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SRF 48591

IN THE UNITED STATES BANKRUPTCY COURT

FOR THE EASTERN DISTRICT OF VIRGINIA

RICHMOND DIVISION

)

In re:

)

Chapter 11

)

ASCENA RETAIL GROUP, INC., et al.,

1

)

Case No. 20-33113 (KRH)

)

Debtors.

)

(Jointly Administered)

)

CERTIFICATE OF PUBLICATION

I, Nicholas Vass, depose and say that I am employed by Prime Clerk LLC (“Prime

Clerk”), the claims, noticing and solicitation agent for the Debtors in the above-captioned

chapter 11 cases.

This Certificate of Publication includes sworn statements verifying that the Notice of Sale

Hearing as conformed for publication, was published on November 30, 2020 in the New York

Times, as described in the sworn statement attached hereto as Exhibit A, and was published on

December 2, 2020 in the national edition of USA Today, as described in the sworn statement

attached hereto as Exhibit B.

/s/ Nicholas Vass

Nicholas Vass

Dated: December 3, 2020

State of New York

County of New York

Subscribed and sworn to (or affirmed) before me on December 3, 2020, by Nicholas Vass,

proved to me on the basis of satisfactory evidence to be the person who appeared before me.

/s/ KELSEY LYNNE GORDON

Notary Public, State of New York

No. 01GO6405463

Qualified in Kings County

Commission Expires March 9, 2024

1

A complete list of each of the Debtors in these chapter 11 cases may be obtained on the website of the Debtors’

claims and noticing agent at https://cases.primeclerk.com/ascena. The location of Debtor Ascena Retail Group, Inc.’s

principal place of business and the Debtors’ service address in these chapter 11 cases is 933 MacArthur Boulevard,

Mahwah, New Jersey 07430.

(2)
(3)

PROOF OF PUBLICATION

___________________________ 20___

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Nov-30,

20

Nov 30, 2020, NYT & Natl, pg B5

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N

B5

THE NEW YORK TIMES, MONDAY, NOVEMBER 30, 2020

RETIREMENT

David Jarmul and his wife,

Champa, long envisioned what

their retirement would look like.

After returning from a two-year

Peace Corps stint in Moldova in

2018, the couple, both 67, planned

extensive travel, including trips to

the Baltics, West Africa and Sri

Lanka.

“Travel is our passion — it’s

what we love to do,” said Mr.

Jar-mul, who retired in 2015 as head of

news and communications for

Duke University.

For now, the two are living a

Covid-19 retirement — packed

with volunteer and social pursuits

but reconfigured for a social

dis-tancing world. Mr. Jarmul is

deliv-ering groceries to a local food

pantry. And the two are caring for

their 15-month-old grandson —

playing hide-and-seek and

read-ing books — while their son and

daughter-in-law work from home

and supervise the online classes

of two older sons.

“We are happy to spend the

time with him. It’s helpful for our

son and daughter-in-law,” said Mr.

Jarmul, author of “Not Exactly

Retired,” a book about the couple’s

Moldova experience.

As for his retirement dreams,

Mr. Jarmul considers himself

for-tunate compared to those with

true hardship. “Despairing is not

a great solution,” he said. “We are

trying deliberately to fill our lives

with activities that give us

mean-ing — remainmean-ing connected to our

friends and being good members

of the community.”

Just as the pandemic has

up-ended the lives of students and

workers, it is derailing the plans of

many retirees. Besides any

finan-cial toll, the significant health

risks that Covid-19 poses for the

elderly are forcing many retirees

to defer cherished items on their

bucket list: travel, volunteering at

hospitals and schools, socializing

at senior centers, and excursions

to sports and cultural events.

Because of their age, some

re-tirees worry they may need to

scrap their plans altogether if

co-ronavirus dangers persist.

“We recognize as we get older

that the single most valuable

thing we have is time, and healthy

time. And time is being lost in this

moment,” said Paul Irving,

chair-man of the Milken Institute

Cen-ter for the Future of Aging, in

Santa Monica, Calif. “It’s a source

of anxiety for a lot of people who

may be deferring plans to move or

to spend time with kids and

grand-children.”

Still, more than six months into

the pandemic, many retirees,

af-ter what some described as a

peri-od of fear and hopelessness, are

finding ways to adapt.

Since the pandemic started,

Phyllis Diamond, a Manhattan

therapist and retirement coach,

said clients are calling for advice

on revising their retirement

ex-pectations. “I believe strongly in

the importance of action,” she

said. “Feeling stuck can lead to

anxiety and depression.”

She suggests that clients make

a “curious list” of anything they

would like to learn more about. Or,

she said, “you can revive old

pas-sions — things you may have done

in the past but put on hold.”

Her husband bought a new

gui-tar, an instrument he has not

played for 35 years. Other clients

are writing memoirs, taking art

and dance classes, or preparing

for second-act careers.

For many retirees stuck at

home, technology is a lifeline.

Though initially intimidated,

they’ve turned to Zoom, YouTube,

apps and streaming platforms to

meet with friends, exercise, visit

museums and volunteer, using

websites like

Volunteer-Match.org.

The pandemic “is forcing many

retirees to use technology that

they may not have used

previ-ously,” said Roger Whitney, a

cer-tified financial planner in Fort

Worth, Texas, and author of the

book “Rock Retirement.” “That

will bode well for them in the

fu-ture.”

In mid-September, the Osher

Lifelong Learning Institute at

Duke University began a fall

cur-riculum of 65 courses, offered via

Zoom to its nearly 2,600 members.

Most courses are taught live by

re-tired professors and other experts

who are 65 and older. “Many are

excited to be teaching online for

the very first time,” said the

insti-tute’s director, Chris McLeod.

When the pandemic lockdown

began in mid-March, the institute

canceled its in-person classes. A

month later, it provided lessons to

members on how to use Zoom and

began a series of online courses.

Many of its affiliated institutes at

124 universities also have moved

courses online.

Members who never took

courses because they traveled or

babysat for their grandchildren

are signing on. “This gives them a

greater sense of belonging,” Ms.

McLeod said. The institute’s

sin-gles group is also meeting

virtual-ly.

Ms. Diamond said that she and

several clients take classes with

Vitality Society, a virtual platform

for people 60 and older that

com-bines live exercise and wellness

classes with social interaction

among members.

The site launched in January,

and membership began to take off

as older adults moved into

lock-down, said Meredith Oppenheim,

a senior-business specialist who

started the venture. Members pay

$30 a month for unlimited classes,

while nonmembers pay $10 per

class.

The 15 to 20 participants in a

class can see each other and the

coach. Ten minutes before a

ses-sion begins, class-goers can sign

on and chat. “They really are

forming virtual relationships,”

Ms. Oppenheim said. For older

adults, the “need to stay well and

connected,” she said, “is more

ur-gent than ever.”

Indeed, for retirees who

previ-ously kept busy schedules dining

with friends, visiting the gym, and

hobnobbing at senior centers and

volunteer programs, the potential

for isolation and loneliness is a

real concern.

