 1% 2% 1%

* * * D*

7 ‐ ‐ 2 4 * 1 1 ‐ 4 2 1 7

1% ‐ ‐ 3% 1% * 1% * ‐ 2% 1% * 1%

* * E* *

11 1 1 * 4 1 3 2 2 6 1 2 9

1% 1% 1% 1% 1% * 5% 1% 1% 3% * 1% 1%

* * * DE*

6 2 1 1 1 2 ‐ 2 2 * 2 3 3

1% 2% 1% 1% * 1% ‐ 1% 1% * 1% 1% *

* * * *

25 2 2 1 9 9 2 4 5 7 6 7 18

2% 2% 2% 1% 2% 4% 3% 1% 3% 3% 4% 2% 3%

* * * * G

79 7 2 8 37 17 9 15 16 31 14 21 58

8% 5% 1% 12% 10% 7% 12% 4% 8% 14% 11% 7% 8%

* * B* B B* G G

56 16 4 3 21 5 5 9 13 13 13 15 40

6% 12% 4% 5% 6% 2% 7% 3% 7% 6% 10% 5% 6%

DE* * * E* G

55 5 6 5 23 13 1 13 5 22 11 19 35

5% 4% 6% 8% 6% 6% 2% 4% 2% 10% 8% 7% 5%

1_1. [Total assets]

Please indicate how much you currently have in both total debts (that is all current short‐term and long‐term debts such as a mortgage balance, credit card balances, lines of credit, etc.) and total assets (that is all current gross investments,  cash, home equity, receivables, etc.)?

80,001‐90,000

90,001‐100,000

100,001‐200,000

200,001‐300,000

300,001‐400,000

REGION HOUSEHOLD INCOME HOUSEHOLD 

70,001‐80,000 0

1‐1,000

1,001‐5,000

5,001‐10,000

10,001‐20,000

20,001‐30,000

30,001‐40,000

40,001‐50,000

50,001‐60,000

60,001‐70,000

(2)

* * * * GH H

50 4 9 3 28 2 4 7 8 21 13 6 45

5% 3% 8% 5% 7% 1% 5% 2% 4% 10% 10% 2% 6%

* E* E* E E* GH G K

28 3 8 1 12 3 ‐ 4 9 8 6 2 26

3% 3% 8% 2% 3% 1% ‐ 1% 5% 4% 5% 1% 4%

* EF* * * G G K

16 3 3 1 6 1 1 4 2 3 5 5 11

2% 3% 3% 1% 2% 1% 2% 1% 1% 2% 4% 2% 2%

* * * *

22 2 3 2 12 2 1 1 2 11 6 5 17

2% 1% 3% 3% 3% 1% 2% * 1% 5% 4% 2% 2%

* * * * GH G

9 1 ‐ ‐ 6 2 * ‐ 1 3 3 1 8

1% 1% ‐ ‐ 2% 1% * ‐ * 1% 2% * 1%

* * * * G

22 7 1 1 9 2 2 1 2 9 9 4 18

2% 5% 1% 2% 2% 1% 3% * 1% 4% 6% 1% 2%

E* * * * G GH

37 10 3 3 20 1 * 1 2 12 21 8 28

4% 7% 3% 4% 5% * * * 1% 6% 16% 3% 4%

EF* * E* E * GH GHI

Summary

226061.9 313108.1 226108.4 248458.5 287018.4 91981.5 165553 68133.1 145598.4 361245.4 622970.7 161619.4 252798.1

E* E* E* EF E* G GH GHI K

450765.98 554890.32 384185.98 518096.37 504660.27 235749.65 405803.19 169770.7 308268.5 472659.43 780177.04 364296.71 479809.43

14211.9 50237.41 40273.63 58290.4 26415.13 15154.56 39230.48 10109.7 22725.86 30383.7 57830.57 21355.45 17943.86

21000 50000 32138.2 47965.5 67344.5 34 22813 500 10000 200000 398495.3 4549.9 40000

286253.2 418522.8 280007.1 259288 354077.6 130284.6 193004.1 99199.8 169885.4 405098 640275.3 208902.2 317429

EF* E* E* EF * G GH GHI K

490008.12 606665.38 409788.55 526744.41 539033.07 271732.27 432491.13 197293.86 326840.46 482505.28 783932.14 402228.55 518292.39

17101.4 61282.46 47005.97 61650.77 30966.64 20482.59 44372.65 13847.31 26084.71 32830.33 59091.11 26294.5 21392.22

100000 250000 60000 54285.8 170000 11487.9 62598.4 10000 26260.5 266959.5 400000 30000 120000

Table of Contents

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*) Std. Dev.

