City of Saratoga
Annual Report FY 2017 - 2018
Submitted September 30, 2018
Campbell Los Gatos Monte Sereno Saratoga
1 W. Campbell Avenue, #H-73 Campbell, CA 95008 Tel (408) 354-4734 www.wvcwp.org September 30, 2018
Mr. Bruce H. Wolfe, Executive Officer
San Francisco Bay Regional Water Quality Control Board 1515 Clay Street, Suite 1400
Oakland, CA 94612
Subject: FY 2017-2018 Stormwater Program Annual Report for the West Valley Communities:
o City of Campbell o Town of Los Gatos o City of Monte Sereno o City of Saratoga Dear Mr. Wolfe:
This letter and Annual Report with attachments are submitted on behalf of the West Valley Communities of Campbell, Los Gatos, Monte Sereno, and Saratoga, in conjunction with the Santa Clara Valley Urban Runoff Pollution Prevention Program’s Annual Report, pursuant to Permit Provision C.17a of the Municipal Regional Stormwater NPDES Permit (MRP), Order R2-2015-0049, NPDES Permit No CAS612008 issued by the San Francisco Bay Regional Water Quality Control Board. The Annual Report provides documentation of activities conducted during FY 2017-2018 and consists of the following:
1. Certification Statement 2. Annual Report Form
• Table of Contents
• Completed Annual Report Form: Sections 1-15
Appendices, following respective sections
Please contact Julie Schaer at (408) 354-4734 regarding any questions or concerns.
Regards,
Julie Schaer
Urban Runoff Program Staff
Attachment: Municipal Annual Report cc: Roger Storz, City of Campbell
Jim Harbin, Town of Los Gatos Julie Behzad, City of Monte Sereno Manini Cabute, City of Saratoga
West Valley Clean Water Program
West Valley Communities:
City of Saratoga
Municipal Regional Stormwater NPDES Permit
Annual Report Form FY 201 7-2018
NPDES Permit No. CAS612008 (Order R2-2015-0049)
FY 2017-2018 Annual Report Permittee Name: City of Saratoga
FY 17-18 AR Form 9/30/18
Table of Contents
Section Page
Acronyms and Abbreviations ... A-1 Section 1 – Permittee Information ... 1-1 Section 2 – Provision C.2 Municipal Operations ... 2-1 Section 3 – Provision C.3 New Development and Redevelopment ... 3-1 APPENDIX C3
• C3hv(2) List of newly installed Stormwater Treatment Systems/HM Controls
Section 4 – Provision C.4 Industrial and Commercial Site Controls ... 4-1 APPENDIX C4
• C4 Potential Facilities
Section 5 – Provision C.5 Illicit Discharge Detection and Elimination ... 5-1 Section 6 – Provision C.6 Construction Site Controls ... 6-1 Section 7 – Provision C.7 Public Information and Outreach ... 7-1 APPENDIX C7
• C7bii Local Advertising
Section 8 – Provision C.8 Water Quality Monitoring ... 8-1 Section 9 – Provision C.9 Pesticides Toxicity Controls ... 9-1 Section 10 – Provision C.10 Trash Load Reduction ... 10-1 APPENDIX C10
• C10-1 Trash Generation and Reduction Table
• C10bii Part A: Control Measures Implemented in all TMA’s
• C10d Trash Generation Map
Section 11 – Provision C.11 Mercury Controls ... 11-1 Section 12 – Provision C.12 PCBs Controls ... 12-1 Section 13 – Provision C.13 Copper Controls ... 13-1 Section 14 – Provision C.14 City of Pacifica and San Mateo County Fecal Indicator Bacteria Controls ... 14-1 Section 15 – Provision C.15 Exempted and Conditionally Exempted Discharges ... 15-1
West Valley Clean Water Program
This page intentionally left blank FY201 7-2018 Annual Report
West Valley Communities:
City of Saratoga
FY 2017-2018 Annual Report Permittee Name: West Valley Communities
A-1
Acronyms and Abbreviations
AC Acres
AHTG Ad Hoc Task Group
AR Annual Report
BASMAA Bay Area Stormwater Management Agency Association
BMP Best Management Practice
CA California
CASQA California Stormwater Quality Association
CEO Code Enforcement Officer
CEQA California Environmental Quality Act
CIP Capital Improvement Project
COA Condition of Approval
DEH Santa Clara County Department of Environmental Health
DOT Department of Transportation
DPR Santa Clara County Department of Pesticide Regulation
DTSC Department of Toxic Substance Control
e.g. For Example
EIR Environmental Impact Report
EOA Eisenberg, Olivieri, and Associates
FY Fiscal Year
GIS Geographic Information Systems
HAZMAT Hazardous Material
Hg Mercury
HHW Household Hazardous Waste
HMP Hydromodification Management Plan
i.e. That Is
ICID Illegal Connection, Illicit Discharge
IPM Integrated Pest Management
LUS Land Use Subgroup (WMI)
MOU Memorandum of Understanding
MRP Municipal Regional Permit
N/A Not Applicable
NEPA National Environmental Protection Act
NOI Notice of Intent
NPDES National Pollutant Discharge Elimination System
NPS Non-point Source Pollution
O & M Operation and Maintenance
OWOW Our Water Our World
PAPA Professional Association of Pesticide Applicators
PCA Pesticide Certified Applicator
PCB Poly-Chlorinated Biphenyl
PCO Pest Control Operator
PIP Public Information and Participation
PSA Public Service Announcement
PW Public Works
FY 2017-2018 Annual Report Permittee Name: West Valley Communities
A-2
Acronyms and Abbreviations (cont.)