Mark Fischer, 77, a retired

fi-nancial planner, and his wife, Lucy

Rose, 76, an artist, sought a

vi-brant city life when they moved

last August from a house just

out-side Minneapolis to a

two-bed-room apartment in a senior-living

community downtown.

Now the building’s fitness

cen-ter is closed, as is the activity

room where residents attended an

array of social activities and

cul-tural programs.

To maintain their social

connec-tions, the couple have invited

friends for dinner on their large

balcony. And Mr. Fischer’s

discov-ery of Zoom has “opened up the

world for socializing.”

“I am talking to friends I have

not seen for a long time,” he said.

Six years ago, Paula Cohen, 69,

a retired antiques dealer who still

scours flea markets to sell online,

moved with her husband from

Brooklyn to the 55-plus Concordia

retirement community in Monroe

Township, N.J. She made friends

during social gatherings, study

sessions and outings run by the

Concordia chapter of the Brandeis

National Committee, an

organiza-tion that raises funds for Brandeis

University. In mid-March, the

ac-tivities ended.

But not for long. Though she

had never heard of Zoom before

the pandemic, Ms. Cohen, a

chap-ter vice president, and other

offi-cers revived the group for the

dig-ital age.

Members received instructions

on the technology. At the end of

April, they began virtually

social-izing during cooking classes and

discussions on books, philosophy

and ethics. A new group

ex-changes views on streamed

tele-vision series. “People are

watch-ing more TV now,” she said.

A virtual scavenger hunt was

particularly popular, Ms. Cohen

said. Items on the to-find list

in-cluded a VHS tape and a

harmon-ica. The player who returned first

to the screen with an item won a

point. The top three winners won

prizes of wine and chocolate.

Scheduled for October: a live

virtual tour of Lisbon led by a

guide from Tours by Locals. After

the “trip,” the travelers will sit by

their screens eating a Portuguese

lunch prepared by a couple of

members and delivered to each

participant’s home.

“We see 20 to 40 people each

time doing these things, and it

tremendously lessens the feeling

of isolation,” Ms. Cohen said.

Sylvia Saba, too, wanted to

fig-ure out how to alleviate the

loneli-ness she and other older adults

were experiencing.

Before the pandemic, her days

were packed with activities at her

retirement community in

Saraso-ta, Fla., and at a nearby senior

center. “Then the virus came

along, and we were all stuck

alone,” said Ms. Saba, 65, who is

divorced.

After some brainstorming, Ms.

Saba, a retired French instructor,

and her daughter Eva Hibnick, 35,

a technology entrepreneur in Los

Angeles, hit on an idea. In early

July, they launched Highway61, a

website to help people 50 and

old-er remain socially engaged.

Using the audio feature on a

computer, tablet or smartphone,

an older person can tap into group

games and discussions on books,

travel and aging alone.

“We were hoping people would

make new friends and chat like

they would at a cafe,” Ms. Saba

said.

Most participants are members

of senior centers, which are

closed, but anyone has access.

While Ms. Hibnick runs the

tech-nology, Ms. Saba recruits senior

centers and instructors.

Ms. Saba has passed on the

word to her friends at her

retire-ment community. “They love it —

they come to bingo all the time,”

she said.

Some retirees and those near

retirement are using

shelter-in-place time to explore encore

ca-reers. Colleen Kelly, 60, has had a

longtime passion for nutrition and

wellness, incorporating healthy

eating and exercise into her

fre-netic life as a corporate executive

in Manhattan. Her next-stage

en-deavor: wellness coach.

Ms. Kelly still works as chief

ex-ecutive of a company that designs

evening apparel for the wholesale

market. From her second home in

Warwick, N.Y., about 50 miles

from the city, she is also tackling

an online curriculum on wellness

coaching and building a business

in the field.

Though Ms. Kelly began the

program in November, she said,

“the pandemic has allowed me

more time to focus on it.” She

prac-tices health consultations by

phone with friends who are also at

home.

After Ms. Kelly leaves her

full-time job in several years, she said,

she intends to start a company

that would assist older women

im-prove their health by motivating

them to make changes in diet and

lifestyle. “I want to help people

im-prove their immune systems, so

they won’t live in fear again,” she

said.

Retirees are also finding new

ways to volunteer.

Laurie Goldwasser, 66, a retired

geriatric social worker who lives

in Chapel Hill, N.C., has received

extensive training as a Covid-19

contact tracer for Duke. She also

is printing out absentee ballot

re-quest forms and filling out

envel-opes to be distributed to residents

of senior housing complexes.

“In the past, I would have been

at farmers’ markets registering

people, but I am not exposing

my-self,” she said.

From her home, Ms.

Gold-wasser volunteers for the local

Meals on Wheels, which, after the

pandemic started, switched from

near-daily delivery of hot meals to

a once-a-week delivery of five

frozen meals. The change meant

that volunteer deliverers could no

longer visit with homebound

sen-iors.

Several days a week, Ms.

Gold-wasser calls about a dozen Meals

on Wheels recipients. She asks

how they are doing and reports to

the organization if she thinks

there is a problem. The

conversa-tions cover all sorts of things, from

food to books.

Ms. Goldwasser said her

volun-teer work with the elderly has put

the pandemic in perspective.

“The simplicity of the call really

makes such a difference for these

people, and they have enriched

my life,” she said. “It is a constant

reminder about how much I have

to be grateful for.”

Retirees Are Revising Plans and Turning to Virtual Activities

David and Champa Jarmul, in Durham, N.C., had to shelve plans for retirement travel. They’re spending more time with their 15-month-old grandson.

JEREMY M. LANGE FOR THE NEW YORK TIMES

Sylvia Saba, outside her condominium in Sarasota, Fla., joined with her daughter to create Highway61, an online chat community for seniors.

EVE EDELHEIT FOR THE NEW YORK TIMES

Residents of John Knox Village in Pompano Beach, Fla., celebrate a birthday.

CHANDAN KHANNA/AGENCE FRANCE-PRESSE — GETTY IMAGES

By SUSAN B. GARLAND

IN THE UNITED STATES BANKRUPTCY COURT FOR THE DISTRICT OF DELAWARE

In re: LUCKY’S MARKET PARENT COMPANY, LLC, et al.,1

Debtors.

Chapter 11 Case No. 20-10166 (JTD) (Jointly Administered)

NOTICE OF HEARING TO CONSIDER CONFIRMATION OF THE CHAPTER 11 PLAN FILED BY THE DEBTORS AND RELATED VOTING AND OBJECTION DEADLINES PLEASE TAKE NOTICE THAT on November 24,2020,the United States

Bankruptcy Court for the District of Delaware (the “Court”) entered an

order [Docket No.1272] (the“Disclosure Statement Order”):(a)

approv-ing the First Amended Disclosure Statement for Joint Chapter 11 Plan of

Liquidation of Lucky’s Market Parent Company, LLC and its Debtor Affiliates,

including all exhibits and schedules thereto (as may be modified,amended or supplemented from time to time, the “Disclosure Statement”); (b)

establishing the voting record date, voting deadline, and other related dates in connection with confirmation of the First Amended Joint Chapter

11 Plan of Liquidation of Lucky’s Market Parent Company, LLC and its Debtor Affiliates (as may be modified, amended or supplemented from time to

time, the “Plan”);2(c) approving procedures for soliciting, receiving, and

tabulating votes on the Plan; and (d) approving the manner and forms of notice and other related documents as they relate to the Debtors.