Std. Err.

Median Mean (Incl. 0)

Std. Dev.

Std. Err.

Median

Mean (Excl. 0) 500,001‐600,000

600,001‐700,000

700,001‐800,000

800,001‐900,000

900,001‐1,000,000

More than 1,000,000

400,001‐500,000

(3)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

Total debts

360 52 38 26 143 80 20 132 52 75 36 84 276

36% 39% 36% 40% 37% 33% 28% 38% 27% 35% 27% 28% 39%

* * * * HJ K

157 13 13 6 53 61 12 71 52 13 6 62 95

16% 10% 12% 9% 14% 25% 17% 20% 26% 6% 5% 21% 13%

* * * ABCD * IJ IJ L

53 9 10 1 15 16 3 31 7 8 5 17 37

5% 6% 9% 2% 4% 7% 4% 9% 4% 4% 4% 6% 5%

* * * * HI

52 12 1 1 20 14 3 20 15 7 3 14 38

5% 9% 1% 2% 5% 6% 4% 6% 8% 3% 3% 5% 5%

B* * * *

71 10 10 6 20 18 6 27 22 10 5 16 55

7% 8% 10% 10% 5% 7% 8% 8% 11% 5% 4% 5% 8%

* * * * IJ

49 10 11 3 14 8 2 19 9 16 4 6 43

5% 8% 10% 5% 4% 3% 3% 6% 5% 7% 3% 2% 6%

* DE* * * K

26 5 1 4 9 5 2 6 5 6 6 10 16

3% 4% 1% 6% 2% 2% 3% 2% 3% 3% 4% 3% 2%

* * * *

12 1 3 * 6 1 1 2 5 2 1 1 11

1% 1% 3% 1% 2% * 1% 1% 3% 1% 1% * 2%

* * * *

13 1 ‐ 1 5 2 4 4 4 2 3 3 10

1% 1% ‐ 2% 1% 1% 6% 1% 2% 1% 2% 1% 1%

* * * ABDE*

12 ‐ 1 4 6 * 1 3 1 6 1 3 8

1% ‐ * 6% 1% * 2% 1% 1% 3% 1% 1% 1%

* * ADE* *

9 1 ‐ 3 4 1 ‐ 4 1 2 2 6 3

1% 1% ‐ 4% 1% * ‐ 1% 1% 1% 2% 2% *

* * E* *

8 2 1 ‐ 3 2 ‐ ‐ 2 2 2 2 6

1% 1% 1% ‐ 1% 1% ‐ ‐ 1% 1% 2% 1% 1%

* * * * G

17 2 1 1 7 3 4 5 1 6 5 6 12

2% 1% 1% 2% 2% 1% 5% 1% 1% 3% 4% 2% 2%

* * * E*

91 6 8 5 44 19 9 10 12 40 24 31 60

9% 5% 7% 8% 11% 8% 12% 3% 6% 18% 18% 11% 8%

* * * * GH GH

48 5 3 3 25 8 4 6 4 15 17 24 24

5% 4% 3% 4% 7% 3% 5% 2% 2% 7% 13% 8% 3%

* * * * GH GH L

16 2 3 ‐ 9 2 1 2 1 7 6 5 12

2% 2% 3% ‐ 2% 1% 1% 1% 1% 3% 4% 2% 2%

1_2. [Total debts]

Please indicate how much you currently have in both total debts (that is all current short‐term and long‐term debts such as a mortgage balance, credit card balances, lines of credit, etc.) and total assets (that is all current gross investments,  cash, home equity, receivables, etc.)?