RMP San Francisco Bay Regional Monitoring Program
RWQCB Regional Water Quality Control Board
s. f. or sq. ft. Square feet
SCBWMI or WMI Santa Clara Basin Watershed Management Initiative
SCC Santa Clara County
SCVURPPP Santa Clara Valley Urban Runoff Pollution Prevention Program
SCVWD Santa Clara Valley Water District
SIC Standard Industrial Classification
SOP Standard Operating Procedure
SWMP Stormwater Management Plan
SWPPP Stormwater Pollution Prevention Plan
TMDL Total Maximum Daily Load
URMP Urban Runoff Management Plan
URP Urban Runoff Program
WEO Watershed Education and Outreach
WMI Watershed Management Initiative
WVCWP West Valley Clean Water Program
West Valley Clean Water Program
Section 1
Permittee Information
FY2017-2018 Annual Report
FY 2017 - 2018 Annual Report Permittee Information Permittee Name: City of Saratoga
FY 17-18 AR Form 1-1 9/30/18
Section 1 – Permittee Information
SECTION I. BACKGROUND INFORMATION
Background Information
Permittee Name: City of Saratoga Population: 30,569
NPDES Permit No.: CAS612008 Order Number: R2-2015-0049
Reporting Time Period (month/year): July 2017 through June 2018
Name of the Responsible Authority: John Cherbone Title: Director of Public Works
Mailing Address: 13777 Fruitvale Ave
City: Saratoga Zip Code: 95070 County: Santa Clara County
Telephone Number: (408) 868-1241 Fax Number: (408) 868-1281
E-mail Address: jcherbone@saratoga.ca.us Name of the Designated Stormwater
Management Program Contact (if different from above):
Julie Schaer Title: Urban Runoff Program Staff
Department: Urban Runoff, West Valley Clean Water Program Mailing Address: 1 W. Campbell Ave, #H-73
City: Campbell Zip Code: 95008 County: Santa Clara County
Telephone Number: (408) 354-4734 Fax Number: N/A
E-mail Address: jschaer@wvcwp.org
West Valley Clean Water Program
Section 2
Provision C.2
Municipal Operations
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-1 9/30/18
Section 2 - Provision C.2 Reporting Municipal Operations Program Highlights and Evaluation
Highlight/summarize activities for reporting year:
Summary:
On April 4, 2018 WVCWP held its annual Maintenance Training. The topics covered included: status update of the WVCWP, Illicit Discharge reporting, a training video on identifying and reporting IDDEs, and review of annual report worksheet sections for municipal operations. This year a guest speaker from SCVURPPP spoke about the MRP and placed special emphasis on IDDE reporting in the field. Evaluations indicated that the training was useful and informative to all who attended. Based upon feedback from PW supervisors, WVCWP has invested in purchasing the training video, and additional BMP-related training videos, for future municipal training purposes.
Since 2015, the City has required its contract sweeping service to use non-potable water to conserve water during the drought. Per the City’s street sweeping contract, proper BMPs are implemented to control wash water from polluting stormwater. In FY17-18, the City extended the contract for another year, until June 30, 2019.
Participation in SCVURPPP’s Municipal Maintenance Ad Hoc Task Group was provided by West Valley Clean Water Program Staff. Participation in BASMAA’s Municipal Operations Committee was provided by SCVURPPP staff on behalf of our town (see SCVURPPP FY17-18 Annual Report for description of BASMAA Committee activities and work products). Refer to the C.2. Municipal Operations section of the SCVURPPP FY17-18 Annual Report for a description of activities implemented at the countywide and/or regional level.
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-2 9/30/18
C.2.a ►Street and Road Repair and Maintenance
Place a Y in the boxes next to activities where applicable BMPs were implemented. If not applicable, type NA in the box and provide an explanation in the comments section below. Place an N in the boxes next to activities where applicable BMPs were not implemented for one or more of these activities during the reporting fiscal year, then in the comments section below provide an explanation of when BMPs were not implemented and the corrective actions taken.
Y Control of debris and waste materials during road and parking lot installation, repaving or repair maintenance activities from polluting stormwater
Y Control of concrete slurry and wastewater, asphalt, pavement cutting, and other street and road maintenance materials and wastewater from discharging to storm drains from work sites.
Y Sweeping and/or vacuuming and other dry methods to remove debris, concrete, or sediment residues from work sites upon completion of work.
Comments:
C.2.b ►Sidewalk/Plaza Maintenance and Pavement Washing
Place a Y in the boxes next to activities where applicable BMPs were implemented. If not applicable, type NA in the box and provide an explanation in the comments section below. Place an N in the boxes next to activities where applicable BMPs were not implemented for one or more of these activities during the reporting fiscal year, then in the comments section below provide an explanation of when BMPs were not implemented and the corrective actions taken.
Y Control of wash water from pavement washing, mobile cleaning, pressure wash operations at parking lots, garages, trash areas, gas station fueling areas, and sidewalk and plaza cleaning activities from polluting stormwater
Y Implementation of the BASMAA Mobile Surface Cleaner Program BMPs Comments:
Contract service provides pavement cleaning as needed for public events or abatement of public nuisance. In FY17-18, the City used Clean Sweep to clean the Blaney Plaza area and the area in front of Starbucks, both at the Village.
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-3 9/30/18
C.2.c ►Bridge and Structure Maintenance and Graffiti Removal
Place a Y in the boxes next to activities where applicable BMPs were implemented. If not applicable, type NA in the box and provide an explanation in the comments section below. Place an N in the boxes next to activities where applicable BMPs were not implemented for one or more of these activities during the reporting fiscal year, then in the comments section below provide an explanation of when BMPs were not implemented and the corrective actions taken.
NA Control of discharges from bridge and structural maintenance activities directly over water or into storm drains Y Control of discharges from graffiti removal activities
NA Proper disposal for wastes generated from bridge and structure maintenance and graffiti removal activities Y Implementation of the BASMAA Mobile Surface Cleaner Program BMPs for graffiti removal
Y Employee training on proper capture and disposal methods for wastes generated from bridge and structural maintenance and graffiti removal activities.
NA Contract specifications requiring proper capture and disposal methods for wastes generated from bridge and structural maintenance and graffiti removal activities.
Comments:
The City does not perform structural maintenance of bridges at this time. The City had five minor instances of graffiti for FY17-18. The City of Saratoga uses latex paint to cover the graffiti so there is no discharge. Proper BMPs are implemented.
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-4 9/30/18
C.2.e ►Rural Public Works Construction and Maintenance
Does your municipality own/maintain rural1 roads: Yes X No
If your answer is No then skip to C.2.f.
Place a Y in the boxes next to activities where applicable BMPs were implemented. If not applicable, type NA in the box and provide an explanation in the comments section below. Place an N in the boxes next to activities where applicable BMPs were not implemented for one or more of these activities during the reporting fiscal year, then in the comments section below provide an explanation of when BMPs were not implemented and the corrective actions taken.
Control of road-related erosion and sediment transport from road design, construction, maintenance, and repairs in rural areas
Identification and prioritization of rural road maintenance based on soil erosion potential, slope steepness, and stream habitat resources No impact to creek functions including migratory fish passage during construction of roads and culverts
Inspection of rural roads for structural integrity and prevention of impact on water quality
Maintenance of rural roads adjacent to streams and riparian habitat to reduce erosion, replace damaging shotgun culverts and excessive erosion
Re-grading of unpaved rural roads to slope outward where consistent with road engineering safety standards, and installation of water bars as appropriate
Inclusion of measures to reduce erosion, provide fish passage, and maintain natural stream geomorphology when replacing culverts or design of new culverts or bridge crossings
Comments including listing increased maintenance in priority areas:
1Rural means any watershed or portion thereof that is developed with large lot home-sites, such as one acre or larger, or with primarily agricultural, grazing or open space uses.