PLEASE TAKE FURTHER NOTICE THAT the hearing at which the Court

will consider Confirmation of the Plan (the“Confirmation Hearing”) will

commence onDecember 23, 2020 at 1:00 p.m. prevailing Eastern Time,before the Honorable JohnT.Dorsey,in the United States Bankruptcy

Court for the District of Delaware, located at 824 N. Market Street, Sixth Floor, Courtroom #5, Wilmington, Delaware 19801, which may be held telephonically and/or by video conference,unless the Court determines,in its discretion,that a hearing should be conducted on-site.3

PLEASE BE ADVISED: THE CONFIRMATION HEARING MAY BE CONTINUED

FROM TIME TO TIME BY THE COURT OR THE DEBTORSWITHOUT FURTHER NOTICE OTHER THAN BY SUCH ADJOURNMENT BEING ANNOUNCED IN

OPEN COURT OR BY A NOTICE OF ADJOURNMENT FILED WITH THE COURT AND SERVED ON ALL PARTIES ENTITLEDTO NOTICE.

CRITICAL INFORMATION REGARDINGVOTING ONTHE PLAN Voting Record Date. The voting record date is November 27, 2020

(the “Voting Record Date”), which is the date for determining which

Holders of Claims and Interests are entitled to vote on the Plan.

Voting Deadline. The deadline for voting on the Plan is December 18, 2020, at 4:00 p.m. prevailing Eastern Time (the “Voting Deadline”). If you received a Solicitation Package including a Ballot and

intend to vote on the Plan,youmust:(a) follow the instructions carefully;

(b) completeall of the required information on the Ballot;and (c) execute

and return your completed Ballot according to and as set forth in detail in the voting instructions so that it isactually received by the Debtors’

notice and claims agent, Omni Agent Solutions (the“Notice and Claims Agent”) on or before the Voting Deadline. A failure to follow such

instructionsmaydisqualifyyourvote.

CRITICAL INFORMATION REGARDING OBJECTINGTOTHE PLAN

ARTICLEVIII OFTHE PLAN CONTAINS RELEASE,EXCULPATION,AND INJUNCTION PROVISIONS,ANDARTICLEVIII.E CONTAINS ATHIRD-PARTY RELEASE.THUS,YOUAREADVISEDTOREVIEW ANDCONSIDERTHE

PLAN CAREFULLY BECAUSEYOUR RIGHTS MIGHT BEAFFECTEDTHEREUNDER.

THIS NOTICE IS BEING SENTTOYOU FOR INFORMATIONAL PURPOSES ONLY.IFYOU HAVE QUESTIONSWITH RESPECTTOYOUR

RIGHTS UNDERTHE PLAN OR ABOUT ANYTHING STATED HEREIN OR IFYOUWOULD LIKETO OBTAIN ADDITIONAL INFORMATION,

CONTACTTHE NOTICE AND CLAIMS AGENT. Plan Objection Deadline. The deadline for filing objections to the

Plan isDecember 18, 2020 at 4:00 p.m. prevailing Eastern Time

(the “Plan Objection Deadline”). All objections to the relief sought

at the Confirmation Hearingmust: (a) be in writing; (b) comply with the

Bankruptcy Rules, the Local Rules, and any applicable orders of the Court; (c) set forth the name of the objector and the nature and amount of any Claim or Interest asserted by the objector against or in the Debtors’Estates; (d) state, with particularity, the legal and factual bases for the objection and,if practicable,a proposed modification to the Plan that would resolve

such objection;and (e) be filed with the Court (contemporaneously with a proof of service) and served upon the following parties so as to beactually receivedon or before the PlanObjection Deadline.

(i)Counsel to the Debtors: Polsinelli PC, Christopher A. Ward, 222

Delaware Avenue, Suite 1101,Wilmington, Delaware 19801, Liz Boydston, 2950 N. Harwood, Suite 2100, Dallas, Texas 75201; (ii)Counsel to the Committee:Hahn & Hessen LLP, Mark S.Indelicato,MarkT.Power,Jeffrey

Zawadzki,Emma Fleming,488 Madison Avenue,NewYork,NewYork 10022 -and-Womble Bond Dickinson (US) LLP, Matthew P.Ward, Morgan L.

Patterson, 1313 North Market Street, Suite 1200, Wilmington, Delaware 19801; (iii)Counsel to the Prepetition Secured Lender: Weil, Gotshal

& Manges LLP, Garrett A. Fail, Moshe A. Fink, 767 Fifth Avenue, New

York, New York 10153 -and-Richards, Layton & Finger, P.A., Zachary I.

Shapiro,One Rodney Square,920 North King Street,Wilmington,Delaware 19801; and (iv)U.S. Trustee: Office of the United States Trustee,

Timothy J.Fox,844 King Street,Suite 2207,Wilmington,Delaware 19801

ADDITIONAL INFORMATION

Obtaining Solicitation Materials. The materials in the Solicitation

Package are intended to be self-explanatory. If you should have any questions or if you would like to obtain additional solicitation materials (or paper copies of solicitation materials if you received a an electronic version), please feel free to contact the Notice and Claims Agent by: (a) visiting, free of charge, https://cases.omniagentsolutions.com/ luckysmarket, (b) writing to LMPC Ballot Processing, c/o Omni Agent Solutions, 5955 De Soto Avenue, Suite 100, Woodland Hills, CA 91367, or via email at [email protected],or (c) calling (866) 662-2204.You may also obtain copies of any pleadings filed in these Chapter 11 Cases for a fee via PACER at: https://www.deb.uscourts.gov. Please be advised that the Notice and Claims Agent is authorized to answer questions about,and provide additional copies of,solicitation materials,but may not advise you as to whether you should vote to accept or reject the Plan.

The Plan Supplement. The Debtors will file the Plan Supplement

(as defined in the Plan) on or beforeDecember 11, 2020, and will serve

notice on all Holders of Claims and Interests entitled to vote on the Plan, which will:(a) inform parties that the Debtors filed the Plan Supplement; (b) list the information contained in the Plan Supplement;and (c) explain how parties may obtain copies of the Plan Supplement.

BINDING NATURE OFTHE PLAN: IF CONFIRMED,THE PLAN SHALL BIND ALL HOLDERS OF CLAIMS AND INTERESTSTOTHE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW,WHETHER OR NOT SUCH HOLDERWILL RECEIVE OR RETAIN ANY PROPERTY OR INTEREST IN PROPERTY UNDERTHE PLAN,HAS FILED A PROOF OF CLAIM INTHE CHAPTER 11 CASES,FAILEDTOVOTETO ACCEPT OR REJECTTHE PLAN,

ORVOTEDTO REJECTTHE PLAN.