80,001‐90,000

90,001‐100,000

100,001‐200,000

200,001‐300,000

300,001‐400,000

REGION HOUSEHOLD INCOME HOUSEHOLD 

70,001‐80,000 0

1‐1,000

1,001‐5,000

5,001‐10,000

10,001‐20,000

20,001‐30,000

30,001‐40,000

40,001‐50,000

50,001‐60,000

60,001‐70,000

(4)

* * * * G GH

5 1 1 ‐ 2 ‐ 1 1 ‐ 1 3 3 2

* 1% 1% ‐ 1% ‐ 1% * ‐ * 3% 1% *

* * * * GH

3 ‐ 2 ‐ ‐ * ‐ 2 ‐ ‐ * * 2

* ‐ 2% ‐ ‐ * ‐ 1% ‐ ‐ * * *

* D* * *

1 ‐ ‐ ‐ 1 ‐ ‐ ‐ ‐ ‐ 1 1 ‐

* ‐ ‐ ‐ * ‐ ‐ ‐ ‐ ‐ 1% * ‐

* * * *

* ‐ ‐ * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐

* ‐ ‐ 1% ‐ ‐ ‐ ‐ ‐ ‐ * * ‐

* * * *

3 1 ‐ ‐ 1 2 ‐ ‐ 2 ‐ 2 2 2

* 1% ‐ ‐ * 1% ‐ ‐ 1% ‐ 1% 1% *

* * * * G

Summary

51703.4 52305 54294 45021.9 59527 38640.5 54764.8 23655.6 36940.6 73515.2 134825 67933.3 44969.9

* * * * GH GHI L

126263.68 189131.55 122238.11 98809.51 118692.55 111226.81 88758.71 71949.99 113206.62 102330.84 240424.54 135658.59 121619.21

3980.88 17123.17 12814.04 11116.94 6212.65 7149.93 8580.63 4284.56 8345.7 6578.08 17821.45 7952.45 4548.3

1000 2100.8 2837.4 5437 1000 5 9108.5 48.3 1000 20000 56534.3 2000 1000

80485.9 85598.8 84485 74860.3 94633.2 57775.7 75904.2 38205.4 50261.5 112520.2 184728.8 94848.1 73509.5

* * * E * GH GHI

150036.81 236504.9 144171.69 118788.58 138183.66 131998.46 96658.74 88415.68 129595.44 107921.44 264779.2 152198.03 148651.27

5898.56 27128.97 19096.01 17145.65 9212.24 10338.92 10944.45 6722.12 11112.72 8585.77 23133.87 10355.76 7160.28

20000 20000 20342.1 38670.5 30000 8000 30000 8759.7 10000 80754.8 147382.2 20000 20000

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Proportions:

Median Std. Dev.

Std. Err.

Median

Mean (Excl. 0)

Std. Dev.

Std. Err.

500,001‐600,000

700,001‐800,000

900,001‐1,000,000

More than 1,000,000

Mean (Incl. 0)

400,001‐500,000

(5)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

207 20 25 15 63 67 17 103 40 35 15 87 120

21% 14% 23% 23% 16% 28% 24% 30% 20% 16% 12% 29% 17%

* * * AD * HIJ J L

Table of Contents

‐ Column Means:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*) 1_1. [Total assets]/ 1_2. [Total debts]

Respondent with more debt than assets

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

REGION HOUSEHOLD INCOME HOUSEHOLD 

(6)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

What do you believe is the average Canadians  current household debt (in terms of a  percentage of disposable income)?