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-5 9/30/18
C.2.f ►Corporation Yard BMP Implementation
Place an X in the boxes below that apply to your corporations yard(s):
We do not have a corporation yard
Our corporation yard is a filed NOI facility and regulated by the California State Industrial Stormwater NPDES General Permit X We have a Stormwater Pollution Prevention Plan (SWPPP) for the Corporation Yard(s)
Place an X in the boxes below next to implemented SWPPP BMPs to indicate that these BMPs were implemented in applicable instances. If not applicable, type NA in the box. If one or more of the BMPs were not adequately implemented during the reporting fiscal year then indicate so and explain in the comments section below:
X Control of pollutant discharges to storm drains such as wash waters from cleaning vehicles and equipment
X Routine inspection prior to the rainy seasons of corporation yard(s) to ensure non-stormwater discharges have not entered the storm drain system X Containment of all vehicle and equipment wash areas through plumbing to sanitary or another collection method
X Use of dry cleanup methods when cleaning debris and spills from corporation yard(s) or collection of all wash water and disposing of wash water to sanitary or other location where it does not impact surface or groundwater when wet cleanup methods are used X Cover and/or berm outdoor storage areas containing waste pollutants
Comments:
All BMP’s are followed by staff.
FY 2017-2018 Annual Report C.2 – Municipal Operations Permittee Name: City of Saratoga
FY 17-18 AR Form 2-6 9/30/18
If you have a corporation yard(s) that is not an NOI facility, complete the following table for inspection results for your corporation yard(s) or attach a summary including the following information:
Corporation Yard Name Corp Yard Activities w/ site-
specific SWPPP BMPs Inspection
Date2 Inspection Findings/Results
Date and Description of Follow-up and/or Corrective Actions
City of Saratoga Vehicle and equipment fueling, vehicle and equipment washing/steam cleaning, vehicle and equipment maintenance and repair, outdoor loading/unloading of materials, outdoor container storage of liquids, outdoor process equipment operations and maintenance, outdoor storage of raw materials, waste handling and disposal.
9/28/17 • Location of Absorbent Stations => in place, accessible, stocked.
• Housekeeping BMPs => in place and implemented
• Outdoor Storage BMPs (Materials, chemicals, waste areas) => clean and contained
• Vehicle Storage Area => clean and contained
• Outdoor Process BMPs (wash area, fueling stations) => in place and functioning
Visual inspection of on-site SD/CBs =>
clean, no evidence of non-stormwater discharges
• No remedial actions were identified during the stormwater inspection
• Make sure to keep an eye on stockpile and implement BMPs when necessary.
• Staff training on 5/2/18 covering SWPPP-
location and review, spill response kits-location and review, BMPs, Dry weather/wet weather observations, IPM policy, capture and disposal methods for waste generated from bridge
& structural maintenance and graffiti removal activities.
Wet Weather observations done on1/29/18 & 3/30/18.
Dry weather observation on 9/28/17 and 3/15/18.
2Minimum inspection frequency is once a year during September.
West Valley Clean Water Program
This page intentionally left blank FY201 7-2018 Annual Report
West Valley Communities:
City of Saratoga
West Valley Clean Water Program
Section 3
Provision C.3
New Development and Redevelopment
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-1 9/30/18
Section 3 - Provision C.3 Reporting New Development and Redevelopment C.3.b.iv.(2) ►Regulated Projects Reporting
No regulated project approved in FY17-18.
C.3.e.iv ►Alternative or In-Lieu Compliance with Provision C.3.c.
Is your agency choosing to require 100% LID treatment onsite for all Regulated Projects and not allow
alternative compliance under Provision C.3.e.? Yes X No
Comments (optional): The City of Saratoga does not require 100% LID. Property owners have the option to use alternative means for C3 treatment.
C.3.e.v ►Special Projects Reporting
1. In FY 2017-18, has your agency received, but not yet granted final discretionary approval of, a
development permit application for a project that has been identified as a potential Special Project based on criteria listed in MRP Provision C.3.e.ii(2) for any of the three categories of Special Projects (Categories A, B or C)?
Yes
X
No
2. In FY 2017-18, has your agency granted final discretionary approval to a Special Project? If yes, include
the project in both the C.3.b.iv.(2) Table, and the C.3.e.v. Table. Yes X No
If you answered “Yes” to either question, 1) Complete Table C.3.e.v.
2) Attach narrative discussion of 100% LID Feasibility or Infeasibility for each project.
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-2 9/30/18
C.3.h.v.(2) ►Reporting Newly Installed Stormwater Treatment Systems and HM Controls (Optional)
On an annual basis, before the wet season, provide a list of newly installed (installed within the reporting year) stormwater treatment systems and HM controls to the local mosquito and vector control agency and the Water Board. The list shall include the facility locations and a description of the stormwater treatment measures and HM controls installed.
The list of newly installed Stormwater Treatment Systems/HM Controls will be submitted to the Vector Control District by September 30, 2017.
See Appendix C.3.h.v.(2): Newly installed Stormwater Treatment Systems/HM Controls.
C.3.h.v.(3)(a)-(c) and (f) ►Installed Stormwater Treatment Systems Operation and Maintenance Verification Inspection Program Reporting
Site Inspections Data Number/Percentage
Total number of Regulated Projects (including offsite projects, and Regional Projects) in your agency’s database
or tabular format at the end of the previous fiscal year (FY16-17) 2
Total number of Regulated Projects (including offsite projects, and Regional Projects) in your agency’s database
or tabular format at the end of the reporting period (FY 17-18) 3
Total number of Regulated Projects (including offsite projects, and Regional Projects) for which O&M verification
inspections were conducted during the reporting period (FY17-18) 1
Percentage of the total number of Regulated Projects (including offsite projects, and Regional Projects) inspected
during the reporting period (FY 17-18) 50%3
3 Based on the number of Regulated Projects in the database or tabular format at the end of the previous fiscal year (FY16-17), per MRP Provision C.3.h.ii.(6)(b).
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-3 9/30/18
C.3.h.v.(3)(d)-(e) ►Installed Stormwater Treatment Systems Operation and Maintenance Verification Inspection Program Reporting
Provide a discussion of the inspection findings for the year and any common problems encountered with various types of treatment systems and/or HM controls. This discussion should include a general comparison to the inspection findings from the previous year.
Summary:
The City inspected one regulated project and found that the bio-retention basins are following C3 requirements.
Provide a discussion of the effectiveness of the O&M Program and any proposed changes to improve the O&M Program (e.g., changes in prioritization plan or frequency of O&M inspections, other changes to improve effectiveness program).
Summary:
The City of Saratoga is satisfied with the existing program and does not recommend any changes.
C.3.h.v.(4) ►Enforcement Response Plan
Does your agency have an Enforcement Response Plan for all O&M inspections of
stormwater treatment measures? X Yes No
If No, explain:
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-4 9/30/18
C.3.i ►Required Site Design Measures for Small Projects and Detached Single Family Home Projects
On an annual basis, discuss the implementation of the requirements of Provision C.3.i, including ordinance revisions, permit conditions, development of standard specifications and/or guidance materials, and staff training.
Summary:
BASMAA prepared standard specifications in four fact sheets regarding the site design measures listed in Provision C.3.i, as a resource for
Permittees. We have modified local policies/procedures and forms/checklists to require all applicable projects approved after December 1, 2012 to implement at least one of the site design measures listed in Provision C.3.i.