1 The Debtors in these chapter 11 cases, along with the last four digits

of each Debtor’s federal tax identification number, are Lucky’s Market Parent Company, LLC (2055), Lucky’s Farmers Market Holding Company, LLC (5480), Lucky’s Market Operating Company, LLC (7064), LFM Stores LLC (3114), Lucky’s Farmers Market, LP (0828), Lucky’s Farmers Market Resource Center, LLC (7711), Lucky’s Market Holding Company 2, LLC (0607),Lucky’s Market GP 2,LLC (9335),Lucky’s Market 2,LP (8384),Lucky’s Market of Longmont, LLC (9789), Lucky’s Farmers Market of Billings, LLC (8088), Lucky’s Farmers Markets of Columbus, LLC (3379), Lucky’s Farmers Market of Rock Hill, LLC (3386), LFM Jackson, LLC (8300), Lucky’s Farmers Market of Ann Arbor,LLC (4067),Lucky’s Market of Gainesville,LLC (7877), Lucky’s Market of Bloomington, LLC (3944), Lucky’s Market of Plantation, LLC (4356), Lucky’s Market of Savannah, GA, LLC (1097), Lucky’s Market of Traverse,City,LLC (2033),Lucky’s Market of Naples,FL,LLC (8700),Sinoc,Inc. (0723,) Lucky’s Farmers Market of Ellisville,LLC (2875),and Lucky’s Farmers Market of Lexington,KY,LLC (3446).

2 Capitalized terms used but not defined herein have the meaning given

to such terms in the Plan or Disclosure Statement,as applicable.

3 The Fifth Amended Order Governing the Conduct of Hearings Due to

Coronavirus Disease 2019 (COVID-19) and Reconstituting Operations issued by the Court on June 17, 2020 provides that, unless otherwise ordered by the presiding judge, all Court Hearings held after June 17, 2020 shall be held telephonically and/or by video conference. Any party participating telephonically must make arrangements through CourtCall by telephone (866-582-6878) or facsimile (866-533-2946).

IN THE UNITED STATES BANKRUPTCY COURT FOR THE EASTERN DISTRICT OF VIRGINIA, RICHMOND DIVISION

In re:

ASCENA RETAIL GROUP, INC., et al.,1

Debtors. ) ) ) Chapter 11 Case No. 20-33113 (KRH) (Jointly Administered)

NOTICE OF SALE HEARING PLEASE TAKE NOTICE that on November 26, 2020, the Debtors filed

the Debtors’ Motion for Entry of an Order (I) Approving the Assumption

and Assignment of Certain Non-Real Property Contracts and Real Property Leases, (II) Approving the Sale of Premium and Lane Bryant and Certain Other Assets Free and Clear of All Liens,Claims,Encumbrances,and Interests, (III) Authorizing the Assumption and Assignment of Certain Executory Contracts and Unexpired Leases, (IV) Establishing Rejection Procedures, and (V) Granting Related Relief [Docket No. 1212] (the “Sale Motion”)2with

the United States Bankruptcy Court for the Eastern District of Virginia (the“Court”) in the chapter 11 cases of the above-captioned debtors and debtors in possession (collectively,the“Debtors”).

PLEASE TAKE FURTHER NOTICE that, pursuant to the Sale Motion,

the Debtors are seeking the Court’s approval to sell certain corporate assets and certain other assets associated with its Lane Bryant brand and its Premium business segment,comprised of Ann Taylor,LOFT,and Lou & Grey (the“SaleTransaction”).

PLEASE TAKE FURTHER NOTICE that the Debtors will seek approval

of the Sale Transaction at a hearing scheduled to commence on or before

December 8, 2020 at 1:00 p.m. (prevailing Eastern Time) (the“Sale

Hearing”) before the Honorable Kevin R Huennekens,at the United States Bankruptcy Court for the Eastern District of Virginia,conducted consistent with the procedures established pursuant to the Bankruptcy Court’s standing orders regarding remote hearings in bankruptcy cases due to the COVID-19 pandemic,all of which are facilitated via Zoomgov.

PLEASE TAKE FURTHER NOTICE that objections to consummation or

approval of the Sale Transaction must: (a) be in writing;(b) conform to the applicable provisions of the Bankruptcy Rules and the Local Bankruptcy Rules; (c) state with particularity the legal and factual bases for the objection and the specific grounds therefor;and (d) be filed with the Court and served so as to beactuallyreceivedon or before December 7,2020

at 12:00 p.m.(prevailing EasternTime) by the following parties: (i) the

Debtors, Ascena Group Retail, Inc., 933 MacArthur Boulevard, Mahwah, New Jersey 07430, Attn:Michael Veitenheimer; (ii) counsel to the Debtors, Kirkland & Ellis LLP,300 North LaSalle,Chicago,Illinois 60654,Attn: John R. Luze and Jeff Michalik and Kirkland & Ellis LLP,601 Lexington Avenue,New York,NewYork 10022,Attn:Steven N.Serajeddini,P.C.;(iii) co-counsel to the Debtors,Cooley LLP,1299 Pennsylvania Avenue,NW,Suite 700,Washington, D.C. 20004-2400, Attn: Cullen D. Speckhart and Olya Antle; (iv) counsel to the ABL agent,(a) Morgan Lewis & Bockius LLP,One Federal Street,Boston, Massachusetts 02110, Attn: Matthew F. Furlong, Julia Frost-Davies and Christopher L. Carter, and (b) Hunton Andrews Kurth LLP, Riverfront Plaza, East Tower, 951 East Byrd Street, Richmond, Virginia 23219, Attn: Tyler P. Brown;(v) the United States Trustee for the Eastern District of Virginia,701 East Broad Street, Suite 4304, Richmond, Virginia 23219, Attn: Kathryn Montgomery; (vi) counsel to the Creditors’ Committee, Pachulski Stang Ziehl & Jones LLP, 780 Third Avenue, 34thFloor, New York, New York 10017,

Attn: Robert Feinstein, Bradford Sandler, and Shirley Cho; (vii) counsel to the term loan ad hoc group, Milbank LLP, 55 Hudson Yards, New York, NY 1001, Attn: Evan R.Fleck, Esq; (viii) counsel to Premium Apparel LLC, Davis Polk & Wardwell LLP, 450 Lexington Avenue, New York, New York 10017, Attn: Damian S.Schaible and Angela M.Libby.

CONSEQUENCES OF FAILINGTOTIMELY MAKE AN OBJECTION ANY PARTY OR ENTITY WHO FAILS TO TIMELY MAKE AN OBJECTION TO THE SALE TRANSACTION ON OR BEFORE THE SALE OBJECTION DEADLINE SHALL BE FOREVER BARRED FROM ASSERTING ANY OBJECTION TO THE SALE TRANSACTION, INCLUDING WITH RESPECT TO THE TRANSFER OF THE DEBTORS’ ASSETS FREE AND CLEAR OF ALL LIENS, CLAIMS, ENCUMBRANCES, AND OTHER INTERESTS,EXCEPT AS SET FORTH INTHE PURCHASE AGREEMENT.