106 14 8 3 39 36 7 37 23 16 3 42 65

11% 10% 7% 5% 10% 15% 10% 11% 12% 8% 2% 14% 9%

* * * C * J J J L

69 5 6 1 27 26 4 31 25 6 2 31 38

7% 4% 5% 2% 7% 11% 6% 9% 13% 3% 1% 11% 5%

* * * C * IJ IJ L

45 2 13 3 4 20 4 23 16 1 2 26 19

4% 1% 12% 4% 1% 8% 5% 7% 8% 1% 1% 9% 3%

* AD* * AD D* IJ IJ L

63 15 7 3 17 15 6 26 9 10 8 14 48

6% 11% 7% 5% 4% 6% 8% 8% 5% 5% 6% 5% 7%

D* * * *

92 14 15 3 41 13 6 34 17 19 10 17 75

9% 10% 14% 4% 11% 6% 8% 10% 8% 9% 8% 6% 10%

* E* * * K

152 18 15 8 76 28 7 52 26 37 21 40 112

15% 13% 14% 11% 20% 12% 10% 15% 13% 17% 16% 13% 16%

* * * EF *

134 21 6 8 54 34 11 31 27 40 28 29 106

13% 16% 6% 11% 14% 14% 16% 9% 14% 19% 21% 10% 15%

B* * * B* G G

89 10 12 5 34 21 7 32 14 25 12 23 66

9% 8% 11% 7% 9% 8% 10% 9% 7% 12% 9% 8% 9%

* * * *

70 6 4 5 36 14 5 18 11 20 12 26 44

7% 4% 3% 8% 9% 6% 8% 5% 6% 9% 9% 9% 6%

* * * *

76 9 10 7 28 15 6 25 11 17 15 17 59

8% 7% 10% 11% 7% 6% 9% 7% 5% 8% 11% 6% 8%

* * * *

13 5 ‐ 2 2 1 2 4 4 2 2 4 8

1% 4% ‐ 3% 1% 1% 3% 1% 2% 1% 2% 1% 1%

DE* * * D*

16 2 1 3 4 4 2 10 2 3 * 8 9

2% 2% 1% 5% 1% 2% 2% 3% 1% 2% * 3% 1%

* * D* *

82 13 11 16 24 14 4 23 13 18 18 19 63

8% 10% 10% 24% 6% 6% 6% 7% 7% 8% 14% 6% 9%

* * ABDEF* * GH

Summary

48 51.5 47.4 76.7 47 40.3 48.1 44.1 41.6 53.4 62.9 42.3 50.4

E* * ABDEF* * GH GHI K

43.22 45.55 46.31 55.07 39.29 40.38 41.32 42.43 42.91 37.54 45.81 42.18 43.45

81‐90 0

21‐30

REGION

2_1. [What do you believe is the average Canadians current household debt (in terms of a percentage of disposable income)?

Statistics Canada has recently released a report that average household debt in Canada has reached an all‐time high in late 2014. This is calculated by taking total debt payments (that include consumer credit cards, student loans, car  payments, mortgage payments, property taxes, and other monthly debts) and dividing your total household pre‐tax income. Based on this information, please answer the following questions:

91‐100

101‐200

Mean

Std. Dev.

31‐40

41‐50

51‐60

61‐70

71‐80

HOUSEHOLD INCOME HOUSEHOLD 

1 ‐ 5

6 ‐ 10

11 ‐ 20

(7)

1.36 4.12 4.85 6.2 2.06 2.6 3.99 2.53 3.16 2.41 3.4 2.47 1.62

40 40.6 35 65 40 35 47 40 35.4 50 50 40 40

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)    Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

‐ Column Proportions:

Median

Std. Err.

(8)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

Take on an additional non‐home equity line of  credit to take advantage of the lower interest  rate

44 4 1 3 17 17 4 20 12 6 3 19 26

4% 3% * 4% 4% 7% 6% 6% 6% 3% 2% 6% 4%

* * * B B*

130 8 16 11 42 37 16 53 31 18 15 55 75

13% 6% 15% 17% 11% 15% 23% 15% 16% 8% 11% 19% 11%

* A* A* A AD* I I L

213 35 23 13 76 48 18 70 48 38 28 78 135

21% 26% 22% 20% 20% 20% 25% 20% 24% 17% 21% 26% 19%

* * * * L

619 89 67 39 251 140 33 202 107 154 87 144 475

62% 66% 63% 59% 65% 58% 46% 59% 54% 71% 65% 49% 67%

F* F* * F * GH H K

Summary

174 11 16 14 59 54 20 74 43 24 18 73 101

17% 8% 15% 21% 15% 22% 28% 21% 22% 11% 13% 25% 14%

* * A* A ABD* I I L

832 124 90 52 327 188 51 272 155 191 115 222 610

83% 92% 85% 79% 85% 78% 72% 79% 78% 89% 87% 75% 86%

CEF* F* * F * GH K

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

3_1. [Take on an additional non‐home equity line of credit to take advantage of the lower interest rate

Recently, the Bank of Canada announced it was cutting its key interest rate by a quarter point to 0.75 per cent, meaning interest payments, such liabilities like lines of credit and variable rate mortgages, from participating financial  institutions would be reduced. Based on this announcement, how likely are you to do any of the following (should your financial institution implement a rate cut of some kind)?