Small project must implement at least one of six specified LID site design measures as follows:
• Direct roof runoff into cisterns or rain barrels for reuse.
• Direct roof runoff onto vegetated areas.
• Direct runoff from sidewalks, walkways, and/or patios onto vegetated areas.
• Direct runoff from driveways and/or patios with permeable surfaces.
• Construct sidewalks, walkways, and/or patios with permeable surfaces.
• Construct bike lanes, driveways, and/or uncovered parking lots with permeable surfaces
C.3.j.i.(5)(d) ►Green Infrastructure Outreach
On an annual basis, provide a summary of your agency’s outreach and education efforts pertaining to Green Infrastructure planning and implementation.
Summary:
Staff training for Green Infrastructure is on-going. City staff and WVCWP staff on behalf of the City, attended one or more of the following trainings related to Green Stormwater Infrastructure (GSI): SCVURPPP GSI Funding Workshop, February 15, 2018, GSI Handbook Details Workshops #1 April 10, 2018 and #2 April 24, 2018, CASQA Webcast “Public and Private LID/GI: BMP O&M, November 9, 2017, and C3PO AHTG meetings where GSI is discussed at every meeting. City staff also briefs elected officials as needed regarding the Clean Water Program and Regional State Water Board compliance. With the Clean Water Program JPA, elected officials are more informed about the regulated program.
Please refer to SCVURPPP FY 17-18 Annual Report for a summary of outreach efforts implemented by the Program.
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-5 9/30/18
C.3.j.ii.(2) ►Early Implementation of Green Infrastructure Projects
On an annual basis, submit a list of green infrastructure projects, public and private, that are already planned for implementation during the permit term and infrastructure projects planned for implementation during the permit term that have potential for green infrastructure measures.
Include the following information:
• A summary of planning or implementation status for each public and private green infrastructure project that is not also a Regulated Project as defined in Provision C.3.b.ii. (see C.3.j.ii.(2) Table B - Planned Green Infrastructure Projects).
•
A summary of how each public infrastructure project with green infrastructure potential will include green infrastructure measures to the maximum extent practicable during the permit term. For any public infrastructure project where implementation of green infrastructure measures is not practicable, submit a brief description of the project and the reasons green infrastructure measures were impracticable to implement (see C.3.j.ii.(2) Table A - Public Projects Reviewed for Green Infrastructure).Background Information:
BASMAA’s “Guidance for Identifying Green Infrastructure Potential in Municipal Capital Improvement Program Projects” (May 6, 2016) is used by the City of Saratoga for identifying and reviewing potential green infrastructure projects.
Summary of Planning or Implementation Status of Identified Projects:
See attached Tables C.3.j.ii.(2)-A and C.3.j.ii.(2)-B for the required information.
C.3.j.iii.(2) ►Participate in Processes to Promote Green Infrastructure
On an annual basis, report on the goals and outcomes during the reporting year of work undertaken to participate in processes to promote green infrastructure.
Please refer to Program’s FY 17-18 Annual Report for a summary of efforts conducted to help regional, State, and federal agencies plan, design and fund incorporation of green infrastructure measures into local infrastructure projects, including transportation projects.
C.3.j.iv.(2) ►Tracking and Reporting Progress
On an annual basis, report progress on development and implementation of methods to track and report implementation of green infrastructure measures and provide reasonable assurance that wasteload allocations for TMDLs are being met.
Please refer to the Program’s FY 17-18 Annual Report for a summary of methods being developed to track and report implementation of green infrastructure measures.
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-6 9/30/18
C.3.j.ii.(2) ►Table A - Public Projects Reviewed for Green Infrastructure
Project Name and
Location4 Project Description Status5 GI
Included?6 Description of GI Measures Considered and/or Proposed or Why GI is Impracticable to Implement7 Sustainable Landscaping
Project:
Citywide
This project will reduce the amount of turf at City parks in order to decrease irrigation and maintenance costs
Ongoing TBD Bioretention type of unit will be considered when street modification designs are incorporated
Quito Road Sidewalk Improvements- Design Between Allendale Ave and McCoy Ave.
This project will fund the design phase of sidewalk improvements on Quito Road. GI measures can be integrated as part of sidewalk improvements.
Pre-design TBD Bioretention type of unit will be considered when street modification designs are incorporated
Saratoga Village to Quarry Park Walkway- Big Basin Way from Saratoga- Sunnyvale Road to Quarry Park in Saratoga.
This project would fund the design, environmental review and construction of a pedestrian connection from Saratoga Village to Hakone Gardens and Quarry Park. . GI measures can be integrated as part of pathway.
Pre-design TBD Bioretention type of unit will be considered when street modification designs are incorporated
Fruitvale/ and Allendale
Intersection Improvements This project would modify the intersection to improve pedestrian safety. GI
measures can be integrated as part of corner
modifications.
Pre-design TBD Bioretention type of unit will be considered when street modification designs are incorporated
4 List each public project that is going through your agency’s process for identifying projects with green infrastructure potential.
5 Indicate status of project, such as: beginning design, under design (or X% design), projected completion date, completed final design date, etc.
6 Enter “Yes” if project will include GI measures, “No” if GI measures are impracticable to implement, or “TBD” if this has not yet been determined.
7 Provide a summary of how each public infrastructure project with green infrastructure potential will include green infrastructure measures to the maximum extent practicable during the permit term. If review of the project indicates that implementation of green infrastructure measures is not practicable, provide the reasons why green infrastructure measures are impracticable to implement.
FY 2017-2018 Annual Report C.3 – New Development and Redevelopment Permittee Name: City of Saratoga
FY 17-18 AR Form 3-7 9/30/18
Fruitvale Road
Rehabilitation-Fruitvale Avenue between Saratoga Avenue and Highway 9
This project would continue to repair the pavement and medians on Fruitvale Avenue. GI measures can be integrated as part of rehabilitation.
Pre-design TBD Bioretention type of unit will be considered when street modification designs are incorporated.
Guava Court Pedestrian
Railroad crossing This project would reopen the pedestrian crossing at Guava Court at Joe’s Trail.
GI measures can be integrated as part of rampway design.
Pre-design TBD Bioretention type of unit will be incorporated when the ramp entrance is designed.
C.3.j.ii.(2) ►Table B - Planned and/or Completed Green Infrastructure Projects
Project Name and
Location8 Project Description Planning or
Implementation Status Green Infrastructure Measures Included Guava Court Pedestrian
Railroad crossing This project would reopen the pedestrian crossing at Guava Court at Joe’s Trail.
GI measures can be integrated as part of rampway design.
Project is currently in
design. The project will include a strip of pervious surface replacement of previously impervious surface- adjacent to a ramp leading to the Ped Crossing.
8 List each planned (and expected to be funded) public and private green infrastructure project that is not also a Regulated Project as defined in Provision C.3.b.ii. Note that funding for green infrastructure components may be anticipated but is not guaranteed to be available or sufficient.