Dated: November 26,2020

1 A complete list of each of the Debtors in these chapter 11 cases may

be obtained on the website of the Debtors’ claims and noticing agent at http://cases.primeclerk.com/ascena.The location of Debtor Ascena Retail Group,Inc.’s principal place of business and the Debtors’service address in these chapter 11 cases is 933 MacArthur Boulevard, Mahwah, New Jersey 07430.

2 Capitalized terms used but not defined in this notice have the

(5)

Exhibit B

(6)
(7)

MONEY

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NOTICES

LEGAL NOTICE

UNITED STATES BANKRUPTCY COURT, DISTRICT OF DELAWARE In re:

BBGI US,INC.,etal.,

Debtors.

Chapter 11

Case Nos.: 20-11785 (CSS) Through 20-11797 (CSS) and 20 -12112 (CSS) (Jointly Administered) NOTICE OF DEADLINES TO FILE PROOFS OF CLAIM TO: ALL PERSONS AND ENTITIES WHO MAY HAVE CLAIMS AGAINST ANY OF THE FOLLOWING DEBTORS: Name of Debtor, Case Number, Tax Identification Number: BBGI US, Inc., 20-11785 (CSS),51-0368883;Brooks Brothers Far East Limited.,20-11786 (CSS),N/A; 696 White Plains Road, LLC , 20-11787 (CSS), 85-0557265; BBD Holding 1, LLC , 20-11788 (CSS), N/A; BBD Holding 2, LLC , 20-11789 (CSS), N/A; BBDI, LLC , 20-11790 (CSS), N/A; BBGI International, LLC , 20-11791 (CSS), N/A; BBGI Restaurant, LLC, 20-11792 (CSS), 46-1763846; Deconic Group LLC, 20-11793 (CSS), 32-0190969; Golden Fleece Manufacturing Group, LLC, 20-11794 (CSS), 26-2885649; RBA Wholesale, LLC, 20-11795 (CSS), 13-4280986;Retail Brand Alliance Gift Card Services,LLC,20-11796 (CSS), 27-1731916; Retail Brand Alliance of Puerto Rico, Inc., 20-11797 (CSS), 04-3662147;BBGICanadaLtd.,20-12112(CSS),98-1344709

OTHER NAMES USED BY THE DEBTORS IN THE PAST 8 YEARS: Brooks Brothers; Retail Brand Alliance, Inc.; Brooks; Global Trading Company; Brooks Brothers Red Fleece Café; Carolee LLC andCaroleeDesigns Inc.; Southwick ApparelLLC

YOU ARE RECEIVING THIS NOTICE BECAUSE YOU MAY HAVE A CLAIM AGAINST THE DEBTORS IN THE ABOVE-CAPTIONED CHAPTER 11 CASES. THEREFORE,YOU SHOULD READ THIS NOTICE CAREFULLY AND CONSULT AN ATTORNEY IF YOU HAVE ANY QUESTIONS, INCLUDINGWHETHERYOUSHOULDFILE APROOFOFCLAIM. PLEASETAKENOTICETHAT:

On July 8,2020 (the“Petition Date”),the above listed debtors,except BBGI Canada Ltd. (“BB Canada”), as debtors and debtors in possession (the “Original Debtors” and together with BB Canada, the “Debtors”), filed voluntary cases under chapter 11 of title 11 of the United States Code (the“Bankruptcy Code”) in the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”). On September 10, 2020 (the“Canada Petition Date”),Debtor BB Canada also commenced with the Bankruptcy Court a voluntary case under chapter 11 of the Bankruptcy Code.

On November 16, 2020, the Bankruptcy Court, having jurisdic-tion over the chapter 11 cases of the Debtors, entered an order (the “Supplemental Bar Date Order”) establishing the following SupplementalBarDates:

(i) December 18, 2020 at 5:00 p.m. (Eastern Time) as the deadline for each person or entity (including individuals, partnerships, corporations, joint ventures, trusts, but not including governmental units (as defined in section 101(27) of the Bankruptcy Code) (“Governmental Units”)),to file a proof of claim (each,a“Proof of Claim”) in respect of a prepetition claim (as defined in section 101(5) of the Bankruptcy Code), including, for the avoidance of doubt, secured claims, unsecured priority claims, unsecured non-priority claims, and claims arising under section 503(b)(9) of the Bankruptcy Code against BB Canada (the “Canada General BarDate”),unlessotherwiseprovidedherein;

(ii) March 9, 2021 at 5:00 p.m.(Eastern Time) as the deadline for Governmental Units to file a Proof of Claim in respect of a prepetition claim againstBBCanada(the“CanadaGovernmentalBarDate”);

(iii) the later of (i) the Canada General Bar Date or the Canada Governmental Bar Date, as applicable, or (ii) 5:00 p.m. (Eastern Time) on the date that is 30 days from the date on which BB Canada provides notice of a previously unfiled Schedule or an amendment or supplement to its Schedules (as defined herein) as the deadline by which claimants holding claims affected by such filing,amendment or supplement must file Proofs of Claim with respect to such claim (the“Amended Canada Schedules BarDate”);

(iv) the later of (i) the Canada General Bar Date or the Canada Governmental Bar Date, as applicable, or (ii) 5:00 p.m. (Eastern Time) on the date that is 30 days following the later of (1) if an order is entered, the date of service of an order approving the rejection of any executory contract or unexpired lease of BB Canada and (2) if no order is entered, the effective rejection date for the rejection of any executory contract or unexpired lease of BB Canada, as the deadline by which claimants asserting claims resulting from BB Canada’s rejection of an executory contract or unexpired lease must file Proofs of Claim for damages arising fromsuchrejection1(the“CanadaRejectionDamagesBar Date”);

(v) December 18, 2020 at 5:00 p.m. (Eastern Time) as the deadline for each person or entity (including, without limitation, each individual, partnership, joint venture, corporation, estate, Governmental Unit, and trust) to file a Proof of Claim in respect of a claim against any Debtor (other than BB Canada) first arising on or after the Petition Date through and including August 31, 2020, including claims under section 503(b)(1)-(8) of the Bankruptcy Code and claims of Governmental Units that are deemed entitled to administrative priority despite some portion of the claim being attributable to the period prior to the Petition Date (such claims, collectively, “Administrative Expense Claims” and the deadline,the“InterimAdministrativeClaimsBarDate”);

(vi) December 23, 2020 at 5:00 p.m. (Eastern Time) as the dead-line for each person or entity to file a Proof of Claim in respect of a claim on account of a pre-paid,reloadable gift card related to the Alexis Bittar® brand of goods sold prior to September 11,2020 (such gift cards,“AB Gift

Cards”) and merchandise or store credits issued prior to September 11, 2020 (“AB Customer Credits”,together with the AB Gift Cards, the “AB Customer Programs”,and the deadline, the“AB Customer Programs Bar Date”;the AB Customer Programs Bar Date together with the Canada General Bar Date, the Canada Governmental Bar Date, the Amended Canada Schedules Bar Date,the Canada Rejection Damages Bar Date,and the Interim Administrative Claims Bar Date, the “Supplemental Bar Dates”);

You may be a creditor of one or more of the debtors. If you have any questions relating to this Notice, please feel free to contact Prime Clerk LLC (“Prime Clerk”) at (877) 930-4317 (toll free) or 347-899-4592 (international) or by e-mail at [email protected].