Top2Box (Very/ Somewhat Likely)

Low2Box (Not Very/ Not At All Likely) Very likely

Somewhat likely

Not very likely

Not at all likely

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

(9)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: Own House At S1 666 84 62 51 266 127 76 105 111 208 165 197 469

Weighted 605 86 63 38 273 99 47 126 109 179 122 171 434

Switch my fixed mortgage plan to a variable  rate

49 3 7 1 28 7 4 10 12 12 12 20 29

8% 3% 11% 2% 10% 7% 8% 8% 11% 7% 10% 12% 7%

* * * * * * *

71 11 3 5 26 16 10 16 21 18 15 35 36

12% 13% 4% 14% 10% 16% 22% 13% 20% 10% 12% 21% 8%

* * * B* BD* * I* L

130 17 13 7 59 26 8 23 14 44 22 54 76

21% 19% 21% 17% 21% 27% 18% 19% 13% 25% 18% 32% 17%

* * * * * * * H L

355 56 40 26 160 49 25 76 61 106 72 62 293

59% 65% 64% 68% 59% 50% 53% 61% 56% 59% 59% 36% 68%

* * * * * * * K

Summary

120 14 10 6 54 23 14 26 34 30 27 55 65

20% 16% 15% 15% 20% 23% 29% 21% 31% 17% 22% 32% 15%

* * * * * * I* L

485 72 54 32 218 76 33 99 75 149 95 116 369

80% 84% 85% 85% 80% 77% 71% 79% 69% 83% 78% 68% 85%

* * * * * * * H K

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*) 3_2. [Switch my fixed mortgage plan to a variable rate]

Recently, the Bank of Canada announced it was cutting its key interest rate by a quarter point to 0.75 per cent, meaning interest payments, such liabilities like lines of credit and variable rate mortgages, from participating financial  institutions would be reduced. Based on this announcement, how likely are you to do any of the following (should your financial institution implement a rate cut of some kind)?

Top2Box (Very/ Somewhat Likely)

Low2Box (Not Very/ Not At All Likely) Very likely

Somewhat likely

Not very likely

Not at all likely

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

(10)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

Take out a home equity line of credit to finance  a large purchase or expense (such as a vacation,  home upgrade, etc.)

61 6 3 2 20 24 6 25 21 7 7 30 31

6% 5% 3% 3% 5% 10% 8% 7% 11% 3% 5% 10% 4%

* * * D * I L

113 12 17 6 34 32 12 52 29 16 8 39 75

11% 9% 16% 10% 9% 13% 17% 15% 14% 7% 6% 13% 10%

* * * D* IJ IJ

216 35 21 20 75 48 18 68 33 46 32 82 134

21% 26% 20% 30% 19% 20% 25% 20% 17% 21% 24% 28% 19%

* * * * L

616 82 66 37 257 138 35 201 115 146 86 145 471

61% 61% 61% 57% 67% 57% 49% 58% 58% 68% 65% 49% 66%

* * * EF * G K

Summary

175 18 20 8 54 56 18 77 50 23 15 68 106

17% 13% 19% 13% 14% 23% 26% 22% 25% 11% 11% 23% 15%

* * * AD AD* IJ IJ L

831 117 86 57 332 186 53 269 148 193 118 227 605

83% 87% 81% 87% 86% 77% 74% 78% 75% 89% 89% 77% 85%

EF* * * EF * GH GH K

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

3_3. [Take out a home equity line of credit to finance a large purchase or expense (such as a vacation, home upgrade, etc.)]

Recently, the Bank of Canada announced it was cutting its key interest rate by a quarter point to 0.75 per cent, meaning interest payments, such liabilities like lines of credit and variable rate mortgages, from participating financial  institutions would be reduced. Based on this announcement, how likely are you to do any of the following (should your financial institution implement a rate cut of some kind)?