West Valley Clean Water Program
APPENDIX C3
New Development and Redevelopment
FY2017-2018 Annual Report
City of Saratoga
• C.3.h.v.(2) List of newly installed Stormwater
Treatment Systems/HM Controls
FY 2017-2018 Annual Report Appendix C3hv(2) Table Permittee Name: City of Saratoga
FY 17-18 AR Form 9/30/18
C.3.h.v.(2) ►Table of Newly Installed
1Stormwater Treatment Systems and Hydromodification Management (HM) Controls (Optional)
Fill in table below or attach your own table including the same information.
Name of Facility Address of Facility
Party Responsible2
For Maintenance Type of Treatment/HM
Control(s)
Paramount Ct 7 SFR: one acre lots, Paramount Ct City of Saratoga 3 Bioretention and 7
Porous Pavement Driveways
1 “Newly Installed” includes those facilities for which the final installation inspection was performed during this reporting year.
2State the responsible operator for installed stormwater treatment systems and HM controls.
West Valley Clean Water Program
Section 4
Provision C.4
Industrial and Commercial Site Controls
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.4 – Industrial and Commercial Site Controls Permittee Name: City of Saratoga
FY 17-18 4-1 9/30/18
Section 4 – Provision C.4 Industrial and Commercial Site Controls Program Highlights and Evaluation
Highlight/summarize activities for reporting year:
Summary:
The WV Communities continued integrated stormwater inspections with Santa Clara County Fire Department-Hazmat Division (SCCFD) for a portion of their industrial/commercial stormwater inspections at facilities with associated Hazmat material inspections. This partnership is managed as a joint program between SCCFD and three West Valley municipalities by the West Valley Clean Water Program (WVCWP). The SCCFD
conducted 8 IND inspections in Saratoga in FY17-18.
In addition to stormwater inspections conducted by SCCFD, a contract inspector is used to inspect commercial facilities not inspected by SCCFD, such as restaurants, as well as, IND inspections of facilities receiving IDDE inspections in the previous year. During FY17-18, 24 inspections were completed at commercial/retail facilities with multiple tenants and IDDE referral facilities within the City. The most common issue found during inspections was poor housekeeping of outdoor storage and disposal areas. Along with the third-party inspector, it is anticipated that the relationship with SCCFD to conduct inspections will continue into the next fiscal year.
Participation in the SCVURPPP IND/IDDE Ad Hoc Task Group (AHTG) was provided by WVCWP Staff on behalf of the West Valley Communities, and includes member discussions and review of AHTG work products. Refer to the C.4. Industrial and Commercial Site Controls Selection of the
SCVURPPP FY17-18 Annual Report for a description of the Program activities and the BASMAA Municipal Operations Committee.
C.4.b.iii ►Potential Facilities List (i.e., List of All Facilities Requiring Stormwater Inspections)
List below or attach your list of industrial and commercial facilities in your Inspection Plan to inspect that could reasonably be considered to cause or contribute to pollution of stormwater runoff.
See C4 Appendix: Potential Facilities List
FY 2017-2018 Annual Report C.4 – Industrial and Commercial Site Controls Permittee Name: City of Saratoga
FY 17-18 4-2 9/30/18
C.4.d.iii.(2)(a) & (c) ►Facility Inspections
Fill out the following table or attach a summary of the following information. Indicate your reporting methodology below.
X Permittee reports multiple discrete potential and actual discharges as one enforcement action.
Permittee reports the total number of discrete potential and actual discharges on each site.
Number
Total number of inspections conducted (C.4.d.iii.(2)(a)) 32
Violations, enforcement actions, or discreet number of potential and actual discharges resolved within 10 working
days or otherwise deemed resolved in a longer but still timely manner (C.4.d.iii.(2)(c)) 2 Comments:
There are 2 “enforcement actions” reported as resolved in a timely manner but zero enforcement actions are reported in the subsequent table.
This is because most potential issues are handled at the time of inspection and not recorded as verbal warnings. These are included in the 2 reported above. If any correction is needed, a verbal warning is given and follow up to resolution is completed in a timely manner.
C.4.d.iii.(2)(b) ►Frequency and Type of Enforcement Conducted
Fill out the following table or attach a summary of the following information.
Enforcement Action (as listed in ERP)49
Number of Enforcement Actions Taken
Level 1 Verbal Warning/notice 0
Level 2 Written Notice/Notice to Comply 0
Level 3 Stop work order/Notice of Violation/Citation 0
Level 4 Administrative/Legal Action 0
Total 0
49Agencies to list specific enforcement actions as defined in their ERPs.
FY 2017-2018 Annual Report C.4 – Industrial and Commercial Site Controls Permittee Name: City of Saratoga
FY 17-18 4-3 9/30/18
C.4.d.iii.(2)(d) ►Frequency of Potential and Actual Non-stormwater Discharges by Business Category
Fill out the following table or attach a summary of the following information.
Business Category50 Number of Actual
Discharges Number of Potential Discharges
Commercial Areas 0 1
Food Facility/Restaurant 0 1
C.4.d.iii.(2)(e) ►Non-Filers
List below or attach a list of the facilities required to have coverage under the Industrial General Permit but have not filed for coverage:
There were no industries that identified as non-filers during scheduled inspections for this fiscal year.
C.4.e.iii ►Staff Training Summary
Training Name Training
Dates Topics Covered
No. of Industrial/
Commercial Site Inspectors in
Attendance
Percent of Industrial/
Commercial Site Inspectors in
Attendance
No. of IDDE Inspectors Attendance in
Percent of IDDE Inspectors Attendance in
SCVURPPP IND/IDDE Workshop
5/29/18 MRP 2.0 Requirements, case studies, and
documenting inspections 1 50% 2 100%
Comments:
WVCWP inspection staff attended on behalf of Saratoga. Additionally, on June 1, 2018, SCCFD trained new Fire Department inspectors on stormwater pollution prevention and illegal discharge issues.
50List your Program’s standard business categories.