INSTRUCTIONS:

1. WHO MUST FILE A PROOF OF CLAIM AGAINST BBGI CANADA LTD. Pursuant to section 101(5) of the Bankruptcy Code and as used in this Notice,the word“claim”means (i) a right to payment,whether or not such right is reduced to judgment, liquidated, unliquidated, fixed, contingent, matured, unmatured, disputed, undisputed, legal, equitable, secured, or unsecured;or (ii) a right to an equitable remedy for breach of performance if such breach gives rise to a right to payment,whether or not such right to an equitable remedy is reduced to judgment, fixed, contingent, matured, unmatured, disputed, undisputed, secured, or unsecured. Further, claims includeunsecuredclaims,securedclaims,andpriorityclaims.

Except as otherwise set forth herein, the following entities holding claims against BB Canada (and only BB Canada) arising prior to the Canada Petition Date MUST file Proofs of Claim on or before the applicable SupplementalBarDatelistedabove:

a. Any entity whose claim against BB Canada is not listed in BB Canada’s Schedules, or is listed as “contingent,” “unliquidated,” or “dis-puted”if such entity desires to participate in any of these chapter 11 cases orshareinanydistributioninanyofthesechapter11cases;

b. Any entity that believes that its claim is improperly classified in the Schedules or is listed in an incorrect amount and who desires to have its claim allowed in a different classification or amount other than that iden-tifiedintheSchedules;or

c. Any entity who believes that its claim against BB Canada is or may beentitledtopriorityundersection503(b)(9)oftheBankruptcyCode.

2. WHO NEED NOT FILE A PROOF OF CLAIM AGAINST BBGI CANADA LTD. The following entities whose claims against BB Canada would otherwise be subject to a Supplemental Bar Date need not file any ProofsofClaim:

a. Any person or entity whose claim is listed on BB Canada’s Schedules;

provided that (i) the claim is not listed on the Schedules

as“disputed,”“con-tingent,” or“unliquidated,” and (ii) the person or entity does not dispute theamount,nature,andpriorityoftheclaimassetforthintheSchedules;

b. Any person or entity who already has filed a signed Proof of Claim with Prime Clerk against BB Canada with respect to the claim being asserted,utilizing a claim form that substantially conforms to the Proof of ClaimForm(attachedtotheSupplementalBarDateOrderasExhibit 1);

c. Any person or entity who holds a claim that has been allowed by order of the Court entered on or before the applicable Supplemental Bar Date;

d. Anypersonorentitywhoseclaimhasbeenpaidinfull; e. Any person or entity who holds a claim for which a separate deadline has been fixed by an order of the Court entered on or before the applicableSupplementalBarDate;

f. Any current (as of the Canada Petition Date) employee of BB Canada,if an order of the Court authorized the Debtors to honor such claim in the ordinary course of business for wages, commissions, vacation or other compensation or benefits; including the Final Order (I) Authorizing

the Debtors to (A) Pay Prepetition Employee Wages, Salaries, Reimbursable Expenses, and Other Obligations on Account of Compensation and Benefits Programs and (B) Continue Compensation and Benefits Programs and (II) Granting Related Relief [D.I. 275], as made applicable to BB Canada

by D.I. 602 provided that if the Debtors provide written notice to any current employee of BB Canada stating that the Debtors do not intend to exercise their authority to pay such claim, such employee shall have until the later of (i) the Canada General Bar Date,and (ii) 30 days from the date of service of such written notice, to file a Proof of Claim; provided further

that a current employee of BB Canada must submit a Proof of Claim by

the applicable Supplemental Bar Date for all other claims arising before the Canada Petition Date, including claims for wrongful termination, discrimination,harassment,hostileworkenvironment,and/orretaliation; g. Any current (as of the Canada Petition Date) officer, director, or employee for claims based on indemnification, contribution, or reimbursement;

h. Any entity whose claim is solely against any of BB Canada’s non-Debtoraffiliates;

i. Any Debtor or non-Debtor subsidiary or affiliate having a claim againstBBCanada;

j. Any entity that is not required to file a Proof of Claim against BB CanadapursuanttoapriororderoftheCourt;or

k. Any person holding a claim based on a gift card or merchandise creditwithBBCanada.

3. FILING ADMINISTRATIVE EXPENSE CLAIMS AGAINST THE ORIGINAL DEBTORS. Each person or entity asserting a claim against any of the Original Debtors under section 503(b)(1)–(8) of the Bankruptcy

Code that first arose on or after the Petition Date through and including August 31,2020 MUST file an Administrative Claim Form by no later than theInterimAdministrativeClaimsBarDate.

The following entities whose Administrative Expense Claims against the Original Debtors would otherwise be subject to the Interim AdministrativeClaimsBarDateneednotfileanyProofsofClaim:

a. Professionals retained by the Debtors or the official committee of unsecured creditors (the “Committee”) and whose employment appli-cations (or employment as an “ordinary course professional”) have been approvedordeemedapprovedbytheCourt;

b. TheU.S.Trusteepursuantto28U.S.C.§1930;

c. Any party holding or previously holding an Administrative Expense Claim that has been paid or fully satisfied by the Debtors (or any other party) in the ordinary course of business or otherwise, or that is no longerentitledtoassertthatAdministrativeExpenseClaim;

d. Any party holding an Administrative Expense Claim that has been allowed by order of the Court prior to the Interim Administrative Claims BarDate,solelywithrespecttothatallowedclaim;

e. Any party that previously filed a Proof of Claim for an Administrative Expense Claim for the period from the Petition Date throughAugust31,2020,solelywithrespecttothatfiledclaim;

f. Any employee of the Debtors that was employed on the Petition Date if an order of the Court authorized the Debtors to honor such claim in the ordinary course of business for wages, commissions, vacation or other compensation or benefits including the Final Order (I) Authorizing

the Debtors to (A) Pay Prepetition Employee Wages, Salaries, Reimbursable Expenses, and Other Obligations on Account of Compensation and Benefits Programs and (B) Continue Compensation and Benefits Programs and (II) Granting Related Relief [D.I. 275]; provided that if the Debtors provide

written notice to any employee stating that the Debtors do not intend to exercise their authority to pay such claim, such employee shall have until 30 days from the date of service of such written notice to file a Proof of Claim; provided further that an employee must submit a Proof of Claim by the Interim Administrative Claims Bar Date for all other claims aris-ing between the Petition Date and August 31, 2020, includaris-ing claims for wrongful termination, discrimination, harassment, hostile work environ-ment,and/orretaliation;

g. Any Debtor or current,as of October 23,2020,non-Debtor affiliates oftheDebtors;or

h. Any holder of an Administrative Expense Claim that arose on or afterSeptember1,2020.

