Computer Technology and Application 3 (2012) 262-267
Internet Addiction: Just Facebook Me! The Role of Social Networking Sites in Internet Addiction
Carrie L. Carmody
Department of Psychology and Social Behavior, University of California, Irvine, CA 92697, US
Received: November 21, 2011 / Accepted: December 02, 2011 / Published: March 25, 2012.
Abstract: Internet based social-networking sites like Facebook are highly attractive, user-friendly, and increasingly popular. Current estimates indicate over 750 million users of Facebook alone. However, Internet addiction is an increasing problem amongst today’s youth and as yet, is understudied in the United States. This study looked at the relationship between this new social-networking tool and the increasing phenomenon of internet addiction symptoms using both a US college sample (age 19years) and a US high-school sample (age 14years). Findings indicate that SNS (Social Networking Site) activity maybe more predictive of addictive behaviors than general internet use and that higher percents of symptomology occur in those users reporting SNS activity as their primary internet activity.
Key words: Social networking, internet addiction, youth.
1. Introduction
Today’s youth have an additional tool to utilize in social interaction not available to previous generations: the social networking site (SNS). Social networking sites are perhaps the fastest growing application of the internet today. A key element of these sites is a personalized profile created and posted by the user. Hobbies, education, physical appearance and age, favorite activities, books, music and personal photos of friends and self are incorporated into a web page that is uniquely that of the user. Friendship networks are formed and displayed, and groups around issues and brand preferences are formed. In this paper we discuss the initial findings of the relationship between SNS usage and internet addiction. The paper is organized into the following sections: Section 1.1 and 1.2 give an introductory overview of SNS and internet addiction respectively; section 2 discusses the methods used for this study; section 3 details the statistical results; section 4 is a brief discussion of
Corrsponding author: Carrie L. Carmody, Ph.D., research field: developmental psychology. E-mail: ccarmody@uci.edu.
the findings; and section 5 is the conclusion.
1.1 Social Networking Sites
According to a recent Pew Report, 93% of American teens are on-line, nearly 2/3 of these are on-line daily and 70% of all teens use social networking sites [1] SNS allow individuals to construct a personal virtual profile, create a network of virtual users with whom they share a connection, and interact within their chosen virtual network [2].
This electronic communication, long considered to be available only to those of a certain socio-economic status (SES), is now mainstream; the digital divide is shrinking. As of August 2011, there are no longer significant differences in internet access based on SES, gender or ethnicity [3]. Given the widespread prevalence of usage, research on understanding the role of this new medium in the role of teens lives is needed.
The largest social networking site, in fact the largest social media site, today is Facebook. Founded in 2004 and available to the public in 2007, Facebook currently boasts 750 million global users, any half of whom visit
DAVID PUBLISHING