West Valley Clean Water Program
APPENDIX C4
Industrial and Commercial Site Controls
City of Saratoga
• C4 Potential Facilities
FY2017-2018 Annual Report
FY2017-2018 Annual Report Appendix C4: Potential Facilities List Permittee Name: City of Saratoga
Y:\Annual Report FY1718\AR Data Entry\04 AR1718 Sections\Ready for final printing\Saratoga\Appendix C4b_Potential Facilities List_AR1718_S.docx
Adult Care Center (Saratoga Comm Ctr?) Bai Tong
Bell Tower Wine Tasting Chateau Bella Saratoga
Big Basin Café
Big Basin Vineyards Tasting Room Casa de Cobre, Saratoga Grille LLC Classic Car Wash & Gas
Cleaners Connection Cooper Garrod Vineyards Drip Coffee Company #1 Florentine/Trattoria
Friendship Hall @ The Saratoga Prospect Center Gluten Free Gourmet
Hachi Ju Hachi Hakone Lower House Hong’s Gourmet House Family Vineyards Indo Cafe
Jake’s Restaurant Kathryn Kennedy Winery La Cueva Mex Grill La Fondue
La Mere Michelle @14467 LHCF - Our Lady of Fatima Villa Masu Japanese Bistro
McDonald’s
Michaud-Martella Tasting Room Minicakes by Tasha
Mint Leaf Cuisine Mountain Mike’s Pizza O’Reilly Auto
Peet’s Coffee and Tea Plumed Horse Restaurant Quito Dry Cleaners Ristorante da Mario Rojoz
Rose Market #2 Round Table Pizza #19 Ruby’s Tamales Y Mas
Ruthe Roberts Wine Collective Safeway #919
Saratoga Bagels
Saratoga Country Club Inc
Saratoga Gas Company
Saratoga Retirement Community
Saratoga Senior Center (Saratoga Comm Ctr) Saratoga Wine & Beer
Saratoga Woods Sent Sovi
Starbuck’s Coffee #10253 Starbuck’s Coffee #5417 Starbuck’s Coffee Company Stop N Save #124
Sushi 2-2 Train Sushi Heaven Taiwan Taste The Bank The Basin
The Inn at Saratoga The Mountain Winery The Napkin Ring Togo’s
Togo’s
Triple Seven Pizzeria Union 76
Villa Montalvo Arboretum Viyanna’s Mediterranean Cuisine West Valley Fire Station #9 Wheel Works
WM Café
Yolatea of Saratoga
West Valley Clean Water Program
Section 5
Provision C.5
Illicit Discharge Detection and Elimination
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.5 – Illicit Discharge Detection and Elimination Permittee Name: City of Saratoga
FY 17-18 AR Form 5-1 9/30/18
Section 5 – Provision C.5 Illicit Discharge Detection and Elimination
Program Highlights and Evaluation
Highlight/summarize activities for reporting year:
Provide background information, highlights, trends, etc.
Summary:
The city/town partners with West Valley Clean Water Program (WVCWP) to respond to calls received on the illegal dumping hotline. The hotline is advertised on the city/town website. WVCWP responds to complaints of illegal dumping or discharge of nonhazardous materials, as well as, conducts necessary investigation, provides follow up inspections, record keeping and reporting. WVCWP works with the city/town staff for discharges in the public right of way where city/town staff typically has primary responsibility for responding to reports of illegal dumping and non-stormwater discharges in the public right of way. City/town staff will conduct necessary investigation, cleanup, follow up, record keeping and reporting as necessary in coordination with WVCWP.
Other agencies that may assist with IDDE’s include: Santa Clara County (SCC) Fire/Hazardous Materials Unit, Department of Environmental Health, Santa Clara Valley Water District. West Valley Sanitation District, SCC Department of Environmental Health Consumer Protection Division, and Santa Clara Valley Water District.
The City of Saratoga continues to clean their complete storm system over a continuous two-year time period. Crews are trained to identify IDDEs and report to the WVCWP. The Enforcement Response Plan (ERP) states the goal of every incident is to begin with the most appropriate level of enforcement to attain compliance within a timely manner. In the West Valley Cities, the majority of IDDE situations require only a verbal warning. Some continue to escalate to written notice and very few require citations or administrative actions. During FY17-18, the City of Saratoga/WVCWP responded to two IDDEs, compared to four in FY16-17.
Participation in SCVURPPP’s IND/IDDE Ad Hoc Task Group (AHTG) was provided by West Valley Clean Water Program (WVCWP) staff on behalf of the City of Saratoga. The AHTG members discuss and review work products. This year the group reviewed new brochures such as the Guidelines for Commercial and Light Industrial Facilities, and BMP flyers for RVs and machine shops. SCVURPPP provided an IND/IDDE Training on May 29, 2018, which was attended by WVCWP staff on behalf of Saratoga.
SCVURPPP staff provided participation in the BASMAA Municipal Operations Committee. Refer to the C5 Illicit Discharge Detection and Elimination section of SCVURPPP’s FY 2017-2018 Annual Report for a description of activities at the countywide and regional levels.
C.5.c.iii ►Complaint and Spill Response Phone Number
Summary of any changes made during FY 17-18:
No Change.
FY 2017-2018 Annual Report C.5 – Illicit Discharge Detection and Elimination Permittee Name: City of Saratoga
FY 17-18 AR Form 5-2 9/30/18
C.5.d.iii.(1), (2), (3) ►Spill and Discharge Complaint Tracking
Spill and Discharge Complaint Tracking (fill out the following table or include an attachment of the following information)
Number
Discharges reported (C.5.d.iii.(1)) 2
Discharges reaching storm drains and/or receiving waters (C.5.d.iii.(2)) 1
Discharges resolved in a timely manner (C.5.d.iii.(3)) 2
Comments:
Responses to complaints are handled by WVCWP staff and a WVCWP contract inspector, as well as, city staff as appropriate. All complaints are logged, investigated and followed up to the status “resolved”. Resolution may be in the form of “no discharge or incident found.”
There were two reported incidents of discharges in the City of Saratoga and they were both resolved in 10 days or less. Both were reported by other agency staff referrals. Of the two reported incidents, none were associated with a business or facility.
West Valley Clean Water Program
This page intentionally left blank FY201 7-2018 Annual Report
West Valley Communities:
City of Saratoga
West Valley Clean Water Program
Section 6
Provision C.6 Construction Site Controls
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.6 – Construction Site Controls Permittee Name: City of Saratoga
FY 17-18 AR Form 6-1 9/30/18
Section 6 – Provision C.6 Construction Site Controls C.6.e.iii.(3)(a), (b), (c), (d) ►Site/Inspection Totals
Number of active Hillside Sites (sites disturbing < 1 acre of soil requiring storm
water runoff quality inspection) (C.6.e.iii.3.a)
Number of High Priority Sites (sites disturbing < 1 acre of soil requiring storm
water runoff quality inspection) (C.6.e.iii. 3.c)
Number of sites disturbing ≥ 1 acre of soil
(C.6.e.iii.3.b)
Total number of storm water runoff quality inspections conducted (include only Hillside Sites,
High Priority Sites and sites disturbing 1 acre or more)
(C.6.e.iii. 3.d)
1 2 7 70
Comments:
C.6.e.iii.(3)(e) ►Construction Related Storm Water Enforcement Actions
Enforcement Action (as listed in ERP)51
Number Enforcement Actions Issued
Level 152 Verbal Warning/Notice 16
Level 2 Written Notice/Notice to Comply 0
Level 3 Stop Work Order/Notice of Violation/Citation 1
Level 4 Administrative/Legal Action 0
Total 17
C.6.e.iii.(3)(f) ►Illicit Discharges
Number Number of illicit discharges, actual and those inferred through evidence at hillside sites, high priority sites and sites that
disturb 1 acre or more of land (C.6.e.iii. 3.f) 0
51Agencies should list the specific enforcement actions as defined in their ERPs.