4. FILING CLAIMS FOR ALEXIS BITTAR GIFT CARDS OR MER-CHANDISE CREDITS. Each person or entity asserting a claim for gift cards or merchandise credits related to Alexis Bittar® brand of goods that were sold or issued prior to September 11, 2020 MUST file an AB Claim Form by the AB Customer Programs Bar Date.

5. INSTRUCTIONS FOR FILING PROOFS OF CLAIM. Except as otherwise set forth herein, each entity that asserts a claim against BB Canada that arose before the Canada Petition Date, or who asserts an Administrative Expense Claim against the Debtors, MUST file a Proof of Claim.

Proofs of Claim must be filed (i) electronically through the website of the Debtors’ claims and noticing agent, Prime Clerk, using the interface available on such website located at https://cases.primeclerk.com/ brooksbrothers under the link entitled“Submit a Claim”(the“Electronic Filing System”) or (ii) by delivering the original Proof of Claim or Administrative Claim Form by hand,or mailing the original Proof of Claim form on or before the applicable Supplemental Bar Date as follows:If by overnight courier, hand deliver, or first class mail: BBGI US, Inc., Claims Processing Center, c/o Prime Clerk LLC, 850 3rdAvenue, Suite 412,

Brooklyn,NY11232.

A Proof of Claim shall be deemed timely filed only if it actually is received by Prime Clerk as set forth in subparagraph (d) above, in each case,onorbeforetheapplicableSupplementalBarDate.

Proofs of Claim sent by facsimile,telecopy,or electronic mail transmis-sion (other than Proofs of Claim filed electronically through the Electronic FilingSystem)willnotbeaccepted.

6. CONSEQUENCES OF FAILURE TO TIMELY FILE A PROOF OF CLAIM BY THE APPLICABLE SUPPLEMENTAL BAR DATE. Pursuant to the Supplemental Bar Date Order and Bankruptcy Rule 3003(c) (2), any holder of a claim who is required to timely file a Proof of Claim on or before the applicable Supplemental Bar Date as pro-vided herein, but fails to do so shall not be treated as a creditor with respect to such claim for the purposes of voting and distribu-tionin thesechapter11cases onaccountofsuchclaim.

If you require additional information regarding the filing of a proof of claim, you may contact the Debtors’ Claims and Noticing Agent directly at: Prime Clerk LLC, 850 3rd Avenue, Suite 412, Brooklyn, NY 11232; Telephone: (877) 930-4317 (toll free) or 347-899-4592 (international); or by e-mail at brooksbrothersinfo@ primeclerk.com.

1 Notwithstanding the foregoing, a party to an executory contract

or unexpired lease that asserts a claim on account of unpaid amounts accrued and outstanding as of the Petition Date pursuant to such executory contract or unexpired lease (other than a rejection damages claim) must file a Proof of Claim for such amounts on or before the applicable Supplemental Bar Date, unless an exception identified in this noticeapplies.

LEGAL NOTICE

IN THE UNITED STATES BANKRUPTCY COURT FOR THE EASTERN DISTRICT OF IRINIA, RICHOND DIISION In re: ASCENA RETAIL GROUP, INC., et al.,1

Debtors. )

)Chapter 11, Case No. 20-33113 (KRH)(Jointly Administered) NOTICE OF SAE HEARIN

PEASETAKENOTICEthatonNovember26,2020,theDebtorsfiledtheDebtors’MotionforEntryofanOrder

(I) Approving the Assumption and Assignment of Certain Non-Real Property Contracts and Real Property Leases, (II) Approving the Sale of Premium and Lane Bryant and Certain Other Assets Free and Clear of All Liens, Claims, Encumbrances,and Interests,(III) Authorizing the Assumption and Assignment of Certain Executory Contracts and Unexpired Leases,(IV) Establishing Rejection Procedures,and (V) Granting Related Relief [Docket No.1212] (the

“Sale Motion”)2with the United States Bankruptcy Court for the Eastern District ofVirginia (the“Court”) in the

chapter11casesoftheabove-captioneddebtorsanddebtorsinpossession(collectively,the“Debtors”). PEASE TAKE FURTHER NOTICE that, pursuant to the Sale Motion, the Debtors are seeking the Court’s approval to sell certain corporate assets and certain other assets associated with its Lane Bryant brand and its Premiumbusinesssegment,comprisedofAnnTaylor,LOFT,andLou&Grey(the“SaleTransaction”).

PEASE TAKE FURTHER NOTICE that the Debtors will seek approval of the Sale Transaction at a hearing scheduled to commence on or before December 8,2020 at 1:00 p.m.(prevailing EasternTime) (the“Sale Hearing”) before the Honorable Kevin R Huennekens, at the United States Bankruptcy Court for the Eastern District of Virginia,conducted consistent with the procedures established pursuant to the Bankruptcy Court’s standing orders regarding remote hearings in bankruptcy cases due to the COVID-19 pandemic, all of which arefacilitatedviaZoomgov.

PEASE TAKE FURTHER NOTICE that objections to consummation or approval of the Sale Transaction must: (a) be in writing; (b) conform to the applicable provisions of the Bankruptcy Rules and the Local Bankruptcy Rules; (c) state with particularity the legal and factual bases for the objection and the specific grounds therefor; and (d) be filed with the Court and served so as to be actually received on or before December 7, 2020 at 12:00 p.m. (prevailing Eastern Time) by the following parties: (i) the Debtors, Ascena Group Retail,Inc.,933 MacArthur Boulevard,Mahwah,New Jersey 07430,Attn:Michael Veitenheimer; (ii) counsel to the Debtors, Kirkland & Ellis LLP, 300 North LaSalle, Chicago, Illinois 60654, Attn: John R. Luze and Jeff Michalik and Kirkland & Ellis LLP, 601 Lexington Avenue, New York, New York 10022, Attn: Steven N. Serajeddini, P.C.; (iii) co-counsel to the Debtors, Cooley LLP, 1299 Pennsylvania Avenue, NW, Suite 700, Washington, D.C. 20004-2400, Attn: Cullen D. Speckhart and Olya Antle; (iv) counsel to the ABL agent, (a) Morgan Lewis & Bockius LLP,One Federal Street,Boston,Massachusetts 02110,Attn: Matthew F.Furlong,Julia Frost-Davies and Christopher L. Carter, and (b) Hunton Andrews Kurth LLP, Riverfront Plaza, East Tower, 951 East Byrd Street, Richmond,Virginia 23219, Attn: Tyler P. Brown; (v) the United States Trustee for the Eastern District of Virginia, 701 East Broad Street, Suite 4304, Richmond,Virginia 23219, Attn: Kathryn Montgomery; (vi) counsel to the Creditors’ Committee, Pachulski Stang Ziehl & Jones LLP, 780 Third Avenue, 34thFloor, New

York,NewYork10017,Attn: Robert Feinstein,Bradford Sandler,and ShirleyCho;(vii)counsel totheterm loanad hoc group,Milbank LLP,55 Hudson Yards,New York,NY 1001,Attn: Evan R.Fleck,Esq;(viii) counsel to Premium Apparel LLC, Davis Polk & Wardwell LLP, 450 Lexington Avenue, New York, New York 10017, Attn: Damian S. SchaibleandAngelaM.Libby.