Top2Box (Very/ Somewhat Likely)

Low2Box (Not Very/ Not At All Likely) Very likely

Somewhat likely

Not very likely

Not at all likely

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

(11)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

I believe there are enough resources available  to Canadians about how to deal with (and  prevent) insolvency

137 14 20 7 49 35 14 39 38 34 18 50 88

14% 10% 18% 10% 13% 14% 19% 11% 19% 16% 14% 17% 12%

* * * * G

499 71 65 28 200 106 30 176 76 117 66 123 376

50% 52% 60% 43% 52% 44% 42% 51% 39% 54% 50% 42% 53%

* CEF* * * H H K

271 40 18 23 88 80 23 89 62 51 39 89 182

27% 29% 17% 35% 23% 33% 33% 26% 31% 24% 30% 30% 26%

* * B* BD B*

98 11 4 8 49 21 5 43 23 13 9 33 65

10% 8% 4% 12% 13% 9% 7% 12% 11% 6% 7% 11% 9%

* * * B * I

Summary

636 85 84 35 249 141 43 214 114 152 84 172 464

63% 63% 79% 53% 64% 58% 61% 62% 58% 70% 64% 58% 65%

* ACDEF* * * H

370 50 23 31 137 101 28 131 84 64 48 122 247

37% 37% 21% 47% 36% 42% 39% 38% 42% 30% 36% 42% 35%

B* * B* B B B* I

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

4_1. [I believe there are enough resources available to Canadians about how to deal with (and prevent) insolvency Please state how much you agree or disagree with the following statements:

Top2Box (Agree)

Low2Box (Disagree) Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

(12)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

I would know where to turn if I were to become  insolvent

173 15 18 16 61 50 14 51 32 37 34 46 127

17% 11% 17% 24% 16% 21% 19% 15% 16% 17% 26% 15% 18%

* * A* A * GH

405 69 45 18 141 104 27 135 83 92 49 113 292

40% 51% 42% 28% 37% 43% 37% 39% 42% 43% 37% 38% 41%

CD* * * C *

252 27 22 20 114 49 20 82 48 51 33 81 171

25% 20% 20% 30% 30% 20% 28% 24% 24% 24% 25% 27% 24%

* * * E *

177 24 22 12 70 38 11 77 35 35 15 56 121

18% 17% 20% 18% 18% 16% 16% 22% 18% 16% 12% 19% 17%

* * * * J

Summary

578 84 63 34 202 154 40 186 115 129 84 158 419

57% 62% 59% 52% 52% 64% 57% 54% 58% 60% 63% 54% 59%

* * * D *

428 51 43 32 184 88 31 160 83 86 49 137 292

43% 38% 41% 48% 48% 36% 43% 46% 42% 40% 37% 46% 41%

* * * E *

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

4_2. [I would know where to turn if I were to become insolvent]

Please state how much you agree or disagree with the following statements:

Top2Box (Agree)

Low2Box (Disagree) Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

(13)

Total BC AB SK/MB Ontario Quebec Atlantic <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids

A B C D E F G H I J K L

Base: All Respondents 1006 122 91 79 365 242 107 282 184 242 182 291 715

Weighted 1006 135 107 65 386 242 71 346 198 215 132 295 711

Paying down debt is more important,  financially, than saving

344 50 26 23 149 69 27 114 54 91 49 92 251

34% 37% 24% 35% 39% 28% 38% 33% 27% 42% 37% 31% 35%

* * * BE * H

491 75 58 28 179 119 31 170 102 99 61 137 354

49% 55% 55% 43% 46% 49% 43% 49% 52% 46% 46% 47% 50%

* * * *

112 8 17 9 37 28 12 36 26 15 20 41 71

11% 6% 16% 14% 10% 12% 17% 11% 13% 7% 15% 14% 10%

* A* * A* I

60 2 5 5 21 26 1 25 15 10 3 24 36

6% 1% 4% 8% 5% 11% 2% 7% 8% 5% 2% 8% 5%

* * A* ADF * J J

Summary

834 125 85 51 328 188 58 284 157 190 110 230 605

83% 92% 79% 78% 85% 78% 81% 82% 79% 88% 83% 78% 85%

BCEF* * * E * H K

172 10 22 14 57 54 13 61 41 25 22 65 106

17% 8% 21% 22% 15% 22% 19% 18% 21% 12% 17% 22% 15%

* A* A* AD A* I L

Table of Contents

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

4_3. [Paying down debt is more important, financially, than saving]

Please state how much you agree or disagree with the following statements:

Top2Box (Agree)

Low2Box (Disagree) Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

REGION HOUSEHOLD INCOME HOUSEHOLD 

‐ Column Proportions:

   Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L    Minimum Base: 30 (**), Small Base: 100 (*)

‐ Column Means:

Figure

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References

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