52For example, Enforcement Level 1 may be Verbal Warning.
FY 2017-2018 Annual Report C.6 – Construction Site Controls Permittee Name: City of Saratoga
FY 17-18 AR Form 6-2 9/30/18
C.6.e.iii.(3)(g) ►Corrective Actions
Indicate your reporting methodology below.
X Permittee reports multiple discrete potential and actual discharges as one enforcement action.
Permittee reports the total number of discrete potential and actual discharges on each site.
Number Enforcement actions or discrete potential and actual discharges fully corrected within 10 business days after
violations are discovered or otherwise considered corrected in a timely period (C.6.e.iii. .3.g) 17
Comments:
All issues identified in the inspection forms were minor verbal warnings that resolved within 10 days. There were no illicit discharges. PW engineer inspector visits the sites on a monthly basis and did not find any illicit discharge. Most enforcement actions were limited to improving BMPs on existing site.
C.6.e.iii.(4) ►Evaluation of Inspection Data
Describe your evaluation of the tracking data and data summaries and provide information on the evaluation results (e.g., data trends, typical BMP performance issues, comparisons to previous years, etc.).
Description:
Along with a tracking table provided by WVCWP, the City uses a program called Trak-It to log all projects. Construction activities remain close to last year’s level. There is less new home construction and more existing homes that are undergoing remodeling/alteration with minimal soil disturbances. Most addition projects are less than 2,500 s.f.
C.6.e.iii.(4) ►Evaluation of Inspection Program Effectiveness
Describe what appear to be your program’s strengths and weaknesses, and identify needed improvements, including education and outreach.
Description:
In general. most contractors are aware of the stormwater pollution prevention program and their projects are monitored regularly. Saratoga’s Engineering Department conducts the C.6 related inspections and also includes education, outreach, regular enforcement, plan checking and permit issuance. All contractors who have permits with the City are given copies of the Annual Wet Weather, Sediment, Erosion Control and Best Management Practices (BMP) Implementation Notice. Public Works engineering staff are trained and qualified to perform the stormwater inspections during the wet season.
FY 2017-2018 Annual Report C.6 – Construction Site Controls Permittee Name: City of Saratoga
FY 17-18 AR Form 6-3 9/30/18
Saratoga's engineering staff understands stormwater regulations, and comply with abating violations in a timely manner. Public Works staff updates procedures to track violations marked for each site and works with contractors to resolve issue within 10 days or provide evidence and reason for extra time given to comply. WVCWP provided updated inspection tracking forms to the inspectors to better capture start and finish date of construction sites during the wet season.
Refer to the C.6 Construction Site Control section of SCVURPPP’s FY17-18 Annual Report for a description of activities at the countywide or regional level.
C.6.f.iii ►Staff Training Summary
Training Name Training Dates Topics Covered No. of Inspectors
in Attendance
In-House training 8/16/17 General C6 requirements for enforcement during
wet weather season. 3
SCVURPPP Stormwater Inspections Workshop:
Construction Sites 2/20/18 & 2/23/18 MRP C.6 Implementation of requirements, Case
Studies, Group Exercise 1
(WVCWP)
West Valley Clean Water Program
Section 7
Provision C.7
Public Information and Outreach
FY2017-2018 Annual Report
FY 2017-2018 Annual Report C.7 – Public Information and Outreach Permittee Name: West Valley Communities
FY 17-18 AR Form 7-1 9/30/18
Section 7 – Provision C.7. Public Information and Outreach C.7.b.i.i.(1) ►Outreach Campaign
Summarize outreach campaign. Include details such as messages, creative developed, and outreach media used. The detailed outreach campaign report may be included as an attachment. If outreach campaign is being done by participation in a countywide or regional program, refer to the separate countywide or regional Annual Report.
Summary:
The following separate reports developed by SCVURPPP summarize countywide efforts conducted during FY17-18:
• FY 17-18 Watershed Watch Campaign Annual Campaign Report
• FY 17-18 Watershed Watch Partner Report
• FY 17-18 Watershed Watch Web Statistics Report
These reports are included within the C.7 Public Information and Outreach section of the SCVURPPP FY 17-18 Annual Report.
WVCWP assists with staffing SCVURPPP outreach events. Participation in events included: “Kids ‘N Fun Festival” in Cupertino, Aug. 2017 and 3 car wash events: Westgate Classic Car Wash, Aug. 2017; Delta Queen Car Wash, Sept. 2017 and Delta Queen Car Wash, June 2018.
SFEP “GREEN STREETS/BLUE BAY” SIGN CAMPAIGN
In FY17-18, WVCWP coordinated with San Francisco Estuary Partnership to produce and install a permanent, custom-shaped 36” x 24” sign along Hacienda Ave. (a green street project), as part of SFEP’s “Green Streets/Blue Bay” campaign. SFEP provided the graphics for the sign, which were then customized by WVCWP to fit the highlighted project in City of Campbell. City staff installed the sign on Hacienda Ave. near an intersection with a major arterial. The location of the sign is convenient for a pedestrian audience, as it was placed near a bus stop, near the Los Gatos Creek Trail, and the Percolation Ponds Park; the Trail and the Park draw many walkers and bike riders. This project was funded through WVCWP.
SANTA CLARA VALLEY WATER DISTRICT GRANTS: SUPPORT VOLUNTEER CLEANUP AND EDUCATION
WVCWP, City of Campbell and Town of Los Gatos collaborated to prepare and submit an application for this SCVWD grant. Focus of the grant application was to educate users of the Los Gatos Creek Trail (which runs along LG Creek through Campbell and Los Gatos), and to reduce litter along the trail; this litter can easily reach the adjacent creek. Users outside of the Campbell and Los Gatos jurisdictions commonly use this trail, and there is a need to educate both non-residents - and residents - on the importance of keeping the creek clean, and to help change littering and pet waste habits. 10 educational signs, and 10 stations for trash and pet waste disposal were proposed. SCVWD approved the proposal and awarded the grant for implementation of the proposal. Implementation will start in FY18-19. WVCWP, Campbell and Los Gatos are all pleased to have this opportunity to reduce litter along the Los Gatos Creek Trail, and to be able to install signage that will help users understand the riparian habitat, and the importance of keeping our creeks clean.
WVCWP / WEO AHTG
WV Communities’ active participation in SCVURPPP’s Watershed Watch Educational Outreach (WEO) AHTG is through West Valley Clean Water Program (WVCWP). WVCWP Staff provides review and input on countywide and regional deliverables and strategies. In addition, local media outreach is carried out through WVCWP.
FY 2017-2018 Annual Report C.7 – Public Information and Outreach Permittee Name: West Valley Communities
FY 17-18 AR Form 7-2 9/30/18
In FY17-18, WVCWP’s participation in the WEO AHTG Scripts Review Group included: review and editing for a letter and flyer to Pest Control Operators; review and editing for LID outreach material; review and editing for Watershed Watch volunteer invitation; review and input for social media posts/contests highlighting local creeks/watershed, E-waste and car washing; review and comment on anti-litter collaborative campaign with Earthquakes MLS team and Sharks NHL team, and other, similar development of materials for public information.