CONSEQUENCESOFFAIINTOTIEYAKEANOBJECTION

ANY PARTY OR ENTITY WHO FAIS TO TIEY AKE AN OBJECTION TO THE SAE TRANSACTION ON OR BEFORE THE SAE OBJECTION DEADINE SHA BE FOREER BARRED FRO ASSERTIN ANY OBJECTION TO THE SAE TRANSACTION, INCUDIN WITH RESPECT TO THE TRANSFER OF THE DEBTORS’ASSETS FREE AND CEAR OF A IENS,CAIS,ENCUBRANCES,AND OTHER INTERESTS, EXCEPTASSETFORTHINTHEPURCHASEAREEENT.

Dated: November26,2020

1 A complete list of each of the Debtors in these chapter 11 cases may be obtained on the website of the

Debtors’ claims and noticing agent at http://cases.primeclerk.com/ascena. The location of Debtor Ascena Retail Group,Inc.’s principal place of business and the Debtors’service address in these chapter 11 cases is 933 MacArthurBoulevard,Mahwah,NewJersey07430. 2 CapitalizedtermsusedbutnotdefinedinthisnoticehavethemeaningsgiventothemintheSaleMotion.

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PERSONAL FINANCE

Tom Ernsting radiates the kind of

handsome silver-fox good looks of a

character right off the Hallmark

Chan-nel, just the sort of guy that plenty of

women would love to meet.

Unfortunately, Ernsting has heard

from way too many scorned women.

“They scream at me and they yell at

me for ruining their lives,” said Ernsting,

60.

“The stories I’ve heard are insane.”

One woman claims she handed over

her credit card information to him and

then he racked up $30,000 in charges.

Others were upset that they sent him

$500 to help him get across the border

into the United States so that he could

travel to see them, but he never showed

up. Some claim they lost money after

they put cash on Apple iTunes gift cards

to send to him.

“It’s just crazy,” Ernsting said. “It

def-initely took off during COVID because I

think people were even more desperate

and more lonely.

“It’s sad because they fall in love with

me.”

Ernsting, who has worked as a

pro-fessional model, says he did not reach

out to these women via social media or

apps, and he doesn’t have their money.

Ernsting does have a significant

so-cial media presence that scammers

have impersonated in order to steal

money from women who are

desperate-ly looking for love.

Sometimes, he’s heard from a dozen

upset women in a day who say they’ve

been scammed by crooks using his

pic-tures.

And sexy shots online only make

some copycat accounts more intriguing.

Sorry to be blunt, but is a guy whose

buff photos are highlighted on social

media going to be looking for love on

Facebook? Really?

Ernsting retired early from a job as a

sales executive in the hotel industry, but

then went to work as a model and

free-lance event manager.

The pandemic hurt the event

busi-ness, he says, but modeling is picking

up some.

He has built up more than 150,000

Instagram followers.

“There aren’t a lot of people my age

who are that active on Instagram,”

Ernsting said, attributing some of his

success to his demographic.

“I’m attractive enough to draw people

in, but I’m not threatening, so people

use my image to draw people in the

door.”

Scammers have been stealing his

im-age to create a variety of social media

accounts to use in romance frauds.

“I can’t believe my image is a

busi-ness for these people,” he said. “They’re

making a living off my image. They’re

probably making more than I ever have.”

The need to be physically distant to

avoid contracting COVID-19 during the

2020 has led to a spike in social media

scams, including romance scams.

Someone who is nice looking, maybe a

doctor, suddenly wants to be your friend

on Facebook.

Like any potential scam, it doesn’t

hurt to do more research on this

so-called profile. Google a person’s name,

just like you would a business, and the

word “scammer.”

You’d see that SocialCatfish.com, for

example, notes that Tom Ernsting has

one of the most catfished profiles in the

world.

“We estimated that millions of

dol-lars were stolen from fake profiles using

Tom’s images since there were so many

of them,” SocialCatfish.com said.

Scammers increasingly have been

stealing the photos of social media

in-fluencers to use in romance scams,

ac-cording to SocialCatfish.com.

The Federal Trade Commission notes

that you can also “do a reverse image

search of the person’s profile picture to

see if it’s associated with another name

or with details that don’t match up –

those are signs of a scam.”

And if someone is suddenly sending

you overly complimentary emails or

messages, be cautious.

“Paste the text into a search engine

and see whether the same words show

up on websites devoted to exposing

ro-mance scams,” according to an AARP tip

sheet on romance scams.

According to the FTC, $201 million

was lost due to romance scams in 2019,

which was a 40% increase from $143

million in 2018. And the numbers are

likely to be higher in 2020.

Retirees and older victims tend to

lose the most money – the median

indi-vidual loss associated with romance

scams for people age 70 and older was

about $10,000, compared with $2,600

for all victims based on 2018 data.

Love interests who are scammed may

be asked to send money repeatedly to

cover one emergency after another.

You never want to give money – or

gift cards – for any reason, no matter

how sincere the person may seem. Block

someone who keeps needing you to help

them out by sending them money.

The FTC has launched a website –

ReportFraud.ftc.gov – where

consum-ers can report a romance scam or other

scam whether they have lost money or

not.

As part of this new service, the

con-sumer also receives some advice on

what to do next when it comes to a

par-ticular problem.

Over the years, one sure sign of a

ro-mance scam is the inability of the new

love of your life to meet for drinks or

din-ner. Maybe the guy is working a

con-struction job overseas. Or he’s in the

military and cannot visit you.

During 2020, though, the pandemic

has given scammers a new excuse.

Your newfound online boyfriend or

girlfriend now can’t meet you because

they don’t want to get you sick or there is

limited travel where they are from due to

the pandemic, according to a report by

SocialCatfish.com.

And no, they can’t video chat either

because they reportedly have limited

access to a Wi-Fi network during the

coronavirus pandemic.

When the romantic rip-off artist

promises to meet you in person, be

pre-pared, because an excuse to cancel

al-ways comes up, according to an AARP

tip sheet on romance scams.

The real reason you’ll never meet is

because the scammers don’t look

any-thing like the picture online.

The scammers could be sitting in a

room overseas trying to pretend to be

the friendly guy or girl next door.

Ernsting says he believes romance

scams could be more common than

offi-cial reports indicate, based on what he’s

hearing from the women who contact

him and the stories they’re telling him

privately about how much money

they’ve lost.

Many do not want to admit publicly,

he said, exactly how much they gave

away or lost to romance scammers.

“They’re embarrassed – and their

husbands could find out,” he said.

Romance scams play off isolation

Mich. man’s photo stolen

for use in fraud schemes

Susan Tompor

Columnist USA TODAY

Tom Ernsting, 60, lives part of the year

at his home in South Haven, Michigan.

He's worked to build a social media

presence but has seen scammers steal

his image to use in romance scams.

References

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