WVCWP
Local advertising is directed towards specific POCs and/or events, and the demographic characteristics of the West Valley Communities of Campbell, Los Gatos, Monte Sereno, and Saratoga. WVCWP’s main strategy is to focus on arranging for posting of information in online digital and social media avenues (municipal websites, Facebook pages, Twitter feeds, and NextDoor emails), and developing target-specific “promotional”
items for distribution at events. The promotional items are selected to promote a new modified behavior (action) and paired with relevant literature, thereby providing incentives to take the printed information and “motivate the recipient to action.”
In late 2017/early 2018, WVCWP lost the ability to use the 3 local weekly newspapers for disseminating information via printed newspapers. An outside buyout of the news group resulted in layoffs of all reporters and photographers for the local papers. Therefore, WVCWP is now putting more emphasis on social media postings, which appears to be effective.
Effectiveness:
Effectiveness of using local social media was demonstrated in April 2018, with advertising for a WVCWP/Town of Los Gatos-sponsored “Easy to Grow Native Plants” class. Color flyers for this class were distributed at all “Going Native Garden Tour” sites in the WV Communities (5 sites). Flyers were also distributed at a March 31 composting class in Los Gatos, and at a number of events (such as 3 Arbor Day events) in April, prior to the class on April 28. The class was posted in the calendar section of the local weekly newspapers. Based on these outreach methods (flyers given away at events; newspaper calendar postings) there were less than 5 sign ups. In the second half of April, the class was posted on NextDoor Los Gatos (i.e. residents received emails with information about the class). Within 36 hours, the class was full at over 50 participants.
The effectiveness of using social media is also demonstrated in the post-Tour analysis of the “Going Native Garden Tour” event held annually in April. The WV Communities help to promote this event via their Facebook pages, newsletter emails, Twitter and municipal websites. The post-Tour analysis in the “Going Native Garden Tour 2018 – Summary Report” (see 2017-2018 SCVURPPP Program Report, Section C.7) shows that the top 9 communities generating participants for the Tour included Campbell (4.2% of attendees), Saratoga (3.7%), and Los Gatos (3.2%), with greater participation than the larger cities of Cupertino, Santa Clara, Menlo Park, and others. Similar results were seen in April 2016 and 2017.
Since the WV Communities contain some of the smallest population totals in the GNGT audience area, this very high participation rate shows that the WV Communities’ outreach efforts are effective at motivating their audiences. The WV Communities ranked by participation rates as
follows: Campbell #7, Saratoga #8, Los Gatos #9.
For details on WVCWP Press Releases, along with digital media postings, articles printed, and flyers posted refer to Appendix C7: C7bii Local Advertising
PROMOTIONAL ITEMS
WVCWP made an effort to develop new outreach methods, with supporting materials, in FY17-18. Many items were purchased late in FY17-18, with the aim of distributing them to visitors to the WVCWP table at Farmers Markets. Outreach at Farmers Markets is being extensively expanded during spring, summer and fall 2018 (FY18-19). Evaluation of some of these items will take place in FY18-19. All items are aimed at motivating recipients to change behavior and awareness related to stormwater issues. Imprints on all items include the WVCWP website address, where information and ICID reporting links are available.
FY 2017-2018 Annual Report C.7 – Public Information and Outreach Permittee Name: West Valley Communities
FY 17-18 AR Form 7-3 9/30/18
Videos: In Spring 2018, WVCWP invested in 3 different stormwater public education videos for viewing by visitors to the WVCWP booth, and for classroom use. A laptop and DVD drive were also purchased, for showing the videos at events and Farmers Markets. Two videos were purchased from the Water Education Foundation: one for youth, one for general audiences. Another was purchased from ExCal Visual, “A Grate Concern”, for educating general audiences about ICID: what to watch for and what to do. Videos will be used for events, in classrooms, and for outreach such as speaking engagements at Rotary Clubs and similar groups.
Educational Game: One new item was purchased, then customized by WVCWP staff, for interacting with visitors to the WVCWP table at events.
This is a large tabletop spinning “prize wheel” with stormwater-related graphics on each of the 12 wheel stops. Participants of all ages can win prizes by playing the game. The prize wheel has been effective in drawing visitors to the table and engaging them in stormwater topics. An imprinted blue “West Valley Clean Water Program” tablecloth was also purchased, to enhance the appearance of the table, and help highlight the prize wheel.
Give-away items – New Products: For promotional/distribution items in FY17-18, WVCWP developed and purchased 7 new types of “outreach”
items, along with additional supplies of popular items.
Re-usable Portable Cutlery Sets – 2 Types:
Two different versions of this item were purchased; the goal is to replace throw-away, one-use plastic cutlery. One version is slightly larger, with a carabineer, which makes it convenient for hanging in students’ backpacks or large lunch containers. The other is slightly more compact, with no protrusions, which makes it convenient for keeping in a purse, pocket, or similar. WVCWP encourages residents to start using these and forego the disposable cutlery. For children/youth lunches, especially, this may help prevent school yard litter.
Collapsible Lunch Box/Carry-out Container:
In previous years, WVCWP had purchased 50 collapsible ‘bowls’ with lids, to encourage residents to substitute these as food containers for carry- out food, in place of one-use disposable containers. WVCWP has now purchased a much larger quantity of a multi-function collapsible food container, with utensils in the lid. The new containers are large enough to hold a sandwich and another lunch item, or other meals, and are a more realistic size to use for carry-out food. In addition, they are all-silicone (with the exception of the lid and utensils).
Stainless Steel Insulated Water Bottles:
This item is popular with the general public right now; it can keep beverages hot or cold for many hours. WVCWP will use it to encourage residents to use this in place of throw-away one-use coffee/tea cups, soda cups, etc. from vendors. In addition, these are an attractive item, and people tend to keep this type of thing on their desk or in their car. Since the imprint includes the WVCWP web address, users will be able to refer to their bottle for accessing the website.
Stainless Steel Straw Set:
WVCWP purchased 500 of these sets, which include: stainless steel straw, cleaning brush, and a handy carry bag, imprinted with “Stormwater Pollution Prevention”, www.cleancreeks.org, etc. WVCWP will show videos related to plastic straws as litter, during Famers Markets and other events. WVCWP hopes to help residents move away from use of throw-away straws, by bringing along their reusable straw in its imprinted bag.
Clapper Rail Pen:
This pen was purchased with “school age children” in mind. The pen is aimed at increasing stormwater pollution prevention awareness by encouraging children to think about the endangered Clapper Rail (bird) which lives in the SF Bay wetlands and can be found at Don Edwards National Wildlife Refuge. The pen is distributed to students participating at their schools’ creek clean up events, and to visitors at the WVCWP farmers’ market tables. It is often a favorite prize because it is unique.